Grow Your B2B E-commerce Operations and make more by switching from Magento Open Source to Adobe Commerce

Adobe Commerce helps B2B Companies to stay ahead in the online market.

You can’t deny that just like the B2C business, the B2B business is also growing online. B2B e-commerce is expected to reach a valuation of $1.8 billion by 2023. It would be constituting 17% of all US transactions, and the numbers are only going to soar as the average age of B2B buyers continues to drop.

In today’s time, nearly three-fourths of the 20-35-year-old employees can decide what services or products the companies should buy and are fast-moving to make more critical decision-making roles.

If you want to succeed in this evolving digital marketplace, you should offer more than a generic B2B buying experience. The customers expect a feature-rich digital experience that will be costlier and harder to deliver with Magento open-source. After the coronavirus pandemic, even the newcomers started using Magento enterprise-version, i.e., Adobe Commerce, for B2B and B2C online business. They could make the most out of the online sales compared to the traditional physical stores business.

Adobe Commerce exonerates you from many responsibilities and has many pre-built features specially curated for B2B commerce. It means you can add next-generation B2B e-commerce functionality quickly while spending less to maintain your platform. This article will go through the top 10 reasons B2B should opt for Adobe Commerce for their online B2B business.

Top Ten Reasons to Choose Adobe Commerce for your Online B2B Business.

1. In-built B2B Functionality in Adobe Commerce:

To succeed in the rapidly evolving digital world, you need to offer more than a generic B2B purchasing experience. B2B commerce is quite complex vis-à-vis B2C for varied reasons. First, you sell to a smaller group of more extensive and often idiosyncratic customers instead of thousands or millions of predictable individual buyers.

There would be many scenarios where you have to offer custom pricing and product catalogs for each customer and other purchase agreements. Also, the buyers have authority in purchase up to a particular extent. After that, the requisition will need approval from the supervisor before submission, resulting in complex workflows.

If you are using Magento open-source, you have to do a lot of custom development to deliver a workable e-commerce experience to your B2B audience. But in Adobe Commerce, you will get pre-built B2B commerce features such as:

  • Customer-specific product configurations and price calculators
  • Customer-specific product catalogs and pricing
  • Support for approval workflows and purchase orders
  • Multichannel sales and order management

You don’t need to do a lot of custom code because of these features.

2. Support for a Hybrid Business Model

Changing business models are increasing complexity. Many B2B businesses have also started offering D2C sales. Nearly 33% of the US buyers plan to do at least 40% of their shopping from D2C companies in the next five years. There are multiple benefits of such hybrid business models like:

  • Better insights into the customer product preferences and purchasing motivation
  • Improves the profile of your brand
  • Increase revenue, especially during the peak season

But managing both B2B and B2C storefronts simultaneously isn’t accessible, especially when using a platform that doesn’t support both models. Achieving this with Magento Open Source will be extensive and costly. On the other side, Adobe Commerce is best for hybrid businesses as it can:

  • Simplifies the technology stack with smooth maintenance processes
  • Single admin can manage multiple stores and products
  • Quickly bring new B2B and B2C products into the market
  • Consistent, branded experience for B2B and B2C
  • Optimize business strategies by unifying data across your commerce operations

3. Modern and Secure Architecture

With the rapidly changing technology, businesses should keep pace by continually modernizing their e-commerce stores. Many people are still using Magento open-source and still don’t know that fact that it has been built on a 10-year old technology, meaning it is more vulnerable for security threats and breaches than its counterpart Adobe Commerce modernized technology solutions.

If you are using Magento 1 version, then it is now the deadliest e-commerce platform to use. Its security patches had already ended nearly 1.5 years ago. Using it continually and not upgrading the store to Magento 2 or Adobe Commerce can be very risky.

Upgrading to Adobe Commerce which is built on modern and secure architecture, can protect the reputation and image of your brand and keep the site safe.

4. Best suited for Amazon Business

The e-commerce giant Amazon has a considerable share of online retail sales of about 40% in the US. Amazon Business grew from $1 billion to $10 billion in sales in just three years. In a recent survey of B2B buyers, nearly three-fourth said they conduct research on Amazon business, and half of them will increase their spending on Amazon next year.

However, selling on Amazon is not a cakewalk. A lot of merchants said that they had faced many operating challenges while selling on Amazon. There are many different operating issues on Amazon, such as the need for System integrations, off-the-shelf connectors, which can be highly expensive, as they should be customized.

Fortunately, if you are using Adobe Commerce, then things can be easily manageable. The Amazon Sales offered by Adobe Commerce provide a very efficient, convenient, and budget-friendly way to sell on Amazon. The Amazon Sales Channel on Adobe Commerce helps you to sell on Amazon in multiple ways:

  • Eliminates Time-Intensive Manual Work
  • No need for system integration and maintenance
  • Inventory and Fulfillment Data Synchronization
  • Make better and faster fulfillment decisions
  • Optimize pricing and make better and quicker pricing decisions

5. Develop an Amazon-like marketplace on Adobe Commerce

Like selling on the Amazon marketplace, it is also an excellent time to develop your marketplace. Today, nearly 87% of the B2B buyers regularly shop on B2B marketplaces, and by 2023, at least 70% of the enterprise marketplaces will serve B2B transactions.

Having your marketplace is easier than you may expect, and many B2B businesses have already started treading this pave. For a marketplace, you need a specialized platform for delivering a great user experience.

Adobe Commerce has high flexibility, security, and a rich feature set, making it an excellent platform for a marketplace. It also works seamlessly with other marketplace software packages. Developing a market with a free, open-source platform will not have the required security and features.

6. Adobe Commerce delivers high ROI

You may initially think that upgrading your store from Magento open-source to Adobe Commerce requires a certain amount of money which may or may not be worth it. But the studies said that companies that have switched had achieved an average ROI of 165.3 percent after just three years. The ROI increased because of these benefits:

  • 16% increase in the conversion rates
  • 25% increase in the site traffic
  • 29% increase in the mobile revenues
  • Average order value increased by 5%
  • Nearly two-third fall in costs of content creation
  • Downtime dropping by 93%

7. Easy integration with ERP software

Connecting your e-commerce platform with your ERP solution allows you to deliver a better customer experience along with valuable business intelligence. When your ERP software has access to your store data, such as customers & sales, then you can get a picture of the overall performance of your business.

Why is ERP connection meaningful?

With the ERP and platform integration, the platform can access critical information stored in the ERP system. This allows customers to access all their brand interactions from a centralized account management portal. This is what customers requirements and it will reduce inbound service queries. Also, the store will display the latest product availability and pricing information, so customers don’t order out-of-stock products or charge the wrong price.

How does Adobe Commerce help?

Adobe Commerce can easily the popular ERP systems such as Microsoft Dynamics, NetSuite, SAP One, and many other pre-built ERP connectors are available in Adobe Commerce.

8. Seamless Mobile Experience

In B2C business, more than two-thirds of the customers browse online stores through their mobile devices. The numbers are also increasing for the B2B businesses and buyers as well. This makes it imperative for the online store to have a mobile presence as well. Even the B2B buyers prefer to shop anytime and anywhere, even on the go. That’s why the mobile experience has become highly important.

Adobe Commerce offers mobile-first design and also includes PWA studio. Progressive Web Applications (PWAs) are advanced websites that can run seamlessly, just like a native mobile app across all mobile devices. PWAs are built on website technologies but work just like a native mobile app. They can access push notifications and other mobile phone features in a web browser.

There are many applications of PWA in B2B business. For example, customers can scan a bar code with their device to reorder a product. They can also get push notifications of their current order status and for other reminders.

9. Adobe Commerce can work with a variety of extensions

If you are running a B2B business on Magento open-source, you may have to use many different extensions. And also, the extensions are not always compatible with every version of Magento open source. Thus, it increases the risk of improper functioning of the store.

In Adobe Commerce, most of the required features are in-built, which eliminates the need of 3rd party extensions. It will also reduce the cost and improve functioning.

10. Scalability

Last but not least, scalability is an essential requirement for e-commerce businesses today. If you are using Magento open-source, you would be solely responsible for managing & maintaining your infrastructure. It can be complex as well as costly. In addition to maintaining, securing, and monitoring servers, network infrastructure, etc., you have to work with multiple vendors and keep track of numerous things. But using Adobe Commerce gives you benefits such as performance will boost following the rise in traffic, capacity on-demand, and results-based pricing.

Wrapping Up

This article has gone through 10 important reasons you choose Adobe Commerce for your B2B e-commerce store. At Emizentech, the best e-commerce development company, we have expertise in developing B2B and B2C e-commerce stores from scratch. Let us know your requirements.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.