Welcome to the dynamic world of FemTech, where innovation meets empowerment in women’s health-tracking mobile apps! With the mHealth applications market on the rise and FemTech emerging quickly, now is the perfect time to venture into this evolving field.

The pandemic has taken mobile health app development to new heights, with leading health and fitness apps getting millions of downloads globally. While fitness, diet, disease management, and lifestyle apps have long dominated the market, FemTech is taking center stage by prioritizing women’s health.

According to Statista, the Global FemTech market will exceed 60 Billion USD by 2027, representing the immense growth potential and impact of women’s health tracking app development worldwide. What sets these apps apart is that their expertise is not merely restricted to one sphere but covers all major aspects of women’s health and well-being.

If you want to find out all relevant information about building a women’s health tracking app, this is the perfect blog to guide you through various FemTech solutions. It highlights the benefits of women’s health tracking apps and provides insights on developing a successful app that aligns with the needs of the users. Let’s explore the power of FemTech together and take concrete steps towards women’s health and wellness.

What is Women Health Tracking Mobile App Development?

Women Health Tracking Mobile App Development includes software, diagnostics, products, and services, making the best use of technology to enhance women’s health. These apps empower women to address health concerns conveniently. 

Despite being considered niche, women’s health is gaining prominence due to the ‘she-economy,’ where women have significant purchasing power and influence. FemTech apps like female health trackers and menstrual and pregnancy apps cater to diverse healthcare needs, putting women’s health at the forefront of innovation.

Why Invest In Developing a Women’s Health Tracking App?

Thanks to technology’s accessibility, women are taking charge of their bodies and wellness. Global health and wellness initiatives highlight this change, with women’s health applications ranking first among adolescent women and second among adults in the mHealth category.

Femtech has received over $800 million in funding, indicating a great chance to collaborate with a provider of health-tracking applications. The global market for women’s healthcare is expected to reach $50 billion by 2025 and rocket to $13.2 billion by 2030, indicating the field’s great potential.

Frost & Sullivan projected in 2018 that by 2025, the female technology market would grow to $50 billion. Fitbit’s 2018 introduction of female health tracking was a game-changer, starting a trend of apps catering to women’s specific health requirements.

Women of all ages can keep a check on their ovulation, moods, menstrual cycle, and general wellness with the development of a women’s health tracking app. They help with family planning, provide birth control reminders, and provide information about their bodies’ reactions. According to Grand View Research, the global market for applications related to women’s health is expected to increase at an average yearly rate of 17.9%, reaching $3.9 billion by 2026.

Types of Women Health Tracking App Development

Women’s health-tracking apps have revolutionized healthcare by offering personalized solutions for various health needs. Let’s explore the importance and features of different types of women’s health-tracking app development.

1. Menstrual Cycle Tracking App Development

Menstrual Cycle Tracking App Development

Menstrual cycle tracking apps help women’s health by empowering them to understand their reproductive cycles, predict ovulation, and manage period-related symptoms. These apps are a must for reproductive health, family planning, and overall well-being, allowing women to make wise decisions regarding their menstrual health and fertility.


  • Cycle predictions
  • Symptom tracking
  • Period Calendar
  • Fertility insights.

If You Want To Build a Menstrual Cycle Tracking App, Talk To Our Experts at EmizenTech.

2. Fertility Tracking App Development

Fertility Tracking App Development

Fertility tracking apps are essential tools for women planning pregnancy. They help monitor ovulation, identify fertile windows, and increase the chances of conception. Understanding fertility cycles is necessary for natural conception or assisted reproductive techniques, making these apps invaluable for couples on their journey to parenthood.


  • Ovulation prediction
  • Fertility calendar
  • Basal Body temperature (BBT) tracking
  • Fertility awareness education.

Are You Interested in Developing a Fertility-Tracking App? EmizenTech Offers Expertise in Creating Intuitive and Accurate Fertility Tracking Solutions.

3. Pregnancy Tracking App Development

Pregnancy Tracking App Development

Pregnancy tracking is for expectant mothers. It supports them by providing information, tracking prenatal progress, and offering personalized tips. These apps promote healthy pregnancies, bridge communication with healthcare providers, and enhance maternal well-being, ensuring a smooth and informed pregnancy journey.


  • Week-by-week pregnancy updates
  • Prenatal care reminders
  • Kick counter
  • Contraction timer.

If You’re Envisioning a Pregnancy Tracking App, EmizenTech Can Bring Your Idea To Life With User-Friendly Features & Reliable Functionality.

4. General Health and Wellness App Development

General Health and Wellness App Development

General health and wellness apps focus on overall well-being, covering areas like fitness, nutrition, mental health, and lifestyle management. Supporting women’s health, these apps encourage healthy habits, stress management, and preventive healthcare, paving the way for women to lead healthier and happier lives.


  • Workout plans
  • Meal tracking
  • Meditation guides
  • Sleep tracking
  • Health tips.

Looking To Create a Comprehensive Health and Wellness App? Partner with EmizenTech for a Robust Solution that Promotes Healthy Living.

5. Symptom Tracking App Development

Symptom Tracking App Development

Symptom tracking apps help users monitor and record symptoms, enabling better communication with healthcare providers. These apps aid in diagnosing conditions, managing chronic illnesses, and tracking treatment progress, ensuring effective healthcare management and improved outcomes for users.


  • Symptom Diary
  • Medication reminders
  • Appointment scheduling
  • Health reports.

Build a Symptom-Tracking App Tailored to Specific Health Conditions with EmizenTech’s Expertise in Healthcare App Development.

6. Breast Health Monitoring App Development

Breast Health Monitoring App Development

Breast health monitoring apps focus on breast self-exams, early detection of abnormalities, and breast cancer awareness. Early detection has been known to play a vital role in improving treatment outcomes and saving lives, making these apps crucial tools for breast health awareness and preventive care.


  • Breast self-exam guides
  • Mammogram reminders
  • Breast health education
  • Support resources.

Develop a Breast Health Monitoring App that Empowers Women to Prioritize their Breast Health with EmizenTech’s Custom App Solutions.

7. Cancer Diagnosis App Development

Cancer Diagnosis App Development

Cancer diagnosis apps provide information, support, and resources for women navigating cancer diagnosis and treatment. These apps offer guidance, emotional support, and access to healthcare services during challenging times, empowering women to make the right decisions throughout their cancer journey.


  • Cancer information
  • Treatment options
  • Support Groups
  • Survivor stories.

Create a Cancer Diagnosis app that Makes a Difference in Women’s Lives. EmizenTech Specializes in Creating Impactful Healthcare Solutions.

8. Mothers’ Community App Development

Mothers' Community App Development

Mothers’ community apps connect mothers for peer support, parenting tips, and sharing experiences. Building a supportive community enhances maternal well-being, reduces isolation, and fosters knowledge sharing, creating a valuable platform for mothers to connect and support each other.


  • Forums
  • Parenting resources
  • Expert advice
  • Event calendars.

Develop a Mothers’ Community App that Brings Mothers Together. EmizenTech Can Help you Build a User-Friendly and Engaging Community Platform.

9. Sexual Wellness App Development

Sexual Wellness App Development

Sexual wellness apps promote sexual health education, intimacy enhancement, and access to sexual healthcare services. Addressing sexual wellness improves relationships, makes way for open communication, and promotes overall well-being, making these apps essential for empowering women to prioritize their sexual health.


  • Sexual health articles
  • Relationship Advice
  • Contraceptive information
  • STI testing Resources.

Create a Sexual Wellness app that Empowers Women to Prioritize their Sexual Health. EmizenTech Offers Expertise in Developing Secure and Informative Sexual Wellness Solutions.

Benefits of Women Health Tracking App Development for Businesses

Women’s health tracking app development is a fantastic amalgamation of innovative solutions.. The following are some of the most impressive benefits of these apps for businesses.

1. Niche Market Targeting

Applications for monitoring women’s health are a growing and rapidly developing market. As developers and medical experts continue to investigate this market’s full potential, businesses have a unique opportunity to capitalize on it. By providing customized solutions for women’s health requirements, businesses can establish themselves as industry leaders and take a sizable portion of the market.

2. In-Demand Technology

These applications are in high demand because they meet a particular and crucial requirement in women’s lives. Businesses can create essential and indispensable solutions that deeply engage with users by targeting many elements of women’s health, including mood monitoring, ovulation prediction, and menstrual tracking. This demand guarantees continued expansion and significance in the ever-changing field of healthcare technology.

3. High Rate of Return on Investment

Businesses have a great chance to get a considerable return on their investment by investing in the creation of women’s health apps. Businesses can profit from the growing trend of FemTech (female technology) by creating and distributing user-friendly applications that address a range of health issues. In addition to increasing revenue, this forges a solid foundation in a profitable market niche.

4. Community Expansion

Women are active participants in mobile app engagement, making them an ideal target audience for health-related applications. Creating a vibrant community around your app increases brand loyalty, promotes experience and insight sharing, and increases user engagement. This community-driven strategy not only broadens the audience for your business but also builds a helpful environment that improves the lives of users.

5. Enhanced Interaction

Women’s preference for mobile apps translates into higher interaction rates compared to men. By integrating features like secure messaging, virtual consultations with healthcare professionals, and comprehensive health data monitoring, businesses can enhance user experience and foster stronger connections with their female user base. This personalized and interactive approach builds trust, promotes ongoing engagement, and positions your app as a trusted companion in women’s health journeys.

Popular Women Health Tracking Apps

In today’s digital era, women worldwide are increasingly turning to a diverse range of health-tracking apps tailored to meet their unique needs and requirements. The popularity and impact of women’s health-tracking apps are evident as they revolutionize how women care for their well-being, highlighting the significant rise in their adoption and use on a global scale.

1. Period Tracker – Period Calendar Ovulation Tracker

Period Tracker - Period Calendar Ovulation Tracker

This app is a favorite among women of all ages. Its friendly emoji-like graphics make tracking your period dates, flow heaviness, estimated ovulation dates, and even emotions and symptoms like cravings and aches a breeze. Plus, it cleverly disguises itself on your phone as a “P Tracker” for added privacy!

2. Clue – Period Tracker, Ovulation & Cycle Calendar

Clue – Period Tracker, Ovulation & Cycle Calendar

The Clue is a top-notch period tracking app packed with insightful health articles. It goes beyond tracking your cycle, allowing you to monitor sleep patterns, skin behavior, and more. It’s like having a personal health coach in your pocket!

3. mySysters – Perimenopause & Menopause Symptom Tracker

mySysters – Perimenopause & Menopause Symptom Tracker

Specifically designed for women under perimenopause and menopause, mySysters helps track erratic periods and symptoms like migraines and anxiety. It’s a valuable tool for discussing symptoms and treatments with healthcare providers.

4. Apple Health

Apple Health

This app, tucked away in your iPhone with a cute pink heart icon, simplifies period tracking. While it’s minimalistic in design, its ease of use and free access make it a go-to for many women. Sometimes, simplicity is the ultimate sophistication!

5. Flo -Period Tracker, Ovulation & Pregnancy Calendar

Flo -Period Tracker, Ovulation & Pregnancy Calendar

Flo stands out with its vast library of informative articles on women’s health. Its unique feature allows asking anonymous questions, making it a safe space for discussing any concerns. It’s like having a supportive friend who knows everything about women’s health!

6. Glow – Ovulation Cycle & Fertility Tracker

Glow – Ovulation Cycle & Fertility Tracker

Glow is a treasure trove of fertility insights, helping women improve their chances of conception. Its ovulation calculator, symptom tracking, and mood recording features make it a comprehensive tool for those on the journey to pregnancy. Let Glow light the way to your fertility goals!

7. Natural Cycle

Natural Cycle

Use this app to discover the full potential of fertility monitoring and cycle tracking. It precisely forecasts your reproductive window and ovulation by using your basal body temperature and other important information. This app is your reliable ally on your fertility journey, regardless of whether you’re trying to maximize your chances of conception or are naturally planning a family. Discover the accuracy and empowerment it provides for your goals related to reproductive health.

8. Nurx 


Explore Nurx’s adaptability outside of its well-known birth control prescriptions. Easily manage birth control refills and keep track of your cycle. For people who are already using Nurx’s services, this is ideal since it provides a handy one-stop shop for managing reproductive health issues. Discover the efficiency and convenience Nurx offers to your healthcare journey.

Key Features For Women Health Tracking App Development

Features and functionality are not simply extras in women’s health-tracking apps; they are the pillars that determine an app’s effectiveness. These components are essential for influencing user experience, offering insightful information, and enabling women to take leadership roles in their health journeys. Let’s quickly look at some of the essential features of these apps.

1. Onboarding

Simplify user onboarding with convenient options like email/password or social media integration. A smooth onboarding process helps users understand the app quickly, enhancing their experience and boosting user retention. 

2. Detailed Health Profile

Streamline registration by allowing users to skip signing up and create a basic health profile instead. Focus on essential data like height, weight, allergies, and period dates to personalize user experience without overwhelming them. 

3. Period Tracker

Essential for women’s health apps, a period tracker visually monitors changes throughout the menstrual cycle. It also predicts key phases like fertility windows and PMS. 

4. Notifications

Keep users engaged with timely reminders, including log entries, medication schedules, and cycle phase alerts. Utilize notifications to provide valuable health insights and address potential health concerns proactively.

5. Symptom Tracking and Analysis

Empower users to monitor symptoms and patterns for better health insights and risk assessment. Use advanced technologies like AI and machine learning to analyze user data, offering personalized insights and enhancing user understanding.

6. Share Information

Enable users to share specific health details with partners or healthcare providers for open discussions and informed healthcare decisions. Develop a supportive community within the app, for users to share experiences, knowledge, and feedback.

7. Community or Social Network

Create a built-in community feature where users can engage, share experiences, and seek advice from peers. A thriving community fosters trust, encourages knowledge sharing, and enhances user engagement within the app.

8. Digital Consultation

Offer users a reliable channel for digital consultations with medical professionals. This feature provides convenient access to expert advice, treatment plans, and medication administration, enhancing user confidence and healthcare accessibility.

9. Refer and Earn

Extend your app’s reach by incentivizing users to refer friends and family, fostering user loyalty and growth through mutual benefits.

10. Password Protection

Prioritize user data security with password protection and biometric authentication options like TouchID or Face ID. This ensures user privacy and data protection, enhancing trust and confidence in your app.

11. Graphs

Provide visual insights into cycle history, fertility patterns, symptoms, and more through graphical representations. It allows users to analyze trends, track weight changes, and understand their menstrual cycle and ovulation phases better. 

Advanced Features of Women Health Tracking App

Advanced features are not merely improvements in the ever-changing world of women’s health tracking applications; they are the fundamental component of an unparalleled user experience. These characteristics are essential for tackling certain issues and empowering women to effectively, safely, and proactively manage their health.

1. AI-Driven Chatbots

Integrating AI-driven chatbots adds a personalized touch to user interactions, offering instant assistance and accurate responses to common queries. 

2. Personalized Notifications

Tailored notifications cater to individual needs, keeping users engaged with personalized reminders, medicine alerts, cycle notifications, and more. 

3. Data Security

Ensuring robust data security measures is paramount, especially in handling sensitive health-related information. Blockchain technology enhances data security ensuring protection of their data.

4. Integration with Wearables

This feature leverages the growing trend of wearable technology, providing comprehensive health insights and monitoring capabilities.

5. Health Guides and Resources

Incorporating this feature empowers users with comprehensive knowledge about reproductive health, menstrual cycles, fertility tracking, and more. Generative AI ensures informative content approved by medical specialists, enriching user understanding and engagement.

6. E-Store

Including an e-store feature offers access to essential women’s health products, enhancing their overall experience and brand engagement. Monetization opportunities arise from selling curated products that complement the app’s focus on women’s health and well-being.

How To Build A Women Health Tracking App: A Step-by-step Process

Starting the development of a women’s health tracking app is a chance to provide women with the information, resources, and support they need to take charge of their health. With an emphasis on user-centric design, cutting-edge functionality, and strong security, our systematic approach guarantees a smooth development path that leads to an outstanding app launch.

Step 1: Market Research and Analysis

In order to understand user wants, rival products, and industry trends, start by performing in-depth market research and analysis. Get information so you may customize the features and functionality of your app to your target audience’s needs.

Step 2:Define Key Features

Determine the essential elements that will distinguish your app and cater to the particular health monitoring requirements of women based on the results of your research. This covers tracking periods, anticipating ovulation, keeping an eye on symptoms, getting virtual consultations, receiving tailored alerts, and more.

Step 3:Design User Interface (UI) and user experience

Provide a user-friendly and aesthetically pleasing UI/UX design that puts accessibility, usability, and interesting interactions first. To improve customer happiness and retention, put an emphasis on intuitive navigation, educational graphics, and smooth transitions.

Step 4:Choose the Right Technology Stack

Select the appropriate technology stack, including programming languages, frameworks, and tools, that aligns with your app’s requirements for scalability, performance, and integration capabilities. Ensure compatibility across devices and platforms for maximum reach.

Step 5:Develop Front-end and Back-end Infrastructure

Develop the front-end and back-end infrastructure of your app, implementing the UI/UX design and integrating essential functionalities. Build a responsive and efficient architecture that supports data processing, storage, and user interactions seamlessly.

Step 6:Integrate Features

Integrate the defined critical features into your app, ensuring they work cohesively and deliver the intended functionalities. Test each feature thoroughly to identify and address any issues or improvements needed for optimal performance.

Step 7:Implement Security Measures

Make data security a top priority by putting strong encryption, authentication, and privacy settings in place. Follow industry norms and laws to protect user information and foster app user confidence.

Step 8:Testing of the App

To ensure a flawless and bug-free user experience, conduct thorough testing. This should include usability, security, performance, and functionality testing. Receive input from beta testers to improve and optimize the features of the app.

Step 9:Deployment and Launch of the App

Meet the requirements and guidelines of app stores in order to get ready for the release of your app there. To maximize the impact of your app launch, create a well-thought-out marketing and promotion plan that targets the specific consumer segments you have identified.

Tools and Tech Stack Required For Building Women’s Health Tracking App

An in-depth understanding of the tools and technology that support the app’s functionality and user experience is necessary while developing a women’s health-tracking app. Every component—from data gathering and analysis to user interface design and security—plays a critical part in providing a smooth and efficient solution for managing women’s health.

The following is a summary of the tech stack and necessary tools needed to create an app for tracking women’s health:

Challenges and Their Solutions to Overcome While Developing A Women’s Health Tracking App

While developing a women’s health tracking app presents numerous benefits, it also comes with its specific set of challenges. However, at EmizenTech, our experienced team not only comprehends these challenges but also assists you in finding the best solutions. Here are some of the most common challenges and their solutions in developing a women’s health-tracking app:

1. Privacy and Security Concerns

Challenge: Ensuring the privacy and security of sensitive health data is paramount.

Solution: Implement strong data encryption procedures, follow legal requirements like HIPAA and GDPR, and use safe authentication techniques like OAuth 2.0, HTTPS, and SSL/TLS. To protect user data, do routine security audits and updates.

2. Data Accuracy and Reliability

Challenge: Ensuring the accuracy and reliability of health data collected from various sources and devices.

Solution: To ensure data accuracy and dependability, use data validation strategies, incorporate AI algorithms for data analysis and pattern identification, work with reliable healthcare data providers, and put data cleansing and normalization procedures into place.

3. User Interface and Experience

Challenge: Designing a user-friendly and informative interface that caters to diverse user needs.

Solution: Perform comprehensive user research and usability testing, provide individualized dashboards and customizable features, give accessibility and inclusivity first priority, improve loading times, and offer interactive lessons and instructions to ensure a smooth user experience.

4. Integration with Existing Health Systems

Challenge: Integrating with existing health systems and wearable devices for data exchange and interoperability.

Solution: For seamless integration, work with healthcare providers and device makers to gain access to APIs; use standardized healthcare APIs like HL7 FHIR, DICOM, and SMART on FHIR; guarantee data synchronization and compatibility; and enable real-time data sharing between systems.

5. Regulatory Compliance

Challenge: Adhering to regulatory requirements such as HIPAA, GDPR, and FDA regulations for healthcare apps.

Solution: To guarantee compliance with regulatory frameworks, keep track of compliance standards and guidelines, put strong data encryption and access controls in place, get the required certifications and permissions, carry out routine compliance audits, and engage with legal professionals.

Result-Driven Monetization Strategies for Women Health Tracking Apps

Now that your femtech app development is done and the app has been launched, the next step is to start looking for ways for revenue-generating opportunities. Period tracking and women’s health apps are currently immensely popular and expected to continue growing, presenting a significant income potential. Let’s quickly look into effective revenue models for these apps:

In-App PurchasesOffer users a premium version with enticing features like profile customization, direct communication with medical professionals, or an ad-free experience. This model capitalizes on users’ willingness to pay for enhanced functionalities, providing a steady revenue stream.
In-App AdvertisementsIntegrate in-app advertisement functionality strategically to generate revenue. However, it’s crucial to balance ad frequency, duration, and placement to avoid user annoyance. Thoughtful ad implementation ensures a positive user experience while maximizing ad revenue.
Paid AppsIf you have confidence in your app’s potential success, consider launching it as a paid app. This approach is particularly effective for iOS users, as the revenue potential on the iOS platform is substantial. By offering a premium app experience from the start, you can capture revenue directly from app purchases.

Cost To Develop A Women’s Health Tracking App

Creating a women’s health tracking app can cost anywhere from $20,000 to $250,000, depending on a number of variables that affect the project’s complexity and scope. These variables include the features and functionalities of the app, the intricacy of the user interface and UX design, the incorporation of outside services like wearables or virtual consultations, data security protocols, the need for scalability, and the technology stack selected for development.

The total cost is also influenced by variables like the amount of customization, regulatory compliance (HIPAA, GDPR), number of supported platforms (iOS, Android, web), and continuing maintenance and support. It is preferable to get in contact with our knowledgeable development team to find out the precise cost that fits your app’s unique needs and specifications. 

Empowering Women Health Tracking App Innovation: EmizenTech’s Development Expertise

EmizenTech is your trusted partner in FemTech app development, specializing in women’s health-tracking apps. With a track record of excellence and a dedicated team of experienced professionals, we stand out as one of the top mobile app development companies. Choosing us for your women’s health app ensures a successful and impactful solution for your users.

Our strengths lie in our rich experience of over a decade in mobile app development, which equips us to handle challenges efficiently and deliver accurate solutions. With a skilled team of over 250 professionals, including seasoned senior staff, we bring a wealth of knowledge and expertise to every project.

We offer complete end-to-end solutions, simplifying the development process from technology selection to app deployment and e-commerce platform setup. We leverage market insights and customize solutions to cater to your target audience’s specific needs, ensuring your app resonates well with users and meets industry standards.

What sets us apart is our commitment to providing superb support. We prioritize client satisfaction by offering continuous support for updates, bug repairs, and optimization, ensuring a fantastic user experience and maximizing the success of your FemTech app. Choose us for unparalleled expertise, comprehensive solutions, and dedicated support, making us the ideal partner for your women’s health-tracking app development journey.


Given the growing awareness of the need for individualized healthcare solutions, now is a great time for businesses to invest in the creation of women’s health-tracking apps. The future of these apps will be greatly influenced by the thoughtful inclusion of features like personalized health data, fertility insights, wellness advice, and menstrual cycle tracking.

The advantages are numerous and include giving women proactive tools for managing their health as well as promoting a better understanding of their bodies and health patterns. Through a comprehensive approach that addresses several factors, such as nutrition, fitness, mental well-being, and reproductive health, businesses may make well-informed decisions that are in sync with the needs of a broad range of users.

Partner with EmizenTech today to create a fantastic app that empowers women to take control of their health and well-being. Take the first step towards success—let’s build something extraordinary together.

Frequently Asked Questions 

What is Femtech App Development?

Femtech app development focuses on creating technology solutions specifically for women’s health needs, including features like menstrual cycle tracking, fertility insights, and wellness tips.

How much does it cost to develop a Women Health Tracking App?

The cost of developing a women’s health tracking app varies based on features and complexity but typically ranges from $20,000 to $250,000.

How long does it take to build a Women’s health-tracking app?

Building a women’s health tracking app can take anywhere from 12-16 weeks, depending on features, design intricacy, and testing requirements.

Why Should You Hire Healthcare App Developers To Create Women’s Health Tracking Application?

Hiring healthcare app developers ensures expertise in creating user-friendly interfaces, accurate health data tracking, and compliance with healthcare regulations, resulting in a reliable and practical women’s health tracking application.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.