Many traditional businesses have gone online, and now e-commerce has become their main source of business. This successful business strategy is built on complete control of the situation. However, in the e-commerce industry, nothing is permanent. Thus, you must identify your weaknesses, do in-house analytics, and compare your competitor’s services to be effective in the ecommerce industry.
This is the only way to recognize the issues in your business and risks in time, preserve a stable income, and raise sales to a new level.
Instant multichannel on any device at any time is expected. Buyers know what product they want, when, where, and in which state. And if you don’t meet these needs, they will leave your store. Shopware monitoring will help you choose proactive measures, improve the necessary services, lay a foundation for improving the buying experience, and optimize the overall shopping experience.
Types Of Shopware Monitoring
Firstly, ecommerce is a public domain website, i.e., online store owners should comply with the monitoring standards for their platforms.
The ecommerce platforms should have transparency for all parts of the eCommerce technology stack to quickly resolve any issues which can deteriorate customer buying experience quality. It is important because the customers don’t understand whether the error is due to frontend, backend, infrastructure, or any 3rd party problem. They will go to your competitor’s store if they cannot buy from your store. Whatever the reason is, the frustration of not being able to shop from your store can lead to huge losses, lost profits, customer dissatisfaction, negative reviews, and much more.
Two Types Of Solutions Carry Out All Types Of Monitoring
- Authentic ones which are integrated with special plugins
- 3rd party services
At Emizentech, we follow 6 different categories of monitoring for implementing a successful e-commerce strategy
1. Uptime
If your store is not available for your customers to make purchases, it is a clear sign of putting your brand reputation in jeopardy. If the buyer can’t even navigate to your site, then sales are next to impossible.
These problems mostly arise with the hosting services or server. Or, if you make an incorrect update in plugins or the entire platform of the store, the platform is not working properly. To eliminate such problems, you should hire a maintenance team who regularly looks out for your store and keeps checking on all the things.
2. Efficiency
Many pieces of e-commerce research have shown that an online store’s performance plays a huge role in defining its success and conversion rates. As we are talking about Shopware monitoring, we can assume that the performance is already high. Choosing a proper Shopware web development company is important, and there can be multiple differences.
3. SEO
Do you know that nearly half of your customers come through search engines? Thus, it is important to optimize your e-commerce site for SEO to get more traffic and, in turn, more sales. You can hire a digital marketing company that provides next-level SEO services. From your end, you can ensure the speed of your store, and it should work flawlessly on mobile devices, etc. Shopware has been designed considering the major SEO needs, but still, it is important to check the compatibility with installed plugins.
4. Technical Part
With the expanding needs of customers, eCommerce website development and online shopping are becoming more complex. It is not just limited to the content and UI, but many features are now being developed through JavaScript, and they are always vulnerable while installing a new plugin. You must keep track of errors that occur in the browser. You can start with synthetic monitoring, checking the website in the browser, which is always the same. It will help you find significant errors. At the next stage, you can switch to monitoring a real user to identify all bugs and shortcomings.
5. Security
In an e-commerce store, security is one of the most important aspects which you can’t simply ignore. If your store is not secure, customers will not even visit your store for the fear of their data getting stolen. From the perspective of business, you must monitor the security of your store to prevent any cyber attack, hacking, and customer data theft. Even a single attack on your site can damage the trust that you build over the years. Since Shopware is a fairly secure system, it keeps the software and all plugins up to date. Also, it would be best if you used only mature, well-tried, and tested plugins.
6. Digital Commerce
In comparison to a simple website, you have to compare many business metrics in your ecommerce website. We distinguish between implicit and explicit measures when monitoring and testing websites. Instead of checking whether the customers can purchase products from all the listed payment methods, you must focus on the important business KPIs. The downside is that you only will find errors when they show up. But you can immediately use this data.
It is important to consider peak sales period separately from off-peak times. This is the only way to identify certain thresholds. These are some important Key Performance Indicators that you must check once a day
- Number of orders
- Volume of sales
- Number of visitors on the ecommerce store
- Number of newly registered users
- Abandoned carts
- Newsletter subscription – how many users have subscribed for your newsletter
Apart From The KPIs, There Are Some Other Indicators That You Should Also Track
- A sitemap as per a specific standard and include all the products on your store
- Correct display of prices which may suffer due to external PIM errors
Clicks on links are also a key factor in monitoring. This process should also be performed every 5-60 minutes or immediately after a new deployment. As it can take a lot of time, this is the last thing to implement. Some tools are also available for this purpose, such as Leankoala, Selenium, or Cypress.
These monitoring methods are quite effective. After doing these tasks, you will have a perfect monitoring setup. We also recommend you monitor the security updates of the store’s system.
Monitoring Shopware Using Koality.io
Koality.io is a monitoring service that has launched its first plugin for Shopware 6. It gathers important business metrics and compares them with the predefined values. The company has an open-source, which users can improve for further use. It will improve its quality and compatibility with all versions of Shopware.
MND Plugin For Store & Agency Owners
The “MND Monitoring Advanced” service gives you all the functionalities of the MND Monitoring plugin. You will get notifications about
- Abnormal events in regards to store’s operation
- Plugin updates available
- Cronjobs deactivation upon errors or erratic server-side changes
- unfilled or empty feeds
- inactive positions
- sudden image blanks
- store requests
You can track the execution of scheduled tasks. The service works independently of your Shopware system. Thus you can detect problems even when the store is not responding. Agencies, partners, and multi-store operators can centrally manage their systems and get a clear overview of events in the admin console.
You will get a notification if the store is taking too much time to respond or is unavailable. This feature checks the store start page and up to 4 freely definable URLs on your store’s domain. Such notifications let you be informed when users encounter these issues or other processes that generate them. It also records error messages which a standard Shopware function can’t record.
You will get notifications if Shopware cron jobs are not working or there are errors. The system also lets you know about the state of cron jobs (activated or deactivated).
You can control the product feeds whether they have been created or updated properly. It is checked if product streams are generated according to their configuration. If items are removed or activated, or deactivated from the store, you will receive a message. You will receive a notification if there are no images assigned to the items.
Use Of MND Plugin For Shopware
If you want to connect a store to the service, you have to install a client plugin in your Shopware store. There is a security key that you will need to connect your store to MND Monitoring Advanced. After the first connection, status information will be requested and evaluated over the SSL connection. It only transmits essential data for the assessment. You can activate or deactivate the transfer of individual functions in the client plugin. To ensure secure transmission of data, the store must have a valid SSL certificate for the domain.
Wrapping Up
Although there are many Shopware monitoring tools are available, but they differ in functionality. It is important to identify the one whose features are right for your store, business, specific tasks, and requirements. Suppose you are not able to find such a plugin, then still no worries. We are here for you. At Emizentech, the best
Shopware development company in India, we have expertise in developing custom Shopware plugins and Shopware stores from scratch. Let us know your requirements.
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