Today, whatever we do, we do it online goes without saying that there’s never been a better time to be in e-commerce. The internet influences every aspect of our lives as we use it for socializing, amusement, entertainment, working, research, and even education. Of course, we also use it to shop as well.ecommerce elements

There now is a whole generation that has only known a world where the internet exists, and as they, and the generations that would follow, spend more and more online, eCommerce will stay to grow. Retailers can no longer afford to stay off the internet if they want to reach and expand their customer base because Ecommerce sites empower businesses and industries to reach new markets and gain resilience. Starting an out-and-out eCommerce website gives you the capacity to control every feature of your customer experience, from shipping to branding and customer service.

As we know, today, trade is no longer just taking place in a physical form; it has gone online to the digital world, with e-commerce opening the door to a world without any borders. E-businesses have developed to become so convenient and easy that now anyone can shop for anything they want from anywhere in the world, all with just a few clicks of their mouse or finger taps on their smartphones or tablet. Smartphones have helped shape e-businesses significantly, particularly in the past ten years. Add this with the constantly evolving wireless technology, and you have boundless prospects to reach billions across the world.

Ecommerce is growing and expanding every day and offers businesses exclusive prospects to associate with their audience. A well-made eCommerce site can value from providing useful shopping selections for consumers. To be successful, your eCommerce site’s features must come together to make a seamless experience for your users. Sure your homepage is vital, but there are so many more features to pay attention to, like your category pages, security, checkout page, and many more. While the eCommerce industry is poised for substantial growth in the future, you can only expect to see the right results if you approach it in the right way, which means focusing on the following critical elements for ecommerce success.

But coming on board with eCommerce is one thing, and running it successfully is a whole different ball game. Unfortunately, many online business owners overlook the security aspect of ecommerce and pay a heavy price!

So let’s see some of the features that make an eCommerce successful.

1. Secure Web Hosting

Whether you have a private website or a worldwide, global large-scale commercial business, security is and should be of utmost importance. Security is the aspect of web hosting that is most important to everybody. Lack of or no web security can be shattering for a business as it results in cybercrimes, hacking, and data breaches. The internet is accessible to everyone and anyone; hence it is becoming the favored means of conducting business and trade. The internet is full of cybercriminals and hackers who would try many approaches to gain access. The fact is, and there is no denying it that e-commerce sites are susceptible to cyberattacks, hacking, and data attacks. Therefore, the solution is always to try and invest in a dedicated server, a service that you either own or hire from a third-party service provider online.

2. SSL certificate

It is essential to keep your data safe and secure from hackers and attackers lurking online. The exponential growth of e-commerce has led to a severe upsurge in digital fraud, attacks, and confidential data hacking. If you ignore web security, it could lead to disastrous results. No matter how big or small your business might be, the cost of one data breach might result in a huge loss of not just your data but also customer trust. Your website must be safe and reliable from external and internal threats so that your users can trust your platform and continue to visit again.

Hence your website must be able to protect your data and your customer’s data. Therefore, it is prudent that you have two-factor authentication instead of a basic and simple access authenticator. Having a multi-factor authentication like Secure Socket Layer or SSL certificates for short not only forms a strong security layer but re-enforces. Simply put, an SSL certificate is a secure transfer layer contact between the server and your website. SSL protects your site’s sensitive data like credit information, debit card details, bank credentials, usernames, and passwords from hackers and cyber thieves.

But simply spending on a single-domain SSL certificate is not enough as it works for securing in-transit communication on just one domain. So the question arises, what about multi-level subdomains of your eCommerce business? If you have multiple subdomains, simply having one SSL certificate won’t do. You are going to need a wildcard SSL certificate to secure your subdomains.

But simply spending on a single-domain SSL certificate is not enough as it works for securing in-transit communication on just one domain. So the question arises, what about first-level subdomains of your eCommerce business? If you have multiple subdomains, simply having one single-domain SSL certificate won’t do. You are going to need a wildcard SSL certificate to secure your first-level subdomains. Let me explain further. Often businesses that seek expansion have plans to add more first-level subdomains under the main domain as time progresses. If you end up buying a new single-domain SSL for each new subdomain that you add, you will not only end up spending an insane amount of money but also burden yourself with endless certificate management hassles. This is where a wildcard SSL certificate can do the trick for you. When you install this all-in-one, super saver cert on your website, you provide premium encryption to the chosen primary domain and an unlimited number of first-level subdomains under it. Yes, you read that right, unlimited! So you can keep adding new subdomains without worrying about the costs of ensuring their security and adding cert management hassles. Quite an awesome solution, we would say!

3. Flexibility is the key

People nowadays do not access the web just through their PC or desktop. These days, anyone can log on to the web with not just a simple tap of their finger using their phone or tablet. Hence, it is essential that your website be cross-platform and not limited to desktop or web browsers. As an online business owner, you need to develop a mobile-friendly website or, even better, a mobile app! Furthermore, this would warrant that the website visitors would pick your business over your competition if you have an app. Goes without saying that you should have a responsive site that can adapt to desktop and PC but mobile, tablets, and other platforms.

4. Make the checkout process seamless and hassle-free

The main reason why customers prefer to shop online is that it is efficient and easy. But if your site has a lengthy, complicated, and unclear checkout process, it can drive your customer’s satisfaction down, and they would leave without finishing the sale. Having more clicks and navigation would make them leave without finalizing the purchase, which leads to losing business. The secret is to make them get to the checkout with ease and with minimal clicks. Ensure that your site is simple and easy to navigate by offering your users precise and clear categories to choose from. You can also consider offering your customers a “Checkout as guest” option for a quick check-out process allowing customers to directly checkout their items without registering on the website. So try and optimize your checkout by restructuring the process.

5. Work on improving your page loading speeds

The first impression of your website is very important in determining how the users will perceive your business or brand. Website visitors or customers instantly judge your business based on their experience while they are on your website. If your website’s loading speed is good, you immediately build a strong first impression with the user. A fast-loading website not only impresses the user but makes them satisfied and happy as well. Meanwhile, a slow and sluggish loading website is perceived as unsafe and unreliable. It doesn’t matter how your user and customer navigate to your site, be it organically or through some paid promotion. If your site is slow to load, they will not wait forever and leave and find another website to visit. This brings down your business’s reputation and also affects the traffic.

6. Your website should be content-rich

Rich and meaningful content is what defines your website and sets it apart from the competition by delivering the right communication to your customers. The content determines if your website is successful or not. Today, users want the right information, which is only possible when you have a website with accurate and original content. By having content, taglines, slogans, blogs that are centered on your customer, then you are essentially capturing the attention of your potential customers and users. Your content must bring a clear value plan and contain an effective call to action for your users to get in touch and explore your business more. The secret to eCommerce success involves employing clear, pertinent, and keyword-rich information that delivers the correct message. The content on your website should focus on your audience, engage them and eventually persuade them to take action that’s favorable to your business.

7. Tap into the reservoir of social media

Social media is a great tool in today’s digital world. Having a social media campaign is a great method to endorse your website and extend your brand’s reach. But to do that, you’ll need to integrate your site with social media. By integrating social media with your website, you generate more content and lengthen your reach to expose your business to more users.


While the points shared in this article might be of help in a successful ecommerce site, you must also keep in mind the security of the same. The above-mentioned points like Secure web hosting, installing an SSL certificate, improving page loading speeds, content-rich websites, etc. will help you to keep your business safe and secure online from the threats that lurk around on the internet. Good luck!

Avatar photo

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.