In the ever-evolving digital landscape, the significance of mobile apps cannot be overstated. With a staggering 1.818 million apps on the App Store and 2.87 million on the Google Play store in 2023, it’s evident that mobile app development continues to thrive. As businesses increasingly recognize the pivotal role apps play in enhancing their brand presence, the question on every entrepreneur’s mind is this: “How much Does It Cost to Make an App?”

Understanding the cost dynamics of app development can be a challenging yet crucial endeavor. The average cost of developing an app typically ranges from $20,000 to $50,000, but it can vary significantly based on several factors. Determining the precise cost of your app requires a deep dive into a multitude of considerations, such as the app’s type, chosen platform, complexity, developer location, development stages, third-party integrations, privacy and security measures, and more. Moreover, there are often hidden costs that can significantly impact the overall expense.

Rest assured, you’ve arrived at the right destination. In this comprehensive guide, we will demystify the essential factors influencing app development costs, allowing you to make informed decisions. So, without further ado, let’s delve into the intricate world of app development expenses.

Short Overview of Mobile App Development Cost 

App development cost depend’s on the factors that are involved during the process. Here is a table explaining the cost on the basis of the complexity of the app development. 

App TypeEstimated Cost
Simple App Development$10,000 to $20,000
Basic App Development$20,000 and $50,000 
Complex App Development$50,000 and more 

The cost can also vary according to the type of the app, such as iOS app, Android app, Web app, and many more. Once you are familiar with all the factors, then you can estimate the costs to build an app using the standard calculation formula. 

Here Are the Key Insights of The Blog that One Should Consider at The Time of The App Development. 

  • Factors affecting the cost: Multiple factors can be considered per the project’s requirement and the type of app to be made. The time can also differ according to the kind of the app. Making an MVP of an app takes approximately 2-3 months. 
  • Hidden Cost: There are multiple hidden costs available in the app development that one should prepare, such as functional costs services such as push notifications, email, social, and more. IT support costs are also significant, along with software licenses, administrative costs, and infrastructure costs. 
  • Industries Wise: The app development cost can also differ according to the categories; travel apps require more accurate GPS settings and accurate data; other than this, shipping, retail, pharmacy, and education categories have their requirement and working; thus, time and cost differ. 
  • AI-Powered App: Artificial intelligence has been booming in the market for the past few years and is reshaping many industries. This is one of the most important things to implement in your business to compete in the market. The apps can have multiple benefits with the integration of AI. The development cost of an AI mobile app starts from $30,000 and goes up per the requirement.

Formula For Calculating App Development Cost

Applying the formula below is the easiest way to calculate the average cost to develop an app. The formula is simple:

App Development Cost = Total Development Time x Hourly Rate

You only have to multiply the number of hours of app development by the hourly rate (you charge). Most companies use this formula to estimate the budget needed before they kickstart the development. 

7 Factors That Affect App Development Cost

Above, we talked about the factors affecting the app development cost; here, we will explore more.

1.  Complexity & Features

The app design, number of screens, features, database, 3rd-party integrations, app development team, and more decides the complexity of an app. 

The app’s complexity affects the app development cost. Let’s check out the table below to make it clear.

a. Basic App Development Factors:

FeaturesEstimated Time (hr)Cost (approx.)
User Profile Completion23-29 hr$1,500 – $2,500
Basic Messaging160-170 hr$2,250 – $3,750
Search13-18 hr$1,500 – $2,500
Push Notifications25-32 hr$1,500 – $2,500
Basic admin panel: Push notifications8-14 hr$750 – $1,250
Basic admin panel: Payment management23-44 hr$1,500 – $2,500
Basic admin panel: User management66-90 hr$1,500 – $2,500
Geolocation50 hr$2,000 – $3,750
Monetization Schemes50+ hr$1,500 to $3,750
Total418 – 497 hr$10,000 – $20,000

b. Intermediate App Development Factors:

FeaturesEstimated Time (hr)Cost
All from The Basic418 – 497 hr$10,000 – $20,000
Chat50-60 hr$2,650 – $6,600
In-app Purchases20-30 hr$2,000 – $5,00
Analytics2-5 hr (For each tool)$1,330 – $3,300
Ads8-16 hr$1,330 – $3,300
Data Encryption16-24 hr$3,330 – $8,300
Connectivity16-24 hr$2,650 – $6,600
Total532 – 661 hr$20,000 – $50,000

The estimated cost and features are a rough approximation and can vary widely based on the project’s specifics.

c. Advanced App Development Factors:

FeaturesEstimated Time (hr)Cost
All Features from Intermediate App532 – 661 hr$20,000 – $50,000
Payments60-78 hr$6,600 – $8,580
Streaming90-140 hr$7,580 – $9,900
Offline ModeUp to 80 hr$11,550
Map75-111 hr$6,600 – $5,280
Report abuse10 – 12 hr$1,320 – $1,650
CMS: Admin management6 – 10 hr$4,125 – $4,950
CMS: Admin authorization8 – 12 hr$2,805 – $4,950
CMS: User management20 – 37 hr$5,940 – $8,250
CMS: Reported entity management10 – 15 hr$3,630 – $4,950
Total891- 1,156 hr$50,000+

2. Types of Mobile Applications

Before we start, we choose a type of app we need to develop, be it a native, web app, or cross-platform app. It depends on your target audience; you can pick any type of app to build. 

Let us help you. 

a. Native Apps (iOS and Android) 

If you are looking to start mobile app development with a minimal budget, you can go with native app development, be it an Android or iOS app. Built for a specific platform, the native apps are faster and more responsible than other apps as the code is stored on the user’s phone locally. 

Key Highlights

  • Fewer Bugs
  • Improved User Experience
  • Better Performance
  • Enhanced Scalability
  • Advanced Customization
  • Easier to Launch
  • Greater Security
  • Instant Updating
Complexity iOS App Average Development CostAndroid App Average Development Cost
Basic $10,500-5000$10,000 – $20,000
Intermediate $22,000 – $50,000$20,000 – $50,000
Note: This is just an estimate of iOS and Android app development cost, the actual cost may vary as it relies on the varied factors, like complexity, types and more (we will study here). 
Android App Development BenefitsiOS App Development Benefits
Huge Knowledge BaseBetter App Revenue
Flexible EnvironmentPerfect User Experience
Easy App Review Process (on the store)Less Device Fragmentation
Perform Well in Any EcosystemRobust Data Security
Diminished Time to MarketRapid Development Time
Open-source FreedomTech-Savvy Customer Base
High ROI
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b. Hybrid Apps / Cross Platform 

Hybrid app development cost is usually less in contrast to native app development cost. The fact behind this is while choosing the latter one, you need to write separate code for each OS, which means separately for Android and iOS. Besides, hybrid apps take less time to code, hold a faster development cycle, and run anywhere. 

Key Highlights

  • Use One Codebase
  • Lower Development Cost
  • Faster Development Time
  • Higher Audience Reach
  • Support Code Reuse
  • Diminish Need for Testing 
Complexity Hybrid App Average Development Cost
Basic $20,000 – $40,000
Intermediate $40,000 – $90,000

c. Web Apps/PWA

Such apps allow the users to witness the app experience on mobile and desktop also. Easy to install and download, the PWAs are like any other native application. Such apps only demand a browser with fast Internet connectivity regardless of the OS and device one uses. 

Key Highlights

  • Works Offline
  • Lower Development Cost
  • Improved App Performance
  • Light Weight
  • Acts like a Native App
  • Allows Direct Downloading
  • Fast Loading Speed
  • Permit Automatic Updates
Complexity Web/PWA Average Development Cost
Basic $5000 – $15,000
Intermediate $15,000 – $30,000

3. Region

While giving an estimate of app development cost, we will consider one more factor that may impact the price, i.e., app developers’ location. 

Let’s unveil an approximate price of app development based on different regions worldwide that may change depending on the design resources, developers, and the organization one hires for app development. 

RegionCost Per Hour
North America $100 – $250/hour
Western Europe$75 – $200/hour
Eastern Europe$40 – $150/hour
Southeast Asia$20 – $50/hour

4. App Development Stages

As you are looking to develop a successful application for your business, you need to follow the below steps:

  • Idea Generation, Conceptualization, and Market Research

Approx. Impact on Cost: 5%

You can start with a clear and concise app concept that the development team can find easy to understand. Next, this stage demands deep research of the market and competition, which will put forth the actual market dynamics, ruling market players, consumer interaction with brands, and more. Also, check out the reviews of similar top apps in the market and learn from the mistakes to emerge with a better product. 

  • Planning and Strategy

Approx. Impact on Cost: 5%

Post the target audience definition, and move on to the planning and strategy stage. We determine the app requirements, features, and functionalities during this phase. Ahead, after capturing all the app’s relevant details, you should create a roadmap and an effective strategy considering all the essential factors to build an expected and useful app. 

  • Design and User Interface (UI/UX)

Approx. Impact on Cost: 15%

When it comes to designing and UI of an app, it needs to be engaging yet easy to navigate. So, you need to decide which type of app design you choose and the experience level of the UX/UI designers you hire for your product. 

  • Development

Approx. Impact on Cost: 60%

In this phase, we develop our app, including coding, debugging, and top-class features integration. Varied factors decide the cost of this particular stage, like the platform for which the app is to be built, the number of features, the development team experience level, etc. 

  • Testing & Quality Assurance

Approx. Impact on Cost: 10%

Once the app development is completed, the app is moved ahead to the QA team to conduct tests thoroughly to identify errors, bugs, or glitches. The size of your testing team, the tools used, and the number of app features affect the cost of the testing phase. 

  • Deploy & Launch

Approx. Impact on Cost: 5%

Post conducting app testing perfectly, your app is all set to be deployed on the app store. But how much does it cost to put an app on the app store? You should comply with the specific platform you chose to deploy your app on and align your monetization model with its needs, like store fees. 

  • Ongoing Maintenance & Support

Approx. Impact on Cost: 15-20%

Obviously, post-development also, an app looks for maintenance and support services to stay running successfully. Well, most app development companies provide this service as an option (on paid basis) that the app development package usually excludes.

  • Integration of Third-Party Services

Approx. Cost: $1000 to 10000

Third-party APIs or services are necessary to append extra functionality despite creating a separate solution from scratch. Besides, it’s a cost-efficient method to improve your app later when you again plan to upgrade it and let it follow the latest trends.  

  • Privacy & Security Measures

As your app is going to collect, share, and utilize users’ data to offer a better experience, you need to ensure the privacy and security of data. This way, the trust of app users and loyalty will boost, impacting the ROI. 

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Hidden App Development Costs

1. Functional Costs

You need to invest in implementing your app’s functionality, known as functional costs. If you want to make your app perform a specific function, you need a subscription for a service-providing delivery mechanism. The app uses endless services and may cost you a hundred or thousand dollars. 

Let’s uncover a few such services:

  • Push Notifications
  • Email
  • Social Media Integration
  • SMS Notifications

2. IT Support Costs

IT support services, or continuous technical support, are crucial to evolve with a high-quality app. The only issue is that the support charges can increase with time. 

Some examples of such support services are:

  • API Maintenance,
  • Android and iOS updates,
  • Bug fixing,
  • App update submissions

3. Infrastructure Costs

Such costs include varied expenses, like data storage, app hosting, and data delivery. These hidden app development services need load and redundancy balancers for security and backup servers. This adds up more to the complexity and app development cost. 

A few instances of infrastructure cost items:

  • Content delivery network
  • Image data
  • Servers
  • Development tools, support, and libraries
  • Data storage

4. Software Licenses

You need different SDKs and libraries to develop a mobile app; some are free, while some are paid. Such sort of software lets the developers reduce the feature’s implementation time. 

5. Administrative Costs

You can get constant access to your data without contacting your IT department to update your app’s content and manage users. Well, it’s challenging to estimate the cost of the administrative services depending on the mobile app type you are building. As such costs add up, you need to pay regularly. 

A few paid administrative services:

  • Dynamic updates
  • Data segmentation
  • Content management tools
  • Analytics/event collectors
  • Functional services management
  • Access controls
  • Dashboard emulators

6. Mid-Project Changes

Obviously, project requirements may change with time. Some businesses may need to add any specific functionality they should have added initially. So, companies should keep aside an amount for mid-project changes also. 

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Statistical Insights – Facts and Figures to Consider

  • In 2023, mobile apps saw 255 billion downloads, an 11% YoY increase.
  • Users downloaded 27 billion apps from Google Play in Q1 2023.
  • Mobile apps earned $167 billion in 2022, despite a 2% decrease.
  • The mobile app industry is projected to hit $201 billion in revenue by the end of 2023.
  • Mobile apps are on track to generate over $935 billion in revenue in 2023.
  • Users spent a staggering 1 trillion hours on apps and games in 2022, showing a 9% YoY increase in engagement.
  • The mobile application market is expected to grow at a CAGR of 13.8% from 2023 to 2030.
  • There are currently 8.93 million smartphone apps worldwide.
  • Google Play Store has 3.553 million apps, while the Apple App Store has 1.642 million apps.
  • The app economy is valued at around $500 billion, with $336 billion from advertising and $167 billion from in-app purchases.
  • Consumer app spending could exceed $270 billion by 2025.

How Much Does It Cost To Develop An AI-Powered Mobile App?

Usually, an AI-based app development cost usually starts at $30,000. But, integrating advanced AI technologies with varied features and functionalities can cost up to $100,000 or even more.

Let’s check out the cost breakdown of AI-based app development below, with the approximate contribution of every app development phase (in percentage) in the overall cost. 

AI App Development PhasesContribution (in percentage)
AI Consultation10%
App Designing15%
App Development50%
Maintenance 10%

Benefits of AI-Powered Mobile Application

Well, integrating AI in app development arrives with numerous benefits. Let’s check a few below:

1. Improved User Experience

Leveraging machine learning (ML) and natural language processing (NLP) technologies, developers can create conversational UIs that boost user experience and app functionality. 

Virtual assistants and chatbots are best for eCommerce, healthcare, and customer support in mobile apps that use CUI (conversational UI). Reaping the potential of text-based and voice instructions ease users with improved app interaction. 

2. Robust App Authentication

With robust security, mobile apps can easily aim at cybercrimes with the expanding number of internet hackers. AI-powered security algorithms help stop this. Exploiting authentication techniques based on data storage and user activity patterns can ease identifying fraudulent activities and offer real-time alerts to app users. Besides, via fingerprint authentication, the AI enhances app security. 

3. Rapid Translation

With AI-enabled translators, computers, mobile apps, or other devices can let users connect with anyone wherever they are worldwide. The real-time translation technology empowers the apps to instantly translate varied languages in real-time with or without an internet connection just by pushing a button. 

4. Highly Customizable User Experience

Designers and developers can evaluate user data to know what the users are expecting from their in-app experience and learn how those choices change over time. Resultantly, they may create more personalized and responsive apps, increasing user engagement and retention rates. 

5. Content-Based Data

Content plays a vital role in mobile app performance. With AI abilities, apps analyze and use data sophisticatedly and craft relevant and user-friendly content based on the reader’s personas. Also, AI utilizes optical character recognition (OCR) to translate material across languages. 

On the other edge, machine learning algorithms are best at automating repetitive jobs in AI-enabled apps. Such algorithms can also evaluate data, recognize trends, and conduct tasks more accurately and quickly than in manual mode. 

6. Emotions Recognition

The best part of using AI in mobile app development is it boosts the platform’s capability to recognize and respond to human emotions. The sophisticated picture processing, vocal intonation, and audio data interpretation permit the system to pick spoken and facial cues from users and choose movies or music that may fit their current mood.  

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The Most Popular Global Apps and Their Development Cost

CategoryTop AppAvailable On Cost to Build
Travel KayakAndroid, iOS$50,000 to $80,000
ShippingFedEx MobileAndroid, iOS$50,000 and $1,00,000
RetailAmazon ShoppingAndroid, iOS$40,000 to $300,000
PharmacyNetMedsAndroid, iOS$40,000-$70,000
EducationDuolingoAndroid, iOS$45,000- 100,000

1. Kayak 


An all-in-one travel app, Kayak helps organize itineraries with trips, track costs, and more. Whether it’s flight or hotel booking needs, this app meets all. 

Top Features

  • Compare travel deals.
  • Free personal travel assistant.
  • Flight tracker to stay up-to-date.
  • Travel plan sharing with family and friends. 
  • Carry-on bag measuring tool. 

2. FedEx Mobile

FedEX logo

One of the top shipping apps, FedEx Mobile, tracks shipment status, creates domestic and international shipping labels and handles packages from anywhere. This app gets quick rates, scan bar codes, discover a pickup or drop-off location, and view rewards. 

Top Features

  • Track all incoming and outgoing packages’ status. 
  • Discover a FedEx location nearby. 
  • Scan a barcode for seamless tracking. 
  • Access the shipper address book.
  • Cancel a scheduled pickup.

3. Amazon Shopping


Amazon Shopping app provides app-only benefits to assist faster and easier shopping experience. Besides, it provides a never miss a delivery option, notifies you when the products are on sale, and lets you browse and buy almost everything you need. 

Top Features

  • Allow camera use for finding products. 
  • Permit Microphone usage to search for whatever users want. 
  • Store user’s preferences.
  • Allow sending Amazon gift cards to your contacts. 

4. NetMeds

Netmeds logo

Meet all your healthcare needs simply using Netmeds app. Arriving with varied features, this pharmacy app ensures an easy, user-friendly, and quick healthcare products ordering process with cost savings. 

Top Features

  • Store patients’ medical records.
  • Talk to a doctor online. 
  • Book lab tests online.
  • Track orders.

5. Duolingo

Duolingo app logo

Use this educational app to learn new languages with fun that’s available free on the app store. It allows practicing speaking, listening, reading, and writing to create your vocabulary and grammar skills. 

Top Features

  • Track learning progress.
  • Quick and fun lessons.
  • Speak and listen to the language. 
  • Learn new words and boost your vocabulary. 

How To Develop A Language Learning App Like Duolingo?

How to Reduce Mobile App Development Cost?

To reduce mobile app development costs, you can follow these strategies:

  • Choose the right platform with reduced development time and costs. 
  • Go with a simple app design; later, you can upgrade. 
  • Opt for 3rd-party APIs or services despite creating advanced solutions from scratch.
  • Consider scalability while developing an app. 
  • Hire experienced app developers to ensure a profitable mobile app launch. 
  • Prior plan for ongoing maintenance and support to keep your app running successfully. 

How Emizentech Can Help You? 

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As we have learned, the cost of app development relies on varied factors; thereby, obviously, your app requirements will impact your app development cost. 

Besides, choosing experienced and skilled app developers will let you build an app at the best price ever. The experts recommend hiring a trusted app development company holding proven app development proficiency. Careful guidance will let you emerge with the expected and profitable app in the market. But how to choose an app development company? 

Top Aspects to Consider Before Choosing An App Development Company

  • Years of Experience.
  • Proven track record of successful projects.
  • Technical proficiency. 
  • Best reference and portfolio.
  • Reasonable pricing. 
  • Seamless communication skills. 

Well, you don’t need to look all over seeking an expert app development team, as with Emizentech, you will surely get all the crucial aspects and meet your app development needs seamlessly at the best price ever with no hidden costs. 

In a nutshell, whatever your app development budget, come to us with your idea, our app development consultants will provide exceptional guidance to successful app development. 

How Much Will Your App Cost – A Final Verdict

This blog presents an average starting cost of $10,000 to develop an app, which you can consider as an estimate while planning to build one for your business. Besides, always remember to account for the hidden costs we highlighted here to prevent your budget from exceeding, which may impact your app development timeline and progress.

Furthermore, to obtain a precise range for app development costs, consider consulting or hiring a mobile app development company with a strong portfolio of apps successfully developed across diverse industry verticals.

FAQs For App Development Cost

Q. How Much Does It Cost to Build an Android App?

The average cost to develop an Android app ranges between $20,000 – $50,000 and even more depending on the factors affecting the cost. 

Q. How Much Does It Cost to Build an Ios App?

Well, iOS app development costs vary per the features, functionalities, app type, complexity, and more. An estimated cost to develop an iOS app ranges between $10,000 – $100,00

Q. How Long Does It Take to Build an App?

Simple app development may take 2-4 months, intermediate may take 4-6 months, and complex one may take 9+ months.

Q. How Do I Hire Someone to Build an App?

You may hire an experienced team of developers from a reliable app development company holding years of experience and a proven record of building apps in varied industry verticals. 

Q. Why Is It So Expensive to Build an App?

Let’s make it clear. Hiring the app’s design and development talent is expensive. Millions of apps on the app store developed by independent developers are struggling to earn a single penny. So, hiring the best app developers to engage with a profitable mobile app is crucial. 

Q. How Much Do Freelancers Charge for A Mobile App?

On average, a freelance charge is around $61-$80/hour for mobile app development, depending on the location of the developers, their experience, and your app development requirements. 

Q. What Is the Hourly Rate for App Developers?

Usually, per the market trends, a mobile app developer charges $36 to $62 per hour in the US. 

Q. How Do Mobile App Developers Charge Clients?

The average hourly rates of mobile app developers:
▪️ Android developer: $25-$85+ per hour.
▪️ iOS developer: $45-$75 per

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EmizenTech's Mobile App Development team is led by Naren Bhati, who designs and develops technically innovative solutions for our global clientele. He has the technical expertise to steer our app development team on the right path.