Last Updated on May 4, 2022
Adobe Commerce is an enterprise edition of the popular e-commerce development platform Magento. It is a highly robust and powerful e-commerce platform. Using the Adobe Commerce platform, you can deliver a seamless customer experience, optimize business processes and increase sales. This article will go through the ten features that make Adobe Commerce the best for your online store.
Best 10 Features That Make Adobe Commerce A Perfect Platform
1. Live Search
Search is probably the first medium by which a user interacts with your store. It is an integral part of the customer experience and should be given top priority while building an e-commerce store. The live search tool of Adobe Commerce takes the UX of the store to a whole new next level.
Live search utilizes artificial intelligence and machine learning technologies by which you will get “searchandizing” capabilities. Thus, you can deliver customized search results for more conversion rates and sales. The search results will be faster and more efficient. You will also get accurate search reports of what users are searching for, and thus you can refine the marketing or business strategies. In the Live Search, you can promote certain in the search results. The queries will also improve the product recommendations, which again leads to improved CX and sales. Since Machine Learning is powering it, the results will be more accurate and personalized.
2. B2B Capabilities
Expanding or scaling a B2B e-commerce store is more difficult than its B2C counterpart. You require different features and tools to set up a workable B2B experience for serving your wholesale customers or distributors in the best possible way. Generally, B2B buyers some particular products but in a huge volume, so they are quite selective and do a lot of research before making a final decision. So In B2B business, you have to meet every possible from product discovery to final purchase to increase conversions which is only possible through a comprehensive e-commerce platform like Adobe Commerce.
In other e-commerce platforms, you have to do many 3rd party integrations and custom development, while in Adobe Commerce, you will get pre-built B2B features such as:
- Quote Management
- Price Negotiations
- Custom Pricing
- Multi-channel order management
- Support for orders and workflows
3. Hybrid Business Model Support
Changing the business model as per the new trends or adopting new verticals is not a new trend in the e-commerce industry. For instance, many B2B businesses sell directly to the end consumers for more sales. However, running a hybrid business model requires optimum insights into the targeted customers’ preferences and buying behavior in the online business. Adobe Commerce gives you all these required insights in a user-friendly way. Many features in Adobe Commerce make it perfect for hybrid companies, such as:
- Ability to manage multiple products and stores
- Omnichannel or consistent experience for B2B and B2C channels
- Access to unified data for optimizing business strategies
4. Self-Service Features
Today’s educated and modern customers prefer self-service, especially in the B2B industry. The B2B industry customers like to do their research before making a final purchase, and Adobe Commerce streamlines the journey before making the final purchasing decision. There are several self-service features in the Adobe Commerce, such as:
- Role and permission setting
- Make orders by uploading CSV or by SKU
- Management of leftover credit, purchases, and quotes
- Writing and publishing product reviews
- Reward points tracking, including gift cards and store credits
- Checking order history and analyzing it
- Easy re-ordering of previous orders
5. Page Builder
Page Builder is one of the USPs of Adobe Commerce. It lets you create, edit and modify the website pages without needing developers. Thus the customer service teams and marketing teams don’t need to be technical expertise to create new pages. The simple drag-and-drop tools allow for agile marketing.
6. Easy Integrations
Another significant aspect by which Adobe Commerce is different from other e-commerce CMS is its ability to integrate with 3rd party channels such as CRMs and other customer service tools by APIs or extensions.
The building block of Adobe Commerce is Magento which is an open-source platform. Thus, it allows for easy and fast integration of CRMs and tools for optimizing business processes and reducing workload.
7. Product Recommendations
Like live search, this feature of Adobe Commerce utilizes the users’ data such as previous search history, products viewed, order history, etc. Popular brands such as Amazon are generating 70% of their sales using this feature; thus, it becomes important for retailers to leverage this brand as much as possible.
The recommendation feature works for B2B merchants as well. In this scenario, recommended items are tailored to the product line that a particular customer buys.
8. Mobile Responsive
Today more than half of the customers browse online stores through mobile devices. Thus, it is important to provide a mobile-first design to the buyers. Adobe Commerce comes with PWA Studio, by which you can develop a mobile app-like website.
A Progressive Web Application (PWA) is an excellent tool for new business owners who can’t afford to have a separate mobile application and web application. It is cheap to develop a Magento PWA than a native mobile application.
Flexibility is another key aspect of the online business. In today’s customer experience-focused world, you must choose an e-commerce development platform that allows maximum customization. Fortunately, Adobe Commerce gives you the flexibility to customize the UI and overall experience.
While going into an online business, you must consider that you may need to scale up your business in the future. Thus, the chosen e-commerce development platform should be scalable for future purposes. It should be scalable, robust, and cost –effect. Adobe Commerce is all of these.
Depending on your business needs and financial status, you can quickly scale up or down the Adobe Commerce store. Also, you will pay based on the revenue you made in the store, which lets you avoid paying for capacity you don’t use.
This article has gone through the ten primary reasons that make Adobe Commerce a perfect fit for your online business needs. It may ostensibly seem expensive if you are on a tight budget, but it would be more economical in the long run than any other e-commerce development platform. At Emizentech, the best Adobe Commerce development company in India, we have expertise in developing Adobe Commerce stores from scratch. Let us know your requirements.