If you have ever practiced yoga, you can easily relate to its tremendous potential for improving mental, physical, spiritual, and emotional wellbeing. The simplicity and effectiveness of this near North-Eastern gymnastic have contributed to making it one of the highly popular forms of exercise.
The amalgamation of yoga and technology has led to a yoga mobile app development. These apps present an opportunity for everyone out there to learn yoga without stepping out of their homes. With a collection of various yoga asanas squeezed into one app, yoga mobile apps are being seen as a medium that can change your life. Thus, the humongous popularity of yoga mobile apps can be easily justified.
This provides an opening to various businesses to invest in a yoga mobile application development and create a flourishing revenue stream.
In this post, we will take you through the various steps involved in building a robust yoga mobile app. We will also delve into topics like features in a yoga app, cost of app development involved, and much more.
The popularity of Yoga Apps across the Globe
Increased awareness of physical health and fitness has made people far and wide adopt yoga as a way to stay fit and keep their mind calm.
Considered as the logical solution to fitness, yoga helps curb your stress levels, clear your head, and strengthen your muscles. It offers a complete workout, not just for the body but also for the mind and soul. It promotes inner peace by striking a harmony between the physical, emotional, and spiritual wellbeing of a person. Owing to its multitudinous physical and psychological benefits, yoga has become a popular wellbeing routine.
Why Invest in Yoga Mobile App Development – Market Size
Some Statistics to Evaluate the Unprecedented Popularity of Yoga
From improving body posture and easing back pain to promoting mindfulness and reducing stress, the benefits of this 5,000-year-old practice cannot be overemphasized.
With this widespread acceptance of yoga, it’s hardly surprising that the number of men practicing yoga in the U.S. has increased by 150% in the last 4 years. Any online search for yoga sessions today reveals the skyrocketing popularity of this exercise with many Americans. In fact, America is driving a whole new generation of yogis who are willing to spend a lot of money to find their om.
If you look at the latest Google trends, you will notice huge leaps in Google searches for yoga apps worldwide. An increasing number of individuals are looking to practice yoga at home through interactive online sessions.
A similar idea is proven by the following numbers:
- The global yoga market size is estimated to be $80 billion.
- The number of yoga practitioners across the world has surged over 300 million.
- An average yoga practitioner spends approximately $90 on yoga every month.
- 55 million people in the U.S. will practice yoga by 2020.
Long story short, having a yoga mobile app is a highly lucrative venture that can easily equate to a steady revenue stream.
Understand Various Types of Yoga
There are different types of yoga, with each type suited to a specific demographic. Before developing a yoga mobile app, you need to decide on the audience that you wish to target.
This is a style of yoga where the movement is synchronized with breath in a continuous rhythmic flow. Also known as power yoga, it is fluid and fast-paced, ideal for those looking for dynamic and athletic exercise.
Who might like it: This type of yoga is suitable for the younger generation who want more movement and less stillness from their yoga practice.
This is a meticulous style of yoga that places a more-than-usual focus on form and pose. It also uses an array of yoga props, such as straps, bolsters, blocks, blankets, etc. to help every person find proper alignment.
Who might like it: Its pace is slightly slower, making it ideal for the elderly, pregnant women, or those recovering from injuries.
This form of yoga incorporates vinyasa-style flow along with meditation, Sanskrit chanting, readings, and affirmations. It is a comprehensive approach to yoga and overall wellbeing.
Who might like it: Jivamukti has become extremely popular among Americans. This meditative and physically-challenging form of yoga is good when you wish to target the U.S. audience.
This is a slow-paced style that is meditative and relaxing. The prime focus of this is to improve the body’s flexibility and increase circulation in the joints.
Who might like it: This type of yoga is suitable for everyone looking to feel relaxed and rejuvenated.
Now that you know about the most popular types of yoga and their suitability to different people, it is easy to decide on the type of app you wish to develop. But before we dive into the details of developing a yoga application, let’s first understand the expectations of yoga practitioners from these apps and ways you can help them.
Most Popular Yoga Mobile Apps
Finding the Target Audience for Yoga Mobile App
If you want to successfully target those yoga practitioners who have a greater chance of becoming your paying customers, it is important to outline their important attributes.
According to a study, the profile of an average yoga practitioner looks like this:
- Age – Between 20 and 35 years old
- Gender – Mostly women
- Traits – Healthy lifestyle habits, expressive
- Paying ability – A steady and stable income, likely to spend
This profile, in many ways, matches the profile of an average mobile application user, who also belongs to the millennial generation and is willing to pay in apps.
This brings us to our next question, “what are these practitioners looking for?”
|Concern||The solution that you can offer|
|They are short on time and looking for effective exercising solutions or practice sessions at home (most of the regular office-goers)||You can offer them, video classes, with reputed teachers that they can watch and practice, both online and offline|
|They are new to this form of exercise and looking for a helpful and detailed solution||You can offer different yoga forms in one app and allow the users to interact with the teachers via in-app chats and in-app calls and learn the right technique|
|Offline customers of your yoga studio who are looking for more avenues to interact with your brand online||You can let them explore additional features, such as talk to the teachers, view training schedules and even play online lessons through the app|
General Features of Yoga Mobile Application
Practitioner/Student Panel – Yoga Mobile App
It allows the user to create an account by creating a profile with basic details like name, age, email id. Users can sign-in via email or social media accounts.
Yoga Classes or Sessions
This feature allows the user to find out the various types of yoga classes offered and choose from them on the basis of type, ratings, reviews, duration, and level of expertise.
This section lets the user see the information about all the upcoming yoga events or yoga classes booked in advance.
Book Event Tickets
This section will feature the upcoming yoga events and the user can opt to attend the event by buying a ticket and making payments through different payment options.
Here the user will find various products and accessories related to yoga like yoga mats, yoga towels, belts, etc. Users can buy products from this e-store from categories and subcategories.
Here users can read blog posts about various types of yoga, how-to guides, latest news, and trends in yoga.
Here the students or users will get notification about yoga training sessions, booking confirmations, updates, new yoga classes, etc.
In this section, the user will find all the basic details, past and current bookings, items purchased, tickets, and other useful information.
Teacher Panel – Yoga Mobile App
This allows the yoga teachers to create an account by entering a few basic details like name, age, certifications, basic contact info, a short introduction. Account creation can be done with email id or via social media.
Here the yoga teachers can create and schedule training sessions. They have to provide information about the event and then publish them for yoga practitioners to book event tickets
In this section the yoga teachers can create offers, deals, and discounts to be displayed to students to avail.
This allows the teachers to verify that which of their yoga events and classes are paid and for which classes the payments are still pending.
Yoga Session/Class management
This features helps the yoga teachers to manage their scheduled classes. They can reschedule classes or cancel them in case of unavailability.
Publish Training Programs
Here the teachers can create and publish specialized training programs for yoga learners based on their skill level and expertise.
In case a teacher is not able to attend a yoga training class or session then they can send a request to other teachers via notifications to attend the yoga class in their absence.
This feature helps the yoga teachers to find the right substitute teacher for a specific yoga class or training session. With its help, you can sort and find teachers on the basis of their yoga style, date, time, and availability.
The teachers can add personal details, contact info, education details, certifications regarding yoga, and other information for users to find.
Here the teachers will get notifications about booking and payments of their yoga classes, canceled sessions, user queries, and notifications about ratings and reviews given by users.
Event Organiser Panel – Yoga Mobile App
This allows the event organizers to create an account easily by using email or social media accounts.
This features provide the user a way to create and publish events with all the details such as type of yoga, date, time, duration and type of event.
Here the event organizers can check that how many app users have purchased the ticket and how many of them will be attending the event.
Ticket or Booking Management
Here the event organizers can create and manage different types of tickets such as VIP tickets, first row tickets, free passses, etc. This will also help them to create deals, discounts, and offers.
Also Read: How to develop an Event Ticket Booking Mobile App
The event organizers will receive notifications about ticket bookings, payments, canceled booking, and queries about events and payments.
Super Admin Panel – Yoga Mobile App
Admins can log in via using secure credentials or using 2-factor authentication
The admin dashboard provides them a visual interface to perform various tasks like managing users, yoga teachers, payments, events, and event organizers.
Admins can manage yoga learners, teachers, event organizers. Thye can monitor their activity, and edit/delete/deactivate/ban their account as per their need.
The admins can manage and keep an eye on all the training sessions, yoga classes, and events organized by event organizers.
The admin will handle all the monetary transactions. Admin will be able to view and manage all the payments. All payment records will be also available in history.
The admin can create/edit/delete/modify a category for better management of yoga classes and events.
The admin can manage all the offers provided by the yoga teachers and event organizers and they can also extend or suspend an offer based on user interaction and demand.
The super admin can monitor and manage all the events. They can make amends, edit, and change the schedule of an event as per the end-user requirements.
Admin will be able to manage the different types of tickets available for booking and oversee the number of tickets booked for different yoga events.
Manage Yoga e-Store
The admins can manage inventory of products offered, sale of items, payments, and shipment of products. Admin can add or delete products. Change prices and offer discounts on certain products.
Every piece of content or blog can be managed by the admin. Admin can edit/modify/delete any blog post created by the yoga teachers and event organizers as per the app and user requirements.
Here the admins will be able to manage substitution yoga teachers and can also see a list of yoga teachers who acted as a substitution teacher in the past.
This section is very important as it allows the admins to generate custom reports about the amount of new user acquisition, traffic, revenue generated, user behavior, payments and many other key performance indicators of the yoga mobile app.
Yoga Mobile App Development – Advance Features
This is a standard feature of any mobile application. It allows the customers to sign-up for the app by using any existing social media account. Alternatively, the users can also sign-up with their email address and phone number.
Yoga App Onboarding
This is a great feature for a yoga app that helps the users to get familiar with the new interface. When the user opens the app for the first time, the onboarding feature provides instructions that highlight the key benefits and functionalities of the app. If done well, onboarding helps to build strong relationships with users.
Coach/ Event Review Rating:
The users can leave reviews or give ratings to the different yoga teachers. The same is applicable to all the videos/audios, tutorials, etc. uploaded on the application.
Push notifications is a great feature that helps to enhance the engagement level of your yoga app in several ways. You can use these to encourage users to participate in regular sessions, remind them of upcoming events, or even inform them about new yoga exercise collections available on the app. In short, they are a tremendous retargeting tool.
With this feature, the users can easily practice yoga by following the voice instructions. Besides, the yoga teachers can record and send voice notes to users, guiding them about particular asanas and techniques.
Yoga Music Streaming
These features enable the users to listen to their favorite tracks while practicing yoga. It is a valuable feature that can hook the interest of the users.
Video Yoga Session Streaming
Video session streaming allows app users to watch on-demand yoga, meditation, and other exercise videos. The practitioners can watch these videos to learn about different asanas while practicing simultaneously. For better user experience, you can also integrate live video streaming feature, which enables the yoga teachers to stream the exercise sessions in real-time.
Adding the e-commerce feature to your yoga mobile app is a great way to increase your monetization sources. You can offer convenient yoga outfits, yoga mats, exercise blocks and straps, towels, and other related accessories. This increases user engagement along with boosting the popularity and ratings of the app.
CMS stands for Content Management System. This allows the admin to regularly update posts on the blog while ensuring the authenticity of every bit of information posted on the app.
A yoga app consists of a plethora of user profiles. A robust Customer Relationship Management (CRM) tool helps to seamlessly manage all profiles as well as address any user queries, as and when they arise.
Marketing is the most important component of every business. A yoga app can integrate different marketing tools, including call, text, email, etc. to keep the users informed of all the latest updates.
This is an interesting feature to keep the users engaged and motivated. A leaderboard creates a sense of competition and inspires the users to perform better: getting a higher score or improved time.
The public forum allows customers and users to share their views and knowledge with each other.
Yoga & Health Blogs
Under this section, the app users can come across highly valuable content related to yoga, exercise, and mediation. All this content can be posted on the app by the admin, yoga teachers, or event organizers.
This feature allows the users to view the list of upcoming events along with their details, such as date & time, category, duration, etc. Consequently, the users can also book any event and pay for it using the multiple payment gateways integrated into the app.
Chat with Coach
This feature allows the users to chat with the yoga teacher and clarify all their doubts.
Multiple Payment Gateways
The app should offer different payment options to make the checkout process straightforward and convenient. It should also offer direct access to user funds using credit/debit cards, net banking, and various UPIs, such as PayPal, PayTM, Google Pay, etc.
Required Tech Stack for Yoga App Development
- Hosting: Amazon EC2
- Content delivery network: Cloudflare/Amazon CloudFront
- Push Notifications – Twilio, Push.io, Firebase
- SMS, Voice, and Phone Verification – Nexmo, Twilio
- Streaming Media System – Wowza Streaming Engine, Nimble Streamer
- Payments Options – Braintree & PayPal, Stripe, EWallets, Netbanking
- Database Technologies – MongoDB, HBase, Cassandra, Postgress,
- Email – Mail Chimp Integration
- Cloud Platforms – AWS, Google, Azure
- Real-time Analytics – Hadoop, Spark, Apache Flink, Cisco, IBM
- Map Navigation – Google Map
- UI– ReactJS, BootStrapJS
- Caching– Hazelcast
- Code Repository– Git
- Messaging queues: AWS Simple Queue System
Yoga Lesson Streaming
For yoga lesion streaming we can use third-party services. Yoga App Developers need to set up protocols to get the streaming part working inflow. The set of protocols required for yoga video session streaming are RTSP, UDP, TCP, HLS, RTMP, etc. Contus Vplay and Wowza SDK are good streaming engines that yoga app developers can use for streaming purposes.
Required Team Structure
Developing a customized yoga mobile app is an intimidating task that requires the right set of professionals with exemplary expertise. Thus, it is imperative to get in touch with a reputed mobile app development agency that employs a team of intelligent technicians that focus on providing you with an on-time and goal-based delivery.
The required team structure for a yoga mobile app is as follows:
- Project Manager
- UI/UX Designers
- Android App Developer
- iOS Mobile App Developers
- Backend Developers
- Testers & QA Analyst
How Much Does it Cost to Develop Yoga App?
Well, the answer to this is not very straightforward. The cost of developing a yoga app is directly proportional to the number and type of features incorporated, size of the app, scalability of the design, and the chosen mobile platform.
Apart from that, the cost also depends upon the location of the development partner. Every country has different labor prices and in places where the labor cost is high, the overall cost of Yoga app development also increases.
- US-based developers: – $50 to $250 per hour
- Eastern-Europe based developers: – $20 to $150 per hour
- Western Europe Developers – 30 to $175 per hour
- India-based developers: – $10 to $80 per hour
As it comes Yoga app development cost, the important factors to consider is the development partner location, the choice of platforms, i.e. iOS or Android, functionalities, features, UX & UI design, etc. Considering all of them all, a rough estimate for MVP App would be somewhere from $15,000 to $35000.
However, If you are looking forward to developing yoga mobile app with advanced features such as live yoga session streaming, Yoga VOD streaming, Event Creation, eStore enablement, Ticket Booking, etc.. then the development cost of your yoga app can rise and estimate would be like $75000 to $200000. However, in our suggestion start, the yoga app business through an MVP would be the best option in all scenarios.