How Much Does It Cost To Implement Salesforce CRM And Its Products?

As you are here, you have already decided to implement Salesforce with your business, and why not? Salesforce is the #1 CRM that improves business operations by centralizing every key business activity and communication. 

Globally, 150,000 businesses use Salesforce, which will soon create new revenues for customers that by 2026 will reach $1.56 trillion worldwide. Before anything, you need to know the approximate cost of Salesforce implementation. The average cost of Salesforce implementation may fall between  $75,000 to $150,000. 

Over the same period, the use of cloud computing by Salesforce customers will add $1.2 trillion in new business revenues to their local economies.

IDC

This post will unveil the Salesforce implementation cost and its benefits, the pricing for core products, factors affecting the cost, and more. We assure you that you will learn every essential detail about Salesforce implementation costing that will ahead help you catch up with seamless implementation. 

Market Figures to Know Before Implementing Salesforce 

Salesforce and its ecosystem are performing exceptionally, positively impacting local economies and the organization of its customers. 

• Today, in the Salesforce implementation, the brands supporting global customers are around 5x as big as Salesforce, and by 2026 will become 6x and even more. 
• Per the prediction of IDC, by 2026, Salesforce and the cloud services of its ecosystem will generate $724 billion in the customer base, which was around $308 in 2021. 
• As Per Future Market Insights, by the end of 2029, the global Salesforce services market is predicted to grow at a CAGR of around 14.4% and catch up to a valuation of $33.5 billion. 
• According to the report of average Salesforce customers on project payback, around 58% documented payback within a year. 

Approximate Average Salesforce Implementation Cost in 2023

Although the cost of Salesforce implementation depends on the project’s size and complexity, the average cost may range between $75,000 to $150,000. The actual cost may go up and even down, depending on varied factors (we will discuss later). 

Cost of Salesforce Implementation Services – Break Down

1. Consultation & Planning

In Salesforce implementation, the cost starts with hiring a Salesforce consulting company that crafts a roadmap to the successful completion of the project. The firm will understand the business needs and create a custom Salesforce implementation plan accordingly. 

2. Customization

You can scale Salesforce accordingly. Salesforce customization will demand a team of skilled developers that will crop up as an additional cost to Salesforce implementation. The basic customization will cost you less, but you must spend more on advanced ones.

3. User Training

For Salesforce implementation and adoption, user training plays a crucial role. Well-trained users can make the best use of the CRM platform. A Salesforce development company with years of experience in offering the required CRM service will be best at offering the training. Besides, the level of training needed and the number of users will decide the final cost of training. 

4. Data Migration

One of the cost-escalation factors, data migration, impacts the complete cost of Salesforce implementation services. The process mandates moving data from the current system to Salesforce, which can be time-consuming and complicated. The Salesforce migration cost depends on migration complications, data quality, and complexity. 

5. Post-Launch Support and Maintenance

The post-implementation support and maintenance service leads to seamless running and quick issue resolution. Again, the cost of such a service depends on the required support level, like round-the-clock support, etc. 

Salesforce CRM Pricing of Core Products

Let’s explore top Salesforce editions, solutions, and pricing.

1. Sales Cloud

A cloud-based application, Sales Cloud is increasingly getting popular for assisting salespersons in selling faster and smarter by offering customer-centric information, automating various salesperson jobs, and logging customer interactions with the companies. 

Key Features

• Gives real-time visibility to teams’ activities easing sales forecasting. 
• Easy to use and customize the way salespersons work.
• Closes more deals.
• Make sound decisions.
• Pace up the team’s productivity by allowing remote access to dashboards. 

Add-On Products Pricing

• Einstein Conversation Insights

With this Sales Cloud product, your CRM will get additional conversation intelligence that lets organizations sell smarter. 

• Salesforce CPQ

With CPQ developed directly into your CRM, you can sell efficiently as this sales product eases and automates the quote-to-close process. 

2. Service Cloud

With the Salesforce service cloud, users can automate their service processes, streamline workflows, and emerge with chief topics, experts, and articles supporting customer service agents. This platform aims to nurture one-to-one marketing relationships with all customers across multiple devices and channels. 

Key Features

• Eases the cross-sell and upsell
• Customizes and automates processes
• Strengthen customers by allowing self-service
• Provides productivity tools to every agent
• Offers real-time business insights

Add-On Products Pricing

• Field Service

Service cloud extension, Salesforce field service offers a complete view of workforce management and field service optimization tools that transforms service experience by reducing costs, scheduling seamlessly, and boosting efficiency. 

• Digital Engagement

A customer service product, Salesforce digital engagement crops up as the best platform for companies that helps them communicate with their customers via webchats, messaging apps, social media channels, and in-app chats. 

• Service Cloud Einstein

A robust stack of time-saving AI features of Service Cloud Einstein supports salespeople in offering the best customer service experiences. 

3. Marketing Cloud 

A digital marketing platform, Salesforce Marketing Cloud automates marketing across social media, websites, SMS, mobile apps, email, and more. The data-driven replies to customers, GPT-powered campaigns, and improved personalization let the users interact with their marketing systems in an entirely new way.

Key Features

• Leverages trusted customer data.
• Generative AI-infused campaign lifecycle
• Maximizes marketing ROI
• Measures, analyzes, and determines marketing efforts
• Delivers personalized customer interactions

Add-On Products Pricing

• Marketing Cloud Engagement

With this product, you can engage with your customers with intelligence and automation. Besides, you can deliver real-time customer journeys, engage customers with mobile and email, boost ROI with intelligent insights, and diminish costs with targeted advertising. 

• Marketing Cloud Intelligence

You can optimize your customer engagement with this Marketing Cloud product’s cost-saving AI insights, unified performance, and automated reporting feature. 

• Marketing Cloud Account Engagement

This product’s marketing and sales alignment help drive efficient growth. Now you can convert your prospects into customers with personalized and scaled outreach across service, sales, and marketing. 

4. Commerce Cloud

With Salesforce Commerce Cloud featuring trusted AI+CRM+Data, customers grab an opportunity to grow faster and enhance their customer journey. It’s easy to adapt at lower costs, which boosts sales. Users can expand their business with trusted AI power, personalize the customer experience, and sell on the touchpoints. So, time to be set for anything agile and commerce robust from Salesforce. 

Key Features

• Unify customer experience across all channels.
• Convert shoppers on social, web, mobile, and in-store
• Streamline business operations 
• Deliver omnichannel, flexible order management worldwide
• Provide dynamic shopping experiences and buying journeys
• Grow sales and pace up ROI

Add-On Products Pricing

• Order Management

With a robust customer-first order management system, Salesforce users can cut costs and drive continuous growth. You can easily manage and modify orders with a single view across channels. Besides, you can deliver more efficient and faster fulfillment and simply complicated order routing. 

• B2C Commerce

With B2C commerce, you can grow your profit and boost ROI with smooth customer journeys. The headless APIs, composability, and templates will also help meet your business needs. Also, you can leverage the power of automation and witness your success worldwide. 

• B2B Commerce

This product lets users catch up with more loyalty and sales with less effort and cost. It’s one of the best platforms to personalize your B2B buyer experience. 

5. Experience(Community) Cloud 

It arrives with collaboration tools that connect partners, customers, and employees to the apps, experts, and information they need. You can build your custom community per your requirements, create self-service and rich customer experiences, pace up sales channels by linking directly with partners, distributors, and resellers, and drive employee engagement and productivity with branded, internal communities. 

Key Features

• Empower your employees
• Grow partner sales
• Connect your customers
• Build your community

Add-On Products Pricing

• Self-Service

This product of Salesforce experience cloud (community cloud) assists customers in delivering self-service anytime and anywhere at scale. Any business can integrate this product with their venture to diminish the costs, prioritize complex problems, etc. and let the customers get answers themselves. 

• Partner Relationship Management

This Salesforce tool is best for businesses looking to manage their relationships and interactions with their partners. It also allows the companies to collaborate with partners on marketing and sales activities, track their performance, and offer training and support. 

• External Apps

It helps businesses build custom portals for their dealers, brokers, and partners. Also, it integrates external systems and reveals data to let enterprises stay ahead of the pack faster.

Total Cost of Salesforce

At this point, while calculating the total cost of Salesforce implementation, we can lock it around $252,200, specifically for mid-sized brands. 

Note: The cost we showcased may differ depending on certain factors, like the amount of data to be migrated, the number of integrations, custom-built functionality, and more. 

Factors Affecting Salesforce Implementation Cost

1. Number of Users

The level of user training affects the cost (discussed above), and the number of users also hits the implementation cost. Additionally, large organizations with more users will demand more licenses, which raises the user training cost and licensing fee. 

2. Integration with Additional Systems

The Salesforce implementation cost increases by integrating other systems with your business, like marketing automation systems, ERP, etc. 

3. Geographic Location

The location of your chosen Salesforce implementation company affects the cost, which differs with the region of your team. 

4. Customization Level

Obviously, customization demands much time and experts being complex. Also, it depends on your project’s need for custom app development or extensive customization that crops up to be expensive. 

5. Project Complexity

Complex projects lead to increased implementation costs; the parameters that decide their complexity are integration, data migration, extensive customization, and more. 

6. Data Quality

Data quality also impacts the implementation cost as its cleansing and migration take extra time and resources. 

7. User Adoption 

The ease of user adoption plays a vital role in Salesforce implementation success. Projects that need extensive support and user training can increase the cost. 

Benefits of Salesforce Implementation

1. Cross-Functional Insights And Reporting

In the growing digital business, data plays an important role in gathering from a wide range of sources, like Google Analytics, social media, apps, business software, and CRM technology. But, data becomes useful after it is cleaned, sorted, analyzed, and made actionable for various teams holding shared or sole views of customers and their details. 

Salesforce Customer 360 tabulates, collates, and customizes data in a report for the department’s unique needs. This way, every department clearly understands leads, opportunities, and sales, which leads to a better decision-making process. 

2. Customer-Centric Automation

CRM facilitates constant capturing of data and insights of audience, industry, and market that lets the users create more personalized, relevant messaging and better reach the customers. It assists in creating a sequence of automated emails for a specific audience to trigger particular actions. 

3. Actionable Data Dashboards

Investing in Salesforce implementation lets the brands set up customized dashboards for each individual to help convert insights into action. Using such dashboards, customers can swiftly see the data essentials for their workflows without digging, sorting, sifting, or running a report. 

4. Simplified Collaboration

The cloud-based CRM, Salesforce, stays up-to-date, maintaining the record of customer interactions, conversations, contact details, and notes. It eases the teammates within an organization to access the records from anywhere. Also, in-built collaboration and communication tools in Salesforce allow users to simultaneously work on the same file or track the document’s progress. 

5. Optimized Process

The automation attribute appears as a perk for Salesforce users. It benefits them by cutting the time of emailing and nurturing leads via drip campaigns, offering customer-centric interactions across varied departments through personalized automation, or assisting users in leveraging custom parameters for scoring leads. 

6. Dynamic Customer Interactions

Besides automating personalized outreach via the marketing funnel, Salesforce enhances outreach efforts for sales teams or customer service potential to ease customer relationship management. This way, they understand customers’ specific interests, meet their needs, and resolve their issues proactively. 

How Does Emizen Tech Help in Salesforce Implementation?

For cost-efficient and successful Salesforce implementation, you should work with a leading Salesforce development company that can help you attain successful implementation and leverage the best out of this #1 CRM. 

Emizetech is mostly-chosen company worldwide because of the following factors:

• Team of skilled and experienced Salesforce Professionals
• Follow the best practices and proven methodologies for conducting seamless implementation
• Deliver customized solutions suiting business workflows and processes
• Save time and money by reaping their experience and expertise
• Avoid any downtime and keep the Salesforce environment up and running seamlessly

Key Takeaways

How much does it cost to implement Salesforce? We hope you have got the answer to this question. So, before you start with Salesforce implementation, keep all the essentials in place, including your time, resources, and cost. 

Still, many non-tech individuals or even techies need help with budget or other factors. In any case, they should connect with a Salesforce implementation company and achieve successful implementation. 

Get in touch with a Salesforce consulting company and accomplish seamless Salesforce implementation now!

Frequently Asked Questions FAQs