Mirchi, India’s leading city-centric entertainment and music company recently set its mobile application in motion – Mirchi Plus. Being the phone-first brand the mobile app offers an extensive library of original podcasts, audio stories, entertainment news, Mirchi’s ever-entertaining videos, and more. Continuing its digital journey Mirchi now allows listeners and fans to have access to Mirchi’s content library anywhere, anytime. Mirchi Plus will be available on Playstore, App Store, Apple Car play systems, and Android Auto.
Prashant Panday, MD, and CEO, of ENIL extended his views on the app launch in his latest statement
Mirchi has dominated the radio industry for over two decades with its best-in-class audio entertainment. With the evolving needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to expand our consumer engagement and be present where our consumers are.
He further added
Mirchi Plus strengthens our digital play. Through the launch of the app, we look forward to building a multilingual and immersive audio experience for our listeners. Moreover, Mirchi Plus is a significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling its goal of generating 25% of our revenues from digital.
A new step in the digital domain will transform Mirchi’s digital avatar and allow the business to analyze and act on consumer signals effectively.
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