Sponsored by Adobe, IDC surveyed numerous organizations that adopted Adobe Commerce Cloud, driven by Magento Commerce. Consecutively, IDC predicted that Adobe customers (interviewed) would realize a surge with yearly sales of about $6.54 million per organization, which may result in an average ROI of 247% (for three years). Besides, many businesses are investing in Adobe Commerce to enhance B2B, B2C, and hybrid selling to reap the benefits of its proven functionality, features, and capabilities.

Adobe Commerce was named a Leader by Gartner in the 2021 Magic Quadrant for Digital Commerce.

This article will put forth various reasons why businesses choose Adobe Commerce and how Adobe Commerce offers value to its customers across industries. 

Let’s start!!

How is Adobe Commerce Best for B2B, B2C, and Hybrid Business Models? 

1. Adobe Commerce Provides a Single Platform for B2B, B2C, and Various Revenue Models

Being restricted to only consumers or businesses, merchants may experience a shift based on industry, social, or industry trends or depend on larger accounts in relatively small numbers. 

Hence, by combining B2B and B2C selling and appending revenue models, businesses can expand, earn more, and reduce risk every year. And at this moment, Adobe Commerce takes an entry. 

With Adobe Commerce, businesses can build and execute various strategies by offering a unified B2B and B2C selling platform. 

Recent Stats: A company has witnessed a 40% hike in website traffic, a 50% diminished calls and faxes, and a boost of 75% in online orders within five months. 

2. Website Management at One Spot Without Buying New License 

The expansion of digital marketplaces has led business models to grow their online presence and capitalize on the trend.  But, it demands a new step with license fees. Also, for each site, separate products and content will be required. Businesses would need to export data from every e-commerce platform to run analytics. Hence, they are going to be overwhelmed with a lot of additional work with added costs that may suffocate potential growth. 

Adobe Commerce crops up as a savior in this case as it facilitates merchants to use a Global Reference Architecture that simplifies and eases the process of appending new sites for new brands. Additionally, businesses don’t need to buy any new licenses or learn the installation process of a new platform. 

Recent Stats: Adobe interviewed 100+ e-commerce businesses and found 49% pointed out “starting a new B2B ecommerce site or direct-to-consumer (D2C)” as the best growth strategy.

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3. Deliver Personalized Commerce Experiences by Leveraging AI Potency

Post-pandemic, merchandisers have learned that insights into customer behavior are essential to satiate their craving for a personalized experience. But concurrently, they know about the fact that it would be challenging to get the insights. AI can be useful in this scenario, where it can assist businesses in boosting their responsiveness, agility, and creativity to make those experiences attainable. 

A proven artificial intelligence and machine learning solution of Adobe, Adobe Sensei empowers retailers to anticipate real-time customer needs. Plus, it drives the power of AI and ML to experiences leading to deep insights, improved creative expression, fast tasks and workflows, and directing real-time decisions. 

Recent Stats: Adobe and Forrester conducted a joint study and unveiled that 56% and even more businesses will invest in AI. 

4. Provide a Unique Frontend Experience for Every Channel

Today, digital commerce is not only restricted to the desktop; it has expanded to various channels and touchpoints, including marketplaces, social media, mobile, in-person kiosks, etc. Among these, specifically mobile selling has become important for B2B and B2C sellers. Most people prefer using their mobiles to research products. Merchants should enhance the front-end experience of their users, making it unique and competitive. 

Using Adobe Commerce, merchandisers can ease the delivery of unique and required user experiences. Adobe Commerce UI can be decoupled from its backend because of its API-driven architecture. And this way, businesses can reap the benefits of this headless commerce. Besides, with the headless architecture of Adobe, merchants can build customized frontends for their channels and provide customers with quick response times and a seamless shopping experience. 

Recent Stats: 40% of US consumers prefer mobile phones for digital commerce transactions, while other countries, the UK (49%) and Japan (61%), are more mobile-centric. 

5. Expand and Scale Platform Faster with Growing Customer Needs

With the growth of your business, you need to append new features and functionalities to your selling platform or site to match the pacing traffic and transaction volumes. Otherwise, with slow-loading pages, the customers may lose patience and leave your site, increasing the bounce rate ahead. 

Here Adobe Commerce emerges to assist merchants in delivering an exceptional and expected customer experience with their business expansion. Moreover, they can integrate suitable Adobe Commerce Marketplace extensions to add new functionality to their store rapidly. 

Recent Stats: Per Google stats, even a one-second delay in the load time of a mobile site may affect conversion rates by around 20%

How Can Emizentech Help You?


Whether you are tech-savvy or a non-techie, you can leverage the benefits of Adobe Commerce for your B2B, B2C, or hybrid businesses. You can integrate the Adobe Commerce extension into your business to augment its functionality. 

Wait a moment! You are a business owner or merchant, or seller. Right? Can you imagine how much time and effort such jobs will demand? Yeah, you are getting it right. To make your business run seamlessly, you should hire an assistant to help you with the relevant tasks. 

Well, you may hire an Adobe Commerce development company with years of experience strengthening the roots of brands that are counted among the giants today. 

Turning your head toward Emizentech is also a sound decision for your online business. It’s a leading eCommerce development company offering custom Adobe Commerce services to clients worldwide. 

  • 9+ years of experience,
  • Budget-friendly solutions,
  • Deliver projects within the timeframe,
  • Well-equipped with resources and experts,
  • Provide seamless communication, etc.

Final Note

Adobe Commerce is an exclusive solution for whatever your need, a single platform for all your sites, website management in one place, personalized commerce experience, or improving your stores’ frontend experience for all the channels. 

Time to explore the potency of Adobe Commerce for your B2B, B2C, and hybrid selling! Connect with a leading Adobe Commerce development company to meet the custom shopping experience of your target audience. 

Ajit Jain

Ajit Jain has been working as a Magento specialist for quite some time now, and he has all the credentials to back up his claim to the title. In addition, he has extensive experience in designing and implementing high-performance, integrated, and complicated eCommerce systems. He has evidently used his talent to great effect at Emizentech in the Adobe e-Commerce development solutions.