How do good businesses thrive? They adapt to the times and keep improving their services to stay relevant.

Businesses like link building services for ecommerce dominate the market in the 21st century, incorporating technology into their system. This includes emails, websites, apps, productivity tools, and many other accessories to improve the company’s state, consumer experience, and satisfaction.Strategies For Entrepreneur To Adopt

Advantages of technology in a business include reaching a wider audience, automating work, scheduling work to free up resources, time, and energy, and, consequently, boosting profit margins. Here are five technology strategies every entrepreneur should embrace.

Taking Advantage Of Social Media

In 2021, over 3.78 Billion people in the world currently use social media. Predictions indicate the number will reach 4.41 billion by 2025.

The invention of social platforms is on the rise, and some of the giants are invaluable in connecting with customers. They are also efficient in the acquisition of customers, advertising, and many other product marketing tools.

With the right plan and a good team, your brand can stand out among competitors. In turn, the visibility and traffic you get can be channeled to where you need it. However, your product or service has to be high quality for it to work and provide value to your customers.

Advertising on social media is not only effective but also costs less than investing in billboards.

Put Up A Professional Website Or Mobile App

According to research, most people have a smartphone(Samsung+ has stopped)with them all the time. You can leverage this by having a team of developers help you launch an application with a list of inventory, coupons, gifts, offers, and other services to keep your customers coming back.

Well-maintained, high-quality websites allow ease of searching for products, smooth check-out, and a comprehensive inventory display. You can even put up a blog with educational information on making the best use of your products, publishing news, and many other resources.

Establishing a blog can also help rank your business high on search engines, which means more business opportunities. You can also prompt them to sign up for your email newsletters, diversify your options if one strategy fails.

Equipping a website or application with an interactive bot or a live customer care service to answer the FAQs about your business can also prove useful. Overall, these resources can help you save money that would otherwise have been wasted by establishing physical stores.

Automate Functions And Improve Safety

Automated Functions

Making use of virtual assistants can be beneficial to your business. These tools can help save time and energy by tracking your time, collecting inventory, sending invoices, paying employees, collecting payment, etc. It will also free up your mental space, and you can focus on creating long-term plans for your business.


You can employ a cybersecurity team who can put up firewalls, antivirus software and protect your passwords and other resources. The team can also improve the efficiency of your devices; thus, increasing productivity. It will also solidify trust with your supporters.

You can also back up your data on a cloud network. It’s a safe storage space to back up your business plans, digital currencies, contracts, etc. This is because physical tools are liable to loss or theft. It also makes it easy and convenient to access the information you need anywhere, anytime.

Communication Technologies

Entrepreneurs can make use of platforms that allow you to send out documents, images, videos, and other business resources to your team or clients. It can also ease project management tasks amongst leaders and help achieve goals fast and efficiently.

Conducting business meetings online with people working remotely can also save time, improve flexibility and convenience. By using digital calendars, you can also synchronize schedules among employees and increase control of your time.

A business is as good as its reputation. Getting reviews of your business is now easier than ever, and this can happen through third-party websites, social media, or even your online platform. Users can give honest feedback on what satisfies them about your product or service and help your business grow by improving on weaknesses.

Analyzing Customer Data

Understanding your customer’s shopping habits and needs can help you grow your business. You also get to know more about the market, thus, gaining an edge against your competitors.

The best way to incorporate data analytics into your business model is by collecting data and making inferences from it. This can be from the internet, your apps and websites, social media, and many others. You can, therefore, avoid pitfalls and make informed long-term decisions or strategies for your business.


Technology takes time to implement and bring results. However, this does not dismiss the fact that it could help scale your business exponentially and accelerate the journey to your goals.

Focusing on first principles is the foundation of a good business. Your consumer base comes first. You should never compromise your business values and customer service. So continue learning, tweaking your strategies, and see what works best for your business.

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CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.