A mobile application or a mobile app is crafted to run on a mobile device that can be a tablet computer or a smartphone. Moreover, the apps are like small software units with limited functionality to offer the best user experience and services. 

The mobile applications offer limited and isolated functionality. 

For instance, it can be a calculator, a game, or a mobile web browser. 

Mobile apps have limited hardware resources; therefore, they don’t come up with multi-functionality traits. 

What Is The Need For A Mobile App?

Most businesses all over the world have started moving onto mobile apps. 

Let’s check out the top reasons that will exhibit what a business needs in a mobile app. 

1. Increased Visibility

Mobile apps help businesses with increased visibility and constant growth. 

2. Encourage Customer Loyalty

A top reason to build an app for your business is customer loyalty. A mobile application permits a business to connect with its customers directly.

3. A Direct Marketing Channel

A mobile app can come with many features that assist businesses with direct communication with customers to set the predetermined information. For example, push notifications help remind customers about the services and offers of your business. 

4. Better Brand Recognition

Every business looks for a brand that becomes easily recognizable. Here, mobile apps help by increasing your brand awareness through valuable features. 

5. Increased Profits

Customer satisfaction corresponds to sales so, when customer satisfaction increases, it leads to increased sales. 

A mobile app makes the business witnessed a rise in sales and, thereby, profits. 

6. Better Customer Service

Customer service is essential when it comes to a business. The days are gone when we used to see smiling sales people standing behind the counters to resolve customer issues. 

Mobile apps come with better customer service, having customers an arm-apart from them. 

7. Increased Accessibility

Mobile applications arrive with greater exposure to different mobile devices at a given time frame. 

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Mobile App Statistics 2021

  • The mobile app is likely to generate about $935 billion and more mobile app revenue by 2023
Statistic: Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars) | Statista
  • On the Google Play Store, there are about 2.87 million apps available for download.
  • On the Apple App Store, there are around 1.96 million apps available for download. 
Number of apps available in leading app stores as of 1st quarter 2021
Source: Statista
  • Every day approximately 49% of people open an application about 11+ times. 
Every Day Approximately 49% Of People Open An Application About 11+ Times. 
  • On average, smartphone owners use about 30 apps every month and ten apps per day. 

Also Read: Most Popular & Most Downloaded Apps

Types Of Mobile App?

Mobile apps arrive in distinct sizes and types. Let’s check out the most popular types of mobile applications to make you learn about the latest trends in the mobile app world

1. Business Or Productivity Apps

Business Or Productivity Apps

Such apps include e-learning apps that assist the users get new knowledge and skills.

For instance, language learning apps like Duolingo, Educational gaming apps all are the best tools for kids. 

2. Lifestyle Apps

Lifestyle Apps

This app’s category holds fashion, video shopping, workout, virtual fitting rooms, diest, and dating apps

3. Gaming Apps

Gaming Apps

The most popular type of mobile apps is the gaming apps. Businesses usually invest more resources and time into developing games and stationary games’ mobile versions as it’s a profitable market. 

4. Travel Apps

Travel Apps

The main target behind this type of mobile apps is assisting the users with easy traveling. Travel mobile apps transform a tablet or smartphone into a travel guide and diary that help users to discover everything they want to know relevant to the websites they are visiting. 

5. Utility Apps

Utility Apps

This type of app idea holds the shortest user session times that people use to accomplish their jobs, and next, they move on. 

For example app trackers, barcode scanners, or healthcare apps

What Is Mobile App Development?

What Is Mobile App Development

It’s a process by which a mobile application is crafted for mobile devices, like enterprise digital assistants, personal digital assistants, and mobile phones. Such software apps are built to run on mobile devices, like a tablet computer or smartphone. 

To know the cost of developing a mobile app you should check out the article “How Much Does It Cost To Make An App?”

Mobile App Development Technologies

There are various mobile app technologies that we consider to build a mobile app

Native Apps
Native Apps
Web Apps
Web Apps
Hybrid Apps
Hybrid Apps

1. Native Apps

Such apps are crafted for a single mobile OS. That’s why they are known as natives. These apps are popular for high performance and improved user experience. 

2. Web Apps

Software apps that act akin to native apps and perform on mobile devices are web apps. These apps run on web browsers and are written in HTML5, CSS, or JavaScript. 

3. Hybrid Apps

Such mobile apps are fast and easy to develop, which demand just a single codebase for every platform. These apps smoothen the updating process and come with lower maintenance costs.

How to Develop a Mobile App?

If you are planning to develop a mobile app, you need to pick from three distinct options:

  • Hire expert freelancers, 
  • Hire a skillful in-house development team, or
  • Hire professional software development or mobile app development company.

Wrapping Up

In the future, we will witness more innovative mobile apps reaping the advantage of top-notch technologies, like AR, IoT, VR, and many more. 

We hope this post assists you with what you need to know about mobile app development, its technologies, types, and much more. 

If you want to create an app for your business, you should contact the best mobile app development company, which has skilled app developers and can turn your unique money-making app ideas into reality.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.