Digitization is the key to success for any modern business competing in challenging markets. Websites are the internal part of the digital marketing strategy for any business. With more than 57% of the customers claiming not to recommend a business based on website experience only, intuitive, effective, and affordable websites are a must for the businesses. Before resting on website development and apps, do you know more than 6.3 billion smartphone users globally? 

It is crucial to cater to this mobile market easily solved using mobile apps. If you’re confused in making your decision to develop an app for your business, you must know that mobile apps are expected to create more than 935 billion USD revenue by 2023. It is easy to create a user-friendly app by converting your existing website into apps. Let us help you through a detailed and comprehensive website to app guide in the coming steps. Starting with the top reasons that call for converting websites to apps:

Reasons To Turn A Website Into An App.

app features

Many businesses may think a website can’t be a guiding point for the app. The technological truth is that there can be multiple reasons that can be the reason behind turning a business website into a dedicated business app. Let us have a quick look at the top factors that call for the use of the website as the application. 

1. Meet Modern User Expectations

Modern users access the internet through mobile devices. The repeat usage of the mobile apps is way higher than the website access. The mobile apps create a real and long-lasting relationship with the customer and help businesses meet modern and busy customers’ expectations.

2. Enhance Your Mobile User Experience

The mobile user experience is increased with single-click access to mobile apps. It is not possible with the web pages that may come with distractions from multiple tabs. Further, mobile apps enhance the mobile customer experience with stand-out features like pinching, swiping, etc.

3. Build More Loyalty And Engagement

The improved UX and self-select features ensure high levels of customer engagement. The intimate and enclosed experience offered by the app on the mobile device ensures customer loyalty. Hence, mobile apps stand out perfectly when it comes to loyalty and engagement.

4. Apps Can Be A Key Source Of Revenue

When it comes to generating revenue, mobile apps can do the perfect magic for any business. The leading strategies like in-app advertising, in-app purchases, subscriptions, eCommerce sales, etc., can help monetize business apps.

5. Push Notifications

It is easy for businesses to share sales, personal offers, new posts, etc., to the customers using push notifications on the apps. These notifications get the eyes of the customers as it appears at the top of the lock screen or home screen. 

6. An App Store Presence

The app store presence of the business apps can be a leading customer acquisition channel for businesses. The app store optimization can rank the business apps with important search terms. 

7. Ease Of Access

Mobile apps have an additional benefit over websites regarding ease of access. It is quick and easy for the customers to open the app, start using it, go to the browser, and open a website that depends mainly on internet connectivity.

8. Search Engine Optimization (SEO)

When it comes to search engine optimization or SEO, it is perfect to have a mobile app that can increase the search rankings on different popular search engines like Google. It specifically shows business apps in the “app pack” by determining if the user is accessing the internet from mobile.

9. Integrations

A web browser may not grant access to the device features, while a mobile app can quickly access different mobile features. These quick and effective integrations include a camera, browser data, phone contacts, GPS, etc. 

10. Multi-Touch Features

When it comes to the top gestures like pinching, swiping, etc., it is only available in iOS or Android-based apps. It inculcates personalized, engaging, and habitual experiences that global customers like.

11. Offline Mode

While the internet has offered global connectivity, some temporary or permanent dark spots restrict businesses from reaching customers during such downtimes. Mobile apps can solve internet connectivity issues that are a must for any website but not for them.

Native vs. Hybrid – Which Kind Of App Should You Turn Your Website Into?

After clearly perceiving the top ways that call for the quick conversion of business websites into apps, it is important to choose from the ideal type of app that suits your business needs. The powerful trio of websites, native apps, and hybrid apps can project your business to new heights. Let us have a quick look at the top two options in mobile apps that are:

1. Native Apps

Native Apps

The apps created for the specific operating system like Android, iOS, Blackberry, or Windows are the native apps. The dedicated technology developers like Android or iOS developers create effective and affordable native apps. For example, if any business wants to convert the website into a feature-rich Android app, specific Android developers use high-end technology like Kotlin, Java, etc. Similarly, in need of iOS native apps, the iOS developers use Swift, Objective-C, etc., programming languages to create apps. A quick look at the top advantages and possible issues of the native apps include:


  • These apps offer high user performance and a top user experience.
  • These apps come with improved safety and security features for the users.
  • The development issues in creating native apps can be solved using different modules and libraries.
  • These apps can quickly access the device capabilities like accelerometer, GPS, facial recognition, etc.
  • Native apps help the highest personalization to different users.


  • Native apps are expensive compared to the other possible options.
  • Native app developers take considerable time to support and maintain the apps.
  • Native app developers take more time to develop these apps.

2. Hybrid Apps

Hybrid Apps

Hybrid apps are single apps that are used for multiple platforms. Hence, a single hybrid app can serve different platforms like Android, Windows, Blackberry, iOS, etc. While coming to the features, the hybrid apps combine native apps and web apps. The key feature for any hybrid app is that it should seamlessly work on different devices, including Android, iOS devices, etc. Both operating systems devices have specific requirements, like iOS has low fragmentation, and Android has fewer UI requirements.

These apps can access different device capabilities like camera gyroscope and can be based on any of the following three frameworks:

3. React Native

React Native

It is the ideal complementary framework for websites built using React.JS. It is easy to migrate the website to the app quickly using react-native. All the mobile apps developed using this framework can access mobile device components like native buttons, inputs, etc.

Facebook, Skype, Tesla, Pinterest, Instagram, etc., apps are created using react native only.


  • It is a cost-effective solution for website conversion into an app.
  • It offers high levels of customer experience and high development speed.
  • It is easy for developers to share code on multiple platforms and get a feasible solution in a limited time from the large developer’s community.
  • It is easy to modify the website source code.


  • It may not suit complex projects like apps or mobile games.
  • It is a new technology and hence is less open-source.
  • It has weak performance when compared to native apps.

Ways To Convert A Website Into An App

Ways To Convert A Website Into An App

Let us now focus on the top ways to convert an existing website into a business app without much adieu. We’ve incorporated a detailed list of the advantages and possible issues for all these different ways to find an ideal match according to your business needs.

1. Code The Mobile App Yourself (native/hybrid)

It is easy to develop an app from the website by yourself, depending on the app development skills. 


  • It is easy to make changes during the project.
  • It directly links the website and the developer while making the app.
  • It is a cost-effective solution.


  • Developers having a weak framework and feature tracking may feel issues.
  • It causes issues for the developers focusing on individual projects.

2. Hire A Freelancer To Build The Mobile App

A freelancer can help solve mobile app development issues from an existing website.


  • It can help businesses get professional development skills at affordable costs.
  • Freelancers can be hired from different platforms like Freelancer, Truelancer, Upwork, etc.


  • The freelancers’ credibility as hiring them requires detailed verification, mutual understanding of requirements, pricing, etc.
  • There is no quality guarantee, while businesses need to be in consistent touch with them.

3. Hire An App Development Agency To Create The App

An app development agency can help businesses get optimized benefits of a website conversion to an app.


  • It can offer professional expertise on leading skills, tools, technologies, etc., with constant support to the client.
  • It offers complete control over the project as these agencies understand business requirements in detail.
  • It is accountable for every yes or no in the app features.


  • It is an expensive option for app development.

4. Use A DIY App Builder To Create Your App

One of the preferred choices for small businesses is that it helps create apps using website conversion. The app builders offer a drag and drop feature that anyone can easily use. 


  • It is an affordable option for app development.
  • It offers quick app development, launch, and updates.
  • There is no need for app development skills.
  • It offers pre-made architecture.


  • It develops mobile apps with limited features and has scalable issues.
  • The apps created using app builder get rejected by app stores and have data security issues.

5. Convert A Website Into Apps With Emizentech

Finding an ideal solution provider like Emizentech can solve all possible issues while website conversion into an app.


  • It is a professional organization that has handled multiple development projects.
  • It offers dedicated customer support.
  • It uses the latest technology and tools for optimizing business apps.
  • It has handled apps of small businesses and big names in fortune 500 companies.


  • You may have to wait for a while to get your project completed due to the high demand of Emizentech’s team.

Variables To Consider When Converting Websites To Mobile Apps

After going through the different ways to convert a website into an app, selecting the right path is never easy without a dedicated guide. It is all about having a quick checklist that helps go in the right direction for getting the mobile app from website conversion. So, here is a quick four-point guide to consider before starting to use these above-mentioned ways.

1. Development Cost

How Much Does It Cost To Start An eCommerce Business

It is important to consider the app development costs that are high for native apps and low for hybrid apps. It is ideal to get an idea of the total app development costs.

2. Screen Size

Set a Mobile Frame

All the UI/UX designs of mobile apps from websites should complement the targeted screen size. Further, it should be ensured that buttons, charts, and images look engaging on different devices.

3. Search Presence

It is crucial to add the mobile apps on the website or get the benefits of Google’s app pack to make your customers aware of your business apps.

4. Target Audience

Target audience

Mobile apps are for end-users, and hence it is important to have detailed research on the target audience before planning an app development.

Why Hire Emizentech?

While there are many available options in the market, Emizentech is the one-stop solution for creating apps from websites and other e-commerce needs of modern businesses. The key factors that make it a preferred choice of more than 450 clients globally include:

1. Valuable Client Base

Served many small businesses, fortune 500 companies, and other top names of the industry in realizing their e-commerce dream a profitable reality. These names include Rebellious, EGO, FUN Corp, Pawmaniti, Chomp, MORIITALIA, etc.

2. End-To-End IT Solution Provider

Not only develops but helps businesses in maintaining and upgrading their IT infrastructure according to the changing needs.

3. Verified Procedure

A comprehensive procedure to enhance efficiency, improve performance, optimize business needs, and drive business excellence for overall digital growth.

4. A Plethora Of Services

Proven expertise in offering a range of IT services, including e-commerce solutions, mobile app development solutions, and website development solutions. 

5. Top-Notch Partnerships With Technical Giants

Some key technology partners include Salesforce Partner, Shopware Business Partner, Shopify Partner, Adobe Solution Partner, etc.

6. Best Place To Hire Dedicated Developers

An exclusive platform to hire industry experts and professional Magento developers, Salesforce developers, and Android developers.

7. Diverse Industries

Serving e-commerce, retail, food & beverages, travel & hospitality, automotive, media & entertainment, and many more clients from different walks of the market.

8. Free 60-minute Consultation

While the support team is available around the clock, willing clients can benefit from the free 60-minute consultation from the leading project experts.

Steps To Convert A Website To Apps With Emizentech

Steps To Convert A Website To Apps

It is time to have a look at the quick steps followed by the Emizentech team in supporting website conversion to the app:

1. Determine If You Need A Mobile App

It all starts with requirements understanding.

2. Create A List Of Required Features For Your App

It is easy to start working after having a detailed list of mandatory features.

3. Schedule A Consultation Call

It is easy to reach Emizentech’s team through email or phone.

4. Discuss All The Features With Our Team

A brainstorming session with industry experts.

5. Estimate App Development Costs

It gives a fair idea of an app development project.

6. Create A User-Friendly UX Design

It helps create a user-intuitive UX design.

7. Test Your App

Detailed testing for correcting errors/ bugs.

8. Publish Your Mobile App

Launching the mobile apps on Google Play, Apple app store, etc.

9. Optimize Your App Store Descriptions

It helps mobile apps rank well in the app store searches.

10. Download, Use And Share Your Mobile App

Your mobile app is ready to face market challenges.

Things To Do After Converting A Website Into A Mobile App

Things To Do After Converting A Website Into A Mobile App

Work is not over yet, as it is important to follow some of the after steps after converting a website into a mobile app. These steps include:

1. Invest In-App Marketing & Analytics Software

The data from the first few weeks of app launch is necessary for deciding the sales and marketing strategy of the business.

2. Have An Onboarding Process

It is important to introduce a strong onboarding process to showcase key functionality, quick sign-up, and CTAs.

3. Address The Feedback

It is important to constantly monitor the feedback from mobile apps to improve their features and other business offerings.

4. Pay Attention To Feature Usage

Features once launched need observation for finding the top trending ones and the ones that can be removed.

5. Track Churn

It is important to track churn that gives a cutting edge to the businesses over the competition.

6. Acquire The Right Users

After app development using website conversion, the customer acquisition campaigns can be launched to attract the target audience.

7. Optimize Your UI

It is important to have a beautifully designed and user-intuitive UI design. 

8. Personalize The App Experience

The quick steps like saving user preferences, geo-targeting, cross-channel integrations, push/ in-app notifications, remembering previous actions can help personalize the customer experience on apps.

Examples Of Apps Converted From Websites.

After knowing all about the after-steps of website converted apps, you may feel like it is the right step for you. What else than having a quick look at the top companies that have already cracked the game of app creation from websites? Just like an example helps establish the worth of the technology, here are the top examples of the high-performing apps converted from websites only.

1. The New Yorker

Its mobile app adopts website visuals and offers similar features to websites.

The New Yorker WEBSITE
The New Yorker MOBILE APP

2. H&M’s

The mobile app offers a great shopping experience with additional preference selection.


3. Blue Apron

Its mobile app has made it easy for customers to save favorite recipes, manage accounts, and explore new recipes.

Blue Apron WEBSITE
Blue Apron mobile app

4. Calendly

Its mobile app offers quick scheduling features on the website, including meeting schedules, booking, appointments modifications, etc.

Calendly website
Calendly app

5. Canva

Its mobile app offers all website features like short video editing, photo editing, customized graphics, etc.

Canva website
Canva app

Are You Ready To Convert Your Website Into Mobile Apps?

Once you’re feeling confident on the top ways to convert a website into an app, it comes down to the right step at the right time to start creating efficient mobile apps. The leading app development companies like Emizentech offer unbeatable IT services to multiple clients globally. It becomes easy to get the optimized benefits of website conversion into mobile apps when you have a technical giant that has only served more than 450 clients in the last 8 years.


Websites and apps are both necessary for the digital success of any business. Your business may have a high-performing website that all it needs is a dedicated app to get the desired boost. While it is not all about the business and market penetration, several other reasons may call for converting websites into apps.

It is important to decide from the options of different apps and find an ideal one according to your needs. It is all about considering the key points from the website that are necessary for the app. Once the features are decided, there is a requirement to select the methodologies that can quickly convert a website into an app. The different ways to convert a website into an app make it easy to find your ideal path.

The quick steps and detailed advantages of converting your website to the apps from Emizentech make the comprehensive process quick and easy. While converting a website into an app, there is a need for a sustainable solution and detailed follow-up after the conversion. The top examples of the popular apps converted from the websites make it easy for businesses to go on this economic and effective path of app building.

FAQ On Website To Mobile App Conversion

Are you having some questions about the website conversion to an app? Here are the top answers to some of the popular questions.

What Are The Converting Options? What Might Be The Cost?

The main auto converter that can be used for website conversion to any app includes the ones that use API plugins for website owners and placing the website into a WebView-wrapper that works inside the app. The API plugin converted website offers options in mobile app templates, and the WebView-wrapper that works inside the app can open through a mobile browser and look like an app. The other popular choice is custom development. 

Is It Easier To Build An App If You Already Have A Website?

It is easy to build an app if you already have a website, and the work related to the design and brand style is eliminated, hence focus can be put on the reuse of existing code. The websites created using Flutter or React can reuse a part of the existing code for mobile development. Different APIs can be used for the same, and hence an effective path for website conversion into an app can be created.

How To Make The Process Time Cost-Efficient?

It is easy to start by going through everything and conducting thorough research on the preparation stage. It is unnecessary to go for the high-tech features and integrations while the necessary features should be implemented at the first website conversion to the app. It is followed by detailed development and app modification. These small but effective helps cut the time and extra costs from the website conversion to an app process.

Is It Possible To Transfer All Features From A Website To An App?

It is possible to transfer the major features from a website to an app. Mobile apps can automatically read the verification codes that are sent from websites. Further, the mobile camera can be integrated for photos and videos. The simple notifications for websites can be explored for the push notifications on mobile devices. The compactness of menus can be exported to the hamburger-type menus on mobile apps.

Avatar photo

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.