Turning back to the past, we found that the core of Salesforce Marketing Cloud was not initially developed by Salesforce, but rather acquired by Salesforce in 2013 in their acquisition of ExactTarget. This aspect is important to know as you will catch up with these corners where you shall come across the use of ‘ExactTarget’ while referencing SFMC. 

Coming back to the Salesforce Marketing Cloud, do you know what is it? What are the products it merges to reach customers? What are its features? 

Well, as you are here, obviously you are here to get answers to all these questions. 

In this post, you will catch up with all the relevant details.

Let’s start then!

A world-class CRM solution, Salesforce leaves no room for doubt and connects brands and customers in the best possible way. With many cloud solutions, products, and intelligent technologies, the Salesforce Marketing Cloud is one solution that can change the game for markets.

Combining seven primary products, Salesforce Marketing Cloud helps you reach customers with the right messages, times, and methods. Marketing Cloud covers it all, connecting you with customers through digital advertising, email, mobile messaging, social media, and website content.

Here are the products we’re talking about

Mobile Studio

To reach customers, use SMS, MMS, and group messages.

Mobile Studio

Email Studio

Use personalized email marketing to better engage customers.

Email Studio

Advertising Studio

By activating customer data in Salesforce, it gives Facebook and Google the power to securely display advertising at scale.

Advertising Studio

Social Studio

Connecting Sales and Service Clouds, this Salesforce marketing product creates and automates the customer journey over mobile advertising and email.

Social Studio

Data Studio

Creates uniform data sharing between platforms.

Journey Builder

The journey builder is used for cross-channel consumer engagement.

Journey Builder

Salesforce DMP

As the name suggests, this data management platform from Salesforce strengthens consumer relationships by integrating and activating data.

Apart from these products, you should also know about the features of this excellent marketing solution. here you go:

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Features of Salesforce Marketing Cloud

As we mentioned earlier, with Marketing Cloud, you can easily manage the customer journey. But apart from that, the cloud also has some other features, including:

Journey Builder

This feature of Salesforce Cloud allows your team to create a better customer journey and take action based on their lifecycle. Whether it is delivering personalized emails, mobile notifications, targeted ads, or real-time conversations, it will help in every aspect.

Journey Builder

Audience builder

This feature will help you target relevant audiences for a product or offer. It is an effective marketing opportunity for customer trends discovery and interest-based targeting. Plus, a 360° view of the customer and their action.

Audience builder

Personalization builder

This feature allows you to create profiles based on customer habits. In addition, automation tools can be from anywhere and provide relevant content based on product recommendations, search habits, and behaviors. In the end, it maximized customer engagement.

Personalization builder

Content Creator

This feature allows you to manage all the content and media of your company in one place. Apart from this, it also helps in advanced search and tagging capabilities.

Content Creator

Analytics Builder

It works smoothly with all the above tools. Analytics tools help you enable and discover key insights from your customers. Creating strategic goals and powerful data visualizations, creating advanced key performance reports, and gaining actionable insights are just a few of the benefits.

Analytics Builder

Marketing Cloud Connect

This tool allows your team to get a 360-degree view of each customer, so your team can deliver a personalized customer experience and quality.

Marketing Cloud Connect

Apart from these, Salesforce Marketing Cloud provides many other features to marketing teams.

Conclusion

While wrapping up this post, we hope this write-up sounds helpful to you and you will learn everything you were looking for. 

At Emizentech, we assist our clients in making the most out of the customer database and use that in reaching their clients in the way they prefer. Also, we help customize your services and client communication as per their business needs and make their business flourish through the offerings. So, if you need Salesforce development services then get in touch with us.

Author

With a decade of experience in eCommerce technologies and CRM solutions, Virendra has been assisting businesses across the globe to harness the capabilities of information technology by developing, maintaining, and improving clients’ IT infrastructure and applications. A leader in his own rights his teammates see him as an avid researcher and a tech evangelist. To know how the team Virendra can assist your business to adopt modern technologies to simplify business processes and enhance productivity. Let’s Talk.