Adobe Commerce Business Intelligence, also known as Magento Business Intelligence, is the cloud-based data management and analytics platform that fosters better decision-making across organizations and businesses. The platform has managed to draw the attention of a large target audience with its capabilities in easily consolidating data, managing data sources, modeling your data, creating charts, creating reports, and maintaining a single source of truth.
You can find the options like Marketing ROI, Customer Segmentation, Customer Lifetime Value, Executive and Investor KPIs, Merchandising Analysis, and Cohort Analysis, which efficiently represent the platform’s usefulness.
While these features and functionality describe well the capabilities of this platform and how it adds value to business operations, let’s have a good dive into the direct benefits of using Adobe Commerce Business Intelligence for E-commerce.
Benefits of using Adobe Commerce Business Intelligence (BI) for E-commerce
While using the Adobe Commerce Business Intelligence tool, a firm leverages the following benefits-
1. Cloud Delivery
While using Adobe Commerce Business Intelligence, you use cloud-based services with continuous releases, monitoring, development tools, and top-notch deployment efficiencies. Cloud delivery of Adobe Commerce BI enables you to leverage out-of-the-box tools and different integration environments along with the optimized performance for the frontends and backends to ensure the 100% functionality of your store. Cloud delivery lets you enjoy the following capabilities-
| Global content delivery | Fastly’s Content Delivery Network (CDN) based on Varnish helps business owners to manage all aspects of content delivery and caching. |
| Image Optimization | Fastly Image Optimization helps transform and serve the images at edges without affecting the origin server. It reduces the image weight and increases the page speed. |
| Secure cloud | Utmost security and protection of stores from malicious traffic with extensive security protection, firewalls at edge-server and origin-server layers, DDoS protection, secure networking connectivity, and an intrusion detection system. |
| Deployment tools | Built-in deployment tools that enable rapid and agile development & testing streamline the build and deploy process, and encourage good deployment practices. |
| High availability infrastructure | Deploy globally in almost any Amazon Web Services region with reliable, high-availability architecture and elastic scale. |
| Monitoring and managing alerts | The availability of cloud commerce delivery with managed alerts in four categories and two thresholds helps monitor 200 metrics to track the performance and stability of the site. |
| Integrated environment | It offers eight integration environments that can be quickly spun up, cloned, merged, and torn down in order to aid development and testing. |
2. Data warehousing and management
Adobe Commerce consists of a hosted, cloud-based data warehouse that helps bring all the data into one place to be easily accessible anywhere. The user has complete control over which data to sync from which system and ensure the safety and cleanliness of data. At the same time, one can easily add third-party data sources and databases using prebuilt integrations.
| Rest API | Flexible APIs help to connect any data sources with complete documentation. |
| Data modelings | Availability of different tools like tables, currency converters, arbitrary derivatives, and much more to represent data. |
| Customizable metrics | Help keep everyone on the same page with customized KPIs for your business needs. |
| File uploads | Help to import and analyze critical supplementary data with fast “.csv” and spreadsheet uploads. |
| Automated data replication | The feature keeps all the reports updated and synced to each connected system. |
| System Summary | Presents a concise outline of your account’s metrics, data dimensions, and filter sets. |
Also Read: What Makes Adobe Commerce Perfect For An eCommerce Store?
3. Optimized Performance
High-speed Content Delivery Network (CDN) tool ensures availability, scalability, and top performance of the store. So, one need not to worry about the website speed or page loads, and they can focus more on growing the sales.
| Managed cloud infrastructure | 24*7 proactive monitoring and scaling from experts to enhance the performance of your E-commerce store. Support AWS cloud infrastructure to deploy any E-commerce store, regardless of size. |
| High availability | Performance monitoring and testing ensure that the site is always shoppable and meets the customer’s expectations with 99.99% high availability guarantees. |
| Integrated varnish page caching | Complete freedom to optimize the display of your pages, including product or category pages, in order to enable the full-page cache on the server. |
| Global content delivery | Fastly’s CDN not only helps manage all aspects of caching and content delivery but also helps store the media files for a better page load speed. |
4. Security
Adobe Commerce is PCI-certified, which means that merchants can use the PCI Attestation of Compliance in order to support their own PCI certification process. Numerous tools like security scanning give you updates about security risks, unauthorized access and malware. The community support of Adobe Commerce keeps you updated about the arising threats and risks.
| Consumer’s browser | All the consumers are protected using HTTP on the site. |
| Content delivery network (CDN) & DDoS protection | Fastly CDN prevents direct access to the origin server. Moreover, the DDoS solution protects against highly disruptive layer 3 and layer 4 attacks which are more complex than layer 7. Also, layer 7 attacks can be prevented using HTTP requests. |
| Web application firewall (WAF) | WAF provides additional protection using third-party rules from open-source sources, including OWASP Core Ruleset and Commercial specific rules. Hence, customers are protected from key application-layer attacks, injection attacks, malware inputs, cross-site scripting, data exfiltration, HTTP protocol violation, and other OWASP Top 10 threats. |
| Virtual Private Cloud | With VPC, only secure connections are allowed to the cloud servers. Customers can use SSH tunnels to secure communication with the application. |
5. Fully managed service
Another benefit of using Adobe Commerce business intelligence is that it provides fully managed services. Thus, the E-commerce stores can easily tackle the diverse commerce challenges.
| Business requirements consulting | One can enjoy the lower deployment cost and speed up implementation time under this service by gaining a deep understanding of how business needs and processes align with Adobe Commerce capabilities. |
| Data science and analytics service | Helps play with data to align the organization’s goals around Key performance indicators that take the business toward success. |
| Architecture advisory and dedicated solution architect | The feature helps to reduce TCO and maximize the performance and efficiency of Adobe Commerce deployment by minimizing customization. |
| Code audit | Reduces the deployment cost by ensuring that analytics, customization, integrations, and third-party modules are future-proof and operate optimally. |
| Solution health check | Makes sure that your E-commerce site is working optimally while scaling up and entertaining more users every day. |
6. Extensibility
Store owners at Adobe Commerce can extend the store’s capabilities without relying on additional resources. Adobe Developer App Builder helps extend native Adobe Commerce Capabilities with minimal development time. Adding payment methods, integrating CRM or ERP, and adopting new marketing services can be done by adding APIs and extensions.
| Rich extension marketplace | Thousands of third-party extensions and themes to extend the shop font capabilities of your store. |
| Pre-integrated technologies | Pre-integrated technologies provide easy access to essential functionalities and thus drive a consistent user experience. |
| Powerful eventing framework | Helps build real-time integrations with 3PL, ERP, CRM, etc., with a comprehensive set of events. |
| Extensive APIs | API Mesh orchestration layer that helps create new applications which can be integrated with shop front, search, and content management system. |
7. PCI (Payment Card Industry) compliance
PCI compliance at Adobe Commerce ensures that the credit or debit card information users share with store owners is kept confidential. Adobe is PCI certified as a Level 1 Solution Provider that simplifies the certification process for merchants. Moreover, the integrated payment gateways of Adobe Commerce allow the store owner to offer a seamless experience to their customers by securely transmitting credit card data via direct post API methods or with hosted payment forms.
| Network security | A firewall that protects the cardholder data and doesn’t use vendor-supplied defaults for any of the security parameters. |
| Strong access control measures | Assign a new ID to each person to restrict access to cardholder data on a business need-to-know basis. |
| Protection for cardholders data | Protects the cardholder data with encryption that gets transmitted across the public network. |
| Regularly monitored and tested networks | Ensures the regular monitoring and testing of access to network resources and cardholder data. |
8. ERP Integration
ERP integration services help sync inventory, customer data, orders, and delivery details between the business system. So, there is no need to perform monotonous tasks manually, and the customer will get a better portrayal of the product and pricing.
| Orders and Inventory alignment | Integrate ERP and commerce systems to manage the product levels in real-time. Thus, operating with less inventory becomes practical and saves extra costs. |
| Real-time order tracking | Helps answer “Where is my order” (WISMO) calls automatically when ERP is integrated, as reps can see real-time delivery and fulfillment data. |
| Customer-specific rules | One can easily apply the rates and customer-specific rules from the ERP tax engine to E-commerce purchases. |
How can Emizentech Help you?
Emizentech is a team of Adobe commerce experts looking into clients’ requirements and building a customized and perfect software solution. We ensure that all the above benefits offered by Adobe Commerce Business Intelligence are leveraged well by the clients. It’s been a time when we have partnered with Adobe Commerce, and now we have in-depth expertise in equipping each feature and capability of the platform in the stores we develop for our clients.
Wrapping up
Adobe Commerce Business Intelligence benefits store owners in making intelligent decisions by relying on real-time data. The benefits like global content delivery, image optimization, secure cloud, automated data replication, managed cloud infrastructure, web application firewall, business requirement consulting, code audit, and much more play a significant role in enhancing the user experience at the platform. With competencies of Business Intelligence in Adobe Commerce, store owners at Adobe Commerce can enhance the way they communicate with their customers.
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