In the eCommerce marketplace, you might be conducting the role of a seller, retailer, owner, or whatever, you need to stay well-versed with eCommerce terms to understand relevant discussion every day. 

If you are here to grab the less-known eCommerce terms and their meaning, then you will surely catch up with that. 

This is a quick guide or we can say eCommerce glossary that holds almost every eCommerce term with its description. These are essential and will help you plan and attain success with your marketing campaigns and customer engagement tactics.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

301 Redirect

An HTTP status code 301 sent by a web server to a browser indicates a permanent redirect from one URL to another. It means every user who requests an old URL will automatically be redirected to a new URL. 

A 301 redirect passes every ranking strength from the old URL to the new one and is generally used when a page has been permanently removed or moved from a site.



The affiliate helps describe the link between two entities wherein one holds less than the majority stake the other holds. 

Affiliations can also be a type of relationship in which two and more distinct brands are subsidiaries of a giant parent company.

Affiliate Marketing

A type of performance-based marketing, in Affiliate, a business offers one or more affiliates for all customers or visitors brought by the affiliate’s marketing efforts.

In simple terms, affiliate marketing is an advertising model in which a brand compensates 3rd-party publishers to generate leads or traffic to the company’s goods and services. The 3rd-party publishers are affiliates, and the commission charges incentivize them to emerge with the top ways to promote a company.

Amazon Marketplace

An eCommerce platform operated and owned by Amazon that allows 3rd-party sellers to sell used or new products is Amazon Marketplace. Using this, 3rd-party sellers attain access to Amazon’s global customer base. Merchants who list the goods on Amazon for sale, embracing Magento Open Source or Adobe Commerce users, are defined as “3rd-party sellers”.


An eCommerce term, Abandonment is a condition when a visitor accesses a site but terminates any actions just by leaving the page. 

The abandonment rate is the ratio of the total abandoned shopping carts to the total initiated transactions or the completed transactions.

A/B Testing or Split Testing

Also known as split testing, A/B testing is the randomized experimentation process in which two or more variables’ versions (page element, web page, etc.) are exhibited to different website visitors’ segments simultaneously to determine which version lays maximum impact and drives the business metrics.

Address Verification Service (AVS)

A service big credit card processors allow merchants to authenticate ownership of a debit or credit card that customers use is an address verification service (AVS). 

Application Programming Interface (API)

An application programming interface (API) links computers or computer programs. Moreover, it’s a software interface type that offers a service to other software pieces. 


A function of defining access privileges/rights to resources relevant to computer security and general information security, and particularly to access control, is authentication.

Average Time on Site

The average amount of time every user spends on a single page is known as average time on site. But it’s not easy to measure it as smoothly as you think. That’s why we usually use Google Analytics to track the time, on-page and on-site, by evaluating the difference between the timestamps of hits.

Average order value

It tracks the average amount (in dollars) spent every time a customer places an order on a mobile app or website.

To evaluate your brand’s average order value (AOV), divide total revenue by the number of orders.

Attribution model

The rule or a set that determines the assignment process of sales and conversions to touchpoints in conversion paths is known as the attribution model. 

Assisted conversions

In brief, a customer’s interactions with a site lead to a conversion, but not the final interaction is known as assisted conversions. Such Assists are allocated a value according to the transaction they contributed to assigning value to their contribution.

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Billing address

An address linked with your debit or credit card is known as a billing address, and this address is linked to your bank account and other payment functions. 

Bounce rate

An Internet marketing term, Bounce rate, is used in web traffic analysis. It showcases the percentage of visitors who come to your site and then leaves despite viewing other pages within the same website. 

Bundling (or product bundling)

A technique in which many products are accumulated together and sold as a solo unit for one price is product binding. This strategy is popular for encouraging customers to buy more products. 

Business to business (B2B)

A situation where one business conducts a commercial transaction with another is known as a Business-to-business (B2B) service. It generally emerges when a business is sourcing material for the production process to get output, i.e., offering raw materials to the other brand that will produce output.

Business to consumer (B2C)

Also known as direct-to-consumer, business to consumer (B2C) refers to selling goods directly to customers, bypassing wholesalers, 3rd-party retailers, or other middlemen. 

DTC brands are generally sold online only and are best in a specific product category.

Buy-to-detail rate

It’s the figure of how many visitors you have viewed on your profile vs. how many you have bought that item. It can just be seen if you have the Product Detail Data Layer and the Purchase Data Layer performing correctly and the product detail between the two matches.


An informational website or a discussion published on the World Wide Web holding discrete and more informal diary-style text entries is a blog. Typically, the posts are showcased in reverse chronological order so that the recent posts come to the surface first, at the top of the web page. 

Bottom of the Funnel

This is the spot where you need the leads-to-be, and you have invested some effort to catch them there. This is when leads are taking the final decision to buy from you or a competitor. 

In short, it’s where you convert your leads into customers.

Brick-and-click Store

A store that sells through both physical and online channels is known as a brick-and-clicks business. Such merchants use their online storefront and physical stores to craft a convenient and smooth shopping experience.

Business Blogging

A marketing channel (like direct mail, social media, email marketing, etc.) that assists and supports business growth is a business blog. It performs that by driving traffic to your site and offering opportunities for that traffic to convert in any way.

Buyers Persona

The outlines of various types of customers that convert to your business are known as buyer personas. Marketers utilize such models for your ideal customers to craft targeted strategies. It can help you understand for whom you are crafting content and help create particular campaigns when used correctly.


Call to action (CTA)

A marketing term, Call to Action (CTA), is a marketing word for any design to prompt an immediate response or motivate an immediate sale. It also refers to the usage of phrases or words that can be included in sales scripts, web pages, or advertising messages, making an audience perform in a specific way.

Cart abandonment rate

The percentage of online shoppers who add products to their virtual shopping cart but before completing the purchase abandon the cart, it is known as cart abandonment rate. It reveals the rate of interested customers who leave their cart without purchasing anything compared to the total number of virtual carts created.

Step 1: [Completed Purchases] /[ Shop Carts Created x 100] = Percentage of Successful Transactions, Step 2: [100] – [Percentage of Successful Transactions] = Cart Abandonment Rate

Cart-to-detail rate

A Google Analytics metric, Cart-to-detail rate points at items added to a customer’s cart relative to views of product detail pages.

[Times a Product Is Added to Cart] /[ Product Detail Page Views] = Cart-to-Detail Rate


A return of money to a payer of some transaction is a chargeback. Here, the payer is a consumer, most commonly, and the transaction is especially a credit card. 

The chargeback reverses a money transfer from the consumer’s bank account, credit card, or line of credit.

Click-to-open rate (CTOR)

It indicates the potency of content and message in your email in attracting recipients to take action.

[Unique Clicks] / [Unique Opens] x 100 = Click-to-Open Rate

Cohort analysis

A sort of behavioral analytics that divides the data into a data set into relevant groups before analysis is known as cohort analysis. Such cohorts or groups usually hold common traits or experiences within a defined period.


When web visitors convert to leads or buy something, they become customers. So, the conversion of visitors into customers or leads is known as conversion. 

Conversion funnel

The journey of a consumer through Internet advertising, in which he navigates an eCommerce site and ultimately makes a purchase, is known as a conversion funnel. The consumer is noticed being converted from a web visitor to the site to a buyer. 

Conversion rate

The number of visitors to a site who gets converted out of the total number of visitors is the conversion rate.

[Paying Customers] / [Unique Visitors to Your Site] = Conversion Rate

Conversion rate optimization (CRO)

The process of increasing conversions’ percentage from a site or an app is conversion rate optimization (CRO). 

Typically, CRO includes ideas generation for your website’s or app’s elements that can be improved and validate hypotheses validation through multivariate testing and A/B testing.


Cross-selling is the practice or action of selling an extra product or service to an existing customer. Also, it’s one of the most effective ways of marketing. 

It’s a fantastic way of increasing customer loyalty and strengthening customer relationships that can enhance customer lifetime value and retention.

Customer lifetime value (CLV)

A business metric evaluates how much a business can plan to get from the average customer throughout the relationship. The usage of the right tools can find CLV in just a few clicks. 

You can catch up with better sales and marketing decisions by better understanding CLV, among other decisions.

CMS – Content Management System

Often abbreviated as CMS, a content management system is software that assists users in crafting, managing, and altering content on a site with no need for expert technical knowledge. 

In simple terms, a CMS is a tool that assists in building a site with no need of writing code from scratch.

Churn Rate

Evaluating the number of items or individuals leaving a collective group over a specific time is the churn rate. 

Commonly, it’s expressed as the percentage of service subscribers who terminate their subscriptions within a given period.

Closed-Loop Marketing

A type of marketing that depends on data and insights to increase ROI is Closed-Loop Marketing. It’s similar to data-driven marketing.

Comma Separated Values (CSV)

It’s a delimited file that separates values using a comma. Every file line is a data record, and every record holds one or more fields, separated by commas. When the comma is used as a field separator, it’s the source of this file format’s name.

Conversion Path

A description of the steps that a website user takes from the website operator’s or marketer’s standpoint towards the desired end is known as the conversion path.

Content Optimization System (COS)

A software platform that targets optimizing content to offer a personalized web experience to customers, changing its optimization measures to their specific needs is a content optimization system.


A sourcing model in which an organization or individual obtains goods or services, including voting, ideas, finances, and micro-tasks from a large, rapidly evolving, or relatively open group of participants.

Customer Relationship Management (CRM)

Customer relationship management is a process in which an organization or a business administers its interactions with the customers, typically utilizing data analysis to study a massive cluster of information. 


A style sheet language, Cascading Style Sheet (CSS), assists in describing the presentation of a document written in a markup language, like HTML. 

Customer Acquisition Cost (CAC)

An important business metric that evaluates the cost of acquiring a new customer is known as customer acquisition. 

When we divide sales and marketing expenses by the number of new customers, we get customer acquisition costs.

Click-Through Rate

The click-through rate is the ratio of users who click on a particular link to the number of total users who view an email, page, or advertisement. Commonly, it’s used to evaluate the success of an online advertising campaign for a website and email campaigns’ effectiveness.


Discount code (or coupon, or promo code)

Also known as a discount code or coupon code, a promotional code is crafted with a combination of letters and numbers. Discount codes can prove to be best for eCommerce stores to magnetize shoppers and motivate repeat customers. 

Discount rate

In discounted cash flow analysis (DCF), the interest rate is used to determine the present value of future cash flows; it’s the discount rate.


A retail fulfillment model where a store doesn’t hold the products in stock that it sells is known as Dropshipping. Using this model, when a store sells a product, it buys the item from the 3rd-party and gets it shipped directly to the customer. 

Domain Name

An identification string that defines a world of administrative autonomy, control, or authority within the Internet is a domain name. Domain names are used in many networking contexts and for app-specific naming and addressing purposes. 

Digital Commerce

The process of buying things online with no human intervention is known as digital commerce. It permits customers to buy goods and services through a self-service and interactive experience.  



The buying and selling of goods and services online are known as eCommerce. It’s conducted through tablets, computers, smartphones, and other smart devices. 

Email marketing

A type of direct marketing that uses email for promoting a business’s goods and services is known as email marketing. It can assist in making customers aware of the latest offers and items.

Event-triggered email

An automated email sent on the occurrence of a particular event is known as an event-triggered email. Such emails are auto-generated and sent to a list of subscribers based on events like on special occasions, such as the subscriber’s birthday. 


An American multinational eCommerce corporation that allows business-to-consumer and consumer-to-consumer sales through a website is eBay. 

Evolutionary Algorithms

An algorithm that utilizes nature-inspired mechanisms and resolves issues through processes that match the living organisms’ behavior is known as an evolutionary algorithm. 


A book publication that is available in digital form, including images, text, or both, readable on the flat-panel display of the computers or other e-devices is an eBook. 

Editorial Calendar

Also known as a publishing schedule, an editorial calendar is best for publishers, bloggers, groups, and businesses to control content publication across different media, for instance, newspaper, blog, magazine, social media outlets, and email newsletters. 

Evergreen Content

Search-optimized content, evergreen content is constantly related and always be “fresh” for readers over a long time, as its name indicates. 

Event-Triggered Email

Such emails are part of an email marketing campaign. An email that is triggered when an event occurs such as a user subscribing newsletter, clicking on a button or maybe it’s the user’s birthday as per the data in subscribe list.

Engagement Rate

Metrics that analyze the success of brand campaigns is engagement rate. People who interact with updates, videos, and blogs are expected to convert into paying customers. 


A mode of exchanging messages between people utilizing electronic devices is known as electronic mail. It may contain files, text, images, and other attachments sent using a network to a particular individual or a group. 



In a business, fulfillment is a process of readying and delivering a customer’s order. The process starts when a customer places an order and ends when he receives it. 

Although, if a buyer needs to return a product, the order fulfillment handles the return transaction also.


Gateway (or payment gateway)

Software that encrypts and sends customers’ and their bank details securely to the payment processor is known as a payment gateway. An online business should have a Payment Gateway to accept credit card payments and other alternative payment modes that their customers may prefer.

Growth hacking

A marketing subfield that targets the faster growth of an organization is known as growth hacking. The growth hackers usually focus only on strategies relevant to business growth.  It uses digital marketing strategies specially crafted to develop or expand the customer base. A growth hacker executes various strategies, implements many tools, and develops numerous techniques with a desire for growth.

Google Analytics

Google offers a web analytics service that tracks and reports website traffic is known as Google Analytics. Moreover, it provides the free tools one needs to analyze data for his business so that you can make smarter decisions. 

Google Webmaster Tools ( Google Search Console )

A robust platform that site owners can use to observe how their website interacts with Google is Google Webmaster Tools. 



A metadata tag, a hashtag, is prefaced by hash symbol and used on photo-sharing or microblogging services, like Instagram, Twitter, and more as a type of user-generated tagging that allows cross-referencing of content sharing a topic or theme. 


The standard markup language for documents, the HyperText Markup Language, or HTML, is crafted to be displayed in a browser. Cascading Style Sheets and scripting languages, like JavaScript assist it.

HTML Site Map

An HTML page on which every site’s subpage is listed is known as an HTML sitemap. Usually, it’s linked in the footer of a site, and that’s why it is visible to all visitors. 

You Have A Vision

We Have The Means To Get You Ther



The accounting of products, components, and raw materials that an organization either sells or uses in production is inventory. 

Inbound Link

Also known as a backlink, an inbound link for a given web resource is a link from some other site to that web resource. A web resource may be a web page, site, or web directory. Moreover, it’s a reference comparable to a citation. 

Inbound Marketing

A strategic approach for crafting valuable content that aligns with the requirements of target audiences and motivates long-term customer relationships is known as inbound marketing.


A collection of data visualizations, imagery, such as bar graphs and pie charts, and minimal text that offers an easy-to-understand overview of a particular topic are known as an infographic. 

Intelligent Product Recommendation Systems

Also known as recommender systems, such systems are information filtering systems that hold the target to predict users’ preferences in certain products. 


An American video and photo sharing social networking service, Instagram is a simple, creative, and fun way to capture, edit, and share videos, photos, and messages with your family and friends. 


In terms of e-commerce, inventory is just a list of all products or items that are available in your stock. Whether they are digital products or physical, all that is stored in your warehouse for selling is part of the inventory.



Usually abbreviated as JS, JavaScript is a programming language that is one of the important technologies of WWW along with CSS and HTML. Around 97% of sites use JS on the client-side for web page behavior, usually including 3rd-party libraries. 


Key Performance Indicator (KPI)

Also known as a performance indicator, KPI is a sort of performance measurement. KPIs calculate the success of a company or a specific activity in which it engages. 


A term keyword is used in digital marketing to describe a text or a group of words an Internet user utilizes to search a search bar or search engine. Keywords need to be carefully crafted and selected before posting content online on mobile or web platforms.

Keyword Stuffing

An SEO technique, keyword stuffing, is considered spamdexing or webspam in which keywords are added into a web page’s meta tags, backlink anchor text, or visible content for gaining an unfair rank advantage in search engines. 


Landing page

In digital marketing, a standalone web page is created in digital marketing, particularly for advertising or marketing campaigns as a landing page. It’s a place where a visitor reaches after clicking a link in an ad from Google or similar places on the web. 

Listing fee

Also known as an insertion fee, the listing fee, or a nominal fee that eCommerce platforms charge from sellers for posting their products on the site. Such a fee relies on the product’s value the seller intends to provide on the platform. The higher the products’ price, the higher the listing fee. 

Long Tail

A business strategy that permits companies to grasp significant profits by selling fewer volumes of hard-to-find products to many customers, despite selling large volumes of a lesser number of top items. 

Long-Tail Keyword

More specific and longer keyword phrases, long-tail keywords are used by visitors when they are near to a point-of-purchase or when they are using voice search. 


The complete process of managing how resources are stored, acquired, and transported to their destination is logistics. Today, this term is used in the business sector, specifically in the manufacturing sector.


Also known as a prospect, a lead in a sales context refers to a link with a potential customer. Some consider a lead as a sales contact. 

Lead Nurturing

The process of building and strengthening relationships with buyers at all the stages of the sales funnel is lead nurturing. 


An American employment-oriented and online business service, which operates through mobile apps and websites, is LinkedIn. 

Lifecycle Stages

An industry lifecycle holds four stages; peak, expansion, trough, and contraction. An analysis of company and business can reveal the stage in which a company is present. 



A process of exploring, building, and delivering value to attain a target market’s needs in terms of goods and services is known as marketing. It also refers to the activities an organization conducts to promote the buying or selling of a good or service.

Marketing Automation

Software platforms and technologies crafted for organizations and marketing departments to market more effectively on various channels online and automate repetitive tasks is marketing automation. 

Margin (or profit margin)

A percentage measurement of profit that exposes the amount an organization earns per dollar of sales is a profit margin. If a brand makes more money per sale, it holds a higher profit margin. 

Merchant Account

A type of bank account that facilitates businesses to accept payments in numerous ways, typically credit or debit cards, is a merchant account. 

Merchant account provider

It offers businesses the caliber to accept debit and credit cards in the payments for goods and services. This can be f2f, over the internet, or on the telephone. 

Mobile commerce (m-commerce)

Also known as mobile commerce, mCommerce includes the use of wireless handheld devices, such as tablets and cellphones, to conduct commercial transactions online, embracing the sale and purchase of products, paying bills, and online banking.

Mobile Marketing

A multi-channel online marketing technique, mobile marketing targets at reaching a specific audience over their smartphones, tablets, feature phones, or any other relevant devices through sites, SMS and MMS, mobile apps, or social media.

Mobile Optimization

The process of adjusting your site content to make sure that visitors that access the website from their mobile devices get an experience customized to their device is mobile optimization. 

Monthly Recurring Revenue (MRR)

The expected total revenue your business generates from every active subscription in a particular month is monthly recurring revenue (MRR). It embraces recurring charges from coupons, discounts, and recurring add-ons but excludes the one-time fees. 

Multi-Channel Ecommerce

The practice of selling the products in many online places is known as multichannel eCommerce. While online marketplaces sell and ship their goods and services, they facilitate 3rd-party sellers to list products for sale on their sites. 


One of the marketing tactics, microsites, includes developing small-scale sites dedicated to a particular person, product, or event. Such websites are entirely promotional and crafted to target a topic with no usual add-on content.

Middle of the Funnel

A spot where sales and marketing meet and funnel leads can be refined, it’s the middle of the funnel. 


Native Advertising

Also known as sponsored content, native advertising is an advertisement type that complements the function and form of the platform on which it appears. In various cases, it performs like manifests and advertorial in various cases as an article, video, or editorial.  

Net Promoter Score (NPS)

A proven market research metric, net promoter score, takes the face of a single survey question asking the respondents to rate the probability that they would like to recommend to their family and friends about a company, service, or product. 

News Feed

A newly published content on a site news feed highlights the information that embraces the latest updates, upcoming events, and more. Social networking sites hold proprietary news feeds, like Facebook, LinkedIn, and Twitter.

No-Follow Link

A setting on a web page hyperlink, nofollow, directs search engines to avoid using the link for page ranking calculations. It’s specified on the page as a type of link relations, i.e., <a rel=”nofollow” …>.


Open rate

An email marketing metrics, open rate evaluates the percentage rate at which emails are opened. Open rates are of two types, physical mail, and electronic mail. 


The business practice of hiring an individual, company, or a team from outside the company to get services or develop goods that were crafted in-house earlier by the employees and staff of the company. 


A cloud-based, live chat solution, Olark allows businesses to interact with customers through their sites. It comes with key features, such as team management, automated messages, real-time reporting, and more.

On-Page Optimization

All measures that can be handled directly within the site to improve their position in the search engine rankings is on-page optimization. 

Off-Page Optimization

All the activities that are conducted from the website to determine where you rank on the search engine results pages (SERPs) are off-page optimization. It’s important for enhancing your site’s trustworthiness, relevance, and authority.

Omni-channel Management

The cooperative management of various available customer touchpoints and channels to optimize the performance over channels and the customer experience across channels is known as omnichannel management. 

Order Fulfillment

The method following which a company processes a sales order as per the customer’s specifications is order fulfillment. Customers hold extra power than ever, are kept informed, and have high expectations. Efficient order fulfillment is important for the brand’s reputation, company’s profit, and caliber to retain clients.


Partial shipment

The fulfillment of a single order in more than one delivery is a partial shipment. 

In simple words, when a customer purchases various products, they are not delivered in a single order; they get in multiple parts.

Path length

It’s measured by Google Analytics to summarize how long it takes the visitors, in interactions, to your eCommerce website to become consumers. 

Payment Card Industry (PCI) compliance

An information security standard for the organization, PCI compliance handles branded credit cards from the big card schemes. 

The PCI Standard is instructed by the card brands but administered by the Payment Card Industry Security Standards Council.

Payment Gateway

A merchant service, payment gateway which an ecommerce app service provider offers, authorizes direct payments processing or credit cards for online retailers, eBusinesses, traditional brick and mortar, and bricks and clicks.

Pay-per-click (PPC)

An internet advertising model which is used to drive traffic to sites is known as pay-per-click. In this, an advertiser pays an amount to a publisher when the ad is clicked. It’s commonly linked with first-tier search engines.

Point-of-sale (POS) system

Also known as point of purchase, POS is when a retail transaction is completed. At the POS, the merchants evaluate the customer’s amount, indicate that amount, prepare an invoice, and offer different payment options to the customers. 


An American multinational financial technology company, PayPal operates an online payments system in various countries that supports online money transfers and serves as an electronic alternative to traditional paper methods, like checks and money orders. 


An Indian multinational technology Paytm, specializes in digital payment systems, financial services, and eCommerce. 


A page view, abbreviated as PV in businesses and usually known as page impression, is a request to load an HTML file of an Internet website.

Profit margins

The number of profit cents generated for every dollar of sale is the profit margin. 

Profit margins let us know the relative profitability of a business or firm activity by accounting for the costs included in producing and selling the goods.

Net Profit Margin = (Revenue – Expenses)/ Revenue

Payment Service Provider

A 3rd-party company that helps businesses to accept a wide range of online payment methods, like online banking, debit cards, credit cards, cash cards, e-wallets, etc., is a payment service provider. 


Qualified Lead

A potential customer based on certain fixed business needs’ criteria is known as a quality lead. Just the willing leads are classified as qualified leads, which means the information offered by the lead is offered freely and willingly. So, the bought leads and databases don’t qualify as qualified leads. 

QR Code

A type of matrix barcode, QR code is a machine-readable optical label that holds information about the item to which it’s linked. 


Recurring payment

A payment model where the consumers authorize the merchants to get funds automatically from their accounts regularly for goods and services offered to them constantly is a recurring payment.

Recurring Transaction

A type of transaction in which a cardholder is charged a certain amount either for a membership, current subscription, or the recurring delivery of items is a recurring transaction. 

Responsive Design

A graphic user interface (GUI) design approach that helps create content that adjusts seamlessly to many screen sizes is known as responsive web design.

Return on Investment (ROI)

Also known as return on costs, ROI is a ratio between investment and net income. A high ROI is the investment’s profits compare to its cost. Being a performance measure, ROI is used to compare different investments’ efficiencies or to calculate the efficiency of an investment.


Search engine optimization (SEO)

The process of enhancing the quantity and quality of website traffic to a web page or site from search engines is SEO. It targets unpaid traffic rather than paid or direct traffic. 


The physical movement of goods from one point to another, like the movement of merchandise from the warehouse to the customer, is known as shipping. 

Shopping cart

Known as a shopping trolley, cart, or buggy, the shopping cart is a wheeled cart that shops provide, especially supermarkets, for the customers to use inside their premises for carrying the products they want to buy to the billing counter. 

Stock keeping unit (SKU)

In the inventory management field, a stock keeping unit is a different type of item for purchase, sale, or track in inventory, like a product or service, and all attributes linked with an item type that differentiates it from other item types. 

SERP – Search engine results page

The page you see post entering a query into Yahoo, Google, or any other search engine is SERP.  Google and other search engines show such pages responding to a user’s search query. 

Social Signals

A webpage’s collective likes, shares, and complete social media visibility as search engines perceive are social signals. Such activities contribute to a web page’s organic search ranking and are viewed as another form of citation, like backlinks. 

Social Media

The interactive technologies and digital channels that permit the creation and sharing of ideas, information, interests, and other types of expression through virtual communities and networks are known as social media. 

Split Testing

Also known as A/B testing, split testing permits marketers to compare web pages’ distinct versions, a control (the original), and variation that determine which is the better performer with the target of boosting conversions. 

Service Level Agreement (SLA)

It defines the service level you expect from a vendor, imposing the metrics that measure service and penalties or remedies needed to agree on failed-to-achieve service levels.


The process of integrating the marketing and sales processes of a business is known as smarketing. The target is for sales and marketing functions to hold a common integrated strategy, resulting in annual revenue growth.

Social Proof

A social and psychological phenomenon in which people copy others’ actions to take on behavior in a given condition is social proof. 

Software as a Service (SaaS)

A software licensing and delivery model in SaaS software is subscription-based licensed and is centrally hosted. It’s also known as on-demand software and web-hosted or web-based software. 


Time lag

In digital marketing, time lag reveals how much time (in days) passed between a user’s first exposure (impression or click), and their subsequent conversion.

Third-party payment processor

An entity that facilitates you to receive online payments without setting up a merchant account. Such processors usually use their commercial bank accounts to process their payments for their merchant clients. 


A completed agreement between a seller and buyer to exchange goods, financial assets, or services in return for money is a transaction. A company can record a transaction earlier or later as per the usage, like cash accounting or accrual accounting.


A turnkey operation, a turnkey project, or a turnkey is a project type that’s constructed so any buyer can sell it as a completed product.


The number of visitors who visit the site or a specific webpage is known as traffic. Many times, marketing efforts are targeted at increasing the number of visits to assist increase qualified leads or sales. 


From a technical outlook, trends include picking the historical data’s statistical analysis over charting the progression and a selected time frame. If the data propose constant increases, decreases, or flatness, it’s a trend. 

Top of the Funnel

Users who start researching a product or service are at the top of the sales funnel. They are in the information-gathering phase, and if you fail to convince them to move ahead down the funnel, you can lose them as your customers. 



A sales technique where a seller invites the consumer to buy more expensive items, other add-ons, or upgrades to generate more revenue is upselling. While it often includes marketing the more profitable products or services, it can easily expose the consumer to other options that were probably not considered. 


It’s the system’s caliber, in which it offers a condition for its users to conduct the tasks effectively, safely, and efficiently while enjoying the experience. Moreover, it’s a measure of how perfectly a specific user can use a product or design in a specific context to attain a defined objective effectively. 

Unique Users

Unique users or unique visitors are the terms we use in web marketing. We count a site’s visitor, one visitor, over a specific time. Regardless of how many times they visited the site during that period, if one user visited the website ten times, we count that person as one visit. 

User Experience (UX)

How a user interacts with and experiences a system, product, or service is known as the user experience. It embraces a person’s outlook of ease of use, utilities, and efficiency. 

User Interface (UI)

UI is the point of human-computer communication and interaction in a device. It can embrace keyboards, display screens, desktop appearance, and a mouse. It’s also a way that assists a user interact with a website or an app. 



A transaction that cancels a purchase, which has not been completed, is voiding. 

Viral Content

Online content that attains a high level of awareness because of exposure and shares on social media networks, aggregators, news websites, search engines, and email newsletters is viral content. 


Web analytics

The collection, measurement, reporting, and analysis of web data to understand and optimize web usage is known as web analytics. Apart from measuring web traffic, it is used as a tool for market research, business, and improvement of website effectiveness.


Distributing or wholesaling is the merchandize of retailers or sale of goods; to commercial, institutional, industrial, or other professional business users; or other related subordinate services or wholesalers. Generally, it’s the goods sold in bulk to anyone apart from a standard consumer. 


WordPress is an open-source and free content management system written in PHP and paired with a MariaDB or MySQL database. 

WP Engine

A WordPress-specific web host, WP Engine offers managed plans that are completely optimized for the platform. 


XML Sitemap

The Sitemaps protocol facilitates a webmaster to inform search engines relevant to URLs on a site that helps in crawling. It’s an XML file that lists the website’s URLs. 


We have put much of our efforts and time into crafting this eCommerce glossary, A-Z, to emerge with something informative and useful for you. We hope you find this post helpful for you and you catch up with the information you are looking for.

Emizentech is a leading ecommerce development company that can help you build an online store on any platform. If you have a project that needs assistance then do get in touch with us.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.