In this post, we would be learning how Magento Commerce delivers value over the building blocks of Magento Open Source.
Read this Article:
- If you are using Magento Open Source and wants to know the potential of Magento Commerce over it
- Need help to choose between OS and Commerce and understand the compromises you have to make if you choose Magento OS
- Understand what you will lose if you choose to migrate to Magento Open Source
This article has been split up into 3 different sections
- Understanding the value of Magento Commerce
- Sales Guidance
- Appendix with product details
The vision of Magento Commerce
In the upcoming future where the customer experience is paramount, and all retailing commerce would be ecommerce,
Adobe enables the world’s best brands to deliver the world’s best commerce experiences.
The founding principles of Magento are:
It is a global force in commerce with $155B in GMV, Top platform as an internet retailer, Gartner Magic QuadrantTM for Digital Commerce, and largest e-commerce system.
Why Magento is a market leader in ecommerce?
The leadership position of Magento is due to its open-source availability. It is a strong, and global developer ecosystem which leads to a lower total cost of ownership. It is a lucrative economy for business which results in faster time to market. It can act as an external contribution to the product which leads to rapid innovation and support growth.
|Magento Commerce||Magento Open-Source|
|No need for a license||Comes with license and support|
|No customer support||Can develop an enterprise-level application|
|Foundational building block for small businesses||Build on the foundational Magento OS for delivering premium capabilities to support growth|
Common Myths Related To Magento Open Source
- It is a very popular myth that Magento Commerce and Magento Open Source deliver the same level of features and functionality
- You can run commerce sites using the Magento Open Source as well
- Open Source is not always a cheaper solution
- Merchants have more operational burdens in Magento OS in comparison to Magento Commerce
Pain Points in Magento Open Source
1. Limited Growth
- There are no features that support growth such as content, promotion personalization, and B2B commerce capabilities
- When traffic on the site increases it can lead to performance issues
2. Long Term Cost
- Easy to set up in starting but require more customizations and extension in the future
- Implementing capabilities of Magento Commerce and ongoing maintenance can result in more Time to Market (TTM) and Total cost of ownership (TCO)
3. Operational Inefficiency
- You will require Magento Developers for daily operations
- Manual processes for implementing content or changing prices
- Don’t come with Adobe Sensei powered capabilities
4. Business Risk
- No technical support for fixing issues or bugs
- DIY cloud infrastructure with DDoS protection, WAF, and PCI compliance
- Lacks Business Intelligence
Magento Commerce Abilities
1. Superior Shopping Experiences
Get best level B2B and B2C customer shopping experience which can accelerate the sales on every channel
2. Intelligent Commerce
Optimize Business outcomes, insights, processes, and intelligent experiences.
3. Business Agility
Agile omnichannel commerce which comes with the flexibility to sell & delivery anywhere, and support many different digital business models.
4. Open & Scalable
Highly innovative and grow with lower Total cost of ownership (TCO). It is a highly scalable, reliable, and secure platform.
Magneto Commerce and Magento Open Source Features Comparison
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|Magento Commerce||Magento Open Source|
|Content Staging & Preview||✓|
|Content Delivery Network||✓|
Also Read: Magento Commerce VS Open Source
What Extra Features You Get with Magento Commerce that Magento Open Source Lag?
Here are some features:
1. Account Management & Support
- Tech Support for custom engineering
- Customer Success manager
- Cloud Onboarding Specialists
- 3rd party claims protection for copyright infringement or patent
2. Growth Driving Capabilities
- Smart Product Suggestions
- Drag-and-drop content management with Page Builder
- Content Staging, Preview & Scheduling
- B2B & B2E eC4ommerce strengths
- Visual Merchandising
- Upsell, Cross-sell, and advanced segmentation
- Business Intelligence
3. Scalable Cloud Infrastructure
- Magento Optimized Cloud Infrastructure
- Hosting based on AWS or Azure
- Database Scalability & Split Architecture
- Fastest CDN
- Performance Monitoring Tools
4. Platform Security
- PCI Compliant
- Protection against DDoS
- Web Application Firewall
Open Source Customers which Migrated to Magento Commerce
How Cabinets.com creates Dream Kitchens with Magento Commerce?
With Magento, Cabinets.com feel they’re still out in front in a competitive marketplace, offering customers what they can’t get elsewhere.
- $1M Sales on Cyber Monday
- 363K SKUs + Custom Options
- -8s Avg. Time on Checkout
Eyewear Retailer Devlyn Achieved their Omnichannel Vision
Learn how Devlyn used Magento to sell glasses online through multiple channels and increased their mobile conversion by over 271%
- +163% Conversions
- +271% Mobile Conversions
- +25% Session Duration
3. DC Thomson
- +30% Online Sales
- +23% Average Order Value
- +13% Average Page Views
- 3 Global Websites Run on 1 platform
- $25 million Revenue
- +15% Black Friday Sales
Industry West: Furniture Retailer
- Require capabilities to enable merchants to manage projects
- Managing pricing and catalogs for preferred partners
- Creating advanced customer journeys
- Upgraded from Open Source to Commerce
- B2B and B2C online sales channels with personalized B2B
- Customers can select a color palette and add project timelines, then add pieces to their project and easily fill up their cart
- Set up accounts for preferred partners, who receive discounts and can invite colleagues to the furniture site.
- 40% increment in the revenue
- 30% increase in customer phone calls
- 35% increase in AOV
Commonly Asked Questions
1. Do you use Magento OS and if yes then which version?
If you use Magento 1 then you must immediately migrate to Magento 2. If you are using Magento 2 then you can focus on business growth and long-term goals.
In case you are not using Magento Commerce, then you must focus on steer conversation towards goals, strategic vision, and what is your mission in this business.
2. Do you have any partner or you are handling all development & implementation in-house?
Recommendation by agency will influence your decisions and Open-Source merchants working with non-certified developers will be a challenging opportunity.
3. How do you operate your business?
Identify the aligns of your business with the Magento Commerce strength such:
- By which channels you sell through?
- In which demographic regions you operate?
- Which business model do you operate such as B2B/B2C or Hybrid?
4. What is your aim for your business after 5 years?
Magento Commerce is not a short term solution. It meets your long-term needs. It will prioritize your growth and will help in expanding to new markets.
Magento Commerce & Open-Source Debatable Points
1. Why to pay for Magento Commerce when you can accomplish everything through Magento OS
Ans. Obstacles you will face while using Magento Open Source:
- No tech support for any technical issue
- No dedicated customer manager
- Manage the hosting infrastructure
- Doesn’t come with advanced commerce features
- Database is not scalable
2. Why pay more when I don’t need advanced features?
E-commerce is not a short-term business. Do you feel the same way after a year? If your business will grow so does its requirements which can’t fulfill by Magento Open Source
3. Magento Commerce Cloud is not true cloud service but run in a cloud environment
Magento fully supports cloud deployment and still allow the customer to have control over their customer experience and site performance. Magento Commerce Cloud is a fully hosted platform with optimized, pre-provisioned infrastructure.
4. Magento Upgrades are costly and get worse by the poor quality & poorly supported extensions while with SFDC you will always be in the latest version
The modular approach in Magento allows you to quickly add features & functionalities without waiting for a multi-tenant system. In SFDC the upgrades are made forcefully while in Magento the merchants can choose their upgrades timing. The extensions of Magento are going through different QA stages to ensure compatibility and security.
Brief Overview: Magento Open Source Vs. Magento Commerce
|Area of Expertise||How Magento OS differs from Magento Commerce||Why consider?|
|Support||No Customer support, no customer success manager, or cloud onboarding specialist||Merchants need customer support to resolve issues, product roadmaps, or new developments|
|No Protection against any 3rd party claims for patent or copyright||You are on your own for protection against any such claims|
|Capabilities||No Out-of-the-box capabilities||Feature gaps require customization, extensions, implementation & maintenance costs with more time-to-market.|
|No Page Builder||You have to rely on developers for changing or editing the site content which in turn makes it difficult to reach to market or business conditions|
|No Content Staging, Preview & Scheduling||IT manual site pushes dependent and QA with no advance scheduling. |
Slower approval process as you can’t easily view, edit, and approve changes
|No native B2B capabilities||B2B features in the site require customization, use of extensions which can increase the maintenance cost. The performance of the site can also suffer.|
|No Drag & Drop visual merchandising||Merchandising in open-source is less intuitive so the merchant can’t optimize and increase the error chance.,|
|No upsell, cross-sell, segmentation automation||Merchants need to use extensions in Open Source for increasing conversion|
|No Magento Business Intelligence||For Business Intelligence you will require 3rd Party Services at an extra cost. Even Google analytics can’t give such Business Intelligence services like Magento BI|
When you are taking your traditional business online, you can’t suffer to degrade the customer experience or reduced sales through any aspect. Magento Commerce may initially seem expensive in comparison to Magento Open-Source but in the long run, it is much better. At Emizentech, the most reputed Magento Development Company in India, we provide services for both Magento Commerce and Open-Source. Let us know your requirements.