Last Updated on January 21, 2022

In business, do you deal with various vendors? Is it hard for you to take follow up on all prospects, vendors, orders, and project deliverables? Moreover, is this laying an impact on your business productivity? If your answer is yes, then this is the moment when you need to make a change. Businesses invest much of their time in approaching vendors to magnetize quotations, and next, target on understanding the situations.

With Salesforce, at your arrangement for vendor management, you can use any prospects along with many vendors from a single site besides dealing with your key business operations.

Salesforce – A Blessing

How Salesforce benefits For Business in 2021Known as a top cloud computing platform, Salesforce has molded the way the organizations used to carry business just by attracting a customized, dynamic, and user-friendly platform for comprehensive implementation services, namely, Force.com.

With Force.com, the developers can swiftly craft and deploy perfect cloud apps that are safe, compact, and accessible and with no fret over the provisioning app stacks or hardware. Moreover, this platform provides distinct tools for describing the data model, the user interface, and the business rationale.

Participation Of These Two Is Important

Well, whether you are creating an entirely refurbished UI, fusing data from many sources, or using frameworks, like Ember, AngularJS, Backbone, or React, there will be situations where you would need to heavily use JavaScript.

In case if you are holding the track of web development for a few years, then you would have witnessed a rise in the adoption of JavaScript frameworks when it comes to the development of web apps. Nowadays, JavaScript frameworks have found their path into the Salesforce Development Lifecycle.

Top Salesforce Trends 2021

Undoubtedly, today, using a CRM has become essential to increase sales and new customers and take care of retention rates. When CRM catches up our eye, the first thing that comes to our mind is Salesforce, as it is ruling the CRM market. Therefore, let’s now check out some of the famed Salesforce trends and the way the businesses are going to reap the advantages of Salesforce in 2021.

Salesforce Artificial Intelligence

salesforce einstein data insightsRecently, one of the huge technical inventions, AI has begun spreading its wings in various sectors. Even sales departments of distinct business types hold the caliber to get the most out of it.

Back a few years ago, Salesforce rolled out Einstein AI, since then it is growing constantly, and presently it is very useful in improving the functioning of existing products to make the best out of them.

Sales Cloud allows AI to come up with perfect opportunities and provide valuable insights all through a sales analytics app and append more genuineness to the predictions. Besides, it is viable to set up automatic notifications to perform on potential leads and resultantly, increase the prospects of successful deals.

A machine learning trait assists in case classifications, and by using Service Cloud, customer support reps can resolve regular cases early. As per the forecasts by experts, in 2021, the execution of Einstein AI into Salesforce products would be one of the most common requests to the Salesforce consulting companies and the individuals.

Salesforce Customer 360 Platform

Customer 360 Platform (1)These days, it is becoming much more important to strengthen the relationships with customers as the technology comes up with the satisfaction of the existing customers that are necessary for your businesses. This is the major reason why the customer care departments belonging to all the companies are pinpointing much on providing the best services to their clients. Right now, the Salesforce Customer 360 trait can take you to excessive prosperity for your businesses. Last year, in the end, Salesforce rolled out a Customer 360 Truth edition that allows merging information of customers at one place from all Salesforce apps. By offering a unique ID to a user, you can become able to check all past interactions and profile details to ascertain how to offer the best solutions for any issues and reveal the top level of customer care service.

Mobile Evolution With Salesforce

The trend of shopping through mobile, and assisting the software to support and convert the user experience to be convenient through unique interface design, started many years ago. Salesforce will continue to be like this, and you can expect the same next year also. The mobile Salesforce Prospect that was featured is a mobile app that assists in dealing with the CRM instance for all the users of the system and developing mobile apps and web-pages with Salesforce SDK with lesser inclusion of code.

Changed to Suit Specific Needs

Nowadays, it is quite tough to use a product perfectly as it is. In Salesforce, customization exists in excess, but the business industries are triggering excessively for certain functionalities and personalizing the product according to specific needs, incorporating the array of many tools required for a certain business to operate. Obviously, being in the clothing business is distinct from being in the booking services business. This year, businesses have to think about smoothening their CRM. Akin to any software customization, you need to get professional counseling to make sure that everything is developed according to your needs. Picking the right Salesforce consulting partner will lead your business to success. So, while planning to do such, ask for certifications also that will assist you in attaining the desired outcomes and will also save your money and time.

Marketing Automation

salesforce-pardot-marketing automationThis needs to be encircled, as this year we may look for the proclivity to allocate the resources to strategic targets and enhancing normal jobs despite human intervention. Marketing Sales Cloud can improve marketing campaigns by assisting you to dispatch the automated emails, arrange the customer data to provide targeted discounts, conduct A/B tests, and more. That’s why business owners and marketers will be targeting the same this year.

Major Benefits of Using Salesforce For Your Business

There exist various benefits and features that come along with Salesforce. Let’s check out more, how Salesforce can be beneficial in the upcoming year.

Customer Information

The top benefit of using Salesforce is the information it recovers, both the quantity and the quality. When you utilize Salesforce, you can check every individual contact, account, event, task, and opportunity that is merged to a lead that offers your company various information before reaching potential customers.

There are various reasons that are very important. It allows you to track all the details easily that you require to organize your customer profiles perfectly. You get all the information you require in one convenient spot, and you can pick up any client or lead you want, even if they are assigned to other reps. This provides a more comprehensive approach to handle your growing business.

Also, shared customer information permits you and your employees to get the benefit of your free time and vacation days with no fret about personally accommodating leads, clients, or prospects.

Team Collaboration

Salesforce allows you to communicate easily with the other team members. The “Chatter” feature permits you to talk with groups or individuals about work-related information, such as territory, clients, and other details.

Chatter also facilitates you in appending distinct team members to the opportunities or accounts that require special attention. This sequentially eases it for your team to schedule and prioritize their tasks so you can perform with more leads and conclude more sales.

Basically, Chatter allows you to keep your entire team focused on what they require to perform every day. That states you get better outcomes and productivity each day from your team.

Account Planning

With entire customer information on your fingertips, you along with all your reps at your organization can make plans independently for accounts. That offers you the hands-on strategy that you require to link with clients, and it also allows your reps to modify their plans to attain better outcomes. There is even a path in Salesforce to craft to-do items so that you and your reps can employ lists to stay well-organized all through the day.

Moreover, you can also craft reminders on calendars to let others know when to follow up with the customers, upper management, or account managers regarding chief duties. Necessarily, you ensure everything to be leakproof.

Furthermore, you become able to track the time you or anyone else in your organization has invested on every specific account. This is helpful especially for service-based businesses with loads of clients who subscribe to distinct plans or packages. If you get to know that you have spent more than what your client has spent, then your company holds the caliber to adjust accordingly.

With such account planning choices, it becomes simple to handle clients.

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Accessibility

A cloud product, Salesforce is available to you wherever there is Internet access. This also embraces mobile. Salesforce holds an app that you can employ to keep in touch with your team and your business all the time. This makes it much suitable for the marketing manager or business owner who needs to stay constantly connected with their team.

This states that you don’t need to hold a centralized spot for your data, and this is a huge advantage. There exists no filing cabinet, local server, or something else, it is kept sound and safe in the cloud where you have access to it always.

Also, to the security advantages, your team can employ it to stay updated on clients and accounts, despite where they are. That is some of the top customer service that any client may have.

Time Management

At your disposal, holding various planning resources and complete customer information, naturally, you get the advantage of amazing time management. You clutch all the details you require to set the priority of your work for your clients, and that states that you also hold the caliber to organize the tasks for distinct accounts as per the same criteria.

Moreover, you can utilize the in-built calendar tools to visualize better your schedule for the year, month, week, or day. That states you can continuously stay on the shell all through the steps in strengthening a potential lead.

Wrapping Up

Being a top brand in the CRM market, Salesforce will craft new trends in almost every industry. It is also said that the increment of the existing Salesforce features and the new launches are essential in assisting businesses to grow ahead.

Emizentech is one of the trusted salesforce consulting company which has been providing exceptional salesforce development services for the past many years. So, if you have a project with Salesforce at its core then get in touch with our team.

Author

With a decade of experience in eCommerce technologies and CRM solutions, Virendra has been assisting businesses across the globe to harness the capabilities of information technology by developing, maintaining, and improving clients’ IT infrastructure and applications. A leader in his own rights his teammates see him as an avid researcher and a tech evangelist. To know how the team Virendra can assist your business to adopt modern technologies to simplify business processes and enhance productivity. Let’s Talk.