Ever since Magento released its enterprise edition, merchants have always asked what new this is. Now that Adobe has changed its name from Magento Commerce to Adobe Commerce, the confusion between the two became easier to understand. Nearly three years ago, on 19th March 2019, Adobe announced the launch of its enterprise edition Commerce Cloud. It was built on the company’s $1.68 billion acquisition of Magento. The Adobe Commerce Cloud is a fully managed cloud-based version of Magento but fully integrated with Adobe tools such as Analytics Cloud, Marketing Cloud, and Advertising Cloud.

Many new features were also added to the platform, like a dashboard for efficiently managing the company’s e-commerce strategy and integration with the Amazon marketplace, allowing users to sell on Amazon but manage things from the Commerce Cloud interface. This article will go through many different aspects of Adobe Commerce.

What Is Adobe Commerce?

Although powered by Magento, Magento Commerce is called Adobe Commerce as Adobe has acquitted the company and is now its parent company. Developers or Merchants who have used it for years still term it “Magento Commerce.”

This highly advanced, feature-rich e-commerce development platform is designed for online businesses that want to expand their growth and deliver an unforgettable customer buying experience. It is a whole set of features for providing a seamless customer experience. Owned by Adobe, it has become an omnichannel solution for B2C and B2B merchants looking for an enterprise edition.

If you choose to operate on Adobe Commerce Cloud, your site will benefit from improved security features and a faster website for your target audience. If anything goes south, you can immediately reach their 24 x7 available customer support team.

Popular Features:

Adobe Commerce comes with all the Magento open-source and includes many additional capabilities and tools such as:

  • B2B features
  • Business intelligence dashboards
  • Marketing tools
  • Content management
  • Customer loyalty tools
  • WYSIWYG page builder
  • Upsell, Cross-sell, and Related products functionality
  • Customer segmentation
  • Visual merchandising and many more…

Also Read: Magento Review of eCommerce

Why Use Adobe Commerce?

A commerce engine, Adobe Commerce provides a unified platform infused with AI and advanced data-sharing capabilities. Many leading brands use it, and there are 141,800+ websites worldwide. 

Let’s check out the advantages of using Adobe Commerce. 

1. Security

It provides ultimate security as the customer passwords are stored as hashes. Using the SHA-256 algorithm, the sensitive credentials are encrypted. 

2. Integrations

You can integrate this feature-rich e-commerce development platform seamlessly into CMS, CRM, and ERM tech stack. 

3. Content Management

You can easily create and manage content using this visual and intuitive platform. 

4. Scalability

Adobe Commerce Cloud is a flexible and scalable platform with modern tools, inventory management capabilities, and an easy-to-use interface. 

5. Features

The platform includes AI-powered caliber, customer loyalty tools, and advanced marketing functionalities. 

Is Adobe Commerce Affordable For Small Businesses?

Both Magento and Adobe are committed to providing services to businesses regardless of their scale. So, many industries and businesses use Adobe Commerce tiny and medium enterprises. The pricing breaks into to Adobe Magento pricing plans: All Apps and Single App:

  • In the All Apps plan, the cost is $79 per member per month for using 20+ apps across desktop and mobile devices
  • In the Singe App plan, you can use one of the Adobe apps (Photoshop, Illustrator, etc.), paying $33 per member per month.

Whatever pricing plan you choose, you will get an Admin console for each user with 24 x 7 helpdesk and more.

What Does Magento Adobe Company Do?

Adobe Magento marketplace is a combination of Adobe experience cloud and Magento commerce. Due to advanced flexibility, it comes with advanced features and functionalities for many industries such as wholesale, manufacturing, and public sectors.

How Emizentech Can Help?

At Emizentech, one of the most prominent Magento development companies, we are having expertise in developing e-commerce stores from scratch. We will first understand your business requirements, analyze your target audience, your scalability vision, budget, and then will give you the best platform decision. Our certified Magento experts are highly experienced in implementing advanced features and functionalities. Let us know your requirements.

Frequently Asked Questions Of Adobe Magento Acquisition

It’s important to know what these two companies benefitted after the acquisition:

What’s in it for Adobe?

After joining hands with Magento, one of the most popular and matured e-commerce development platforms, Adobe adds another prominent dimension to its Experience cloud. Besides, with Magento, Adobe accomplished getting a whole stack of e-commerce knowledge as the Magento team comprises over 300,000 developers and 1050 tech partners worldwide.

What is in Magento?

After becoming the subsidiary of Adobe, Magento also benefits by accessing a huge pool of resources of Adobe. It can also access Adobe’s large customer base by which it can expand its presence geographically and vertically. It can improve the value Magento provide to its customers.

Is Adobe’s acquisition of Magento good or bad?

In theory, it is a positive amalgamation of Adobe and Magento. Magento can now reach bigger enterprises who are already the patrons of Adobe and Adobe can extend its services to mid-and small retailers.

How to use Adobe Magento for beginners?

If you are a beginner in using Adobe Commerce then you should go through these questions:
1. The suitable set-up model: In this model, the users have the choice to choose between cloud and self-deployment. That means, if they choose Adobe cloud deployment then they will get a fully-managed solution as a bonus.
2. The suitable plan: Adobe Commerce comes with the Starter plan for smaller retailers and the Pro-plan for big enterprises. Regarding features, both these plans are the same. The only difference is that the Pro plan is designed for larger-scale enterprises which need a higher level of product architecture, tailored infrastructure, etc.
3. 3rd party tools compatibility: Although Adobe Commerce is highly flexible, there are many 3rd party tools that are required to cover any specific feature or business requirement. And Adobe Magento integration is possible with extensions, enterprise systems, and customizations.

How to choose a platform?

We recommend Magento open-source only when the merchant is a newbie in the e-commerce industry else we believe that Adobe Commerce would be highly fruitful in the long run. It ostensibly seems that Adobe Commerce costs more than the open-source Magento community edition, but in the free version, you will have to add many extensions and other 3rd party tools that you get in-built in Adobe Commerce.
If you are not tech-savvy, you can always consider a Magento development company that can help you in setting up your online store and take your entire business online.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.