As the pandemic has changed consumer behavior to online shopping, a new checkout feature of Instagram has occupied a more important corner of long-term investment of Facebook in eCommerce.
Last year in 2019, when Instagram rolled out a checkout, it noted that every month, in the shopping posts, about 130 million users were tapping to get the description and related details about the products.
Benefits of The New Instagram Checkout Feature
But now, with this Instagram’s checkout functionality, the businesses, brands, and influencers can make sales, successfully. Every day, over 200 million users are visiting, at least, one business profile, and approximately 83% of the users are coming up with new products and services on the platform. Unsurprisingly, Instagram soon will make moves to link the dots between the shoppers and brands.
This new checkout feature will hold the caliber to drive the audience in just a few quick taps, from browsing to purchasing, and will lay a huge impact on the conversion rates, as it will craft a smooth experience for the customers.
About the Checkout Feature
Right now, checkout supports integration with various eCommerce platforms partners, like BigCommerce and Shopify, and will also be available soon for WooCommerce merchants. For the WooCommerce plugin, WooCommerce is testing this feature for its Facebook. Currently, the checkout capabilities are in closed beta. The one who is interested in testing the checkout feature may sign-up for the consideration. For the participation, the businesses that are registered in the USA and fulfill certain other needs may get selected. Moreover, soon beta is also spreading its roots in other regions.
Shoppable posts, the products rooted in a product catalog created on Facebook, are currently supported by WooCommerce. Later, such posts are linked to the live store, all through an Instagram business account. Within the app, the checkout feature of Instagram conducts one more step ahead to offer its users, a native checkout experience.
What Merchants Need To Do?
Until the end of this year, 2020, merchants are not required to pay any selling fees but post that, they will be charged 5% per shipment or $0.40 flat, for the shipments of $8.00 or less.
What Customers Need To Do?
Well, talking from the customers’ side, the shoppers need to enter their details only once, that will be used for the Instagram purchases they will make in the future. Inside the app, the users will get notifications for shipment and delivery.
Now, shopkeepers need to decide whether they are comfortable with the in-app checkout experience or with funneling the users over to the live stores.
Well, soon the Instagram Shopping Checkout will approach WooCommerce. No public declaration has been caught yet, as the function is getting into closed beta right now.