In March 2019, the Adobe Commerce Cloud was officially launched by Adobe. After buying the Magento Commerce (now known as Adobe Commerce) e-commerce platform, Adobe took less than a year to launch it.
This platform will now meet all your requirements in the thriving e-commerce industry: a world-class B2B and B2C e-commerce platform, plus a java-based content management system by which you can create personalized digital experiences for the customers. This article will go through several aspects of the Adobe Commerce Cloud and the best ecommerce platform for multi-channel sales.
Adobe Commerce Cloud
Adobe Commerce Cloud is an Adobe Commerce product with a highly managed, automated hosting platform. It gives you a vast range of varied features that make it different from the on-premises Adobe Commerce and Magento Open-source platform.
You can also synchronize it with existing Adobe Cloud tools such as Adobe Analytics Cloud, Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Experience Manager.
Why Go For Multi-Channel Selling?
As consumer behavior has evolved, multi-channel selling has become very important. The multichannel selling approach makes your products available for customers in more than one outlet. It includes both online: your online store, Amazon, Flipkart, eBay, Social media, etc. – and offline channels – your physical stores, pop-up shops, etc. And these are not only the customer numbers that are going up, but multi-channel selling can also increase your bottom line. Retailers with just two marketplaces can generate 190% more revenue than those with a single channel.
Multi-channel selling can save your precious time and effort by centralizing orders and inventory. Thus, charges and the list received from any marketplace can be centrally managed.
Multichannel eCommerce Solutions Offered By Adobe Commerce Cloud
Multichannel is a business approach in which the seller engages with the buyers on different sales channels. The most commonly used sales channels are:
- Marketplaces such as Amazon, eBay, Flipkart, etc.
- Social Media Platforms
- Comparison Search Engines
- Physical Stores (Brick and Mortar Stores)
- Mobile Apps
First, you should know that most online buyers begin their buying journey on a popular e-commerce marketplace such as Amazon, eBay, Myntra, etc. They came to know about your brand on these marketplaces and then maybe visit your site for more interactive deals and browsing your range of products. These marketplaces have huge sales and thus allows you to list and sell your products. Adobe Commerce Cloud gives you easy integration with these platforms so that you don’t have to do specific tasks manually like updating orders, inventory, fulfillment, etc. These marketplaces can increase your sales by order of magnitude.
There was a team when social media was only used to share photos, feed, status, and chat, but now it has become a platform to buy things. Social media platforms also assure the customers when they have a range of followers who have given positive reviews and ratings.
If you are a newly launched business, then you can easily find new customers on social networks. Since you will have meager traffic initially, a social media network will give you both exposure and sales. Selling on social media platforms is also called Social Commerce because businesses can sell and reach a wider audience. Social media platforms also allow you to address the customer’s queries and work on positive feedback. Adobe Commerce lets you efficiently manage to sell on popular social media platforms, such as Facebook, Twitter, Instagram, etc. You can easily integrate your social media channels through Adobe Commerce.
Comparison Shopping Engines
Comparison Shopping Engines are fantastic drivers of customer acquisition. While a majority of the consumers go to Google or Amazon for their product research needs, hundreds of millions of customers also check out the various comparison shopping services to help solidify their purchasing decision. If you are an online retailer who stands out in the decision-making process, there is a good chance that you will earn a new customer on the comparison shopping engine.
The main point here is that the comparison shopping engines such as Google Shopping Feeds don’t just compare the prices of the products available on different platforms but it is a platform for generating visibility and increasing e-commerce sales.
Physical stores or brick-and-mortar stores can be managed using a POS system. A POS System allows you to manage your physical store in a fast, simple, and effective way.
With a POS system, you can keep track of the products lying in your physical store stock from your online store. The data of all the transactions will be recorded. Thus, you will face no issues in managing your inventory for the physical stores and online stores.
Adobe Commerce Cloud lets you integrate a variety of POS systems by which you can easily manage your physical store from the admin interface.
More than 60% of the online customers browse online stores through their mobile devices. This makes it imperative for the online stores to have a mobile presence as well. Consumers now prefer to shop anytime and anywhere, even on the go. Thus mobile e-commerce applications are more in preference vis-à-vis websites. Hence, E-commerce is turning to mobile commerce or M-commerce.
Mobile apps are the best way to attract a mobile audience and increase sales. Selling on mobile apps is also called m-commerce. Mobile apps give you many benefits over traditional websites, such as offline data, a better user experience, accessibility of mobile hardware (camera, microphone, etc.), and many more.
Thus, the mobile app for your Adobe Commerce store is a must-have thing nowadays.
This article has gone through several aspects of how it is essential to selling on multiple channels and how Adobe Commerce Cloud is the best platform for multi-channel selling. At Emizentech, the best ecommerce development company, we have expertise in developing Adobe Commerce Cloud stores from scratch. Our experienced developers can easily integrate the ecommerce store with various multi-channels and implement new features & functionalities. Let us know your requirements.