During the last few years, we have witnessed a significant shift towards image-based social media content. As per Huffpost.com, the power and versatility of visual social media channels such as Instagram and Pinterest have highlighted the necessity for diverse businesses to think from the visual perspective if they desire to engage and interact with their precise target audience online.
In this context, we know that Instagram is the hot favorite social networking site and image-sharing channel for numerous web designers at present. Instagram boasts of over 1 billion active monthly users, hence, it is quite natural for web design professionals to consider promoting their designs and marketing their creative ideas through this robust and aesthetically appealing photo-sharing platform. There are several techniques for doing so. Moreover, your design elements could be used as a mix for attracting more Instagram followers and making your branding endeavors successful. Here are some amazing marketing and promotion tips for your Web Design Company or startup.
Use Hashtags Strategically
Even though you can appreciate the importance of using hashtags on Instagram, you are likely to find its overuse detestable. If you want your Instagram presence to be productive, you need to be able to use hashtags profitably. This is because the use of hashtags not only makes your posts easier to find by users but also helps to create an emotional connect, and even boosts the chances of users responding to your CTAs. As will be evident to Instagram users, marketing on this popular social media platform is not only about what you post but also what other users post about you’re your business or brand. Even though creating and popularizing a branded hashtag can take time and sustained effort, it is a very effective strategy for encouraging users to use it in their posts that have some relevance to your brand or business. It is not only a great way of reinforcing the connection of your brand with them but also a very effective method for popularizing your brand name. You may get comments on Instagram by seeking assistance from a reputed digital marketing agency.
Leverage the Power of Influencers
Any mention of influencer marketing, most small businesses are liable to reject it under the impression that influencers necessarily have to be celebrities and the cost of engaging them would be too high. However, brands will do well to keep in mind that influencers need not necessarily be popular personalities but also any figure that users can look up to as a domain expert and rely on him for sensible advice and perspectives.
For a web design services business, some typical micro-influencers can be small business marketing experts, leading web designers, web design bloggers, some of your followers who are more established, and business captains of your clients or the industries you specialize in serving.
To identify the micro-influencers, you can collaborate with; one of the easiest ways is to search for their accounts on Instagram using hashtags that are relevant to your industry and specialization. Make a shortlist of the accounts that have the best fit and start following them. Engage with their content by liking and making perceptive comments and even mention them in your posts if it is called for. After you have built and established your presence, you can reach out to them and find out if there is any potential for collaborating.
Define Your Objectives & Monitor Your Progress
Even before your kick off your Instagram marketing campaign, you should ideally define what you want to achieve from the exercise. Further, you should be able to set them out in a way that’s measurable. For example, you may want to increase the number of followers from the existing level to a specific number. Having goals that are measurable will help you to understand whether your campaign is effective or what you should be doing to get there. By using the native Instagram analytics tool or any of the more popular third-party analytics tools, you can monitor the main metrics that can help you to get the maximum out of your Instagram campaign.
Some of the more important metrics, you can keep an eye on include engagement density, follower loyalty, and engagement. Engagement density is a measurement of the engagement your posts receive in a specific time period. It helps you to know at which time, your posts get the maximum engagement so that you can develop a posting schedule that gets you more likes, comments, and shares. By gauging follower loyalty, you can figure out who your most active followers are so that you can engage with them more and even enter into a dialog for a marketing collaboration. By establishing which posts are most successful in terms of engagement, you will be able to understand the type of content that your followers like. You can use the results to develop content that results in better engagement and yield a superior ROI.
Instagram is an amazing platform for marketing and promoting your web designing project. You must be having a lot of impressive visual content for sharing and of course, your audience would be happy to interact and engage with that specific content. Post regularly and engage with your target audience. The best way of making your endeavors a complete success is by concentrating on the long-term. This necessitates posting on a regular basis and interacting or engaging with your target audience.