In eCommerce, Conversion Rate Optimization (CRO) matters a lot.
Even if you have the best products or services, it won’t matter unless you optimize your store for conversions. The number of CRO strategies present is essentially endless and they just show how important CRO is.
But is that all there is to it? Perhaps not. In this post, we’ll be giving you some “short hacks” and “workarounds” that can help you boost your conversion rates significantly.
Combined with other CRO strategies, you can use these hacks to take your eCommerce store to a whole another level.
1. Incentivize Your Users
Besides the window-shoppers, there will always be a select group of “ready but reluctant” users on your eCommerce store.
They want to purchase but are not ready as of yet. What can you do about them? Well, one way to convert those users is to an incentive program.
Yes, you can provide them with an incentive to convert. This could be anything from a discount, purchase points, and a free giveaway. With points, users can redeem them later down the road. Such incentives can make people convert more, and on top of that, gamify the user experience, a point which we’ll discuss later on.
2. Full-Screen Product Display
If you want to ensure that your popular products are getting the necessary eyes they need, then you can use a full-screen welcome mat product display.
The moment a user lands on your website, they are greeted with a full-screen display of your products/services. With everything else dimmed out in the background, your users get a full-screen view of your products. Not only does it aid in improving conversion rates, but this method also reduces clutter inside your content.
3. Conversion Traffic
The better the targeting you do, the more granular of an audience arrives at your store. It’s a directly proportional aspect.
When your target a broader niche, you’re increasing your audience while also expanding to those that might not necessarily be interested in purchasing from your store.
This can posit a huge problem for conversion rates, even though it does increase traffic.
To reduce bounce rates and improve conversion rates, you need to target your offerings correctly.
This helps you gain value from your marketing plans, improve the bottom line of your business, and get more eyes to your business.
4. Social Proofing Your Store
There are serious benefits to using social proof and product reviews on your website. The first, and most important benefit, of course, is that they work.
Statistically improving conversion rates by 270%, they can get you the conversions that matter.
Statistics show that they can improve conversion rates by 270%. But wait, how can you take advantage of such a phenomenon?
The easiest way to do that would be to integrate a product review at every page of your website. You shouldn’t spam it, but it should be present at a good location on your website.
This helps build legitimacy, brand awareness, and conversion rates for your eCommerce store. Ideally, they should be placed at a location where more eyes will drop at them.
5. Countdown Timer
Creating urgency for your offerings, as is the case with Black Friday offerings, is a great way to improve conversions for your store. For an eCommerce store, it’s just as effective.
A good way you can create urgency for your offerings is to include a countdown timer within your website. The benefit of using such a timer is that it helps you create a deadline before your products run out or when the sale is over.
On WordPress as well as other platforms, there are plenty of options for including a countdown timer.
When you build such urgency, customers are more than likely to purchase your products.
6. Product Images
Good product images have the potential to make or break your business. When you have the right images on your store, you can seriously improve your conversion rates.
With images, it’s always the more the merrier.
The higher the quality, the more compelling it is. As a result, a lot of people will be impressed by your professionalism and give your store a chance by converting.
Again, this improves conversions for your store and improves the legitimacy for your branding efforts.
7. Notifications for Your Business
Another important tool for creating urgency is enabling purchase notifications on your store. With such notifications, you can showcase just how many people purchased from your store.
It also leads to an improvement in conversion rates for your store. You can think of it like a breaking news portion showing up at your website.
The primary benefit of this is that they build urgency for your brand. This enables people to purchase out of FOMO (Fear of Missing Out). With so many people purchasing from the store, it convinces the customers of the legitimacy of your store.
Such notification systems are present in almost every major eCommerce platform available today.
8. Gamify Your Content
The last hack we’ll discuss in this post is about gamification. A few sections ago, we mentioned it but in this one, we will elaborate on that concept.
The eCommerce journey can be improved significantly if you convert it into a game. Similar to adding points and rewards to your store, you can gamify and enhance the user experience on your ecommerce website even further with the help of free coupons, rewards, points, shipping, giveaways, and more.
Another good way to gamify is to use a wheel-of-fortune type of game on your store. This gives your users a chance to spin the wheel and see what they might get.
It’s a powerful engagement tool that can work wonders for your business.
CRO is hard, we know. There are a lot of nuances, and layers to the concept which can only be perfected with time. Yes, the going might be tough in the beginning, figuring things out is never easy. However, once you’ve perfected things, things will be a lot better.
Hopefully, with these hacks we’ve discussed in this post, you will have an idea of the fun side of CRO. Hope this post proved useful to you!