Last Updated on January 21, 2022
So many times, there have been situations in your life where you completely forgot to buy a gift for a really special person. Imagine waking up from a sound sleep and checking your phone to see a notification that it’s your sweetheart’s birthday. Running to a florist od bakery for at the last minute to find the perfect choice can be quite cumbersome. And going without one can be appalling. In situations like this, an online cake and flower delivery mobile app can be your best bet.
Flowers are the best way to show your love and affection to your special someone. Sending flowers to someone is something that will never go out of style. And with an online flower delivery service, you can get a gorgeous bunch of your loved one’s favorite flowers hand-delivered on the very same day. Isn’t this just amazing?
With the advancement in technology, several on-demand cakes, and flower delivery mobile apps have emerged in the marketplace. These flower delivery mobile apps allow the users to choose, customize, and send cake and flower arrangements to their loved ones with a couple of taps on their smartphone screens. Owing to the augmented ease offered by such apps, on-demand cake, and flower delivery business is a growing m-commerce industry.
How Cake-Flower Delivery Mobile App Works?
With a flower delivery app, users can easily select and customize flower bouquets, pre-order cakes of their chosen flavor, add personalized notes and other gift items to the hamper and get it delivered right at the receiver’s doorstep.
The way these apps work is pretty straightforward. The user needs to download the app and select the items to be delivered. The app owner will take care of all the logistics and get the hamper delivered to the mentioned address at the chosen time.
Benefits of a Cake and Flower Delivery Mobile App
Ease to customers
A good cake and flower delivery service offer delivery on the same day. Thus, it is a perfect option for customers looking for gifting options at the last minute. Also, these services offer fresh flowers along with a range of gift hampers that make for an ideal present for your loved ones.
More orders to florists
People who already have a flower business can expand their customer base by leveraging the online platform. An on-demand flower delivery app can be an extension of their business that can help them to reach more customers as well as retain the existing ones.
Types of Cake and Flower Delivery Mobile App
Dedicated to a Brand
As the name suggests, dedicated apps are specifically developed for a brand or a flower company to expand its business operations and reach more customers. In this, the customer gets services from the associated brand only. All operations starting from receiving the order to delivering the hamper are conducted by the brand or the company itself.
This is an online platform that brings together all the florist shops, cake vendors, and other merchants under the same roof. Here, the customers can check out the cake and flower hampers offered by different service providers and choose the one that matches their taste.
In aggregator apps, the app owner does not have his own inventory. He simply charges a specific amount of commission from every florist and vendor who registers on the app.
Monetization Opportunities for Flower Delivery Mobile App
In this, the mobile app owner charges a certain amount of money for every order placed through the app. This is a popular source of revenue for aggregator apps that allows the owners to generate a decent income by charging the florists and other vendors.
Featured listing includes the list of the top service providers that appear on the home page of the app. Because these service providers are advertised separately, they can easily catch the user’s attention and earn greater revenues. The cake and flower delivery app owner can charge a specific amount of fee from service providers who wish to get featured to maximize their sales.
Another optimal way to monetize your app is by adding PPC ads. These ads can be anything related to flowers, cakes, gifting solutions, or any associated business vertical. The app owner can charge some fee amount from the advertising business for displaying these ads.
Why Invest in Flower Delivery Mobile App – Market Size and Stats
The flower delivery industry is a billion-dollar business. According to IBIS World, the current size of the online flower shops in the US market is $5.3 billion. And this market size increased faster than the online retail sector overall, marking a growth rate of 6.2%.
According to another report by the International Mass Retailers Association (IMRA), men are much more likely to gift flowers than women. On average, men spend $95 on flowers while women spend $60. The average household spend is approximately $94.50 and the trend is an upward one.
Now let us look at the profile of customary buyers of flower arrangements and understand the consumer spending on fresh-cut blooms.
- 27.7% of all the household in the US purchased fresh cut flowers at least once every year
- The average purchase price per household is approximately $62. 63.
- The most frequent purchases are made by women who are over 35 years of age, live in metropolitan areas, and have a disposable income of $30,000.
Furthermore, some of the best flower delivery services in the US like Bouqs Co. UrbanStems, Farmgirl flowers are raising funds to diversify their online floral delivery services. The Bouqs app is currently valued at $43.1M venture capital and UrbanStems is valued at $27.2M. By raising such massive amounts, these delivery services are revolutionizing services, such as next-day logistics.
Top Flower Delivery Mobile Applications
Attributes of Successful Flower Delivery Mobile App
Friendly & Self Intuitive UX UI
76% of the consumers say that the most significant characteristic of an app is the ease of use. It is important to develop a flower and cake delivery app that is quick to navigate and features a user-friendly design. This creates fewer problems, boosts user engagement, and perfects functionality to create a strong link between the app and users.
Photography & Videography is important
Shoppers nowadays want to see multiple angles of the product and in different environments. They want to be able to zoom in and get a feel of the product. It is important to incorporate high-resolution images and videos of the flowers and hampers to persuade the buyers to purchase from you. Also, keep the technical considerations in mind. According to Adobe, images that don’t load or take too long to load increase the drop-off rate by 39%.
Product Details & Care Guide
Product detail is a description of the product that you are selling in your online store. It is your chance to tell the buyers why your product is the best and why they should purchase it. So make sure to add all the relevant details. You can also include flower care details to make the description useful to the customers.
Free Shipping & Insurance
It is seen that shoppers spend 30% more per order if free shipping is included in the purchase. Also, make sure your app enables the shoppers to add insurance to their purchase to make sure their order reaches them securely and in time.
Custom & Personalized Packaging
Introducing custom packaging is a great selling point. Customers can enhance the look of flowers and cake hampers with smart packaging solutions that they can opt for at an additional cost.
100 % Return Policy
Return policy is an essential feature that helps to build trust amongst the customers. It reassures the buyers that if they are unhappy with the product quality, they can easily return or exchange it. So make sure your return policy is well-written and clearly visible.
General Features in Flower Delivery Mobile App
- Signup/Login via social profile or email id
- View/browse though flower listings
- Apply filters to sort out flowers
- Place orders
- Created/Update flower baskets with different flowers
- Multiple modes for payment
- View order history
- Track order delivery
- Give ratings and reviews
- Register/Login via email
- Create/Manage profile
- Add/update products
- Manage product inventory
- View and manage new orders
- Manage deliveries
- Track real-time delivery
- Delivery boy management
- Manage pricing of products
- Accept payments
- View reviews and ratings
- Provide customer support via in-app chat
- Manage CMS
- Manage Florists and Vendors
- Accept commission on product sales by vendors
- Manage Marketing
- View/Generate reports
- View earnings and customer acquisition analysis
Advanced Features of Flower & Cake Delivery Mobile App
This feature enables the users to sign-up for the app. An easy and quick sign-up process boosts customer engagement. Allow the users to sign-up using any of their existing social media accounts or by simply providing their email address and contact details.
With this feature, the service providers can inform all users and customers about the recent announcements and offers on the different products and even send coupon codes to loyal customers. Besides, cart-based notifications can be sent to the users, reminding them about the items present in their cart and compelling them to purchase it.
Chatbots offer exceptional customer support round the clock. Integrating a sophisticated chatbot within your app can help to improve the customer experience. A machine learning chatbot can also learn from user purchase patterns and behaviors and make suitable product recommendations to the customers, helping them throughout the buying journey.
Smart Search (Image, Voice)
Users these days are getting more techno-savvy and the feature of searching a product via image search or voice search can become a unique selling point for your app. So, including a smart search feature will help you score some extra points with customers.
In-app camera is a very useful feature. The customers can click a picture of the product, in case it is not received in a proper condition. This picture can be used to initiate a return or refund. Also, the customer may click the picture of the product and upload it on the app along with the reviews.
Content Management System Integration
A content management system allows a number of users to join as contributors and create content. A proper content management system helps by building an online community and create content around it.
Effective CRM System
The customer relationship management system is an integral part of any online app that involves providing services or selling products to customers. CRM helps us to address customer problems and understand customer behavior.
Having a smart loyalty program in place is a great way to add new users and retain the existing ones. Rewards and referral programs motivate the customers to use and share the app to earn more points which can be later transformed into amazing discount offers.
Real-time Dashboards & Analytics
Real-time analytics and dashboard offer multiple benefits. It enables the app owner to see and review reports in real-time. Using this feature, he can easily track metrics such as user acquisition rate, retention rate, area with the maximum deliveries, category of flowers and gifts most loved by the users, etc. All this information can help to facilitate vital business decisions.
Multiple Payment Options
By integrating multiple payment options into the app, you can enable the app users to make quick and hassle-free payments. They can use their preferred mode of payment, including mobile wallets such as Google Pay, PayTM, Apple Pay, etc.
Multi-Lingual & Currency Support
This feature is important if your cake and flower delivery app is servicing multiple countries. The availability of the app in different languages helps to promote business expansion. On the other hand, multi-currency support allows the users to send flowers to their loved ones living in another country and let them pay the amount in their own currency.
The integration of a product information management system helps in collecting and managing all the information about the products at a single place. This information assists in analyzing and marketing certain products and selling through various distribution channels.
Order Management Integration
The order management system integration allows us to track orders, stocks, inventory, and fulfilling customer orders on time. It helps in the seamless working of people, processes, departments, and partnerships for the timely delivery of orders placed by customers.
Running a cake and flower delivery business also requires proper tax management to minimize the risk of any tax liability in the future.
Marketing & Promotional Tools
The admin can integrate various marketing tools such as advertisements, email templates, and promotional campaigns to send special offers to the customers and encourage them to use the app.
What Technologies Are Required for Flower Delivery Mobile App?
- Platform: Android, iOS, and Web
- Database: MongoDB, Cassandra, HBase
- Cloud Environment: Google, AWS, Azure
- Navigation: Google Map
- Real-time Analytics: Flink, Storm
- Push Notifications: Push.io, Twilio
- Payments: Stripe, Braintree, PayPal, Net Banking, Google Pay, Apple Pay
- SMS & Phone Verification: Nexmo, Twilio
Team Structure Required
For building a feature-rich app and functional app, you need to hire a brilliant team of app developers that has experience of developing on-demand apps as per the evolving needs of the users. While looking for a good team, make sure it comprises the following professionals:
- Project Manager: A seasoned project manager helps to manage all aspects of development and create a seamless communication channel with the clients.
- Developers: Android App Developers, iOS App Developers, Front-end Developers, Back-end Developers
- Designers: UI/UX Designers
- Testers: A smart team of testers and QA analysts who can help to develop an operational, bug-free app.
How Much Does it Cost to Build a Flower Delivery Mobile App?
The cost of developing a cake and flower delivery app is dependent on a wide range of factors. Some of the most prominent ones are as follows:
- The platform selected for app development
- UI/ UX development
- Frontend and backend development
- Types of features and functionalities integrated
- Third-party integrations
- Number of hours needed for development
Apart from the aforementioned factors, another thing that significantly affects the overall cost is the location of the app development agency.
In the UK/US, developers charge around $70 to $250 per hour. The developers in Europe and Eastern Europe charge around $50 to $150 per hour. On the contrary, the app developers in India charge much less. Starting from $20 per hour, Indian developers offer robust and smart solutions at cost-effective prices. In India, you can easily get your hands on a feature-packed flower and cake delivery app by spending around $15,000 to $20,000.
Indubitably, the on-demand flower industry is rising at an unprecedented pace. Thus, there is a big opportunity for flower delivery startup organizations to grow in the near future.
Being a startup, if you want to delight your customers and offer them a better experience, you must get an on-demand flower and cake delivery app. You can look for a reputed and experienced app development agency online.