Last Updated on January 21, 2022

Salesforce development services are paying attention to rectifying and debugging apps to run smoothly with the implementation of important platforms and tools. When you use Salesforce development services you get surety of the best user experience from the apps by lowering the delays count in the production cycle.

Knowingly, Salesforce is the top CRM tool that holds serious exposure in the development of efficient apps.

Well, there exist several trends that will take the position in the coming year, 2022.

Today, In this post, we will let you know about the upcoming trends that will hit the market of Salesforce development services on a large scale.

#1. Customer 360

Customer 360 Platform (1)Now, all the businesses that are linked with Salesforce Development services are looking for a better CRM instance management platform to customize and personalize the marketing efforts to attain the growing needs of the customer and client.

With the advanced and improved Customer 360 platform, the organizations that use Salesforce can nowadays record the behavior of customers on the business channels. With it, the choices of the customer will also be recorded that will offer a better idea relevant to customer demands. A good understanding of customer behavior will ultimately result in the appropriate customization of business and generate better revenues.

#2. Mobile Optimized Application Development

Today, people are becoming more mobile-friendly as compared to laptops or desktops that make it a huge marketing space for businesses. Salesforce mobile application development services will also increase the concept of using the SDK for building a mobile-friendly interface of web pages and apps to make it more engaging for customers to get products or services. The target of Salesforce development services in the upcoming year 2021 is to develop an app that holds the caliber of managing CRM instances and come up with amazing development of web pages and mobile apps with less coding needs.

#3. Marketing Automation

paradot b2b marketing automation salesforceSome of the strategic targets of businesses with Salesforce services need marketing automation. It will assist the business to attain some regular goals that don’t need regular human involvement. Marketing Automation Tools hold Salesforce Marketing Cloud and Salesforce Pardot.

A Salesforce owned product, Pardot is known as the top marketing automation tool that speeds up in driving the sales and pipeline all through email marketing, social marketing, lead generation, and a lot more.

This year, in 2020, The Salesforce development services optimizes the Marketing Cloud to assist in promoting the marketing campaigns by sending automated emails to the registered customers, providing discounts to the targeted customers, and other such regular works. Many business owners will attempt and avail this method of Salesforce development services in 2021.

Also read: What is Salesforce Pardot And Marketing Automation: Explained

#4. Artificial Intelligence

salesforce einstein data insightsThe basic ideology of all the existing digital scenarios is Artificial Intelligence. Salesforce development services that are linked with the CRM management also plans to implement AI so that it may prove to be beneficial for the sales department belonging to all sorts of businesses. In the recent ideology of AI, Einstein Voice, or Einstein AI, have been introduced earlier.

But, in the year 2021, it is going to exhibit its efficacy all through the two significant products, voice bots, and voice assistant. UI will aid the businesses in communicating with Salesforce services and products. The Salesforce Cloud permits the AI to prepare reminders to contact the potential leads upfront that is going to ultimately assist in enhancing the deal counts. Apart from that, Salesforce development services can also come up with the best analytics or opportunities to assist the businesses to stay ahead of the curve.

#5. Mulesoft

The best and the leading platforms Salesforce and Mulesoft are used for designing app networks that strengthen the devices, enterprise apps, and data on all the cloud environments. It is a very flexible integration crafted to link Salesforce with other apps.

With the integration of Salesforce and Mulesoft, you become able to integrate many apps simultaneously, you also hold the option to develop specialized solutions, and it permits you to connect any system data, app, and device to reap the benefits of Customer 360.

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#6. Salesforce Lightning and Lightning Web Components

Apart from other Salesforce trends, Salesforce Lightning is another approach that leads to responsive app development for almost all the platforms. The Salesforce Lightning uses certain components to pace up the app performance along with the practices of development. This technique of app builder will aid the development services to build lightning pages with less code implementation. In the new generation, this Salesforce trend will use lightning components along with templates to craft business apps with sufficient features. From now, you can develop lightning components utilizing two programming models: Lightning Web Components & Aura Components.

Salesforce Lightning web components are the custom HTML elements that are developed utilizing advanced JavaScript and HTML. Both the models, Aura Components and Lightning Web Components can coexist and also interoperate on a page. It utilizes core web components standards and offers only what is essential to perform better in browsers backed by Salesforce. Lightning web components are lightweight and result in exceptional performance.

#7. Tableau

Starters for Customer Relationship Management (CRM), Tableau are developed to implement actionable data analysis faster. You can link and design perfect data dashboards in a few clicks on top accounts, event tracking, and many others. It is a robust business intelligence tool that is used for analytics visualizing and casts the outcomes in various vivid forms to attain better insight.

Even, insurance, healthcare, marketing, manufacturing, wholesale and retail, education, and other business domains have already been reaping the benefits of the insightful data visualization that is performed by Tableau.

#8. Virtual Selling

As Relationships are the foundation for the success of sales, as per the research, sales reps need to spend lots of hours in front of the displays. Such relationships virtually update. As we look back, three years earlier, since then these virtual connections along with the users have reached three times and more meeting the users in person. The staffing samples are supporting a bunch like the teams append inside sales agents and the sales hike staff.

#9. Einstein Voice

The advanced voice-based platform, Einstein voice, performs perfectly along with two chief products, mainly Einstein Choice Assistant, and Einstein voice bots. When we talk about Einstein Voice Assistant, it is a voice-based UI that is used to communicate with Salesforce services and products. With it, users attain voice-based commands to build updates to Salesforce records.

The Einstein Voice Bots make the Salesforce users craft their voice assistants on their apps.

Wrapping Up

The aforementioned salesforce trends in 2022 are feasible for almost every industry that is looking for a profitable change in its current features. The new Salesforce Trends 2022 are expected to attract more progressive benefits and prosperity for most businesses linked with Salesforce. Every year, the emergence of the trends is the result of the growing user needs. So, you should consider all the Salesforce trends and grab the best knowledge to reap the most out of them.

For any assistance with salesforce implementation projects, you can get in touch with our team as Emizentech is one of the leading Salesforce consulting company.

Author

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.