Flipkart, an eCommerce giant, disclosed that it would let the Nothing Phone 1 buyer in India acquire non-fungible tokens (NFTs) of Nothing’s limited edition from its mobile shopping app available on Android and iOS. 

On FireDrops, this specific NFT drop is powered by GuardianLink, an NFT ecosystem company.

At Flipkart, the chief product and technology officer, Jeyandran Venugopal, remarked,

Innovation and foray in the Web3 space is focused towards driving engagement between brands, businesses, enterprises, and their communities. We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain.

Also, the vice president of growth at Polygon, Arjun Kalsy, envisions that NFTs may entirely transform the eCommerce experience by giving way to verifiable digital ownership and driving enhanced community engagement. 

Through these NFTs, buyers can grab early access to events, new products, and special gifts by the firm. 

Flipkart also unlocked some unique benefits for phone buyers and customers with pre-bookings, which include the redemption of the NFTs from the Flipkart mobile app via the FireDrops feature and early access to offline events. 

FireDrops by Flipkart highlights the eCommerce brand’s attempt into the NFT and Web3 ecosystem. From July 22, it will be available on the Flipkart app. 

Last month, in June, the director of Intex, an Indian electronic brand, Keshav Bansal, uncovered his plans in a press release regarding opening a Metaverse store. Besides, the company is also devising into NFTs and metaverse. 

A report from CNBC states that last December, Walmart filed various trademark apps with the US Patent and Trademark Office to sell NFTs, virtual goods, and digital currencies. 

In March, DappRadar reported that multiple sole retail brands, like Adidas and Nike, have already earned millions selling NFTs and virtual products. In fact, in just three months, the NFT collection of three brands, Nike, Gucci, and Adidas, turned out to be $137.5 million in sales. 

Nothing – About the Brand

This week, a UK-based consumer electronics company, Nothing, launched its first smartphone, Nothing Phone 1. 

With an intent to push the launch, the brand also released an NFT collection known as Nothing Community Dots and used Polygon blockchain technology to host it. 

Additionally, it’s the first NFT drop ever by any smartphone brand.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.