Last Updated on January 21, 2022

If you are using Magento CMS for your online ecommerce store, then you must ask yourself a question “ Am I making the most out of this platform for my online business”? Magento is a highly robust ecommerce platform, packed with hundreds of features. Not every feature is well known but these hidden features can take your ecommerce store to the next level.Hidden Magento Features

This flexible platform has tons of features to utilize but many got overlook. Thus, in this article, we will be knowing about all these features that you must be aware of. These features can make your life easier, saving time and streamlining how to manage your ecommerce store.

Top Hidden Magento Features

In this article, we will be focusing on these hidden features. Here’s the list:

  • Increasing Session Time
  • Tier Pricing
  • Sending Product Alerts to Customers
  • Set Custom Product Ratings
  • Creating Customer Groups

Let’s know about each of them in more details.

1. Increasing Session Time

For making edits on the website, it took a reasonable time. It is so easy to lose all track of time as you get into the minutiae. And it can be highly frustrating that all your efforts will go in vain that at the time of submitting the changes, you get logged out since the session was timed out.

The reason for this is the low Admin Session Lifetime. The session time is for security purpose for preventing unwanted admin activities. But sometimes this security feature gets frustrating, as while making changes you get logged out.

But no worries now as you can increase the session lifetime from the admin panel. Go to System > Configuration > Advanced > Admin > Security > Session Lifetime (Seconds). Here you can increase the time period of your session as you require.

2. Tier Pricing

Tier pricing is a very powerful promotional tool that is hidden in Magento product management settings. You can set different prices as per the quantity using this tool. Thus, you can also give a discount when the customers are buying products in bulk.

This tool is highly useful for particularly B2B stores where bulk orders are quite common. Navigate to Catalog > Managed Products > Add/Edit Product > Prices > Add Tier for using Tier pricing.

3. Sending Product Alerts to customers

A customer gets infuriated when his favourite product gets out of stock. But if you notify the customer when it gets back in stock, then it will always help him out. There are many Magento store owners who don’t even know that they can set product alerts without using any 3rd party extension on their Magento store.

You just have to navigate to System > Configuration > Catalog. Here you will find the Product alerts section, clicking on which you will find a drop-down menu. In this drop-down menu, select yes for both “Allow Alert When Product Price Changes” and “Allow Alert When Product Comes Back in Stock”. After choosing yes, the customers are now able to sign up for the e-mail product alerts.

The best thing about this functionality that it saves your money that you may have spent on buying an extension.

4. Set Custom Product Ratings

Do you know that you can set your own criteria for customers to rate your products? Yes, this is also possible that too without using any 3rd party extension. Magento allows the customers to rate products and defining their own custom criteria too. The default ratings are quality, price, and value. But if these categories don’t meet your requirements, then you can also set your own criteria.

Navigate to Stores > Attributes > Rating and then click on Add New Rating in the upper right corner.

5. Customer Groups Creation

Creating customers groups in your ecommerce is really useful. With this feature, you can set special prices, discounts offered for a group of customers. These can be VIPs, long-term buyers, or even staff.
Only the customers of a particular will get those prices, and you can even hide the special prices from those users who are not logged in. You just need to navigate to Customers > Customer Groups for editing your groups.

Wrapping Up

In this article, we have gone through several hidden features of Magento. At Emizentech, the best Magento development company in India, we took the responsibility for telling every useful to the client which the client may find helpful in the future. We just don’t develop next level ecommerce stores from scratch but also maintain long-term relationships with the client. Let us know your requirements.

Author

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.