The e-commerce industry has seen exponential growth, especially during the COVID-19 pandemic.

And while this means that now is an excellent time to join the bandwagon, there is more to ecommerce than selling products online. It is also related to how you package your products. That’s because your product packaging can make your business stand out from the rest.Reasons Product Packaging is Important to Ecommerce

Mind you; customers perceive a product’s value based on its packaging. Other than that, here are six more reasons product packaging is vital to e-commerce:

1. Customer retention

Excellent packaging will encourage repeat purchases from your customer, as well as the buyer’s intent. You must go the extra mile to make the customer feel that their buying experience is personal. That way, you can get a lot of repeat business.

You will create unique experiences that quickly turn a curious customer into a brand advocate by daring to be different.

Great packaging is where you go above and beyond to meet your customers’ expectations.

This helps foster customer loyalty and improve your brand’s exposure. That’s because happy customers are likely to share their experiences with their friends, family, and loved ones. It can be through word-of-mouth, social media, an unboxing video, and more.

2. Brand building

How you package your products is one way to build and market your brand. That’s why you must make sure that you immerse your brand values in everything that you do, especially on the packaging.

To stand out from your competition, consider creating something iconic that stays with your customers? A great example is Tiffany & Co, whose ‘little blue box’ is why their brand’s identity stood out and became famous worldwide.

Social proof also lets you build brand awareness.

These days, customers tend to share their purchasing experience online. This explains why you can see more and more unboxing videos and shopping hauls on YouTube and TikTok. And this content can make or break your e-commerce business’ online reputation.

3. Boost sales

Let’s face it: Your sales is one of the crucial elements of e-commerce success. Luckily, your product packaging can compel a customer to buy what you are offering.

Having a product inside a package that easily stands out and aligns with your branding is an excellent way to do in-store marketing. That’s because people associate a color, packaging material, and typeface with a brand. This also explains why you know that a checkmark depicts Nike and not something else.

As a profitable online business, you need to make sure that you are spending your money to get maximum returns. Reading a product packaging design guide and knowing how you can best apply it to your business will boost your sales.

4. Repeat purchase

A brand that stands out is a powerful sales tool that you can use. When customers can easily distinguish your brand from your competitors, it fosters brand loyalty. And this can lead to repeat purchases.

In today’s extremely competitive e-commerce space, companies that stand out create a path of less resistance for the next sale. One excellent way to do this is to improve your customer service approach, especially during this pandemic.

It is easier for customers to connect the brand’s value with the overall quality of the product.

5. Personalization

Living in a world of constant home deliveries, almost everyone these days are used to getting packages that they’ve ordered online.

You can quickly turn a curious customer into a brand advocate by daring to be different and focusing on making it a unique experience.

For instance, you can include a Thank You card that is addressed directly to the customer. This shows your gratitude and that your products are packed with your customer in mind.

6. Decreases Costs

The proper packaging can significantly cut down the costs incurred by your company.

It ensures that your products will not get damaged during shipping, reducing the customer’s chances to send them right back.

If there are any product returns, you will be incurring additional costs to resend the returned item. In case of a refund, you need to reimburse the customer, which will again cur your profits.

By making sure that you have great packaging, you can avoid incurring extra costs.

The Bottomline

It is imperative that you take the time to build and fine-tune your product packaging. Remember that packaging isn’t simply a box that you wanted to ship your products in.

However, we do not mean that you should waste your time perfecting it. Test out different packaging versions and then ask your customers for feedback. Doing so can help you find a theme that will resonate well with your target customers.

Use your resources to ensure that your product packaging aligns with your business’s branding and values.

So, take the time to think about being creative with your packaging because it has many advantages.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.