Mirchi, India’s leading city-centric entertainment and music company recently set its mobile application in motion – Mirchi Plus. Being the phone-first brand the mobile app offers an extensive library of original podcasts, audio stories, entertainment news, Mirchi’s ever-entertaining videos, and more. Continuing its digital journey Mirchi now allows listeners and fans to have access to Mirchi’s content library anywhere, anytime. Mirchi Plus will be available on Playstore, App Store, Apple Car play systems, and Android Auto. 

Prashant Panday, MD, and CEO, of ENIL extended his views on the app launch in his latest statement

Mirchi has dominated the radio industry for over two decades with its best-in-class audio entertainment. With the evolving needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to expand our consumer engagement and be present where our consumers are.  

He further added

Mirchi Plus strengthens our digital play. Through the launch of the app, we look forward to building a multilingual and immersive audio experience for our listeners. Moreover, Mirchi Plus is a significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling its goal of generating 25% of our revenues from digital. 

A new step in the digital domain will transform Mirchi’s digital avatar and allow the business to analyze and act on consumer signals effectively. 

Mirchi Plus App on Android
Mirchi Plus App on Android
Mirchi Plus App on iOS

If you have an app idea that could improve your digital presence like Mirchi then get in touch with us. We can help you build mobile and web applications that could bring lots of eyeballs to your business.

Author

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.