Among other marketing clouds, Salesforce Marketing Cloud is taking the market by storm. Enterprises looking to boost their marketing strategies and contact management for their sales and marketing teams should look at this solution. 

Per the records, in 2022, Salesforce caught a 23.8% share of the complete CRM market. By consistently growing its revenue and market share, Salesforce has left behind other CRM vendors, like SAP, Microsoft, Oracle, and Adobe, with 4.8%, 4.0%, 4.8%, and 3.8%, respectively. Large enterprises will find Salesforce Marketing Cloud beneficial as it holds the caliber to drive a wide audience and deliver personalized reports to let them know which messaging is doing good. 

Salesforce Marketing Cloud can be the right choice for your business. Well, this is a little; there’s more to learn about this platform before you adopt it. Stick to the blog till the end to know why to choose it, its features, and how to use it to boost sales and improve customer experience.

What is Salesforce Marketing Cloud?

A platform using which you can deliver related and personalized journeys to customers across devices and channels is a Salesforce marketing cloud. This facilitates marketers to reach the customers with the right message at the right time at every milestone of the relationship. 

You can reap the advantage of its well-integrated solutions for better customer journey management, mobile, email, web, social personalization, content creation and management, advertising, and data analysis. You can even meet every customer engagement and interaction you imagine and guide them on their 1-to-1 journeys with your brand, which has always been challenging with any other marketing cloud. 

The Marketing Cloud is connected with the Sales Cloud and Service Cloud of Salesforce to enable coordination that emerges with a unified experience and prevents customers from being linked separately by marketers from every group. 

Salesforce Marketing Cloud Features or Tools

Salesforce Marketing Cloud arrives with expansive features that assist businesses in effective marketing campaign management. You can leverage the best marketing cloud to personalize customer experiences across varied channels.

1. Email Studio

  • Target Your Audience: With this tool, you can automate every business process and spare some time to release amazing campaigns. Besides, you discover the right audience, reach them with ideal content, and activate first-party email data across channels. 
  • Email Creation: Email Studio facilitates the users to create messages using customizable templates and responsive designs to deliver the best and most dynamic messages that inspire action and boost customer engagement. 
  • Email Automation: Whether you have a huge customer base or less, be sure you reach every customer with 1-to-1 messages. Choose a suitable time when your customer is likely to see it. With this tool, you can set your email delivery schedule to let your customer experience your brand in your way without any manual workload. 
  • Email Tracking And Reporting: Post you send emails, you can conduct A/B tests to get the performance reports. This way, you can determine which campaign works for you and which you should pause. 

2. Mobile Studio

  • Mobile Messages: Using this tool of SFMC, you can send real-time alerts and transaction notifications to boost customer engagement. Besides, ready-made SMS and MMS templates and a drag-and-drop interface will assist you in creating mobile messages. 
  • Push Notifications: Obviously, customers have lots of apps installed on their devices that are competing to drive customer engagement. You can perform better and drive mobile commerce by sending targeted push notifications.
  • Geo-Location: As you need to trigger interaction at the right time and place, using personalized mobile experiences, you can improve customer journeys. Beacons can assist in engaging with customers within a targeted geographic range. 
  • 1-to-1 Conversation: Use group messaging apps to create campaigns, an emerging mobile marketing solution. 
  • Cross-Channel Mobile Marketing Campaigns: Run such campaigns with Marketing Cloud and handle all the aspects of customer journeys. 

3. Social Studio

  • Social media management: When the amount of data becomes overwhelming on a regular basis, and you find it challenging to handle it manually, you can get a helping hand from the social studio. It resolves such issues instantly by offering a one-stop solution where you can create, schedule, run, and track social posts organized by products, regions, multiple teams, and brands. Moreover, you can analyze the latest trends, measure keyword performance, and emerge with new ideas. In fact, with Social Studio, you can have your social media operations center also. 
  • Social listening and Insights: With this tool, grab a bunch of future customers that haven’t bought anything from your brand but love to follow it on social media. This listening tool can help you keep an eye on those people. You can monitor what your followers, fans, industries, and competitors say on matters relevant to your business, products, stakeholders, and services. 

4. Advertising Studio

  • Advertising Campaigns: Use the customer data you accumulated from varied sources, like mobile push, SMS interactions, email engagement, and purchases on your website, to securely reach lookalike audiences and customers across Twitter, Google, Facebook, etc. Besides, this tool can help you in ad campaign management, making the best out of accumulated data in Salesforce. 
  • Audience Segmentation: With this tool of Salesforce Marketing Cloud, you divide your ad group performance data either by audience name or audience category. This way, you can keep track of your group performance. 
  • Ad Tracking And Reporting: With this tool, you can track your ad campaign and emerge with the performance report of each. Next, you can decide what changes you can make to improve the ads that are not performing as expected. 

5. Journey Builder

  • Customer Journey Mapping: With this tool, visualize and map your customer journeys to get users’ points of view. Next, you can communicate with them seamlessly across varied channels.
  • Automation: Obviously, the needs of customers will change with time. Here, using this tool, you can set an automated logic for your customer decisions, engagement, content tests, and random journey splits. Ahead, you can deliver personalized journeys to individual customers in no time. And then use the performance reporting and changing trends to take action accordingly. 
  • Personalization: First, analyze your collected data based on customers’ browsing behaviors, attributes, and purchase history to craft personalized messaging. You should trigger their journeys and adjust their paths constantly based on their predicted and current behavior. 

Salesforce Marketing Cloud Journey Builder: How To Guide

6. Datorama (Currently, Salesforce Marketing Cloud Intelligence)

  • Data Visualization: Earlier known as Dataroma, Salesforce Marketing Cloud Intelligence is AI-powered that helps in providing a unified view of marketing and media data from commerce, web, and sales automatically that add-on to time and resource-saving. 
  • Marketing Analytics: By reviewing the data collected, you can dig out varied opportunities and cost-saving prospects that can help you boost your ROI. You will get marketer-friendly dashboards that will ease you with the easy execution of business jobs. 
  • Reporting: With embed-AI, you can seamlessly emerge with insights even if you have millions of data points to analyze. Besides, you can create any-format reports, export them to databases, and share them with your team.  

Salesforce Marketing Cloud Datorama: Put Your Data to Work

7. Audience Builder

  • Unified Customer Data View: Create a unified view of customer data sourced from the Sales Cloud, Service Cloud, offline ways, and web analytics. 
  • Complex Data Management: Easily manage your data to a market-friendly mode that helps find key attributes effortlessly to personalize customer conversation at any channel. 
  • Seamless Customer Segmentation: Instantly filter data coming from different sources to improve customer segmentation that simplifies sending personalized messages aiming at browsing activity, purchase history, and more to the targeted attributes. 
  • Grab New Opportunity: Dimension-based approach helps spot new trends and opportunities quickly, validate new prospects, and boost customer engagement during the customer journey. 
  • Predictive Customer Engagement: Increase customer engagement based on their future activities, not past pursuits. 

8. Personalization Builder

  • Conclude Customer Preferences: Analyze customer actions and clicks to develop a behavioral profile for every customer that sketches their product and content tastes and preferences. 
  • Automatically Determine Next Content: Merges customer profiles with ML algorithms powered by Salesforce Einstein to predict the right content or products for customers. 
  • Drive 1-to-1 Interactions: Create personalized experiences by delivering predictive content across varied channels. 

9. Content Builder

  • Content Sharing Management: Users can create, share, and track across various digital channels from one spot to ease categorizing, searching, and filtering content. To find the content quickly, users can use quick search functionality that assigns campaign associations, assign tags, and owners to the content. 
  • Deliver the Next Best Content: Create customer profiles based on preferences, ahead use sophisticated algorithms to determine the next best content, and send it with exciting offers or products for all individuals instantly and automatically across channels. 
  • Create Amazing Content Easily: Arrives with drag-and-drop smart content blocks and mobile-optimized templates, using which you can design and develop intelligent content messaging in a user-friendly content editor. Create only once and share everywhere. 

Build Emails with Content Builder in Salesforce Marketing Cloud

10. Analytics Builder

  • Monitor Progressive Customer Engagement: Track visitors’ behavior on your website and mobile app and emerge with new insights highlighting visitor location, abandoned cart value, and site search terms. 
  • Reap The Power of Advanced Metrics: Email reporting helps you understand the number of opens, unsubscribes, clicks, and more for all the campaigns you can share with your team and colleagues. Custom reporting can get about advanced metrics, like best-performing send day, audience engagement over time, and more. 
  • Real-time Tracking & Reporting To Take Timely Action: Put forth the reporting with a better visualization. Explain patterns and trends better with data bars, conditional formatting, robust filtering, and trend arrows. This eases timely response to data and testing outcomes. 
  • Drive Predictive Insights: Salesforce Einstein, with predictive analysis, discovers new insights in your data. Check what behaviors are increasing their actions, purchasing, engagement, or unsubscribing. 

Benefits Of Using Salesforce Marketing Cloud For Your Business

1. Automate Marketing Process

With this platform, you can make your marketing process seamless and efficiently manage customer relationships. You can:

  • Create your customer profiles, 
  • Track the way your customers interact with your brand across varied channels, including social media, email, and web interactions.
  • Build automated sales campaigns to track their effectiveness and reach prospects.

2. Pace Up Lead Generation

You can generate leads quickly with Salesforce Marketing Cloud through social media posts, email campaigns, or website concerns. Also, you can aim at potential customers per their interests or behavior to increase the probability of lead conversion.

3. Evaluate Your Marketing Efforts Impact

With Salesforce Marketing Cloud, you can measure how impactful your marketing efforts were through leads generated, activation rates, and revenue gained per customer. Also, you can notice the influence of your marketing efforts on your customer loyalty and brand reputation. 

4. Integrate with Other Popular Marketing Automation Tools

With this platform, you can integrate your business with other marketing automation tools, like HubSpot Sales CRM or Adobe Marketing Cloud. Thus, you can perform together better and efficiently perform marketing campaign management. 

5. Anywhere Access Your Data

As you can access SFMC from any device, you can make the best use of the opportunity to manage your campaigns from everywhere. Besides, with this platform, customer data management will also become easy for other companies you operate.

6. Save on Marketing Costs

With an automated marketing process, you can save on the associated cost that you can use to attain other essential business objectives. 

7. Stand Uniquely in The Crowd

When everything goes as expected with this marketing cloud, you will definitely stay ahead of the curve with your automated marketing process, more converted leads, and, thereby, improved ROI. 

8. Easy Data Sharing with Other Departments

With SFMC, you can share your data with other departments at your firm. Thus, you can enhance coordination between your marketing and other business areas. This data includes leads generated by social media posts, email campaigns, and customer engagement data and profiles. 

9. Create Custom Reports and Dashboards

You can get a comprehensive view of your marketing efforts by creating custom reports and dashboards. Besides, you can monitor marketing campaigns’ performance and customer interaction. Like so, you can evaluate more effective channels among the rest to better reach new customers. 

10. Match the Pace of Advanced Trends

With this platform, you will stay updated with the latest and advanced marketing trends so you can easily adapt your strategy. Consequently, you can reach your customers better with the right message at the right time.

Popular Products Of Salesforce Marketing Cloud – What You Can Do Using The Platform

With Salesforce Marketing Cloud arrives a complete suite of digital marketing software solutions. From data understanding to boosting customer engagement on all the channels, the products by marketing cloud energize all the aspects of your marketing strategy. 

1. Marketing Cloud Customer Data Platform

  • This product connects all your customer data in real-time across Salesforce and ahead, reconciles customers’ identities, and catches up with their comprehensive view. 
  • Besides, with this Salesforce Marketing Cloud, you can make engagement cost-effective, personalized, and scalable across mobile, email, advertising, and web with automation. 
  • Using this platform, you can make better and more highly-informed decisions, save time and reduce costs by understanding your customer anytime with the power of AI and analytics. 

2. Marketing Cloud Engagement

  • This product of Salesforce Marketing Cloud energizes customers’ personalized experiences and journeys across any channel.
  • Besides, with seamless and relevant customer journeys, you can engage with your current customers and drive new ones. By boosting inbox engagement, you can create and automate personalized email campaigns and win more subscribers. 
  • You can stay connected with your customers and send them related content through mobile messaging or by sending related content on customers’ preferred devices and channels. 
  • Additionally, you can deliver personalized advertising across channels by activating first-party data. 
  • Also, analyze your campaigns in a single view using prebuilt dashboards for mobile, email, and journeys. 

3. Marketing Cloud Personalization

  • With Marketing Cloud Personalization, you can witness 1-to-1 engagement across all touchpoints. This is the best solution for real-time personalization and interaction management and for delivering specifically relevant customer experiences. 
  • By recognizing every customer and monitoring their digital behavior, including clicks, active time, inactive time, and conduct, you can know their true interests and intent. Using Javascript and API or ETL, you can accumulate transaction data and attributes. 
  • The power of AI helps make better decisions using the collected data. You can accordingly recommend products and content to all the customers using the Einstein strength and guide them on their pathway.
  • With this platform, you can connect with your customers, wherever they are offline or online, and track their customer behavior triggering personalized recommendations, messages, and offers. Besides, connect online experiences with your offline ones and provide customers with a connected experience with relevant, consistent, and timely communications across email, app, web, and human channels. 
  • Last, you can perform an A/B test to compare and optimize experiences and algorithms you deliver, define, and track business metrics and goals. Using this Marketing Cloud product, you can segment your audience to compare the engagement levels and analyze campaign performance, and segment membership trends. Now, the rich data collection will help in planning better ahead. 

4. Marketing Cloud Account Engagement

  • With this product of Marketing Cloud, you can automate marketing and sales tasks to assist your team pace up the sales cycle. With smart lead nurturing, you can close more deals with dynamic content, send personal messages with real-time alerts, connect with your customers at the right moment, and know about your prospect’s activity with a detailed view. 
  • This product arrives with robust marketing tools that help users fill their sales funnel with top-quality leads. With the landing pages, you can drive more engagement, while paid and organic search will let your brand come to notice. Besides, events and webinars can also be useful in boosting customer engagement. 
  • At last, you can track the impact of your marketing on revenue, check your sales funnel health, point out the improvement areas, understand how your prospects are engaging, and share all your key insights to make data-driven decisions on marketing programs. 

5. Marketing Cloud Intelligence

  • This Salesforce Marketing Cloud product strengthens every role, like providing B2C marketers the smarter insights, offering B2B marketers through analytics across channels, assisting agencies to enhance scalability and efficiency, and helping publishers with automated reporting tools. 
  • Also, this product integrates your data with the biggest marketing-focused API library, connects data with AI, unify it across channels for improved focus, and with automation, AI, and marketing proficiency, you can connect all your marketing data. 
  • Using Salesforce marketing cloud intelligence, you can act on routine recommendations to maintain your KPIs’ better performance. Also, you can automate natural language descriptions and visual guides to understand every insight and seamlessly react. Besides, you can reduce the analysis time using statistical analysis and automated regression methods. Thus, you can optimize the way ahead.
  • With this product, you can create marketing dashboards where you can monitor your KPIs, campaign analysis, performance metrics, and more in one spot. You can deliver your round-the-clock interactive marketing reporting experience across your campaigns, teams, and channels to visualize and enhance your investments, goals, and performance. You can customize your dashboards and reports for all the stakeholders to make smarter decisions ahead. 
  • This platform lets you perform real-time actions like can pause the campaigns that are not performing well, and connecting your chat system with your dashboards to let your partners and team collaborate on insights, analysis, and decision-making. Furthermore, you can measure your current performance status against your goals, get predictions on achieving objectives, and know how to achieve them. 

What Can You Do with Salesforce Marketing Cloud?

A marketing automation platform, with Salesforce Marketing Cloud, you can:

  • Perform email marketing,
  • Create and manage content (for emails, forms, landing page templates, coupons, etc.),
  • Send and monitor SMS,
  • Mobile push notifications, like in-app notifications,
  • Perform social media marketing to schedule and observe posts and reap the benefits of real-time engagement,
  • Map campaign automation visually and bring a single view for multiple channels.
  • Conduct targeted online advertising to emerge with audiences holding similar behavior to your existing high-value customers. 
  • Customize web pages dynamically according to prospects’ interests
  • Perform robust segmentation,
  • Manage data seamlessly through activities like file transfer, import file, SQL query, data extract, script, and filter. Ahead, use these to build multi-step automated workflows.  

How Does Salesforce Marketing Cloud Help Businesses With Their Marketing Strategies?

  • Robust Customer Relationship: With Marketing Cloud, companies can be capable of offering personalized experiences to their customers by reaping the benefits of the 360-degree view it arrives with for every customer. Besides, businesses can reach and engage with consumers at the right time with the right message and on the right channel. This leads to deeper and more meaningful customer relationships. 
  • Create Unified Customer Data: Salesforce Marketing Cloud offers a unified view of the customer’s data, including real-time customer behavior. This helps them craft smart communications and interactions that let them know about customers’ requirements and respond to them. 
  • Map Customer Journey: With Marketing Cloud, meanwhile, in every stage of the customer lifecycle, users can visually plan and map the interactions between individual customer groups. Besides accumulating moments of a single event, with this marketing cloud, you can map the entire customer lifecycle, including coordinated events series and interactions depending on individual customer behavior and business objectives. 
  • Build Customer Journeys Via Email: This cloud arrives with varied features that assist in executing all possible communications using Predictive Intelligence. It can be for basic email marketing strategies or complex campaigns. The drag-and-drop content tools of SFMC ease it for the team to create emails. Apart from that, dynamic content clocks lend a helping hand for integrated and automated predictive decisions, personalizations, and predefined event triggers. Thus, you can automatically send related messages during the customer lifecycle at any time. 
  • Mobile Marketing Strategy Management: In general, one can read most text messages within three minutes. You can boost their engagement with transactional notifications and real-time alerts with easy-to-use tools. Using off-the-shelf SMS and MMS templates and a drag-and-drop interface, you can create any type of mobile message. This way, you can trigger the interaction at the exact time and place, improving the customer journey by providing personalized mobile experiences that increase engagement when customers are found within the taregted geographic locations. 
  • Manage Customer Journey Through An App: Using an app, you can send emails, push notifications, SMS messages, and targeted ads prompted by any type of data, like app location or usage. For interactions, you can set the wait times, and at every touchpoint, you can create engagement and decision splits to provide customers with content directly from the app. From app downloads, you can evaluate your customer journey. Besides, you can consider daily usage, onboarding, and more for more insights. Right inside your app, you can reward your customers with top-class support right when they need it. 
  • Increase Personalized Experience on Websites: The web marketing tools from Salesforce let marketers create and measure the effectiveness of personalized content and dynamic web pages easily without programming skills. You can develop and deploy branded content consistently across microsites, landing pages, and more using CloudPages. To let static websites convert into 1-to-1 experiences for personalized content and recommendations depending on customer preferences and history, you can follow predictive intelligence. With native web and mobile analytics, you can measure your web strategy’s success.
  • Make Customer Data More Actionable: Besides accumulating data, Marketing Cloud appears to be more helpful in making it actionable in real time. With Journey Builder, a tool of SFMC, marketers can easily plan, optimize, and personalize customer journeys across varied channels. It provides a seamless illustration of your customer journey, helps you understand their path, and automatically makes them move on to the next step by detecting the triggers. Capturing changes in an individual customer’s data record, like app download, can evoke a pre-approved response, like in-app push notifications thanking them and offering them useful tips. 

Salesforce itself considers Marketing Cloud technology to lead to robust results in all business functions. With this cloud, employee onboarding and acquisition are automated. It also lets the sales team get competitive insights and enablement materials (tools to close more deals). It can be integrated with Service Cloud and Sales Cloud to send event messaging across all channels. 

Furthermore, with Marketing Cloud, Salesforce promotes new customer relationships with support at scale, product awareness, and targeted communications. Altogether, Salesforce gets powered up with Marketing Cloud when it comes to its digital ad campaigns and cross-channel social strategy.  

Use Cases for Salesforce Marketing Cloud (Industry Wise)

Being a versatile platform, you can use Salesforce Marketing Cloud in varied contexts and industries. Let’s explore some common use cases of this platform.

1. Retail

The marketing cloud is one of the best options for retailers to create personalized marketing campaigns relying on customer preferences and behavior. Like being a retailer, you can recommend the products based on customers’ past purchases or send targeted promotions to the one who has abandoned their carts with items and left.

2. Financial Services

If you are a finance company owner, you can make the best use of Salesforce Marketing Cloud to provide personalized recommendations to customers. For instance, banks can use predictive analysis to give their customers financial products suggestions suiting their needs. If they have recently applied for a loan, the bank can send them targeted emails. 

3. Healthcare

Salesforce Marketing Cloud can benefit healthcare providers by helping them with improved patient engagement and interaction. For example, using this platform, providers can send targeted reminders to patients for medication refills or appointments. Moreover, they can send tutorials and other learning materials based on a patient’s health conditions. 

4. Travel and Hospitality

If you are from the travel and hospitality sector, you can try SFMC to deliver personalized recommendations to your customers for what it’s known. Such as to past guests, hotels can send targeted discounts and offers at their properties or deliver personalized advice for local sightseeing depending on customers’ interests. 

5. Non-Profit

Non-profit organizations can use Salesforce Marketing Cloud to improve donor engagement and fundraising efforts. For example, non-profits can send personalized emails to donors based on their giving history or provide targeted content and opportunities to get involved based on a donor’s interests.

Examples Of Businesses That Use Salesforce Marketing Cloud?

Let’s explore the top companies that are succeeding with Salesforce:

1. Vineyard Vines – A Clothing and Accessories Retail

CIO & SVP of Operations: Karen Beebe

Need: With a goal of a 360-degree view for customers and data access for every member of a team; this brand decided to opt for SFMC. They were looking to get a unified view of the data at a spot to make business processes faster. 

Data’s important, but we’re using it in places that are not accessible and, in today’s digital transformation, it needs to be there for everyone.

Karen Beebe

Solution: Salesforce Marketing Cloud, a CRM system, helps accumulate information for legacy systems and places it on a single screen. This eases the team to manage projects and share data from and to anywhere. 

It’s not just giving technology for technology’s sake. It was about making it easier, making their lives better.

KAREN BEEBE, CIO and SVP of Operations at vineyard vines.

2. Aldo – An International Footwear Chain 

CEO of Aldo: Patrik Frisk

Need: Provide a personalized experience to their in-store or online customers. The intent was to make it more fun, easier, and faster for customers to shop with Aldo. 

For us to communicate and to translate our core values of love, integrity, and respect with the customer, we need to be able to do that across not just channels, but also all forms of communication, whether it’s social media, online, or in a person-to-person relationship.

said Patrik Frisk, CEO of Aldo

Solution: With predictive intelligence, Aldo has become capable of recommending a second pair of shoes holding a similar style. Besides, Aldo’s emails let them get connected to individual customer preferences. This let them catch up with a 131% boost in email conversion compared to the last year. Picking Marketing Cloud for the company, Aldo has increased its ROI by $100 million over four years. 

For Aldo, that meant that we needed to really think long and hard about how we stayed competitive,” Frisk said. “It wasn’t just about collecting data. It was about personalizing that data. … And that’s what Salesforce has enabled us to do.

3. Mattel – A Global Toy Company

Vice President and head of Mattel: Carlson Choi

Need: Drive deep digital engagement and connect with consumers, and guiding them on their journeys across the brand globally, from any device. 

“For 70 years, parents have trusted Mattel to create safe, engaging play experiences for children and families.

said Carlson Choi

Solution: The SFMC offered its digital marketers useful tools, like Journey Builder, that help create unique brand experiences and service customers while they move between channels, brands, and products. 

“Today, we’re harnessing that experience to create an equally safe and engaging digital ecosystem for our consumers. Using Salesforce is key to this process, helping us map a digital journey for parents and children based on how they engage with Mattel’s apps, digital content, and toys.”

Salesforce Marketing Cloud Pricing

You can boost your customer engagement by implementing marketing solutions suiting your business. Using such solutions, you can collect customer data and create a unified view to pace marketing processes and enable personalized interactions.

Marketing Cloud Customer Data Platform Pricing

Corporate$ 12,500 org/USD/month*
Enterprise$ 50,000 org/USD/month*
Enterprise Plus$ 65,000 org/USD/month*

Loyalty Management Pricing

Starter$ 20,000 USD/org/month*
Growth$ 35,000 USD/org/month*
Loyalty$ 45,000 USD/org/month*

Marketing Cloud Account Engagement Pricing

Growth$ 1,250 USD/month* up to 10,000 contacts
Plus$ 2,500 USD/month* up to 10,000 contacts
Advanced$ 4,000 USD/month* up to 10,000 contacts
Premium$ 15,000 USD/month* up to 75,000 contacts

Email, Mobile, and Web Marketing Pricing

BasicStarting at $ 400 org/USD/month
ProStarting at $ 1,250 org/USD/month
CorporateStarting at $ 3,750 org/USD/month
EnterpriseRequest a quote

Marketing Cloud Advertising Pricing

BasicStarting at $ 2,000 USD/month

Marketing Cloud Intelligence Pricing

StarterStarting at $ 3,000 org/USD/month
GrowthStarting at $ 10,000 org/USD/month
PlusRequest a quote

Marketing Cloud Personalisation Pricing Page

Growth$ 100,000 org/USD/year*
Premium$ 300,000 org/USD/year*

What Are Some Tips For Using Salesforce Marketing Cloud?

1. Review Existing Process

First, go through your current functionality and check what’s not working, the issues, how to resolve them, what to improve, what you need to accomplish business objectives and more. Mostly, only by transforming old processes into new ones helps a lot. It not only frees up your time and resources but will also automate various business jobs to let you perform other essential tasks. 

2. Simplify The Process

If you go deeper into the success stories of customers using Salesforce Marketing Cloud, you will witness that they choose to perform one task at a time, which increases the winning chances. These businesses first accomplish a milestone in a project, then move on to the next, and continue until the end. 

Adopting this strategy for your business will let you experience success. Akin to them, you can target more on marketing and less on technology. 

3. Start Keeping the Outcome in Mind

Successfully setting up Salesforce Marketing Cloud helps maintain an equilibrium between winning the game now vs. setting it for future success. So, pick the easiest item to start fixing or improving, and then base up to make sure business and stakeholder buy-in. Before you start, consult with a Salesforce implementation partner and co-create your project plan supporting quick wins. 

How Can We Help You?

Holding a decade of experience in serving all-sized businesses worldwide, Emizentech is honing its skills and expertise in delivering expected and high-standard projects. Considering Salesforce, we are an emerging Salesforce Consulting Company that’s usually picked by giants for meeting their Salesforce implementation and integration requirements. 

Our Salesforce implementation consultants can help your business seamlessly track customer interactions and data. This way, you can easily and efficiently manage leads, opportunities, contacts, and cases. Moreover, we will assist you in automating your sales and marketing processes to catch up with improved sales. 


You may find this article quite long, but we hope you find it helpful and easy to learn every aspect of the Salesforce marketing cloud and how you can make the most out of it. 

If you are devising to implement Salesforce with your business, you should hire a Salesforce development company holding experience in CRM solutions. 

Or, connect with us today to get a free consultation and start your Salesforce integration project now!

Frequently Asked Questions FAQs

Q. Is Salesforce Marketing Cloud different from Salesforce?

Salesforce Customer 360 includes varied componenets, and Salesforce Marketing Cloud is one among them. It works with other clouds to accomplish the Customer 360: 
1. Sales Cloud
2. Service Cloud
3. Community Cloud
4. Analytics Cloud
5. App Cloud

Q. What tools are in Salesforce Marketing Cloud?

Salesforce Marketing Cliud arrives with varied marketing automation tools and features that automate the management of:
1. CRM integration,
2. Campaign management,
3. Content management,
4. Lead scoring and management,
5. Lead capture,
6. Lead nurturing, and
7. Analytics and reporting.

Q. Is Salesforce Marketing Cloud a SaaS? 

A Salesforce platform or Cloud in the parts of customer engagement and marketing automation is Salesforce Marketing Cloud (SFMC). Besides, it’s a SaaS platform crafted with four “base versions,” all with varied functionality levels and various additional components users can pick to offer integrated solutions. 

Q. What is the future of Salesforce Marketing Cloud?

In the longer run, we predict Salesforce will integrate big data and data science powers into its Marketing Cloud and Service Cloud. This would lead to automated customer service jobs (via Service Cloud) and would allow marketers to make the best use of data for targeted and predictive marketing. 

Q. What does a Salesforce Marketing Cloud Consultant do?

A marketing cloud consultant is an expert at Marketing cloud solution implementation, holding Marketing Cloud Admin Skills. A Salesforce consultant is usually chosen to accumulate business needs and handle marketing cloud implementation projects.

Q. How to find the best Salesforce consultant partners?

1. Conduct deep research.
2. Pick out the top names with the best reviews. 
3. Ask for portfolios.
4. Review the certifications.
5. Choose within budget.

Q. How much does Salesforce Marketing Cloud Consulting cost?

The pricing starts from approx. $500 per month with the consultant on features to include content creation, email marketing, Salesforce integration with Sales Cloud, and more. 

Q. How long does it take to implement Salesforce Marketing Cloud?

Generally, it takes 3-4 weeks for Salesforce implementation into a business. Although it may vary based on the objectives of the organization. For complex setups with multiple customizations, Salesforce implementation may take even months to complete. 

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With a decade of experience in eCommerce technologies and CRM solutions, Virendra has been assisting businesses across the globe to harness the capabilities of information technology by developing, maintaining, and improving clients’ IT infrastructure and applications. A leader in his own rights his teammates see him as an avid researcher and a tech evangelist. To know how the team Virendra can assist your business to adopt modern technologies to simplify business processes and enhance productivity. Let’s Talk.