Last Updated on May 4, 2022

Businesses traditionally find it challenging to enhance brand reach, drive traffic to the website, engage customers, and boost the bottom line without putting stress on their limited budgets. Digital marketing, especially social media marketing, can help marketers generate enormous exposure for their brands and help them to engage them productively for not only building a community of loyal customers but also for generating sales. According to Socialmediaexaminer, 96% of small businesses were already implementing social media marketing strategies.Benefits of social media marketing

Some of the most common benefits of social media marketing explained:

Enhanced Brand Awareness

Of all the digital marketing methods, social media ranks among the most cost-efficient for distributing content and increasing the visibility of your business. By implementing a social media marketing strategy, you can boost the recognition of your brand to a great degree since the various social networks have different audiences that you may be targeting. You should first find out which social media platforms your target audiences are using the most and then create your business account on them. Start to post high-quality, relevant, and engaging content and encourage your employees, business associates, suppliers, and sponsors to engage with you by liking, commenting, and sharing your content.

Take a proactive stance and visit the social media accounts of your main competitors and start interacting with their followers. Typically, if you like their posts and follow their accounts, you can expect a reciprocal gesture. Getting new followers through the organic route can be painstaking and time-consuming, which is why engaging influencers to tap their large base of followers can be a good idea for increasing your brand footprint. However, first, you need to investigate whether the influencer is a good fit for your brand, the performance statistics are genuine, and if you can afford the cost.

Generates More Traffic to Your Website

While implementing SEO for your website is a tried and tested method for driving traffic to your website, it can take both time and skills to do it properly. Marketers can use social media influencing apps & marketing strategies tactically to boost the volume of inward traffic that is critical to achieving conversions and sales revenues. The other issue with conventional online marketing through search engines is that most users are likely to keep on using the same keywords that you rank well for and thus, the circle of people that the brand can reach out to remains limited to the same confines. When you use social media to market your products or services, you can access a fresh set of potential customers outside of the normal circle of customers.

Every additional social media network that you establish a presence on is an opportunity to increase your brand reach, however, you must take care to be only on as many networks as you can efficiently manage to post your content and monitor responses by customers. By posting irregularly and not responding to customer feedback promptly, you give the impression of being a non-professional business and end up damaging your brand. If your ability to give enough time and effort to manage your social media accounts is limited, you can consider using the expertise of social media management services agencies. By using social media for marketing your products and services, you can effectively expose them to a new audience and generate more traffic to your website or e-commerce platform.

Boost in Your Search Engine Rankings

While according to experts, the prime reason for your business to implement social media marketing strategies is to increase brand awareness among target audiences and build communities of loyal customers who will act as brand advocates, it can also help you to boost your SEO, albeit indirectly. According to a study by Social Media Examiner, as many as 58% of marketers, say that their search engine rankings have improved. While the engagement you achieve through your social media posts still does not act as a signal to Google for influencing the ranking, the cumulative effect of the increased traffic to your website by customers from different channels and the time they spend on the website acts as a strong SEO signal for driving the rank upwards. The impact of a better rank on a Google search results page, especially if you rank on Page 1, is immense and can give a big boost to your website traffic. According to multiple studies, most users click on the results on Page 1 before trying out new searches without bothering to look at the results on the second page.

To get to the coveted page 1, not only must you optimize your SEO strategy but also make your social media profiles as vibrant and engaging as possible by posting very high-quality content with your main target keywords infused naturally. Making use of the different content formats such as images, videos, infographics, white papers, case studies, and blogs can help to catch the attention of users across a larger cross-section of the audience. Posting behind-the-scenes photos and videos of your business, how-to videos, and holding contests are especially effective methods for engaging the audience and encouraging visits to the website. In addition to an active social media community for your brand, you will also get more opportunities to get noticed by industry authorities who are then more likely to mention or write about you and link back to your website, giving another opportunity for your rankings to increase.

Conclusion

By engaging in social media marketing activities, you can help your business to attain increased visibility in the online world. This increase in visibility has multiple fallouts. Not only does your brand awareness get a boost, but you can engage customers in a way that they become brand loyalists for a lifetime. This engaged community of customers and potential customers plays a vital role in driving the volume of website visits that, in turn, acts as a valuable SEO signal for booting the search engine results page rank. Furthermore, with a vibrant social media presence, you can develop deeper relationships with your target audience as it is easier to humanize your business through interactive posts. With a sustained effort, the brand reputation and credibility also increase significantly.

Author

I am an eCommerce consultant, a member of the Forbes technology council with a decade of experience in the ecommerce development segment. My expertise can make your business overcome any obstacles while you are dealing with the Magento ecommerce platform!