When you are looking to make your business appear unique on the digital landscape with personalized content, improved search, easy-to-use CMS, use add-ons simply, etc., you can craft solutions for your online store. For that, you need to unlock the door to Adobe Experience Manager (AEM). On whichever eCommerce platform you are running your online shop, like Adobe Commerce (formerly Magento), you can integrate this solution as an extension.

Yes, you read it right! There are various possible reasons or benefits for integrating AEM with Adobe Commerce that can hold your business’s online identity while managing various other essential aspects. 

This post will help you learn about why you should choose AEM and how you can integrate AEM with Adobe Commerce. 

Before we start, let’s take a quick recap on AEM and Adobe Commerce. 

AEM & Adobe Commerce – An Overview

Well, AEM and Adobe Commerce are Adobe Experience Cloud’s products. 

Cropping up with the benefits of a content management system, digital asset management, cloud service, learning manager, and more, Adobe Experience Manager (AEM) provides content-led, personalized experiences to customers. With AEM, you can put forth customized online experiences meeting the unique preferences and needs of your customers. 

On the counterpart, Adobe Commerce (Magento Commerce) is a leading omnichannel e-commerce platform for all types of businesses, B2B, B2C, and D2C, that provides personalized solutions to global shoppers. 

You can perform AEM and Adobe Commerce integration seamlessly, as both belong to Adobe Commerce Cloud. 

Now, we will uncover the top reasons why online businesses should integrate their store developed on Adobe Commerce with AEM. 

Why Integrate AEM & Adobe Commerce?

AEM and Adobe Commerce integration is beneficial not only for developers but businesses also. 

1. From Developer Perspective

Integrating these two makes developing and managing digital experiences more effortless. Additionally, the presence of the entire e-commerce data and content on a single site eases performance tracking, informed decision-making, and customer experience optimization. 

Again, the integration of Adobe Experience Manager and Adobe Commerce results in a wide range of features that assist in diminishing costs and streamlining operations, like inventory management, customer segmentation, and automated order processing. 

2. From a Business Perspective

Integrating these two smoothens the customer journey, leading to higher customer satisfaction and increased sales. Moreover, it is valuable for businesses that facilitate them to reap the benefits of personalized content, automated analytics, and marketing campaigns. This ahead assists them in better understanding their customers and delivering customized experiences that boost sales. 

Also, integrating AEM and Adobe Commerce (Magento) provides businesses with streamlined operations and reduced costs and lets the customers witness personalized shopping experiences. 

Benefits of Integrating Adobe Commerce and AEM
An exceptional storefront experience with better features, such as PWA studio and page builder.
Single platform for brand and commerce experience.
Advantage of components, like Product Carousel/Product Teaser, that facilitates the development of experience pages.
Together, Adobe Commerce and AEM hold the power of robust omnichannel.
Seamless incorporation commerce potency to market.
Adobe Development CTA

How To Integrate AEM & Adobe Commerce? – Steps to Follow

We will learn about the steps of AEM and Adobe Commerce integration later. Before that, let’s highlight what’s preferred to integrate and expand commerce services from Adobe Commerce and other 3rd-party commerce solutions. 

Yes, it’s Commerce Integration Framework (CIF) from Adobe. With CIF, you can get the combo power of AEM’s content management and Adobe Commerce’s online trading, which lets Adobe customers deliver personalized and out-of-the-box omnichannel shopping experiences. 

Simply put, the Commerce Integration Framework (CIF) is an add-on module for Adobe Experience Manager, which offers a stack of authoring tools, a reference storefront, and components to pace up the integration between AEM and commerce solutions. 

All AEM offerings, be they Managed, On-Premise, or Cloud Service, support CIF. 

Now, let’s jump onto the steps you should follow to integrate AEM and Adobe Commerce (formerly Magento). 

Step 1: Install and Configure Adobe Commerce and AEM

By following the guidelines from Adobe and keeping track of your requirements, set up the AEM and Adobe Commerce separately. 

This way, you can accurately install and configure them per your needs. 

Step 2: Install and Configure the CIF Extension

CIF crops up with an extension that should be installed on Adobe Commerce and AEM instances.

This extension facilitates the integration between these two platforms.

AEM CIF Architecture
AEM CIF Architecture

Step 3: Configure the Commerce Integration Framework

Within AEM, configure CIF by setting up the needed configurations, like the Adobe Commerce authentication credentials, base URL, and cache settings. 

Such configurations permit AEM to connect with Adobe Commerce and communicate flawlessly. 

Step 4: Configure Synchronization Settings

CIF arrives with synchronization abilities that synchronize the customer data and product catalog between Adobe Commerce and AEM. And for that, you need to configure the sync settings and determine which data you want to sync, what direction, and how often.

Step 5: Map and Synchronize Data

Within AEM, map the product and customer data fields, using the CIF mapping tool, between AEM and Adobe Commerce. After that, you can transfer data between these platforms by starting the synchronization process. 

Step 6: Build Personalized Experiences

While conducting the integration procedure, you can make the best use of AEM’s content management to craft personalized experiences using data from Adobe Commerce. Like, you can personalize the offers for your customers based on their purchase history or browsing. 

Step 7: Test and Refine

Now, time to test the integration comprehensively to ensure data synchronization (done in Step 5) and personalized experiences (done in Step 6). Observe the integration to pinpoint performance bottlenecks or issues (if any) and refine the configuration accordingly. 

How Can Emizentech Help You?


As we have gone through the steps to integrate AEM and Adobe Commerce, we found that it demands tech skills to accomplish seamlessly. You may be tech-savvy or have a team of experts who can conduct the integration process accurately. 

On the counterpart, if you are busy with other valuable business jobs or find some issues integrating these two platforms, you should look at Emizentech. It’s a leading Adobe commerce development company and offers the best Adobe consulting services to worldwide clients. Whatever your business needs, the company puts forth the right solutions. You can review the proven track record of the company and witness the successful project it has achieved so far. 

Final Note

While wrapping up, we hope you find this post informative that can help you in the seamless integration of AEM and Adobe Commerce. As both platforms emerge with unique features and functionalities, you can imagine the exceptional outcomes of integrating these two. 

So, if you haven’t planned to integrate AEM and Adobe Commerce, you should do it right away and welcome a plethora of opportunities for increased sales and revenue. 

Ajit Jain

Ajit Jain has been working as a Magento specialist for quite some time now, and he has all the credentials to back up his claim to the title. In addition, he has extensive experience in designing and implementing high-performance, integrated, and complicated eCommerce systems. He has evidently used his talent to great effect at Emizentech in the Adobe e-Commerce development solutions.