Last Updated on January 21, 2022
Salesforce, one of the most popular cloud software applications is widely used for different enterprises all over the world. This CRM solution has been designed for streamlining the sales & marketing services. Salesforce cloud implementation can redefine the processes in which businesses can connect with their clients or customers for a better business relationship.
Salesforce has got overloaded success since its inception due to its benefits and resources for the users. Sales cloud comes with many advantages and extensive resources. The benefits can be different for different organizations or more useful to others. There are some major advantages of Salesforce which makes it one of the best CRM software applications.
In this article, we are going to discuss the Salesforce sales cloud, along with its benefits & features in more detail.
CRM CAN BE UTILIZED ACROSS DIFFERENT DEPARTMENTS FOR ENSURING THAT ALL CUSTOMER-FACING TEAMS GET EMPOWERED WITH THE CORRECT DATA TO CREATE A REMARKABLE CUSTOMER EXPERIENCE.
What is Salesforce Sales Cloud?
Salesforce Sales Cloud is a CRM (Customer Relationship Management) developed for streamlining sales, marketing & customer support, in both B2B & B2C businesses management. You can customize the Salesforce sales cloud as per your requirements and can accumulate customer information in a single place. It incorporates marketing, lead generation, sales, customer service, & business analytics. You can get access through thousands of different applications using the AppExchange. It is a SaaS (Software as a Service) based platform that you can access through web or mobile. There is a real-time social feed so that the users can ask questions or share information with the whole community.
Important Features Of The Salesforce Sales Cloud
1. Customer 360
This feature helps businesses to get an overview of the customers in their company or organization. They can check all the customer-related information such as currently ongoing projects, closed projects, payments, invoices, issues raises, etc.
2. Account & Contact Management
The sales or accounts team can have crucial insights of the client from previous conversations or discussions on multiple channels & key insights from social media platforms.
3. Lead Management
You can easily track the leads, make smarter decisions, and do optimization of the campaign at every stage across different channels.
4. Sales Path
This helps the sales team to effectively manage all the processes of sales while engaging teams with the teams.
There are Campaigns in the Salesforce Sales Cloud for effective management of outbound marketing campaigns and analyzing the ROI of such campaigns.
6. Opportunity Management
Manage all the deals & streamline the sales process using Opportunity Management. The sales team can get real-time updates and insights. They can effectively track the product codes, standard or quoted prices, etc., and creation of up-to-the-minute quotes.
7. Product Management
It lets the businesses to seamlessly manage their product master.
With Pricebook, you can set different prices for different customers or markets on the basis of demand or availability.
9. Process Builders
For facilitating workflow automation, and improving supervision of sales, Process builders are helpful. It can automate repetitive, manual tasks of sales executives.
10. Tasks & Event Management
Executives can manage their day-to-day activities seamlessly.
11. Reports & Dashboard
The sales managers can get a cohesive understanding of the performance of the team, with figures. Thus, they can direct the team to make smarter decisions and design robust sales strategies.
12. Sales Cloud Einstein
It is helpful for advanced analysis of historical pipeline data, trends & opportunities. It comes with key information for sales executives and insights for faster & effective decision making.
Benefits of Salesforce Sales Cloud Implementation
1. Reliable Reporting
Data is an integral part of any business, company, or organization. Your company can get data from many different sources such as business software applications, CRM, social media tools, etc. But just accumulating the data is not useful as if the data is not properly cleaned, sorted, analyzed, or made into any action, there is no use of that data. In today’s time, almost every organization depends on social media platforms to assess its performance. The social media platform metrics will help in knowing the popularity of your brand. Google Analytics is another popular tool for this purpose which can monitor the traffic on your website. But, you can’t be dependent on only those tools alone.
You can do an in-depth analysis of data with the Sales cloud. If you wish to maintain clean data or eliminate every possible error from the data, then it will help in collating, tabulating, & organizing the data popularly. It is easier to interpret due to all the features.
Another advantage is that the CRM platforms can enable organizations to keep a tab on who interacts with their company and how. E.g. through filing a form, sending a mail, or through an ad on social media. You can also run reports to check opportunities, interaction with leads & customers, customer service efforts. Etc.
Creating a sheet for your company management includes importing the data manually, decide what is necessary, and then creating a graphical representation of data. However, a CRM solution did almost all this for you. After the successful implementation of Salesforce Sales Cloud, the dashboard is one of the major benefits that you will get.
The dashboard can be set up for every entity of the company that must have the credentials of the CRM platform. For e.g. the digital marketing team lead will be an enthusiast in e-mail marketing or social media metrics through click-through rates of every marketing campaign.
That lead can customize the attribute of the dashboard as per the requirements, and choose options such as how many people have received an email marketing, how many users opened the mail, check out the click-through rate, etc.
On the other hand, a sales director would want to check how many calls were made per hour, how many of those got to convert, etc. A Dashboard helps in knowing all such data easily.
3. Personalized Outreach With Automation
The data-driven audience activities capturing is useful to create personalize marketing campaigns and reaching them through personalized messaging in both manual or automated campaigns. This ability is like an added benefit of the salesforce cloud and lets you set up a series of automated emails that can effectively speak to the audience specifically.
4. Prompt Service
Similarly, the Salesforce data cloud can be used to automate more personalized or targeted outreach with the marketing funnel. It will help the sales team and will improve customer serviceability to help customers.
When the sales team knows the interests of the customer, they can solve the customer needs proactively. Since the data is already provided on the dashboard they don’t need to dig information. It will also save time.
5. Automation Improves Efficiency
Automation is another important benefit of the Salesforce Sales Cloud. It reduces the time that it usually takes to mail or work on leads. It also converts more leading by prioritizing the potential leads. It can also the general or simple question of customers by using chatbots and automated messaging effectively.
Thus, the marketing teams can spend more time brainstorming the next marketing campaign for their audience.
6. Effective Collaboration
Last but not least, Salesforce is cloud-based thus the all the members of the team can access it whenever and wherever they are. They can check the records for making decisions. Every person who is having access to the Salesforce Sales cloud can work using the shared records.
Every team member can have insights or data while working together for providing next-level service to the customers. Further, CRM platform like Salesforce Cloud helps in proper data organizing which helps in a better understanding of the customer. At Emizentech, the best salesforce development company in India, we are having expertise in implementing the Salesforce Sales Cloud in your existing systems and creating business solutions from scratch. Please let us know your requirements.