In today’s time, customers are overwhelmed with daily marketing information from different mediums. They are being consistently pounded by videos, images, text giving solutions for every problem. This makes the users more frustrated and baffled, and a confused or irritated customer is less likely to be a customer.

Then What’s The Solution?

A CTA is the best solution for this. It is a perfect way of showcasing your latest upcoming. The function of a CTA in the ecommerce store is to clear the users of what would be the next step in their shopping journey, like adding the product into a cart, signing up for a subscription form, or completing the purchase.

A core element on the ecommerce page acts as a stepping stone for a user to climb upon. For instance, you can consider a CTA as a signpost. Without a signpost, the users will not know where to go next to complete their shopping journey or sign up at the store. A carefully created CTA aims to help users and increase conversion rates.

A successful online store owner always removes any obstacle in the customer journey and pushes the users further down the sales channel—multiple CTAs on each page with different content, wording, design, color, and URLs. There isn’t a single perfect formula for CTAs that every site can follow. What works for one site may not work for another. However, a CTA should be designed to be readily noticeable.

If there are blog pages on your site and there is no CTA, then the user will leave the site without completing a task. This will increase the bounce rate and page exit rate. Adding a CTA on such landing pages will cost nothing but give a lot of sales in return.

What Is A CTA?

A CTA is a button on the website that attracts and compels users to perform a certain action. It can directly link to a page on which you want the users to navigate or land. It is commonly written as a command or action phrase. This simple button will tell your user what to do next or where to proceed next. A practical CTA button can clear all the confusion. Generally, a CTA is written as an action or common like “Sign Up” or “Get a Demo” in a button with a hyperlink.

Common CTA Examples In The Websites

In any type of website, whether ecommerce or not, the CTA task is to take the user on a page where you want to. You can place it anywhere on the page. It can be a button on a blog page, a hyperlink in an e-mail, or a social media icon.

Below Are The CTA Examples On A Blog:

  • Sign up for a newsletter
  • Download an eBook
  • Get a demo
  • Share on social media
  • Read more articles

CTA Examples For B2B:

  • Sign up
  • Free trial
  • Book a meeting
  • Contact sales
  • Get a demo

CTA Examples For eCommerce Stores:

  • Add to cart
  • Buy now
  • Checkout
  • Add to wishlist
  • Shop the sales
  • View more styles

Types Of CTA Buttons

The following types of CTA serve the purpose of prompting users to take a particular action or visit a page. It can increase visibility and profit.

1. Leads

Leads CTAs to aim to convert visitors into buyers. Since not every visitor on your site is willing to purchase on the store, these CTA will give them additional information to compel the users who aren’t ready to buy.

2. Forms

Forms will help you in creating potential leads. This form CTA has fields asking users for their information, including e-mail address, contact no. etc. After the data collection, you can send them e-mails or messages about your offerings and add a CTA in the e-mails. You can also give them on the Form. This will make them feel that this offer was specially made for them. It will increase the chances of filling the form.

3. The Offering Of Service Or Product

These are the most popular type of CTAs you may find on an ecommerce store. The CTA shows the product or service offered by the company.

4. Share

As the name indicates, the focus on this CTA by the companies is to ask users to share their offerings on popular social media channels such as Facebook, Instagram, Twitter, etc. It increases the online presence of the brand and also creates social proof for the offerings.

5. Read

This CTA is not highly common in ecommerce stores. It is a motivating CTA for the readers to continue reading your blogs or articles. This CTA lets the users know more about your business and products.

6. Promoter

Without a participant, an event is nothing. Companies use this CTA for the promotion of their products and services. Thus, CTA helps users know about products and register for any upcoming event or promotion.

7. Sales

The last goal of the companies is sales. This CTA urges the visitor to conclude their business, eliminating any sales roadblock.

Selecting which CTA button to use on which web page is significant. It depends on the audience’s needs and the purpose of the content of that page. You need to know what your audience wants to listen to at that moment. Do you know what step they want to take through that CTA? You must have answers to all these questions.

How To Design A CTA For Your Store?

While you are planning to create a compelling CTA for your store, you have to consider a range of things in its design. Below we have highlighted the six important CTA design considerations that you must know.

1. Size Of CTA

The CTAs shouldn’t be too subtle and not too big. They should be big enough to be easily noticeable by the customers. They can be the largest button on the page to stand out from the other elements and background.

The size of the CTA also depends on the screen size, i.e., smartphone, desktop, or tablet. A larger screen will require a larger CTA and vice versa. You have to consider the difference between the webpage CTAs and e-mail CTAs.

2. Colour Of CTA

The CTA color should make it stand out from the rest of the elements of the page. Here we need to know about color psychology and how a color choice can affect the users’ clicks. There are multiple connotations served by specific colors which can increase or deter clicks.

While choosing the CTA color, make sure that the button and background colors contrast so the CTA button stands out on the page. The conversion rate increases with a high button color and background color contrast.

Here Are The Colors And Their Connotations:

BlueTranquillity, Love, Loyalty, Security, Trust, and IntelligenceColdness, Fear, Masculinity
RedLove, Energy, Power, Strength, Passion, HeatAnger, Danger, Warning
BrownFriendly, Earth, Outdoors, Longevity, ConservativeDogmatic, Conservative
GreenMoney, Growth, Fertility, Freshness, HealingEnvy, Jealousy, Guilt
PinkHealthy, Happy, Feminine, Compassion, Sweet, PlayfulWeak, feminine, immaturity
Tan/BeigeDependable, Flexible, Crisp, ConservativeDull, Boring, Conservative
PurpleRoyalty, Nobility, Spirituality, Luxury, AmbitionMystery, Moodiness,
YellowBright, Energy, Sun, Creativity, Intellect, HappyIrresponsible, Unstable,
GraySecurity, Reliability, Intelligence, SolidGloomy, Sad, Conservative
TurquoiseSpiritual, Healing, Protection, Sophisticated,Envy, Femininity
OrangeCourage, Confidence, Friendliness, SuccessIgnorance, Sluggishness
BlackProtection, Dramatic, Classy, FormallyDeath, Evil, Mystery
SilverGlamorous, High tech, Graceful, SleekDreamer, Insincere
GoldWealth, Prosperity, Valuable, TraditionalGreed, Dreamer
WhiteGoodness, Innocence, Peace, Purity, Fresh, Clean, EasyWinter, Cold, Distant

 The CTA Color Should Also Match Your Brand Theme.

3. CTAs Wording

A CTA tells the users what action will be taken if they click the button. It quickly catches the attention of users and leads them to the action. An effective CTA is those who have minimum wordings, yet the words are engaging. A properly chosen set of a few words can be more effective than a long description. Also, apply imperative cases in CTA to deliver solid and direct instructions to the users.

4. Placement Of CTA

After designing the CTA, you must be thinking about which is the best real estate on the page to place the CTA so that it will be easily noticeable by the users. Many ecommerce sites use multiple CTAs to ensure that buyers can see them no matter where they are on the page.

This is useful if the product description pages are too long and descriptive. E.g. in some Amazon pages, you may have more than 10 CTAs with repetitive CTA, others for product bundles or cross-selling.

You can also add a sticky CTA present on the page even if the user scrolls.

5. Use Large Mobile CTAs

In the touchscreens of mobiles or tablets, the CTA should be easily clickable by the user’s thumb without making an error. So it must be large enough to be unmissable and make sure it is far away from other links.

6. Show Key Messages Around CTAs

The CTA’s motive is to capture users’ attention. So it is a perfect place to add any key messaging such as

  • Size guide
  • Delivery or Returns information
  • Stock indicators
  • Payment options like EMIs
  • Offers/Coupons

Wrapping Up

In this article, we have gone through all the different aspects of CTAs in an ecommerce store. Hire the best ecommerce development company that has expertise in developing ecommerce stores from scratch with advanced features & functionalities. 

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.