Managing customer relations in this hypercompetitive world is difficult, especially considering ecommerce businesses. If these relationships are not maintained appropriately, the overall business will take a hit and might suffer huge losses. This is where customer relationship management software comes into play.

There are several types of CRM, but nothing can outsmart the features and functionalities of Salesforce. As the largest and most popular customer relationship management platform, Salesforce has helped many businesses upscale their operations and streamline their services. Everything can be done from Salesforce, from running analysis on different customer datasets to increasing interaction with the customers. 

What are Salesforce application connectors?

Salesforce doesn’t manage your entire business applications. Instead, it handles sales and customer operations, like customer interaction, sales and marketing, data management, etc. You need to integrate these platforms when you want to use the datasets collected and stored on Salesforce in any other application. This is where the Salesforce application connectors come into play. 

Salesforce application connectors help integrate the CRM platform with any other external application used in your business for reading and writing datasets. They will also help you to manage the integrations and access different datasets stored on Salesforce. It further synchronizes the datasets and ensures no duplicity or discrepancy is present. 

What Are the Type of Salesforce Application Connectors?

Several types of Salesforce application connectors will help you integrate the Salesforce platform with a third-party application and streamline sharing and transfer of datasets. You need to use the right connector according to the business requirement and case scenario. 

In this following section, we have briefly explained these connectors for your better understanding.

1. Google Analytics Connection

With the help of the Google Analytics connector, you can easily synchronize Google Analytics and Salesforce CRM Analytics. As a result, you can easily extract the datasets collected and stored in the CRM platform and use the same in Google Analytics to find patterns and trends. It becomes easier to generate reports and also run prediction analysis and forecasting. The connector is capable of syncing 5 GB of data per object or 10 million rows in the databases. 

2. Google Analytics Core Reporting v4 Connection

Another outstanding Salesforce application connector is the Google Analytics Core Reporting v4 Connector. Although this connector and the other one are almost similar as they concern Google Analytics, this specific connector targets all four pillars. You can work on data concerning website traffic, organic search traffic, navigation summaries, and conversions. This is why the scope of this connector is more than the original Google Analytics Connector. 

3. Microsoft Dynamics 365 Sales Connection

Microsoft Dynamics 365 is a new form of comprehensive cloud-based enterprise solution where multiple components are integrated. These include the CRM platform, artificial intelligence module, enterprise resource planning software, and productivity applications. As it combines multiple components, it establishes a seamless connection between different business domains. 

If you want to synchronize Microsoft Dynamics 365 with the Salesforce CRM platform, you can easily use the Microsoft Dynamics 365 Sales connector. It will help you to streamline datasets and their transfers. It helps in syncing 500 MB or 100,000 rows per object. Also, you can only sync Microsoft Dynamics 365 Sales and not other modules with this connector. 

4. NetSuite Connection

If you have integrated NetSuite with the business infrastructure, you can use the NetSuite Connector to access the CRM data and transfer them to NetSuite. As it comes with ERP and several other business management solutions, the transferred CRM datasets will help you to run analytical studies, improve business operations, and even streamline the processes for better efficiency. 

5. Oracle Eloqua Connection


Oracle Eloqua is an automated tool to automate different marketing operations in your business. However, you will need datasets from the marketing and sales analytical processes. This is where the Oracle Eloqua Connector comes into play. It helps in synchronizing the Salesforce CRM platform with that of Oracle Eloqua. It allows selecting 250 fields for each object and syncs about 5 GB of data per object. In addition, you will be able to export about 5 million records concerning different activities from Oracle Eloqua into the Salesforce CRM platform. 

Give Your Customers a Personalized Experience


This article explains the top five Salesforce application connectors that will help you integrate Salesforce CRM with other applications like Google Analytics, NetSuite, etc. You need to identify which application requires the sync with the Salesforce CRM, use datasets, and choose the connector to implement. Besides, you can connect with Salesforce consultants to better understand Salesforce Connectors.

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With a decade of experience in eCommerce technologies and CRM solutions, Virendra has been assisting businesses across the globe to harness the capabilities of information technology by developing, maintaining, and improving clients’ IT infrastructure and applications. A leader in his own rights his teammates see him as an avid researcher and a tech evangelist. To know how the team Virendra can assist your business to adopt modern technologies to simplify business processes and enhance productivity. Let’s Talk.