In the global business market, the ecommerce market plays a vital role. The total of the ecommerce market globally stands for nearly 22.1 trillion dollars. China is the biggest ecommerce market in the world, both in sales and the number of online shoppers, followed by the US and Japan. With so much competition in ecommerce, you are required to always take the best business decision which would be fruitful for your business and can result in more sales and less internal costs. And for taking better decisions, you require ecommerce analytics.
On ecommerce, you get a tremendous amount of data and information that you need to synthesize. When the data is utilized properly you get the best results. But how we can utilize and synthesize the data for making better decisions? This is where ecommerce analytics software comes into play.
The ecommerce analytic tools can use your data in the simplest manner and come up with easy to understand charts, visual graphics, and other formats, by which you can make new strategies for your business. These tools can show the real-time stats of bouncing rate, users revisit histories, and users’ behavior analysis on your ecommerce store.
Here are some facts that you should know about your ecommerce site data:
- Less than 0.6% of all the data we acquire is never utilized effortlessly.
- Just a 12% increase in data accessibility can increase business revenue 5 times faster.
- The data analytics tool is not fully automated, your data scientists team need to clean some data manually.
Getting traffic is not enough for increasing your business. You need to convert the incoming customers are your loyal patrons. Yes, you can convert the visitors into long-time customers by using the data ecommerce analytics software. In this article, you will learn how to choose the best ecommerce analytic software and the list of best analytic tools. Let’s begin…
Features of a reliable and worthy Ecommerce analytic software
You are required to find a tool which solely meets all your business objectives and fulfill your requirements. To choose the best tool, you firstly need to know what are your core objectives and desired outcomes. Better to start with a list by which you can choose the tool with ease.
2. Simple User Interface
The interface of the analytical tool should be easy to navigate i.e. your employee having basic technical knowledge should be able to easily use it, understand the data-driven results, and analytic reports. It should be appealing to facilitate a positive impact on the employee.
Also Read: How To Develop An eCommerce Website
3. Advanced Analytics
The analytic tool should be able to find hidden data patterns and trends in data. The results can be helpful for making better business decisions in the future. NLP is one of the best processes for finding quick responses to the queries. It can even you in eradicating the cost of a data scientist for your company.
4. Data Sources
In today’s cutting edge technology, the data is spread over every single activity whether it is the location of the user or the mouse dragging area of the user. The data is collected in different formats of tables, images, videos, etc. The ecommerce software analytical tool should be capable of gathering data from multiple sources and then structuring them in useful representations.
5. Large-Scale Implementations
Growth in the business is the ultimate goal of any corporation. For running your business effectively and better growth, you need to be sure that your chosen should support large-scale implementation.
Best Analytics Tool for eCommerce Stores
Since there is a vast number of analytic tools available in the market, we have chosen best for you, that you can opt without any hesitation.
1. Google Analytics Tool
You must have heard of the big-name Google Analytics. It offers different services such as collecting, configuring, and analyzing the data properly. It was founded in 2005.
Here are some of its features:
- Audience reports
- Conversion reports
- Site speed, search, and flow report
- Acquisition reports
- Shopping and checkout funnels
- Real-time reporting
- Audience and Strategies marketing reports
- Transactions activities reports
Some of the biggest customers of Google Analytics tools are Twitter, European Central Bank, NASA, UNICEF, etc. Its analytics is completely free, however, for the advanced analytics 360, you need to go through different plans for pricing.
2. Adobe Marketing Cloud
Backed by another big name, Adobe Marketing Cloud is launched in 2012. It can provide you best-integrated approaches that bring all ecommerce tactics at a single place, from where you can manage everything from content, e-mail campaigns to ads. Here are some of its features:
- Data-Flow Analysis Report
- Data Visualization and customizable graphs and reports
- Audience & advertising analytic reports
- A/B Testing
- Segmentation IQ
- Social Insights
- Advanced metrics
It can collect data from many different sources, monitor customer clicks, time, cost, and other preferences. It can also monitor the traffic on your site from search results and ad campaigns. To know the pricing plan, you need to contact the sales team. Some of its biggest clients are Nissan, Airbus, London Heathrow Airport, Renault, etc.
After the big names, Hotjar is the best ecommerce analytical tool for providing a fast and visual way for understanding your users’ activity, uncover insights, and can help in making the right changes. Its core features are:
- Visitor Recordings
- Conversion Funnels
- Form analysis
- Feedback Polls
It can improve your site performance through analytic and feedback tools. It comes with innovative screen recording functionality and tracks the performance of feedback & surveys. Its major clients are HubSpot, Reed.co.uk, Invision, Homes.com, Despegar, etc. Its pricing plan is as per follows:
- 20,000 page views per day – $89/ month
- 50,000 page views per day – $189/ month
- 120,000 page views per day – $289/ month
- 400,000 page views per day – $189/ month
- For more, you need to take custom views
Also Read: How To Develop A Mobile App For eCommerce
Kissmetrics is a renowned analytical platform that comes with advanced product analytics, user-centric insights, and many others. It can help you a great product, services, at a great price. It was founded in 2008. Some of its key features are:
- Real-time data monitoring
- Funnel report
- A/B test report
- Cohort report
- Retention reports
- Customer profiles management
- Email support management
It gives powerful user insights, retention rates, deep data tracking, with full-proof guides. Its pricing starts with $250 per month with the basic version, its growth version is priced at $500 per month up to 50,000 people, and the power version with $850 per month, up to 250,000 people. Some of its clients are Lucid Charts, Unbounce, Send Grid, Mercy Corps.
5. Heap Analytics
Founded in 2012, Heap Analytics has a different standard for tracking customer data and capturing every web, mobile, and cloud interactions automatically. It retroactively analyzes data without writing any code. Some of its core features are:
- Dynamic Funnels
- Behavioral Chortling
- Heap Connect
- Brand Loyalty Solutions
- Custom Dashboards
- Dedicated account manager
- Solutions architect
It gives you faster & real-time insights, codes fewer operations, and advanced attribution. Some of its biggest clients are Microsoft, Sur la Table, The Atlantic, JBL, Casper, etc. It is free up to certain sessions and comes with custom pricing for Startup and Enterprise plans.
Matomo lay down its foot-prints back in 2007 with powerful web data analytics insights for your business. It gives you 100% data ownership and user privacy protection guarantee. Its key features are:
- Funnel reporting
- A/B Testing
- Heatmaps Conversion Optimization
- Fully Customizable
- Search & Marketing Campaign
- Form Analytics
- GDPR management
- High-Level Statistics
Matomo has a focused approach to identifying the required keywords and gives better traffic flow reports. Its major clients are the United Nations, Red Bull, Huawei, European Commission, etc. Its pricing is free for the On-premise version, while for the Essential plan it is 19€ per month, for the Business plan, it is 29€ per month, and for the Enterprise version, you will require a custom plan.
7. Crazy Egg
Founded in 2005, Crazy Egg is another top-notch web analytical tool that can improve the performance of your ecommerce store, find and fix the bugs, test new ideas, and ultimately make your website run fluently. Some of its core features are:
- Heatmap Reports
- Scroll map Reports
- Confetti Reports
- A/B Test Interface
- Content Marketing Deep Insights
It can record the entire user session. Some of its renowned clients are Dell, Yahoo, Wall Monkeys, Intuit, etc. Its Standard version pricing is $49 per month, Plus version pricing is $99 per month, while for the custom plan you need to contact the sales team.
Mixpanel advanced data analytic platform will help your business by converting, engaging, and retaining users on a regular basis. It will analyze user behavior across the site and mobile apps. It was founded in 2009. Here are some of its key features:
- Chatbot has gained a good reputation in web applications, mostly in ecommerce stores. There are many reputed organizations which are relying on Chatbots for resolving the queries of their loyal customers. Chatbots are easy to use by customers and can save your excellent employees time for more qualitative tasks. It can also improve brand reputation, accelerate operations, and can give human-like experience to the users. According to research, the worldwide market of the chatbot was valued at $190.8 million in 2016, and by 2025 it is expected to reach the valuation of $1.25 billion. The average growth rate would be 24.3 %. If you are looking out for creating custom chatbots, then the Chatbot development framework matters a lot. A top-notch chatbot development company like us is having expertise in these frameworks and can provide you with the best Bot development services.
- Customer Service Chatbots: Many business owners are leveraging chatbots to resolving customer queries. These chatbots can help the customer to navigate through websites, answer simple questions, and direct people to the relevant point of contact.
- Ecommerce Chatbots: Many retail companies and ecommerce web store owners are using the bots for an interacting medium with their customers. The chatbots are customized as per the industry questions and to complete requests or transactions.
- Virtual Assistant Chatbots: You must have heard of personal assistants like Amazon Alexa, Google Assistant, Apple Siri, Cortana, and others which can help you in your daily life tasks. You can use them with IoT devices, shopping, scheduling appointments, and can interact with your smart home features.
- Facebook Messenger
- NLP, dialog templates which are ready-to-use
- Images, video, and audio
- Payments through Facebook (for only US users) and Stripe for international users
- io, Botanaytics, and Yandex Metrica analytics
- Facebook User Data like e-mail addresses
- CRM data, E-mail marketing, Zapier integration data
- Managing targeting campaigns
- Facebook profile data
- Alexa, Slack, and Facebook Messenger as well as your own chatbots
- NLP and voice assistance
- Drag & drop feature, plus ready-to-use templates
- Files, images, audio, video, and galleries
- Live chat takeover, team collaboration
- Stripe payment, Zapier integration
- Slack internal testing, and user testing (unlimited)
- Supports NLP
- RTU (ready to use) dialogue templates
- Images, video, and audio
- Messenger marketing list through the pop-up window
- Back-in-stock alerts, cart recovery, and another automatic sequencing
- Yotpo and Klaviyo integration for chat surface reviews
- JustUno integration for syncing and collecting e-mail addresses
- Yext integration for syncing store locator data
- It supports FB messenger, workplace, as well as your own chatbots
- NLP, ML, and RTD dialogue templates
- Images, Video, audio, and galleries
- Analytics plus backend APIs integration
- FB messenger support
- NLP & ML support
- RTD dialogue templates
- Images, galleries, audios & videos
- Visual build & edit capabilities
- User data collected through forms
- Pushing data to CRM, E-mail marketing, and others
- Zapier integration
- Access to open-source chatbot libraries
- Voice assistance
- Big Data integration
- SDKs for renowned programming languages
- Pre-built dialogue “blocks”
- Voice assistance & recognition
- Image & face recognition
- AI, ML, & training
- Big Data integration
- SDKs for IoT
- Azure Deployment
- Microsoft Cortana Integration
- Multi-platform publishing
- Voice assistance
- SDKs for IoT
- AI, ML, and training
- Chatbase analytics
- RTD dialog templates
- Support for 10 languages with translation
- Voice assistance
- NLP, ML, and training
- Analytics, & sentiment analysis
- Visual dialog editor
- Live chat takeover
- Collaboration tools, and Big data integration
- Support for Facebook, Slack, Kik, Twillio, Alexa, others and your own bot
- Voice assistance and Speech-to-text
- NLP, AI, ML and training
- RTD dialogue templates
- 3rd Party Integration such as HubSpot, Salesforce
- SDKs for IOTs
- Activity Dashboards
- Targeted Messaging Campaigns
- Customer Activity And Behavior Tracking Analysis
- Retention Funnel
- Signal Reports
What are Chatbots?
A chatbot is a human-made artificial intelligence program that can simulate a chat with a user in its native or natural language through messaging applications, websites, mobile applications, or by phone. Using chatbots, the system can understand and respond to human input through spoken or written language.
They are programmed to respond to certain keywords or prompts, and can also hold complex conversations. Their complexities level can range from information retrieval using keyword matches to active learning capabilities which can provide in-depth responses and tailored solutions based on previous conversations. There are 3 primary applications for chatbots:
Benefits of employing Chatbots to the eCommerce industry
Before delving about the best frameworks for Chatbot development, let’s know how Chatbots would be helpful for your ecommerce stores:
1. Available 24×7
If you are looking for a global audience for your sales, then you must know that not everyone shops as per your timings. There are customers who prefer to shop even at 3 AM in the night. Henceforth, either you need to shut off your customer services in the night or hire an extra resource to resolve queries in the night which can increase your operational costs. A chatbot will resolve this problem as it can work 24×7 without getting tired.
2. Handling Multiple Customers
During peak hours, there can be multiple customers looking for products and having many different search queries, which can be cumbersome for your regular customer care executives. However, chatbots can handle multiple requests with ease. It will boost your CRM routine as well.
The chatbot can give the customer the right experience through voice notes, texts, UX, and provides what your customer is looking on the ecommerce site.
3. Cost-effective solution
As mentioned above, a chatbot can help you eliminate the extra operational costs of hiring customer care executives. It is a one-time investment, with a good return on investment. Whether to serve multiple customers at a single time or handling queries at the wee hours, it can handle all.
4. Improves the branding of your business
As the competition is getting very high, and customers are getting inclined toward a more easy solution. This will build more trust in your brand in customers’ presence. As they get a more qualitative solution within less effort hence, better customer experience can help to establish a better brand.
5. Data, Metrics, & Insights
Using chatbots, you can get valuable data & insights about the customer such as you can simply ask the customer’s name, email, and contact number and you can this information for providing a better customer experience later. The data scientific solutions can use this data to build up better business decisions.
Also Read: How AI Chatbots Are Benefiting The eCommerce Industry?
Best Chatbot Development Frameworks
Now, you will go through the best Chatbot development frameworks that you can use for your next Chatbot application development.
Chatfuel is heading this list and we are considering it as the best framework for chatbot development. If you a little knowledge of coding, you can create your own on Facebook Messenger by using Chatfuel. It is totally free for everyone who wants to develop a bot on their chatbot platforms. It can also gather information inside messenger chats and can interact with a bot using buttons. As people more like to chat rather than to choose options, it comes with AI technology for interactive conversations. It can support:
Some of its major clients are MTV, British Airways, Adidas, Volkswagen, etc.
Botsify is another chatbot platform based on Facebook Messenger by which you can create bots through only drag & drop. It comes with features such as easy integrations, AI & ML, and analytics. ML & AI can be a little tough for the non-technical people, yet its drag & drop capability for creating chatbots make it highly simple.
If there is a situation where you feel to take over the chat from the bot and transfer it to a human, it gives a smooth transition from a bot to a human. It is free for one bot and for more you need to pay. It can support:
Some of its major clients are Shazam, Travelex, UNICEF, Jackson College, etc.
Also Read: How To Develop An eCommerce Website
3. Octane AI
Octane AI comes with many pre-built features which you can easily add such as content, messages, discussions, filling out forms, and many others. It can easily engage with your customers to solve their queries. It can also integrate with the social media platform to provide real-time analytics. Its core features are:
Its major clientele includes FEAT, VerClare, Pure Cycles, LXMI, Sivana Spirit, MuteSix, etc.
Chatteron is another chatbot development framework by which you can develop a chatbot on the Facebook messenger without any high rating coding. You can build the complete chatbot flow i.e each interaction by which the user would navigate to the next chat, and can also set up AI by providing some examples of the expected conversation between the user and the chatbot. The special thing is; it is India’s first full-stack chatbot development platform and is highly superior in development and features than its foreign counterparts.
Its key features are:
Some of the renowned customers of Chatteron.io are Dineout, India Today, HT Media, etc.
Manychat is an exceptional chatbot builder platform that gives you the ability to develop your own Facebook messenger-based chatbot using drag & drop within 2 minutes. You just required to connect your FB account to Manychat. Again, you don’t require any such programming skills for building a bot in Manychat. It can also integrate with Google’s Dialogflow framework. Its pricing starts from $10 per month for more than 500 subscribers per month.
Some of its features are:
Some of its small clients are Rapid Fired Pizza, Conversmart, 15th Element, Ape Athletics, etc.
Pandorabots lays down its feet in the chatbot development in 2008. It is an Artificial intelligence as a service i.e. Alaas(AI-as-a-Service) platform which is fully open-source. It comes with many different tools for developing, launching, and iterating chatbots easily. It includes A.L.I.C.E (Artificial Linguistic Computer Entity). The chatbots built with Pandarobots are highly intelligent can make two-way communication chatbots. It has also introduced a new feature by which you can visualize your AIML. The SDKs come with a complete set of tools you will require for launching creating, launching, and emphasizing a chatbot. Despite so many benefits, it lacks an important chatbot feature i.e. machine learning. It uses AI Modelling Language, which is an XML-based language. The SDKs are available for Java, Ruby, Go, Node.js, Python, and PHP. Its basic version is completely free, however, for advanced requirements, you will need to contact the sales team. Some of its core features are:
7. Microsoft Bot Framework
Microsoft Bot Framework is having back of the tech giant Microsoft. It comes with Microsoft’s own Language Understanding Intelligence Service for configuring your business logic with advanced NLP and AI capabilities. You can also use Big Data with the Microsoft Bot Framework. The chatbot can listen and even speak in a branded voice and can also identify speaker’s voices, and face recognition. You would be able to integrate the chatbots with many different applications like Cortona, office 365, and others.
You can also integrate the chatbots build on it on different platforms like Skype, Facebook Messenger, etc. and can test these chatbots products even before deploying into the channel.
Some of its core features are:
Its renowned customers are Adobe, Laliga, Telefonica, Progressive Insurance, etc.
8. Dialog Flow
Dialog Flow framework is a Google product. It comes with NLP, machine learning, and speech to text technologies. The chatbots developed on it can run on Google Cloud’s platform. They can integrate with Google voice assistant, Alexa, Facebook Messenger, and even with Twitter, Instagram, Skype, and others. They can also support IoT devices, wearables, car speakers, and other smart gadgets.
It leverages Big data technology for understanding what customers are saying and then giving a proper response. This comes with an internal code editor that you can use for integrating multi-functional chatbots in your applications. It has an understanding of more than 20 languages.
Its major features include:
Some of its major clients are COMCAST, Dominos, Mercedes, Giorgio Armani, Singapore Airlines, etc.
Also Read: How To Create A Mobile App For eCommerce
9. B.M Watson
I.B.M has also given its chatbot development framework I.B.M Watson, in its project DeepQA project. This chatbot development framework is built on the neural network of more than 1 billion Wikipedia words. It empowers 1-800-Flowers’ GWYN (Gifts When You Need) concierge and the North Face’s voice search. The chatbots built on it are highly trained & integrated architecture and can offer better service, both internally and externally.
It has been widely used to develop chatbots for healthcare applications for taking patient data and identifying the diseases. These chatbots can even help doctors for prescribing proper treatments and medicines.
10. Amazon Lex
Last but not least, Amazon Lex is finishing our roster of best chatbot development frameworks. You must have heard or used the famous voice assistant Amazon’s Alexa, however, the AI or conversational technology behind it is Amazon Lex. This technology is now open to the developer for developing Facebook, Slack, KiK, or Twillo chatbots. Lex comes with speech capabilities and automatic speech recognition for speech-to-text. It also has pre-built connectors to Salesforce, HubSpot, Marketo, Zendesk, and Quickbooks. Its pricing plan is quite feasible where you pay per text or speech request. Some of its other features are:
Some of its major clients are NASA, HubSpot, and Capital One.
Now you can easily decide which chatbot development framework would be beneficial for you. A lot of them have many similar features but yet the USPs of each are different. It depends on your priority feature which would be best for you. At Emizentech, we are having expertise in developing and integrating chatbots to your ecommerce store for serving your customers. Share your requirements with us and we will leave no stone unturned in meeting them.
Learn More: Artificial Intelligence In eCommerce and Latest eCommerce Trends In 2020
It can understand the ratios of events and can increase marketing KPIs and customer loyalty. It will help you in driving more customers towards buying products and gives you a high ROI. Some of the major brands that use Mixpanel are Samsung, BMW, Starz, Expedia, and Hinge. Its Starter pack is free while you have to pay $779 per year for the Growth pack and the Enterprise pack comes at a custom price.
Metrilo came into existence in 2014 and has fabricated strong analytical impacts on others. You can take good confident business decisions with Metrilo. It increases customer engagement with your brand. Some of its key features are:
- Product Management Reports
- Funnel Report
- Customer Segment Analysis
- Monitor Customer Lifestyle
- Retention Analysis
- Automated E-mail marketing system
It can track revenue from new, as well as returning customers, and social channels. It can also give you performance reports by counting visitors, purchases, product abandoned rate, etc. It also shows real-time customers, successful orders, revenues, and products. Some of the major clients are WOW tea, CricksyDog, Viral Passion, Smoovall, etc. Its trial version is for 14 days and after that, you can either buy an Essential plan for $119 per month, Pro plan for $99 per month, and Premium plan for $299 per month.
Laying its feet in 2010, Custora is giving intense competition to the other data analytical tools. It helps you in taking control of customer acquisition, customer loyalty, and solves buyer’s problems of customers churn for boosting conversion rates. Its top features are:
- Natural Language Queries
- Lifecycle Segmentation & Reporting
- Marketing and Channeling Campaigns
- Dashboards & KPIs
- Cohort Analysis
- Churn Analysis
It can drive inclusive and insightful customer profiles with positive lift in email channeling. Its major clients are Crocs, Tiffany & Co, Kenneth Cole, Eloquii, Teleflora. For pricing, you need to contact the sales team.
11. Visual Web Optimizer
Visual Web Optimizer was founded in 2009. It is highly good for accelerating your business growth by providing the best digital experience insights. Its core features are:
- A/B Testing
- Session Recordings
- Usability Reviews
- Form Analytics
- Cart Abandonment Campaigns
- Growth roadmaps
- Mobile App Testing
It can test the website fluctuation without coding and give you a vigorous real-time analysis of data. It is easy to integrate and comes with a simplistic engagement with UI. It can also solve blunders for cart abandonment and bounce rates. Some of its best clients are Robert Half, Showpo, Panduro, Adrianna Papell, etc. There are 5 versions of it with different pricing:
- Best value – $467/ month
- Most popular – $368/ month
- VWO Testing – $199/ month
- VWO Insights – $169/ month
- VWO Full-stack – $999/ month
- VWO Engage – $99/ month
Last but not least, Woopra is laser-focused real-time customer analytics founded in 2012. It gives you end-to-end customer journey analytics. It can directly answer your queries for a smart decision, and a fast, data-driven approach. The core features of it are:
- Journey reports
- Trends reports
- Cohort reports
- Retention reports
- Behavioral Segmentation
- Triggered Messaging
- Accounts Manager
It can provide fully automated insights and no SQL required. It gives you personalize the customer experience and customized tags for configuring reports. Some of their dedicated clients are Informatica, Duke University, Snapshot, Ticket Tailor, Hubba, etc. Its core version is free up to certain actions while the Pro version comes at $999 per month. For the Enterprise version, you need to consult the sales team.
Now you have a huge number of choices of the best analytical tools, having many similar features but yet different USPs. You can choose among them as per your requirement.
At Emizentech, we can give you the best ecommerce analytics services to give you better conversion rates. We can build ecommerce stores from scratch using your choice of data analytic tools.