Mobile apps are an essential part of our lives, and we use them for various purposes, including last-minute shopping, ordering instant groceries, scheduling on-demand services & much more. Due to this surge, the market is filled with similar apps, and the Play Store & App Store are scraping them. 

With over 2.43 million mobile apps available on the Play Store, it’s clear that mobile app development is a popular choice among businesses. Despite the saturation, entrepreneurs continue to seek services to develop successful mobile apps. 

The market is highly competitive, and if you are looking for custom mobile app development solutions, we can help you with this detailed development guide. 

Here, we will discuss the steps to start mobile app development, the benefits of creating a mobile app, its cost, and much more. So, without further ado, let’s go.

What Is Mobile App Development?   

Mobile application development is the process of creating software applications that run on smartphones, tablets, and digital devices. These apps were commonly designed for the Android and iOS operating systems. It can be downloaded from apps like Google Play Store and App Store.

Therefore, several software development techniques are used to develop mobile apps, such as Agile, waterfall, DevOps, etc. These fully-fledged software applications are filled in the market, but to thrive in the competitive market, creating applications that function effortlessly is crucial.

To create an effortless mobile app, you need to explore the mobile app market usage to see how the demand of users is changing with technological advancement. 

Mobile App Development Market Stats 

Since the adoption of mobile apps, the market has been dominated by Android and iOS platforms. 

Despite the availability of various mobile apps, user demand is increasing daily. People expect advanced mobile apps to run smoothly on digital devices and provide a better user experience. 

Let’s explore the market stats to understand the demand for mobile apps.

  • The global number of mobile phone users is 7.41 Billion in 2024 and is expected to reach 7.49 billion by 2025.
  • Currently, there are 3.3 million apps available on the Play Store, while the App Store has 2.2 million, making it the second largest platform. 
  • It was noticed in February 2024 that 52 thousand approximately mobile apps were released via Play Store. 
  • There are around 1.91 million iOS apps available globally. 

The demand for mobile app solutions is increasing annually, creating a surge in the mobile app development niche. The above facts testify to this statement, and now you can confidently move to the next section.

Why Develop Mobile Apps For Business? 

Creating a mobile app for business has its own benefits. For all sizes of companies, mobile apps have become an essential need. If you are a business owner and you miss out on the opportunity to develop a mobile app, you lack growth and success. 

So, before starting your business’s mobile app development, explore its benefits.

1. Brand Awareness

The primary benefit of developing mobile applications is creating brand awareness among the target audience. When a user installs your app on their device, there is a high chance they will interact with our app several times a day. 

A report showed that users spend at least 4 hours on their mobile phones daily. However, by developing a mobile app for your business, you can offer more personalized services to your users. It will not only create customer trust but also increase the download rate.

2. Revenue Generation

Increasing customer engagement is the best way to generate revenue via mobile apps. If you know how to engage users with your app, creating a mobile app will help you generate revenue through in-app purchases. 

Users tend to spend more time on mobile apps than on their phones, so it generates traffic and significantly increases sales. Compared to websites, apps provide flexibility for businesses to create a seamless experience. 

As a business owner, creating an app will increase traffic and generate user loyalty. 

You can engage users by setting up push-up notifications and sponsorships to generate revenue from mobile apps. 

3. Stronger Brand Value

With a mobile app, you can offer more value to your customers. The more branding elements you include in your app, the more you can expect better results. 

Creating a mobile app allows you to collect real-time user data, which will help you understand your customers’ likes and dislikes. You can also provide more optimal results according to their preferences. This will help you make more substantial brand value than your competitors. 

4. Better Customer Services

Providing better customer service is crucial, especially if you are a business owner. The development of mobile applications is essential to enhance positive customer service. 

Valuing their time and responding instantly to their queries will provide them with better customer service. With mobile apps, you can provide FAQs, videos, and chatbot sections, enabling users to find answers quickly. 

5. Personalized Marketing Channel

A mobile app is your personalized marketing channel if you are a business owner. With a mobile app, you can target customers and get closer to them based on their preferences. 

Once the team of marketers gets the user data, they can suggest meaningful products and services to users. Also, they get notified of the best brand deals on time, which helps them have a personalized experience with your app.  

By sending real-time notifications and offers via email, you will gain user trust and can convert them into loyal customers. 

After looking at the benefits of mobile app development for your business, let’s move ahead and understand the types of mobile apps. 

Types of Mobile Apps You Can Develop

With increasing demand in the app industry, there is a new mobile app in the market every now and then. Businesses must understand the types of mobile apps to create successful apps. Let’s understand native, cross-platform, hybrid, and PWA ( Progressive Web apps).

Native AppsCross-platform Apps Hybrid AppsProgressive Web Apps
These programs are tailored to a particular platform, such as iOS or Android. These operating systems support the programming languages used to create the apps. These platforms provide complete support for development tools. iOS uses XCode and Objective-C, while Android favors Eclipse and Java.Mobile cross-platform apps can be written in various programming languages and then compiled independently for each device.Mobile cross-platform apps can be written in various programming languages and compiled independently for each device.A Web application (Web app) is software stored on a distant server and distributed through the Internet using a browser interface. Web services are, by definition, Web applications, and many, but not all, websites feature Web apps.
Web apps are accessed over a network. They do not require downloading. A web browser, such as Google Chrome, Mozilla Firefox, or Safari, can access a Web application. A web app requires a Web server, an application server, and a database to function.Minimum development chargesHybrid applications are essentially online apps wrapped in a native app shell. Once downloaded from an app store and installed locally, the shell may connect to whatever capabilities the mobile platform gives through an embedded browser in the app.Web servers handle client requests while the application server completes the specified operation. A database may be used to store any required information. Web apps often have quick development cycles and may be created by small teams of developers.
Capable of offering the best runtime performance.Each operating system investigates all of its featuresIt operates as a true program, not as a web page.Web servers handle client requests while the application server completes the specified operation. A database may be used to store any information that is required. Web apps often have quick development cycles and may be created by small teams of developers.
Direct usage of platforms’ data through platform-specific SDKs.Even across platforms, a uniform user experience can be provided.It can work offline and integrate with a device’s file system.The majority of Web applications are developed in JavaScript, HTML5, or Cascading Style Sheets (CSS).
The cost of maintaining and building codes for every platform is relatively higher than its counterparts.Because native libraries are not available, third-party open-source libraries are used.
Features must be implemented directly based on the platform’s SDK tools.The code is not natively written. As a result, it must be followed and bridged. This can be inconvenient.

Mobile App Development Platforms

In the current scenario, two of the most popular mobile app platforms are Android from Google and iOS from Apple Inc. iOS is a proprietary mobile operating system that Apple built primarily for iPhones. On the other hand, Android can run on mobile devices manufactured by different OEMs like Google. While there are various similarities between the two options discussed above, it should be noted that different software development kits (SDKs) must be used for different platforms. Apple exclusively uses iOS for its own devices; however, Google allows other companies to use Android to meet specific requirements. A total of 1.5 million applications have been built using both platforms. 

ParametersNative App DevelopmentCross-Platform App DevelopmentHybrid App DevelopmentProgressive Web App Development
Native Script Node.js 
Objective C
ProsPremium user experience
Direct access to APIs of the device
Single Codes
Easy to maintain
Only a single codebase is required.
Gives access to device hardware and APIs.
Slower in contrast to native and cross-platformbecause they are not optimized for their platform.
PerformanceFastest in terms of speed and efficacy due to the OS’s platform base.It is slower than its native counterpart because of the rendering process and additional abstraction layer.Decently fast alternative depending on the quality of the internet connection.Slower in contrast to native and cross-platform because they are not optimized for their platform.

Alternatives for Developing Mobile Apps

One can opt for any of the approaches articulated below as an alternative for mobile app development: 

  • Build Native Mobile Applications 
  • Build Cross-Platform Native Mobile Applications
  • Build Hybrid Mobile Applications
  • Build Progressive Web Applications 

However, one cannot skip the benefits and weaknesses of building an application, regardless of which approach you pick. On balance, we can safely say that there are benefits and drawbacks to making an application, regardless of which approach you pick. By choosing a methodology that matches your procedure, you can accomplish the ideal client experience, profit from registering assets, and develop native features expected for your application.

Why Choose Native App Development?

Run FasterMore SecureInteractive and Accessible
As the Native apps are optimized and created for a specific platform, they demonstrate they are ace in performance. Native apps are swift and responsive since they are developed solely for that platform and are compiled using its core programming language and APIs. As an outcome, the app is significantly more efficient. The app is stored on the device, allowing the program to make use of the device’s computing power. Because the data and visual aspects of a native mobile app are already saved on the user’s phone, load times are rapid.As the Native apps are optimized and created for a specific platform, they demonstrate they are ace in performance. Native apps are swift and responsive since they are developed solely for that platform and are compiled using its core programming language and APIs. As an outcome, the app is significantly more efficient. The app is stored on the device, allowing the program to use the device’s computing power. Because the data and visual aspects of a native mobile app are already saved on the user’s phone, load times are rapid.Native mobile apps have smoother input and output. These apps inherit their devices’ OS interfaces, making them seem integrated. Also, Native apps offer a better user experience. Native applications are OS-specific. They follow rules that improve and align user experience with the OS. Because of platform-specific UI standards, the app flows more naturally.
Provide access to the entire device feature setFewer Glitches
These applications may directly access the device’s hardware, such as the GPS, camera, microphone, etc., allowing for a speedier execution time and, ultimately, a better user experience. In addition to the above advantages, push notifications are a significant additional advantage of native app development.Native apps face occasional glitches as they do not depend on a cross-platform solution like Xamarin or Cordova.

Why Choose Cross-Platform App Development?

Lesser time for developmentLess Code DevelopmentCost-Effective
Since in-house developers don’t need to master various technologies, it can be faster and easier.In reflection, it seems accurate to state that if you have to write and maintain less code, the business will finally be able to reduce the overall expenses associated with developing the app.In reflection it seems accurate to state that if you have to write less code and maintain less code, the business will finally be able to reduce the overall expenses associated with developing the app.

Why Choose Progressive Web App Development?

ReliableFastEfficient Security
Progressive Web apps may be installed on any device directly from the web browser where they were initially downloaded. With this functionality, the percentage of users that quit using a web app is significantly reduced, leading to a markedly improved advantage in terms of the user experience.A progressive web app’s performance improves due to its ability to work efficiently, operate like a website, cache, and provide text, graphics, and other material.Moreover, Progressive Web apps use HTTPS to keep and manage the safety of the data they store and to eliminate the risks of security breaches, snooping, content tampering, and other illegal activities.
Why choose PWA

Mobile App Development Process: How To Develop A Mobile App

App Development Process flowchart

So, now you know the types of mobile apps, and you are confident enough to start a business mobile app development. Here is a step-by-step process to kick-start your mobile app development journey.

1. Brainstorm Your App Idea

In the mobile app development area, brainstorming the app idea is a problem-solving technique combining an informal, crafted atmosphere with lateral thinking. When people are pushed to think outside the box, they are more likely to come up with strange ideas. Some of these suggestions can be developed into original, innovative solutions to a problem, while others might serve as a springboard for more suggestions. When you start with a few ideas, you may convert them into many more by either building them up or tearing them down. Building a mobile app begins with an app concept. However, you will need a lot of thinking to develop the ultimate list of features you can give your consumers.

2. Build An App Development Strategy

a. Choosing a Correct Partner, Strategy, and Product Discovery 

First of all, let us try to understand that choosing a professional to design and create your mobile application is the first and most crucial stage in creating a mobile application. In the other journey, it is critical to conduct research and analysis and choose a business with whom to collaborate on developing your product. The next thing a company should do is determine what it is they want to make, who you want to make it for, and why.

b. Market Research

A product that will serve as the mobile face of your company must be faultless and require much research and soul-searching.

c. From a Customer-Centric View

The following are some of the reasons why conducting market research is essential to the creation of successful mobile applications:

Learn more about App Market Research Strategies & App Market Research Tools

Android or iOS? 

The first thing that needs to be said is the mobile app platform on which businesses need to develop mobile applications is determined by the targeted consumer base. Users must select one of the two most popular mobile app development platforms — Android or iOS. Both systems have distinct consumer bases, typically referred to as Android users and iOS users. So the business must comprehend why there is a divide between these two types of users. 

The other side of the coin is that the Android platform is the most popular mobile app platform, accounting for more than 80% of the market. So, if the brand wants to reach a more extensive consumer base, you must employ an Android app developer and create an Android application. 

However, another criterion is that Android app users have a lower average in-app purchase average than iOS app creators, and it targets a broad consumer base with a lower average buying potential than iOS app users. On the opposite end of the spectrum, an iOS app development platform targets a smaller customer base than Android. Still, a more affluent clientele prefers it to the Android app development industry. On balance, we can safely say that the iOS app development industry is more pronounced when it comes to in-app purchase rates. The average purchasing power of iOS app users is likewise significantly greater than that of Android app users. However, if you are targeting a large consumer base, you should hire an Android application development company to help you create an interesting app for your business.

Determine The Nature Of The Business 

The nature of your company is extremely important to consider, as it will determine how your company should be portrayed to potential clients and who your target clientele will be. Or, we can look at it from the other direction and say that your consumer research must be thorough and detailed to ensure that you are addressing the appropriate audience with your company’s pitch. For example, if you run an ecommerce business, your target customers will be many people. In this case, you should choose the Android app development platform because it will help you reach many people with your Business. 

Marketing Strategy 

Perhaps we should also point out that your target audience determines how you sell your app, so be specific. Paid app downloads and in-app purchases can be promoted to iOS users. Your app’s design and user experience must be tailored to iPhone users’ tastes. iOS app customers choose verified, highly-rated apps on the App Store. You may promote your app online and on social media. One should accept that if you’re targeting the mass market with Android apps, opt for free downloads and in-app purchases. You need an Android app developer to create a compelling mobile app. Your Android app requires a more engaging design than iOS. Android apps can be advertised quickly and efficiently using social media websites and apps since they have more downloads than iOS apps.

Try to answer the following questions: 

  • In what way does the company make a profit? 
  • Is there a market for what you’re selling? 
  • How can you create a successful marketing plan? 
Primary ResearchSecondary Research
What does it incorporate?How do we research?What does it include?How do we research?
Helps determine mobile app market requirements.Online forums, focus groups, and social media platforms are just a few of the methods used to reach out to potential customers.Builds the app’s foundation.Perform SWOT ((Strength, Weaknesses, Opportunities, and Threats) analysis.
It aids in the development of the company’s business plan (model).An investigation of sales and marketing strategy, as well as an examination of the current market circumstances, is necessary for a successful firm.Helps with social media strategy.Target audience research, social media optimization, trend knowledge, paid and organic strategies.
To help develop a successful marketing plan.Pre-launch and post-launch issues need to be identified in order to determine which marketing strategy is best for you.
Facets of Primary Research and Secondary Research 

Common questions to answer during app market research

  • Who is your target audience?
  • How will your customers use the application?
  • Are there any better alternatives already available?
  • What will your application do that other applications won’t?
  • What business model are your customers following?
  • What language, frameworks, and technologies will you use?
  • How many uses are you paying for your type of mobile application?
  • What is your budget?
  • How long will it take to build your application?

d. From a Technical View 

The process of developing mobile applications is a type of project that calls for a certain kind of management. When you take charge of the process, you are responsible for organizing the many actions and resources involved, all of which are necessary for achieving success. The most effective mobile app development technologies include Python, Java, Flutter, React Native, Swift, Kotlin, and R Programming. All of these languages may be used to create mobile applications.

3. Choosing an App Development Tech Stack

mobile application technology layers

Furthermore, one should not forget that the technology stack you choose will heavily influence whether your mobile application is scalable, safe, maintainable, and performs well. It will also directly influence your budget and time to market. Choosing the ideal tech stack for mobile app development is critical if you want to construct a solid, dependable mobile app with future growth potential.

A group of software programs used by programmers to create an application is known as a “Tech Stack.” It comprises several kinds of software, such as apps, frameworks, and programming languages, all of which help bring certain features of the program to life.

The structure of the technology stack consists of two components that are of equal importance. The first is the front end or the client side, while the second is the back end or the server side.

a. Frameworks

Frameworks For App Development Market Percentage Stats

A framework can be defined as a set of additional functionality and components that simplifies the creation of specific applications. Simply put, a framework is a platform or a base that provides the foundation for app development. The framework’s template of a working program can be modified by adding code. The framework works on a package developed using shared resources such as reference documents, libraries, and image files. This package can be adjusted to meet the specific needs of the project.

  • Objective-C: Objective-C is an ancient open-source framework that leverages C++ pointers, and Objective-C is trustworthy and has third-party frameworks. 
  • Swift: It is a 2014 iOS framework that is newer than Objective-C. It improves coding speed, memory management, code reuse, and debugging.
  • Xcode: It is an open-source programming environment that integrates Cocoa and Cocoa Touch. It has Objective-C developer tools. Xcode is a software suite that allows iOS developers to write, assemble, debug, and submit apps to the Apple app store.
  • AppCode: AppCode is a Swift, Objective-C, C, and C++ editor like Xcode. AppCode offers speedier coding, more straightforward file navigation, editor customization, etc.

b. Programming Languages

Programming languages consist of instructions for computers to do a particular computation and organize control flow between external devices. 

  • Python: Python is a popular computer programming language often used to develop websites and applications, automate chores, and analyze data. Python is a general-purpose programming language, meaning it may be used to create a wide range of applications and is not tailored to solve any particular issues.
  • PHP: The full name of this programming language is “PHP: Hypertext Preprocessor.” PHP is a general-purpose scripting language that is available free of charge, and the server is the one that runs PHP code. Downloading and using PHP is completely free.
  • JavaScript: JavaScript is a programming language utilized all over the globe by developers to produce dynamic and interactive online content such as programs and browsers.

c. Deciding on App Analytics Tools

From the above discussion about the app development process, it is clear that tools for mobile app analytics enable businesses to monitor in-app sessions and user behavior. These solutions assist in measuring mobile app openings and downloads, locating user exit points, tracking the amount of time spent in an app, and constructing user activity tracking funnels. This program may report these data in several ways, including real-time usage, trends over time, location segmentation, and device or operating system characteristics. Marketing teams might utilize data to comprehend the popularity of an area or demographic study. Additionally, other departments might exploit the data given by mobile app analytics tools.

4. Define your Minimum Viable Product

A minimum viable product (MVP) is a significant development technique for developing a new product or website, including all the mandatory features to satisfy early adopters. 

mobile app mvp development approach

Why Do You Build an MVP?

  • Test the product market using minimum resources 
  • Get investors to see the vision behind your app
  • Quickly learn what works and what doesn’t
  • Waste minimum engineering hours
  • Get the product in front of early customers fast
  • Use it as a base to build other products
  • Test developer’s ability to build and scale product

Key Elements of A Minimum Viable Product (MVP)

  • Functionality – offer clear value to the users
  • Design-build minimal but highest quality standard design
  • Reliability – make the production quality top-notch
  • Usability – make the user experience intuitive and refined
successful MVP
Design Thinking + Lean UX + Agile = Successful MVP : Lithespeed

Mistakes to Avoid When Constructing a Minimum Viable Product

  • Attempting to Find a Solution to the Wrong Problem
  • Skipping the Prototype Phase
  • Aiming at the Wrong Part of the Persona
  • Inappropriate Method of Development

Ways to Measure Success After Building an MVP

  • Word of Mouth
  • Engagement
  • Sign-up
  • Better Client Appraisal derived from the feedback
  • Percentage of active users
  • Client Acquisition Cost (CAC)
  • Number of Paying Users
  • Customer Lifetime Value (CLV)
  • Churn Rate

5. Functions and App Features

The most crucial feature may change depending on the application, sector, and audience serviced; nonetheless, there are five points that should always be at the forefront of the minds of businesses aiming to develop apps. 

  • User experience: How users will interact with and use your app needs to be the primary focus of your mobile strategy. The mobile application must be user-friendly, well-designed, and enjoyable to be successful. Collaborating with your app’s end users and target audience to better understand their requirements and how the app will be employed is an essential step in developing and optimizing your app for “user and real-life experience.” When users are not in the typical office setting, your software should be streamlined to be quicker and easier to use.
  • Security: As the globe shifts toward “connectivity everywhere,” mobile apps should not be ignored in your company’s cybersecurity policy. Apps may include sensitive data such as credit card details, health information, etc. Mobile apps are typically loaded on smartphones or tablets, and their security is often disregarded. As a result, it is more important than ever to safeguard both the device and the data and programs loaded on it. As the development of your mobile app progresses, keep in mind the “security by design” approach, which essentially means incorporating the security component throughout the design process rather than later. 
  • Deployment simplicity and agility: In addition to providing a great user experience, the simplicity of deployment of your mobile app is critical. Simplify the fundamental supporting infrastructure so your team may gain agility and flexibility in support and enhancements. The development team’s job will be more accessible, and they will have more time to concentrate on software development rather than corrections. 
  • Know your audience: Before you begin development, take some time to understand the end-users of your app, their typical day, and the language they use. Before starting app development, conduct a user survey to understand your target audience better. 
  • Make use of the operating system’s inherent technology: Use the operating system’s built-in mobile technologies wherever possible. Today’s native mobile technology offers the most outstanding user experience, incredible speed with faster load times, security, and expanded capabilities such as complete access to a device’s hardware and operating system (camera, GPS, Offline, etc.).

6. Analyze and Plan your App Development

To achieve glitch-free app development, businesses must follow the steps listed below: 

  • Revaluate the strategy 
  • Define and list the use of functionalities 
  • Build a roadmap
  • Prepare for the initial launch 
  • Choose a tech stack based on the operating system 
  • Hire developers 
  • Finalize a name 
  • App store optimisation

7. Build UX/UI Design

UX design refers to developing a product that is both pleasurable to use and offers users an experience that is meaningful and pertinent to their lives. The whole journey of the consumer is considered, including, but not limited to, interface design, content design, and sound design. User experience (UX) should not be confused with user interface (UI). They are not the same, even though they interact closely. 

The components of effective UX design 

  • Useful: The system must meet the wants and needs of the users. 
  • Usable: The system should be as simple and self-explanatory as feasible. 
  • Desirable: The system’s design should elicit good sentiments and admiration. Users must be motivated to utilize your system. 
  • Findable: Navigating the system should be simple and self-explanatory. Furthermore, users must be able to locate critical information fast. 
  • Accessible: Disabled users, such as those with impaired vision, must be able to use your system and have the same user experience as non-disabled users. 
  • Credible: Users must have faith in you and your goods. 

UX is not restricted to UI in any way. However, UI is a component of UX.

What is User Experience Design?

The fact of the matter is that user experience comprises all aspects of a user’s interaction with a company’s services and goods. 

User experience (UX) refers to every user interaction with a product or service. UX design evaluates every piece that defines this experience, how it makes the user feel, and how easy it is for the user to perform their intended goals. This may be anything from how authentic goods feels in your hand to how easy the checkout procedure is when buying anything online. The purpose of UX design is to produce accessible, efficient, relevant, and all-around pleasurable experiences for the user. UX designers mix market research, product development, strategy, and design to create seamless user experiences for goods, services, and processes. They establish a bridge to the consumer, allowing the organization to understand better — and meet — their wants and expectations. 

What is User Interface Design?

User Interface (UI) Design focuses on predicting what users may need to perform and ensuring that the interface has simple features to access, understand, and employ to support these tasks. UI integrates interface design, visual design, and information architecture ideas.

Best Practices for Designing an Interface

  • Maintain a simple user interface. 
  • Maintain coherence and make use of standard user interface features. 
  • Be deliberate in page layout. 
  • Make intelligent use of different tones and surfaces. 
  • Make use of typography to establish hierarchy and bring clarity to your writing. 
  • Ensure that the system is effectively communicating what is taking place. 
  • Consider the settings that are pre-set.

9. Mobile App Design Process

From our point of view, the concept of mobile app designing is not limited to learning the use of design software. The developer always has the option of teaching themself how to develop your mobile application or asking someone else for assistance with it. However, the most important factor in the design process is having an in-depth grasp of the product, including its capabilities, features, and functionalities. The design should always keep the end-user in mind throughout the process. 

We at EmizenTech would suggest you follow the route given below to attain a seasoned process: 

  • Building User Flow / Diagram for each screen
  • Creating Wireframes
  • Choosing Design patterns, palettes, and elements
  • Creating mockups
  • Creating an animated prototype and asking testable questions
  • Give final touches to the mockup based on user feedback

a. Wireframes

Wireframes of a wedding planning app

A mobile app wireframe is a two-dimensional drawing that acts as a visual guide and explains how an application will function. To put it another way, a mobile app wireframe is a diagram. Only the essential panels and components of the user interface are depicted in a wireframe; the program’s overall design is not shown. A significant benefit of wireframing is that it offers an early picture that can be reviewed with the customer. It may also be utilized as an early feedback technique for prototype usability testing. Wireframes are more accessible to modify than concept designs and instill confidence in the designer once the customer and the users have accepted them. Wireframes guarantee that the page’s information and functionality are positioned appropriately based on user and business requirements. And as the project progresses, they may facilitate a productive discourse amongst team members regarding the project’s vision and scope.

Here is an example of wireframes of a mobile app.

b. Style Guides

app style guide

Style guides can be used as a base for the long-term evolution process, changing the design and development across different parties while taking into account the variances in the platform. Additionally, it helps exchange subjects.

Some of the factors that can be considered for mobile app style are: 

  • Fonts
  • Colors
  • Layouts
  • Graphics
  • Components
  • Menus and Bars
  • Dialogs and Alerts

c. Mockups

Mockups for mobile apps allow the business to exhibit the app design before it begins production. They give insight into how the final designs will appear and let your team obtain critical client or user input before moving forward with the project.

Some tips from us to create app mockups 

  • Determine your target audiences
  • Ensure your mobile app is user-friendly
  • Include a complete surface layer in your mockup

Some popular tools are Figma, Sketch, Photoshop, and Adobe XD.

Also read: Wireframing, Mockup & UI Prototyping Tools

d. Prototype

The prototype of mobile applications may be thought of as a sort of user research that validates the strategic design direction of a product. A rough representation of a product in action is known as a prototype. Prototypes are used in creating mobile apps to generate an idea of the look and feel of the product, which helps test how customers use and respond to the overall user experience (UX) design. Using a prototype for usability testing provides sufficient time to make adjustments to significant design concerns before the product reaches the production stage. It is too late (and too expensive) to make substantial alterations to the user experience (UX).

Learn about the Difference between Wireframe vs Mockup vs Prototype

10. Begin App Development

There are three important aspects of app development:

  • Technical architecture
  • Technology stack
  • Development milestones

Most mobile app development projects have three integral parts:

  • Mobile Backend server technologies
  • Application Programming Interface (APIs)
  • Frontend development

a. What is Mobile App Backend Development?

The brain of a mobile app is its backend. Data processing, storage, and security are just a few of the responsibilities of the backend. That component of the app you don’t see but on which your mobile app relies for its operation is known as the backend. 

An effective mobile backend handles: 

  • Data processing and storage independent of a smartphone’s capabilities
  • Data sync and sharing across numerous devices and platforms
  • Content updates inside the mobile app 
  • Oversight of the business logic of the application 
  • Authorization and authentication that control access to data 

The first aspect to point out is that mobile apps require a backend because smartphones have limited processing power while performing intensive tasks (such as collecting music from a Spotify playlist). The mobile backend operates on a distant server and connects with the mobile app to offer a feature to end-users. The backend, unlike the front end, runs without a graphical interface. A backend is an app developed for communication across devices and servers. The mobile app backend server conducts distant activities and analyzes information to improve the frontend app experience. Developers use APIs to access a hosted backend, which resides on remote servers (application public interface). A mobile backend connects with the app’s front end to answer user requests. The backend and the front end of a contemporary mobile app are inseparable. Without the backend, the front end is non-functional; without the front end, the end-user wouldn’t comprehend an app (since there’s no visual layer). 

Mobile Backend As A Service (MBaaS)
Mobile Backend as a Service

The real question is, how does the communication happen? How can a machine-based backend recognize what a person needs? 

APIs, which enable two-way communication, are the key to the solution. When a user touches the screen, the frontend sends a request to the backend. The backend uses an API to get the data it needs to accomplish a task and then returns the results to the frontend.

Let’s take an example: Let’s say you want to purchase your favorite pair of shoes from You just click the “Buy Now” button to purchase and go to the “Checkout” page. The frontend (Amazon app) requests its backend servers to connect to the external payment gateway.

The result: you see a banking payment page asking for your payment credentials, such as credit card details, address, CVV, etc. The API connects the back and front ends to the external service (payment provider) to show the payment page and pay for the order. The two-way communication guarantees that the app runs flawlessly and gives the intended solution to the end-user, which in this case is buying a pair of shoes.

arch pattern serverless mobile backend amazon

b. Application Programming Interface (APIs) Development

An API is a collection of protocols, routines, functions, and/or instructions used by programmers to make it easier for different software services to communicate. APIs allow one software service to access data from another without the developer knowing how the other service operates. A mobile app’s architecture is built on APIs. Mobile APIs are essential for transforming a company’s vast volumes of data into a framework that can be utilized on a mobile device. Despite the widespread use of APIs, most businesses have yet to realize the full potential of these tools entirely.

Should You Buy or Build APIs?

Businesses need to make SMART decisions to achieve the predefined aim of developing a profitable mobile application. Buying ready-made APIs is considered a cost-effective choice, and building an API analytics solution rather than purchasing one might be daunting. Still, the most successful businesses have the greatest return on investment (ROI) when they apply an approach similar to the one described above. It is advised that you do both things at times. After all, developing a solution from scratch may take six to twelve months, but installing a purchased solution could take only a few hours. 

Using Common Architecture

The average mobile application comprises several different components, some of which are activities, fragments, services, content providers, and broadcast receivers. You should specify most of these app components in the app manifest. An application’s architecture delineates the boundaries between the various components of the application and the roles each component should play. Some standard features of the typical architecture that can be used as a roadmap : 

  • Separation of concerns
  • Drive UI from data models

Considering the fundamental architectural concepts covered in the prior art, any application must have a minimum of two layers. The user interface layer is responsible for displaying data from the program on the screen. And secondly, the data layer of your application is the part that exposes application data and contains the app’s business logic.

c. Documenting the Mobile API Development Process

Having a clear API process documentation helps the developer evaluate the history and current state of the API, which, in the long run, adds value to the overall development process. Documentation also helps in forecasting future updates. Another advantage of API documentation is that it allows other developers to use your API.  However, while developing an application, you will need good documentation to aid you with the code if you want other developers to use your API. 

d. Focusing on Security

How can a business protect data and applications? 

Every app developer says security is a top priority. Even skilled coders may not realize that not simply the data requires protection. Frontend information is sent, and user and server data is transmitted. All such transactions increase data exposure and danger. 

Mobile app developers must consider three aspects of data integrity:

  • Authentication and Authorization
  • Back-and-forth interaction- message-based encryption
  • Threats

c. Mobile App Frontend Development

Simply, the front end of the mobile app is what the user encounters. There are various frontend app development capabilities known as frameworks that are accessible to aid your frontend developer to compile all of the written code and relevant files in one location to operate appropriately on your final app. Ionic, Intel XDK, and Onsen UI are some of the more well-known alternatives. 

11. Testing the Developed App

Mobile application testing is a complex process that involves testing core features like usability, functionality, and stability. Mobile app testing is a vital process that is mandatory for the long-term survival of an app in today’s market. To attain assurance for value for the end-users – the application is also tested based on aspects like performance, security, and the UI.

Mobile device testing may be divided into two major categories: 

  • Hardware testing: The gadget includes the internal processors, internal hardware, screen sizes, resolution, space or memory, camera, radio, Bluetooth, WIFI, etc. Simple “Mobile Testing” is another name for this. 
  • Software or Application testing: The applications that work on mobile devices and their functionality are tested. It is named “Mobile Application Testing” to separate it from the preceding technique.

Types of App Testing

a. Functional Testing

To ensure the mobile app is easy to use and meets consumer needs. Functional testing describes what the system accomplishes in various phases, from identifying software functionalities to creating input and output based on specifications, executing test cases, and comparing real and expected outcomes. Professional tools and genuine Android and iOS devices are suggested for automating functional testing. 

b. Performance Testing

Testing the application’s performance by switching from 3G to 5G to WIFI, exchanging documents, and more. Users should create hours-long tests to see how well their application and device/server combinations respond to heavy use. Stress testing evaluates if your application can run appropriately under excessive pressure, and your app’s responsiveness on an actual device will be tested.

c. User Experience & Interface Testing

The user interface (UI) of a website or other product is the primary focus of UI testing, which examines whether or not the UI performs as intended and determines whether or not people comprehend its functionality. UX testing, on the other hand, focuses on the whole experience of the user as well as how the consumer is made to feel by the product or website being tested. 

d. Documentation Testing

When it is still in its infancy, the application evaluation falls under the non-functional testing criterion known as document testing. Documentation is of the utmost importance in assuring a product’s success.

e. Security Testing

Security and the privacy of one’s data are two of the primary worries of those using mobile phones, and they want to ensure that their information is kept private and safe. If the testers with the application are to be successful, they must prioritize testing the application’s security during the testing phase.

f. Configuration Testing

The primary objective of configuration testing is to validate that the application performs optimally across various devices with distinct hardware, screen sizes, resolutions, software versions, and other characteristics.

g. Cross-Platform Testing

Conducting tests to ensure that the mobile app is compatible with various operating systems, including but not limited to iOS, Android, Windows, and BlackBerry, amongst others.

h. Recovery Testing

Recovery testing is vital to examine if the application can resist and successfully recover from failures and crashes. Hardware and software failures, as well as network difficulties, are all potential causes of these outages. 

i. Beta Testing

The application’s beta version allows testers to find hidden usability, functionality, and content faults. They construct a cross-platform matrix at this step to solve every problem and assure total platform support. Beta testing is the most effective method for usability testing on mobile apps.

j. Certification Testing

Validating your application’s suitability for major application stores necessitates certification testing. There are two major app marketplaces now: Google Play and the App Store from Apple.

k. Localization Testing

This helps the developers to determine whether or not the application is fit for the language device accessibility or culture of a particular region.

l. Automation Testing

Mobile app automation testing allows users to run concurrently across numerous devices. In the context of mobile applications, the testing requires using scripted sequences that different testing tools can execute. By leveraging the outcomes from the mobile app automation testing, the business can get access to bug-free mobile apps that can be released into the market with minimal failure risks.

Testing Phases

  • Phase 1: Planning
  • Phase 2: Identify Testing Types
  • Phase 3: Test Case and Script Design
  • Phase 4: Manual and Automated Testing
  • Phase 5: Usability and Beta Testing
  • Phase 6: Performance Testing
  • Phase 7: Security and Compliance Testing
  • Phase 8: Device Testing
  • Phase 9: Control and Summary

Also read: Checklist for App Testing

a. Test Scope

In approaching this issue, one should remember that the size of the test depends on how many requirements need to be checked or how much the app has been changed. If there aren’t many changes, one round of sanity testing should be enough. When changes are significant or complicated, it is best to do a complete regression.

Parameters to consider while defining the scope of testing:

  • Type of app: Native or Hybrid
  • Is the app interacting with other apps?
  • The necessity of network compatibility testing
  • Front-end testing, back-end testing or both
  • Checking Device, operating system, and version coverage
  • Deciding on the coverage of locations for testing
b. Planning

When you are getting close to finishing the development phase, the next step is to determine what you are attempting to accomplish and what limitations you are working under. 

You need to be aware of the following: 

  • Does the app work in conjunction with other applications? 
  • Are there no inoperative parts or features? 
  • What platform does the app use—native, mobile web, or hybrid? 
  • Is the testing of the app confined to the frontend only? 
  • Does it also test the functionality of the back end? 
  • What kind of compatibility does it have with different networks? 
  • How frequently will space and data be adjusted based on usage? 
  • How is the load distributed and managed? 
  • Does the flow of the program change if the phone’s state is changed in any way? 

Make sure that you communicate with the team about the responsibilities that they play and the expectations that you have for them. After all, effective communication is essential to preserving a positive atmosphere among a team.

c. Execution

After defining the testing scope, strategy planning, writing test cases, and choosing a testing method, the next step in mobile app development is determining the steps for executing the testing process. Defining scope and testing methodologies are essential to achieving a successful execution phase. Testing execution is focused on features and specifications of devices, platforms, and operating systems. We have listed a few considerations that should be kept in mind while planning this stage of mobile app development:

  • Execution of different testing methodologies based on the priority and scope 
  • Point out the areas that need modifications and reset the testing goals as per the required improvement. 
  • To deploy changes effectively, the test results should be sent periodically. 
  • Continuous testing is mandatory from the initial development to the deployment stage.

The next step is evaluating and logging in the results and errors. One of the most critical aspects of this process is prioritizing the results based on their need and severity for immediate corrective actions. To avoid long-term implications, the developer should focus on risky and non-negotiable defects in the initial phase. There is a variety of software that can be used to track testing results. 

The vital points in tracking test results are: 

  • Defining the defect prioritization: Low, Medium, High, or Blocker 
  • Not avoiding the slightest of errors like a spelling mistake
  • Logging defects to make timely amends for the error
  • Choosing a reliable printer for tracking test results
d. Review

The review process includes creating a summarized report of the testing process and then generating a detailed review to get a better insight into the behavior and errors of the mobile application. The documentation should comprise even the lowest priority details and not miss out on the simplest of issues to avoid any glitches. The following aspects should be included in the review document: 

  • Device details, operating systems, and versions that were used to test the mobile application 
  • Summary of test with a detailed description of results
  • The total number of conducted tests with relevant software and effects.  
  • The final decision of whether or not the mobile application is ready to be launched in the market or still needs some amends.

12. Deployment and Maintenance of App

Launching a mobile app is called deployment. Deploying mobile apps may be exhausting, especially if they’re complex and require testing. Mobile apps lose 95% of their users in the first 90 days. Design a high-profit launch strategy, prepare properly, and recruit knowledgeable app developers. Here’s a launch guide. 

Pass deployment test. 

  • Check the output for end-to-end unit and integration test 
  • Rebuild the application 
  • Set up CI flow using tools like Jerkins, Bitrise, CircleCI, Travis, or Bitbucket Pipelines. 
  • Perform Static code analysis 
  • Develop product version of mobile app and send it for internal testing 
  • Monitor engagement to get insights

Best Practices for Mobile App Deployment

The success of mobile app development depends on the right time of deployment. Understanding the communication channels is crucial to make your app successful in the long run. Once your app is ready, choose the best practices for its deployment to ensure a successful app release. 

Check out the best practices for mobile app deployment down below.

1. Carry Out Investigations Into the Market

While developing a mobile application, the developer should engage in extensive research regarding financial considerations, designing a strategic plan, identifying customer needs, discovering the right customers, defining entry barriers, etc. 

2. Examine How Well You Did

Evaluating strategies and plans is vital to acquiring the predefined features in the mobile application. It also allows the developer to continuously update the processes and plans to achieve desired results. This includes actions like maintaining a sharp eye on the feedback and customer support Ratings. 

3. Treat Security As The Top Priority

To protect the data of users and companies, it’s imperative to gain extensive knowledge about processes like securing code, encrypting all data, using high-level authentication, and using an authorized application programming interface. 

4. Acquire Complete Command of Your Social Media Platforms

A robust social media presence is essential for promoting the application and gaining insights from the target customer to build a strong core. 

5. Determine Which Integrations Are Possible and Build a Strong Core

Keep track of your app’s primary features in an inventory depending on the importance of each component. This guide can create a hierarchy of elements that must be built before the others. This will aid in the organization of the entire mobile app development process, particularly more extensive projects with lengthier programmers.

6. Being mindful of Guidelines published by App Store Development

As App stores act as an ecosystem that is shared amongst a multitude of users and developers, the need for strict guidelines and rules is mandatory to gain a safe user experience.

Mobile App Use Cases with Real-Life Successful App Examples

There is an app for everything, and developing a mobile app adds higher value to businesses. Regardless of your mobile app development choice, our list of successful real-life apps inspires you to create one like them.

1. Entertainment

Popular app: Netflix 

netflix app

Netflix is a subscription-based streaming service that allows our users to view TV episodes and movies on an internet-connected device without ads. 

USP of Netflix: 

  • High-Quality Library
  • Offline Playback Feature
  • Add free
  • Device Compatibility

Netflix innovative features like:

  • Skip the intro, New & Hot, Fast Laughs
  • Multiple Viewership
  • An easy-to-navigate interface.
  • Recommendation algorithm
Revenue2,970 crores USD in 2021

How can you enter this segment and How can we help you?

If you are looking to start a streaming service, please follow the steps given below:

  • Step 1. Find your niche
  • Step 2. Decide on the content availability
  • Step 3. Choose the monetization model- pay per view, subscription, or advertising 
  • Step 4. Study the video streaming app requirements – internet speed, computing architecture, cloud hosting, security, and network connectivity.
  • Step 5: Determine payment gateway
  • Step 6: Develop an on-demand streaming service MVP
  • Step 7: Gather feedback

We can help you select a specialty and a technological stack for your online streaming service. Furthermore, we may define industry-specific needs, such as complicated cloud architecture. Our mobile app developers will turn your vision into a reality after you have a clear picture of your project.

2. Education

Popular app: Byjus’s 

byjus app

The app provides a personalized learning experience for students based on their size and learning style. 


  • 24/7 video lessons on the app
  • Comprehensive content
  • Completely secure
  • Engaging app design
  • Easy-to-use interface
  • Interactive and visual aids
  • In-built chats
  • Profile management
Revenue$390 million, 2020
Downloads100Million +

How can you enter this segment, and How can we help you?

The online education industry is currently booming with opportunities. To enter the market, you must incorporate innovative features like ward progress tracking, lesson reminders, digital storytelling, animation, mixing software, and an excellent team structure. Our team of designers and developers can help you explore this domain while providing a route to bridge the gap between dream and reality.

3. Food and Drink 

Popular app: Zomato  


The Zomato is a top online food delivery app


  • Prompt customer support
  • Secure Payment Environment
  • Interesting Push Notifications
  • Easy to Navigate User-Interface
  • Advanced Search Options
  • Interactive Feedback Mechanism
  • Live to track
  • Table booking
  • Exploring food places nearby
  • Zomato Gold
RevenueRs 1,211.8 crore
Downloads10Cr +

How can you enter this segment and How can we help you?

While entering this space, you cannot miss including features in the three apps to create a clone, and we can help you in building that:

  • Admin app– Admin Dashboard, live reporting, and Analytics
  • Customer App– Social media account integration, search option, multiple payment options, call restaurant/driver, Real-Time availability, track driver and notifications
  • Delivery App– Trip Info, Navigation, Contact, Route Optimisation, Contact, and Strat/End Trip. 

4. Finance

Popular app: Mint 


It allows the user to link financial accounts in one digital place to receive a high-level snapshot of your financial health with this free budgeting app


  • Pulls and categorizes user transactions
  • keep track of your bills and spending
  • Free app
  • credit score for free
  • Manage utility payments 
Revenue$9.633 billion
Downloads1Cr +

How can you enter this segment and How can we help you?

One of the major concerns while developing a finance app is enforcing the user’s security as it is a high-risk domain. We can help you create a secure app through thorough testing and monetization. Our team will also help you understand the necessary integrations, build a good MVP, and launch. 

5. Health and Fitness

Popular app: HealthifyMe 

HealthifyMe app

Calorie tracking helps users achieve fitness goals by promoting fitness awareness and providing professional assistance. 


  • Highly customizable healthy diet plan
  • RIA, the interactive AI
  • Sophisticated and interactive interface
  • User personalization
  • Wearable and non-wearable device integration
  • Goal setting, Tracking metrics, Push notifications
  • Social sharing, Community building 
Revenue$24.26 million

How can you enter this segment and How can we help you?

To enter this segment, targeting a section that will align with a business goal is necessary. We can help you with market research and developing an app with various differentiation points to gain competitive advantages in the current market. If you plan to build a health fitness app, make sure that your app contains features like user personalization, goal setting, activity summaries, gamification, video tutorials, social sharing, community, etc., to lure customers. We can help you build a robust app that provides all the features listed above and delivers the expected results. 

6. Shopping

Popular app: Myntra 


Largest ecommerce store that offers fashion and lifestyle needs through an enjoyable shopping experience. 


  • Inclusivity and Device Compatibility
  • Seamless stream less experience
  • Convenient and easy-to-navigate interface
  • Innovative options like Try-On
  • App interaction – universal linking, social sharing, messaging/chat
  • Rich app design

Advance features:

  • Push notification, Geolocation, Booking calendar, in-app camera, and Data Sync.
  • Access control
  • Payment/ earning – Third-party SDK
RevenueRs 2,891.6 crore

How can you enter this segment, and How can we help you?

We at EmizenTech can help you control your cost while entering a complex market in terms of platform, design, size, mobile wallet, advanced features, designer, developer, etc. To match the immense growth, one needs a proficient marketing and testing plan for a mobile app functioning in the ecommerce fashion industry. Our team will guide you through a clear vision, tool, and development phase. 

7. Travel & Local

Popular app: Airbnb 

It is a leading service that allows property owners to rent out their places to travelers looking for a location to stay.


  • Profile
  • Easy signup/Login
  • Payment system
  • Push notifications
  • Live chats with property owners 
Revenue$5.9 billion

How can you enter this segment, and How can we help you?

To build an application like Airbnb, your business will need assistance from a mobile app deployment firm with experience in building apps with proficient architecture and design customization to lure customers. You can contact us for consultation and guidance to achieve your objectives. 

8. Social

Popular app: Instagram 

Instagram is a leading social media platform that allows the user to create and share photos, stories, and videos. 


  • Powerful storytelling medium
  • Photo-editing app
  • Advanced features (adding text, frames, stickers, etc.)
  • Messenger app
  • eCommerce platform
  • IGTV, reels, Photo filters
Revenue$47.6 billion

How can you enter this segment and How can we help you?

One strategy to assure its success is to ask your target consumers how to create an app similar to Instagram that they would like to use. Developing new applications is risky business since you never know how the intended audience will react to them. The mechanism you choose is entirely up to you: you may establish polls, contact the target audience, and directly ask them questions. That is where we step in, as it would be easy to complete the USP of your mobile application once you have received responses. We can assist you at every stage, from strategy development through deployment.

9. House and Home

Popular app: Houzz

It is a website and virtual community devoted to building, interior decoration, gardening, and house restoration. 


  • Immersive Virtual reality
  • Augmented technology
  • An expansive archive of design designs, new projects, and product ratings
  • Excellent reference service
  • More of a mood board and referral service 
Revenue$500 million in revenue in 2020

How can you enter this segment and How can we help you?

To provide unrivaled pleasure to consumers through the house and home apps, it is critical to remember that designing apps have transformed the way designers work worldwide. They have established a more efficient and productive approach, on or off the job. While building an app in this domain requires sleek features like 3D pictures, 3D vision, room architecture, material selection, and shades for building construction, painting, and space planning. We can help you build the finest app inclusive for designers, homeowners and property buyers by providing professional assistance. 

10. Gaming

Popular app: Apex Legends Mobile 

It is a s a strategy battle royale shooter game set in the Apex Legends universe that allows the players to play with two friends and combat with other mobile players. 


  • Lucrative game design
  • Role-Playing Opportunities
  • Interactive interfaces
  • Data Security
  • Smooth and Easy to play
  • Clean and simplistic UI 
Revenue$4.8 million

How can you enter this segment and How can we help you? 

The gaming industry is highly competitive and requires a deep understanding of the skills and limitations possessed by the creator. Your business should have access to tools that can assist in music composition, design, graphics, research, marketing, programming, and more. With our experience in the market, we can help you figure out the gaming demographics, come up with successful ideas, decide on a monetization policy, design documentation, the right technologies, prototypes, and so on.

Mobile Application Development Trends in 2024

Developing a mobile app is easy with our mobile app development guide, but before you start the app development process, here is a list of the app development trends to help you move ahead in 2024.

Developing a mobile app is easy with our mobile app development guide, but before you start app development process here is a list of the latest trends to help you moving ahead in 2024. 

1. Rise of 5G

The mobile app landscape is revolutionized by 5G technology, providing high-speed data and increasing network capacity. It is designed to increase traffic capacity and network efficiency.

Moreover, this technology opens the door to new opportunities for developers to create data-intensive apps that give better user experiences.  

2. Apps for Foldable Devices

Samsung launched its first foldable device, and many companies followed the same trend. However, developing mobile apps for foldable devices requires a deep understanding of foldable technology. 

For this, companies require experts in adaptive designing, offering a seamless user experience. Businesses should plan to optimize mobile apps for foldable devices to gain an advantage of a growing customer base. 

3. AR & VR to Enhance User Experience

AR and VR applications work seamlessly across a variety of platforms. Companies are using this technology to provide a personalized user experience. This significantly increases the user interaction with the products and services of a company.

Moreover, this technology has revolutionized how users interact with the world, leading to more innovative applications being developed in the future. 

4. Wearable App Integration

Wearable technology is widely used, and customer demand is gradually increasing. The market for wearable devices offers high-functional wearable apps to customers. 

High-functional fitness apps with wearable integrations allow data synchronization between the wearable device and the fitness app. Creating many future possibilities for wearable app development.

5. On-Demand Development Apps

On-demand apps fulfill user demands quickly, making them very popular in the mobile app development niche. From ordering food to booking car washing services with just one click, they can access various services, making their experience streamlined. 

If you want to develop an on-demand app to provide optimal services to users and create brand awareness, please contact us.

6. Food & Grocery Delivery Apps

Food and Grocery delivery apps allow users to shop for grocery products virtually and deliver them right to their doorstep. With the grocery delivery app grocery store owner can easily manage their inventory, and make user informed about the latest items at the same time.

Due to convenience, it became popular among users, making businesses invest in food and grocery delivery app development services. 

7. AI & Machine Learning

AI and Machine learning has changed the working landscape of every industry. With this technology, work efficiency has increased and complex task can be easily managed resulting in less errors and more production. 

Multiple apps like Instagram and YouTube implemented ML techniques and give results according to user’s preferences. AI and ML are everywhere; industry giants investing in advanced technologies and integrating them in mobile apps to enhance user experience. 

8. Mobile App Security

As more and more transactions, communications, and sensitive data move to mobile platforms, ensuring the security of mobile applications becomes paramount.

 Established companies are using mobile app security services to ensure data security. This is why mobile app security is trending in the app development niche, as it helps secure users’ sensitive data. If you want to develop an app with robust security connect with us. Our experts can provide you with advanced mobile app security solutions. 

9. Super Apps

Super apps are called multiservice apps; users can perform various tasks within one rather than multiple apps. Users can manage their finances, order food, ridesharing, and book tickets within one app. 

Some of the popular super apps available in the market includes Uber, Rappi, Gojek and many more.They are popular among businesses and users due to their cost-effectiveness and convenience. 

10. P2P Mobile Apps

With technological advancement, the fintech sector is booming, and more and more fintech apps are released daily. 

Moreover, P2P mobile apps are helping individuals to facilitate direct transactions between individuals without the need for intermediaries like banks.

11. Predictive Analytics

One of the trending niches is predictive analysis, which analyzes statistics and modeling techniques to forecast future outcomes. 

This helps mobile app developers understand user preferences and suggest appropriate results. Businesses are integrating this technology in mobile apps to improve users’ experience.

12. Mobile eLearning

eLearning apps are popular in the education segment, businesses willing to create advanced elearning app to provide user with seamless user experience. 

It provides benefits for both students and teachers in many ways. It open wide opportunities for learners to learn any subject they want. And create job opportunities for teachers across the world. Many companies are focusing on developing mobile apps for the educational sector as they provide ease of convenience in learning. 

13. Blockchain

Blockchain is the latest technology that promises to make digital devices more secure. Everyone wants to integrate blockchain to secure user data from finance to healthcare. 

The demand for blockchain app development is increasing as it provides robust security measures and a transparent way to store and manage data.

14. IoT-Enabled Mobile Apps

IoT-enabled mobile apps bring scope for new mobile apps to make user life more convenient by simultaneously interacting with multiple devices connected to the internet.

Companies are widely adopting IoT, which enables apps to set a competitive edge and create better brand understanding among users. 

15. Beacon Technology

Beacons enable location-based services (indoor navigation, personalized offers). Retail, hospitality, and healthcare sectors benefit from beacon integration.

However, staying informed about these trends will help you create robust and competitive mobile applications.

Mistakes To Avoid When Developing A Mobile App

Mobile app developments take place every now and then, but making a successful application is not easy. Developing a mobile app is complex, so analyzing mistakes in the early development stage is better. Here are some mistakes to avoid while developing mobile applications. 

1. Poor Understanding Of The Target Audience

Developing your mobile app without keeping your target audience in mind will kill your business idea. This happens when you don’t invest time in extensive market research. Proper market research is crucial before starting the development process; it will give an idea about the product you are launching. 

Therefore, it’s crucial to have an idea about the needs of your target audience and competitors’ strategies to ensure the success of your app. 

2. Choosing The Wrong App Development Team

Many companies think hiring a development partner is not a simple task, but it’s not as complicated as it seems. While finding the development partner, you need to make a list of questions to help you select the development team. Always ask for a portfolio and client references to see the capabilities of your development partner.

Before contacting a mobile app development company, you must decide on a budget plan for your app’s features, complexity, and timelines to make final decisions. Consider all the things to avoid falling in with the wrong app development partner and save your time and money.  

3. Underestimating Mobile App Development Cost

While developing mobile applications, businesses make the mistake of incorrectly sizing the cost. Before starting mobile apps development, have a clear budget so that it will not lead you to budget constraints. 

To avoid such situations, it’s essential to understand the cost of a mobile app or consult with us to get a detailed guide on its development costs. 

4. Ignoring Platform Guidelines 

Mobile apps take months to develop, and if you miss out on any platform guidelines, your app will be rejected. Most businesses make this mistake while developing mobile apps by not adhering to the rules and regulations of the platforms. 

EmizenTech has a team of experts who are experienced in developing mobile apps for both platforms. We help clients to get their app approval smoothly, avoiding common mistakes that lead to rejection. 

5. Neglecting App Performance Optimization 

App performance optimization is one of the essential things neglected while developing an app. Quick and smooth responsive applications always attract users. Long loading time and application lagging are the main reasons for app abandonment. 

While developing an app, developers should prioritize its speed and performance. Ensure that unnecessary features that slow down the app’s performance are avoided while developing an app.  

6. Poor UI

While developing an app, not paying attention to the latest UI trends led to app disaster. UI is the first thing users interact with; it is the first impression of your app. There are various mobile apps available in the market that provide similar services to your app. So, users selectively choose the apps to keep on their devices. 

Basically, a good UI of the mobile app is directly responsible for user retention. So, make sure to use advanced features when designing an app UI.

7. Stuffing Unnecessary Features

It is quite popular among developers to develop feature-rich mobile apps, and this is the most common mistake. Stuffing unnecessary features in your app to make users appreciate your app more leads to app failure.

We all have gone through a feature-rich mobile app that takes up much space in mobile phones, making the system lag. To avoid such a mistake, include features that support the purpose of your app.

8. Poor Testing 

The testing phase is crucial in the entire mobile app development phase, and it is responsible for your app performance. Not doing proper testing can result in app crashes, bugs, and compatibility issues. 

However, the application crashes led to app abandonment and poor user ratings. To avoid such mistakes, perform testing thoroughly by using automated tools to catch bugs and errors before the user faces them.  

9. Ignoring User Feedback

Feedback is essential to improve the product’s quality, but mobile app developers still ignore user feedback. It led to bugs and technical issues affecting the app’s performance. 

However, feedback provides valuable insights into the user’s pain points, preferences, and the vital zone needing improvement. So that the developers can make informed decisions on the area of improvement. In fact, reports show that apps that seek feedback and improve the app simultaneously are more likely to be successful.

10. Unplanned Market Strategy

While planning the app release, an unplanned marketing strategy will limit your app adoption rate. It will directly affect the download rate, user engagement, and revenue generation.

An effective marketing plan will attract potential users and give you a competitive advantage in the crowded market.  

How Long Does It Take To Build An App?

The mobile app development clock depends on the complexity of your project. Using advanced features, functionalities, tech stack, and the development team dramatically impacts the development timeline. 

Also, the development timeframe depends on the chosen development partner and the platform. In fact, both platforms require a high time investment, but Android takes more time. Google has been updating its SDK kit to deal with various issues related to screen sizes, android versions, etc., but it still needs more improvement to beat the iOS platform. 

Let’s discuss the timeline for the development of different mobile apps.

Basic app 2-3 months
Mid-size app3-6 months
Complex app6-9 months

Timeline is crucial while developing a mobile app, but other factors affect the overall development process. Cost plays a significant role in influencing the timeline, which we will discuss in the next section.

How Much Does It Cost To Build An App?

Cost is the biggest concern for many entrepreneurs. It depends on numerous factors, including the app development timeline, the developer’s location, the chosen platform, the tech stack, etc.

However, the average cost of mobile app development is around $20,000-$200,000 or more, depending on the complexity of your project.  

The first and most significant factor is the developer’s location. Different locations have different hourly rates, and the average developer rate is $150 per hour in US locations. In other Asian and Eastern European countries, developers charge $40-$50 per hour or more. 

Here, we have discussed the rough estimates; you will find the more accurate cost after your project goes through the discovery phase. Now, if you want to get a precise estimate for your project, connect with us. 

How To Get Funding For Mobile Apps?

Sources to get funding for mobile apps:

  • Bootstrapping: Funding with personal money
  • Personal network (friends and family)
  • Private investors
  • App funding contests
  • Angel investors
  • Venture capital investors
  • Crowdfunding- Donation-based Crowdfunding, Equity-based crowdfunding, debt-based crowdfunding
  • Bank loans

How To Monetize Your App?

You need to find an app monetization strategy that works best for your business.

  • Email Lists
  • In-App Advertising
  • Sponsors and Partnerships
  • Creating Strong Code
  • In-App Purchases
  • SMS Marketing
  • Free/Premium Versions
  • Strong Content Strategies
  • Multiple Payment Options for Subscription Services
  • Data-Driven Strategies

Marketing Efforts for App Pre and Post-Launch

How to market an app: Essential app marketing strategies

  • Do not overpromise.
  • Your app’s landing page and blog
  • App Store Optimization (ASO)
  • Social media marketing
  • Influencer marketing
  • Paid user acquisition campaigns
  • Set your KPIs (Key Performance Indicators)
  • Retention campaigns
  • Email marketing
  • Prepare a media strategy for your app
  • Conduct Market Research to Understand Your Customers / Create User Personas
  • Conduct a Competitive Analysis
  • Create a Content Marketing Strategy
  • Ask Users for Feedback
  • Consider a Burst Campaign

App Metrics to Track Post-Launch

Tracking these vital mobile app performance metrics will help the business attain a brighter picture of development and marketing ROI. 

  • Acquisition
  • Activations
  • Retention
  • Engagement 
  • Uninstalls 
  • Drop Offs 
  • Reachability

How To Hire A Mobile App Development Company?

Finding a development partner is not easy, and if you want to build a successful mobile app, you must carefully select the development partner. Plenty of options are available in the market; one can easily get confused. So here is how to hire the right development company for your project. 

Don’t worry; we will help you with tips on picking the best development partner. Take a look. 

  • Check their industry experience.
  • Ask for a portfolio, and it will help you understand their working expertise.
  • Understand their knowledge of app security
  • Check the reputation of the company 
  • Examine App support and maintenance service
  • Commitment to the delivery timeline

By adopting the above tips, we ensure you find the right development partner.

How Can EmizenTech Help For Your App Development Journey?

EmizenTech is a professional mobile app development company. With over 10+ years of experience, we provide mobile app development services for various industries. 

Our team of experienced experts can develop complex apps within the given timeline. Whether you want to build native or cross-platform apps, we fulfill every business need. With a 95% client satisfaction rate, we provide custom app development services by following agile methodologies.

With us, you don’t have to worry about product quality; our experts can transform innovative ideas into fully functional apps. We have developed exceptional mobile apps such as:

  • 2GTHR
  • Help bridge
  • Iran-TC
  • Walkys
  • Moriitalia
  • GetSuper

Additionally, we provide our client with the latest solutions that meet their specific business requirements. For the rest, you can check our portfolio to get better insights. If you want to build a mobile app with advanced features, get a free consultation with us. Let’s connect.


As technology evolves, your app must adapt to it soon to become successful in the long run. We hope our mobile app development guide helps you get better insight into the mobile app development landscape. 

Keeping up to date with the latest trends and guidelines helps you to create an exceptional mobile app that beats all the competitors in the industry. For further guidance on mobile app development, connect with our expert developers and build successful apps.

Frequently Asked Questions about Mobile App Development 

Is Mobile App Development Hard?

Mobile app development is a multidimensional project that needs to be managed with professional assistance. The level of difficulty of mobile app development is directly proportional to the complexity of the needs, features, and requirements of the mobile application.

What Are the Main Steps in The Process of Mobile App Development?

The main steps in developing a mobile app are idea creation, sketching, wireframing, UI UX design, coding, testing, deployment, and launch.

What Are the Four Phases of Mobile Application Workflow?

The mobile application workflow should be repeated in the various phases: analysis, development, testing, and acceptance, all through delivery. 

Which Programming Language Is Best for Android App Development?

The choice of programming languages depends on the requirements for each app. However, Java, C++, C#, Python, Dart, HMTL, and CSS are JavaScript some of the top programming languages for Android app development.

Which Programming Language Is Best for iOS App Development?

Some intuitive and robust programming languages used for iOS are Swift, C++, and Python.

Is Creating an App a Good Investment?

Mobile app development is profitable if the business is willing to invest considerable effort and time upfront to attain benefits. 

What Are Some Proven Ways to Fund an App at The Idea Stage?

The most viable initial funding options are Bootstrap, Angel investors, setting a crowdfund, raising donations on the website, and participating in funding contests.

What Are the Benefits of A Custom Mobile App?

Easier upgrades, security, maintenance, smooth integration, generation of additional revenue streams, etc., are some of the benefits of the custom mobile app.

What Is the Best Cross-Platform Mobile Development?

For cross-platform development, we recommend React Native and Flutter.

How Do You Manage Mobile App Development?

As a business stepping into this domain, it is essential not to miss or ignore the discovery phase and construct PoC, prototypes, and MVPs. Also, do not overlook the role of the project manager, who will take care of cost, duration, and scope estimating, tech staffing, quality assurance, and delivery.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.