Shopify never disappoints its stakeholders and has proved this statement once more. The platform has released 100+ product updates in winter 2023 in 9 categories, all set to transfigure users’ experience toward their E-commerce business. The last update in the platform was observed on 22 June 2022, when Shopify introduced 100+ new features and updates. Roughly after 9 months, the platform is again ready to rock the E-commerce landscape with all new updates and features.
Shopify Winter ‘23 Edition aims to provide innovative solutions and help businesses of all sizes the way they interact with their customers and increase overall sales. Let’s dive into these features and explore the 9 categories which are going to transform the scenario-
1. Boost Conversions
With their new features and updates, Shopify is ensuring to bring more carts to the billing counter by boosting the conversion. The platform provides fast and frictionless storefronts and more streamlined checkout to help every store owner convert customers even easier. Under this vision, several updates have been introduced in Shopify, which include the following-
| Lightning-fast page loads | The platform will provide lightning-fast page loads by implementing efficient traffic routing and rendering the sites as close as possible to the customer’s location. |
| One-page checkout | With the one-page checkout feature, customers will now need to fill in fewer details and face fewer page loads. It will directly increase the speed of page loads. |
| Drag-and-drop checkout editor | By simply dragging and dropping the elements, one can add own brand logo to the checkout page and edit the page’s background, color, or image. Moreover, different checkout apps can be integrated with editors to leverage more functionalities and enhance the experience. |
| Build trust with shop promise | Shop promise enables displaying the delivery dates backed with a limited guarantee, enhancing the platform’s reliability. |
| Signed-in shopping with shop | Keep the frequent users signed in and make their checkout process even smoother by using Shop Pay, lowering the bounce rate and increasing the conversion rate. |
| AI-generated storefront content | Helps generate product descriptions, inputs the keywords, and implements compelling and most efficient tone for the content. |
| Better built-in search and recommendations | The feature highlights the popular products and navigates the user to the right product even if misspelled. Type-ahead search suggestions and providing recommendations of similar products are also included in the feature. |
| Customize your store with a meta object | An online store editor and metaverse elements can add custom content like a shoppable gallery, product highlights, cart upsells, and more. |
| Product bundles | One can create bundles of products in the store to sell them collectively. |
| New discount apps built on Shopify Functions | Enables offering more discount types, combining multiple discounts for a single order, choosing ready-to-use discounts, accessing gifts with purchases, and more. |
2. Sell Across Channels
Introducing the platform to handle your sales on all mediums, whether social media, online, or even in person. The features are-
| POS Go- all-in-one mobile selling hardware | With the Mobile Point of Sale device, the business owner can stay connected to business while making in-person sales. |
| More shop app customization | Now the store owner can customize the product collection, description, best sellers, and branding, as well as access to product reviews to find new ways of enhancing via customer feedback. |
| Sync and sell on YouTube | Allows selling the products on Youtube by creating authentic, live, and on-demand shopping experiences. Also enables adding up-to-date product descriptions below the video. |
3. Go Global
The updates in Shopify Markets and the introduction of full stack solution Markets Pro, expanding to new markets from a single store, have been made significantly more straightforward. The features which contributed to making this possible are-
| Translate and Adapt App | Helps engage local customers by enabling translation of content to different languages. Store owners can easily manage the inventory according to market choice and control which product is to publish in which market. Owners can now configure the order routing rules to match their business needs. |
| Introducing Markets Pro | A complete solution offering end-to-end liability management, cost-effective cross-border shipping & fulfillment, and localization tools. Collect duties feature to eliminate different and surprise fees during delivery. |
4. Expand with B2B
Not only D2C but the platform is providing continuous opportunities to B2B model operators to harness the performance of their operations. The following features have played the core role-
| Quantity rules | Fosters the quantity rules by implementing minimum and maximum unit numbers for the range of products and variants. Moreover, simplifies the fulfillment process to help save shipping and handling costs by selling in bulk. |
| Checkout to Draft | By enabling receiving orders via the draft, it achieves greater visibility and control, allowing review and approval before finalizing. Moreover, also enable the customer to give a quote online. |
| New B2B APIs and Compatible apps | Shopify’s suite of B2B APIs helps create custom solutions that a wholesale business needs, including collecting order notes, packaging, and delivery instructions at checkout and even building B2B loyalty programs. |
5. Find & Engage Customers
Strong customer relationships are the key to successful businesses; new updates of Shopify have taken care of this factor.
| Leverage Creator partnerships with Shopify Collabs | The new creator platform allows recruiting creators using a branded application page or a search for the right fit for the user’s community in the creator database. The benefits include acquiring new customers with Shop Cash campaigns and audience extension to google network and Pinterest. |
| Marketing automation for re-engagement | Sends emails to customers who abandoned a cart without proceeding to checkout. Moreover, it allows email customization to add personalized messages for users. Other benefits include express checkout buttons in email, segmenting customers with new filters, merging duplicate customer profiles, and more. |
6. Fulfill & Deliver
Regardless of the fulfillment or inventory type, Shopify has the most straightforward and affordable logistics solution to complete the delivery.
| Logistics that drive conversion | With faster and more streamlined delivery and the Shop Promise feature, shopify has helped drive up to 25% increment in sales. Secure priority in placement, storage, and delivery in more than 20 distribution hubs and fulfillment centers with zero capital investment. |
| Smart Order Routing | No matter if you manage your locations or outsource the fulfillment, now you can reduce the shipping cost as well as lower shipping time by routing the orders to optimal locations. |
| Enhanced Inventory Tracking | With existing accessibility on available, incoming, and committed inventory states, the new update provides a real-time and accurate view of on-hand and unavailable quantities across the locations. The feature helps improves inventory accuracy, bulk fulfillment actions and automation, customer self-serve returns, and more. |
| Shipping Insurance Is Included | With new updates, the store owners can now claim the insurance of up to $200 with each eligible label that protects shipment from damage, loss, or any kind of harm. |
7. Run your business
Managing a business might be hectic, suppressing you under tons of tasks. But you need not worry; Shopify has introduced powerful management tools to help owners do more while working less.
| Granular Permission | 10 new granular permissions that help better control the workforce more efficiently, delegate tasks, control the access of staff on products, duplicate the existing roles, and much more. |
| ShopifyQL Notebooks | Fosters better decision-making by exploring and analyzing the data, visualizing the growth, and creating the custom reports, which are all powered by query language that understands commerce. |
| Improved Reporting for Better Insights | Cohort analysis helps discover a more loyal customer base so you can identify the key drivers to ensure customer retention. |
| Shopify Tax | Shopify Tax handles all the tax complexities of your business with a state-by-state overview, applying the right rates at the right time and ensuring the local rules and rate changes. |
8. Build with Us
The platform now ensures new store development with exceptional capabilities at an even faster rate and quickly.
| Hydrogen 2: Built on Remix | Helps build performant, dynamic storefronts even faster with Hydrogen and Remix. The new Storefront API client helps simplify querying, provides starter templates, and upgrades CLI to build faster. Another benefit is the open-source Remix framework and the edge’s power for enhanced performance. |
| Globally Deployed Shopify Cart | The new update is built on the same infrastructure as storefronts where Shopify Cart is deployed globally to the edge for faster response times. Metafields are used to extend the cart schema with the custom values powering unique logic on checkout. |
| Build for Millions of Buyers with Shop Minis | With Shopify’s React Native SDK, one can integrate all the features and experiences into the shop app directly. It helps make the task easier with pre-built components like search, product pages, cart, etc., to make the experience even more incredible. |
| Extend Your Checkout | Store owners can now customize their checkout pages with new themes, colors, looks, and behavior to enhance the user’s experience. |
| Increased API rate limits | The Tech stack needs to be scaled with the size of the business. So, Shopify is now providing the new API calls, which has increased the standard Admin API rate limits by 10 times for shopify plus. |
| Make your app shine | The new update helps get the app in front of the right brands with features like self-categorization and a redesigned app listing that is optimized to convert. |
9. Choose your components
Shopify platform is based on an exclusive bundle of components that powers millions of businesses around the world. Shopify is now making these components available for the retailers across the globe.
| Introducing Commerce Components | The new feature enables you to build and integrate the commerce stack according to your choice. Now you can choose the modular components, integrate them with existing services, and transfigure the commerce experience entirely. |
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Conclusion
The new updates unveiled by Shopify are nothing less than a top-of-the-tier gift for all the business owners at Shopify. With new features being uploaded to the platform, store owners can now better connect and serve their target audience, elevating the probability of conversion. Being a Shopify Development Partner, Emizentech invites you to communicate with our team and leverage all the above features and updates into your E-commerce store.
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