Today, the eCommerce world is getting influenced by technological advancements, as it has altered the way consumers link with brands and strengthen them to purchase more effectively.
Moreover, as eCommerce is offering delivery at the doorstep now, it has become an important part of routine life.
Competitive marketing, strategic plans, and a talented workforce, all should go with the latest technologies. Such technological advancements have allowed eCommerce companies to attain the purchasing needs of people with pace and ease. Nowadays, customers can achieve anything just by a single click, and the entire credit goes to the available advanced technology.
Now, customers can get the best deals, track their orders, and much more. Through this progressive path, new business opportunities are emerging automatically.
Share of eCommerce in Total Retail Sales, Globally, from 2015-2021
Retail eCommerce Sales Worldwide 2014 to 2023 (billion USD)
So, today we will sit together and discuss some of such eCommerce technology trends and their involvement in attaining eCommerce success ahead.
#1. eCommerce Platforms – Robust & Scalable
Today, most retailers are expected to accept eCommerce platforms among the top three priorities within the budget for the upcoming year, 2022. It is a very popular priority /blog/wp-content/uploads/sites/2/20omers avoid offers that are not personalized or depend on their past engagement with the brand. This reveals how significant personalization and personalized customer support has become in the market.
But by understanding the behavior and preferences of the customers, effective personalization takes birth. Luckily now, eCommerce technology has emerged to offer that level of insight. Approximately all the user actions online are grabbed and stored crafting a big storage of information, namely big data.
Analytics of Artificial Intelligence (AI) and Machine Learning (ML) drive the patterns of customer behavior, while interpreting this data simultaneously, which means businesses are offered with a cycle of expectations and desires, crafting infinite possibilities.
AI, machine learning, and big data have made personalization the rule with businesses providing services and support to reflect this.
#3. Rise of Conversational Marketing
Well, the flow of traditional marketing channels is usually in one direction. The new idea of conversational marketing has given a path to two-way communication, crafting various possibilities for eCommerce success.
Attaining information from customers directly makes extra sense as compared to trying to predict it. Furthermore, you can set-up a real-time, personalized, and one-to-one conversation at its back, safeguarding in the way you understand the needs of your customers truly.
Following are some of the efficient technologies that are used for strengthening customer conversations:
Live Chats
It permits your support teams to communicate with your customers through live messaging. Also, you can start with a pre-emptive chat invitation to specific customers, depending on their behavior.
Chatbots
Exceptional conversational tools, Chatbots hold the caliber to manage various conversations simultaneously. They offer your customers, with responses, pulling out the knowledge accumulated from various channels while maintaining a constant tone for your brand.
Mobile Messaging
One more way for your business to get customers is smartphones. Without attacking them with promotional emails, you should communicate with them by mobile messaging apps.
#4. Significance Of Image Search
eCommerce businesses are nowadays integrating image search technology on their sites so that customers can photograph products easily in which they are interested and come up with similar instances on other websites that may be providing better deals.
For example: Suppose someone looks at a captivating couch, but its price is too much for them. If your business provides similar products at a reasonable price, then integrating image search into your site will permit you to uplift on this sale potentially, crafting an enhanced revenue stream.
#5. Requirement Of Omnichannel Presence & Support
Advanced shopping habits include a process of cross-channel research, purchase, and consideration. In fact, according to the statistics, about 90% of customers anticipate seamless integration all across various channels and devices, encircling the significance of omnichannel readiness for businesses today.
By using the right technology it means offering customers what they want and when, also, where they need.
Following are some technologies and methods that perform well in an interconnected customer trip:
Co-browsing
A visual engagement system attracts your customers and agents together on the same page simultaneously, permitting the agents to smoothly guide your clients all through complicated procedures.
Video Chat
It permits your business to communicate one-to-one with customers crafting cross-channel, personalized, consultative, and demonstrative experiences.
Screen Sharing
A method of communication where your customers share their screen with the agents to solve the issues of filling forms, completing the transactions and more is screen sharing.
Document Interaction
It offers a platform for the agents to interact with the documents of your customers safely and embrace e-signature technologies for increased security.
#6. Choosing Mobile
Well, the importance of mobile platforms has enhanced to an extent that mCommerce has evolved like a concept in its right.
If you fail to offer a mobile-oriented shopping experience, it will certainly not assist you in winning potential customers that put mobile among their top priority. Connecting yourself with mobile-friendly technology is important in increasing the possibility of success ahead.
You may consider:
eCommerce Mobile Apps
Apps that offer the customers’ constant engagement with your brand and the opportunity for your customers to know themselves with relevant and new purchasing possibilities are eCommerce mobile apps.
Location-Based Marketing
It utilizes the geographical location of your customers to market your products related to their particular location.
Internet of Things (IoT)
The IoT comes from the need to better understand customer trends all across a wide range of linked devices. The target it offers for delivering personalized m-shopping experiences to your customers is approximately boundless.
VR/AR Guidance
Integrating AR and VR technologies offers a mesmerizing mobile shopping experience for your customers, linking them with your brand in a more meaningful and deeper way.
#7. Make Check Out Process Efficient
The most irritating reason for missing a sale is cart abandonment as it states a user was preferring purchasing your product but just changed their mind at the last minute. Data reveals a 79% global rate of cart abandonment, encircling how big an issue it is.
The chief reason according to which customers leave their carts is the checkout process only. However, your lead may be nurtured well, but it’s useless if an inefficient process of checkout elevates the chances of your users to abandon their cart.
That’s why if you want that your eCommerce company may attain success, include technology that offers efficient and quick checkout solutions, like:
- Allowing your customers to save the card details to smoothen repeat purchases.
- Fast mobile payment solutions, embracing Android Pay and Apple Pay.
- Providing a wide range of payment options.
- Offering hassle-free, one-page checkouts.
- Well-equipped with this technology, your business can lower down any potential issues that customers may face at checkout.
#8. Subscription Services
Well, subscription services are not new. Even, online subscription services have impacted the eCommerce industry. Trends of eCommerce technology reveals that personalized subscription services will emerge constantly as power players.
First, subscription services craft a comparatively stable revenue stream for the companies that offer it. Subscription holds the caliber to forecast costs, profits, and revenues better. Also, the balanced nature of the service offers robust analytics that assists in shaping future offerings.
Second, it meets the consumers’ needs. The clients of subscription services no longer required to purchase certain services and products. Subscriptions diminish time-consuming, and expensive trips to a store.
#9. Social-Commerce – A Subset Of eCommerce
Generally, social commerce incorporates the utilization of social networks for online shopping transactions.
In our routine activities, social media is just embedded. This fact changes the buyer-seller stage effectively. Brands are in touch with their customers through famed social networks to craft a personal relationship. Social media is integrated with extra advanced technical features that lead to compression of the buying cycle. It is expected that many social networks will adopt the one-click “Buy” button.
The blend of social media and e-retail has led towards the evolution of P2P marketplaces. The top examples are Instagram and Facebook.
The growth rate of social eCommerce is on the path towards an increment of 25%, in the upcoming 5 years that will make a quarter or more of the total eCommerce market.
Wrapping Up
So, it’s time to get ready for the future. Shortly, the eCommerce industry is going to witness various exciting things. The future of eCommerce is mobile platforms and is more significant than ever. Subscription services are anticipated to attain a larger percentage of the digital market. How the products are showcased and marketed is expected to take a major jump ahead.
So, you should make sure that your eCommerce website is all set for the new year, 2022, by adopting such technology trends into your business plan. If you hold the desire to integrate some leading and innovative payment processing solutions, or more into your eCommerce strategy, you may connect with the top eCommerce development company.
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