Turning back to the past, we found that the core of Salesforce Marketing Cloud was not initially developed by Salesforce, but rather acquired by Salesforce in 2013 in their acquisition of ExactTarget. This aspect is important to know as you will catch up with these corners where you shall come across the use of ‘ExactTarget’ while referencing SFMC.
Coming back to the Salesforce Marketing Cloud, do you know what is it? What are the products it merges to reach customers? What are its features?
Well, as you are here, obviously you are here to get answers to all these questions.
In this post, you will catch up with all the relevant details.
Let’s start then!
A world-class CRM solution, Salesforce leaves no room for doubt and connects brands and customers in the best possible way. With many cloud solutions, products, and intelligent technologies, the Salesforce Marketing Cloud is one solution that can change the game for markets.
Combining seven primary products, Salesforce Marketing Cloud helps you reach customers with the right messages, times, and methods. Marketing Cloud covers it all, connecting you with customers through digital advertising, email, mobile messaging, social media, and website content.
Here are the products we’re talking about
To reach customers, use SMS, MMS, and group messages.
Use personalized email marketing to better engage customers.
By activating customer data in Salesforce, it gives Facebook and Google the power to securely display advertising at scale.
Connecting Sales and Service Clouds, this Salesforce marketing product creates and automates the customer journey over mobile advertising and email.
Creates uniform data sharing between platforms.
The journey builder is used for cross-channel consumer engagement.
As the name suggests, this data management platform from Salesforce strengthens consumer relationships by integrating and activating data.
Apart from these products, you should also know about the features of this excellent marketing solution. here you go:
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Features of Salesforce Marketing Cloud
As we mentioned earlier, with Marketing Cloud, you can easily manage the customer journey. But apart from that, the cloud also has some other features, including:
This feature of Salesforce Cloud allows your team to create a better customer journey and take action based on their lifecycle. Whether it is delivering personalized emails, mobile notifications, targeted ads, or real-time conversations, it will help in every aspect.
This feature will help you target relevant audiences for a product or offer. It is an effective marketing opportunity for customer trends discovery and interest-based targeting. Plus, a 360° view of the customer and their action.
This feature allows you to create profiles based on customer habits. In addition, automation tools can be from anywhere and provide relevant content based on product recommendations, search habits, and behaviors. In the end, it maximized customer engagement.
This feature allows you to manage all the content and media of your company in one place. Apart from this, it also helps in advanced search and tagging capabilities.
It works smoothly with all the above tools. Analytics tools help you enable and discover key insights from your customers. Creating strategic goals and powerful data visualizations, creating advanced key performance reports, and gaining actionable insights are just a few of the benefits.
Marketing Cloud Connect
This tool allows your team to get a 360-degree view of each customer, so your team can deliver a personalized customer experience and quality.
Apart from these, Salesforce Marketing Cloud provides many other features to marketing teams.
While wrapping up this post, we hope this write-up sounds helpful to you and you will learn everything you were looking for.
At Emizentech, we assist our clients in making the most out of the customer database and use that in reaching their clients in the way they prefer. Also, we help customize your services and client communication as per their business needs and make their business flourish through the offerings. So, if you need Salesforce development services then get in touch with us.