Magento, a highly popular ecommerce development platform has become a primary choice of almost every entrepreneur. You can easily set up an ecommerce store for your business using Magento and customize it as per your business industry niche. While taking your business online you must strive to meet the requirements of your customers and what they expect from your store. The customer service options must be excellent with a user-friendly interface. If you make any errors in the Magento setup, installation, or customization then it can affect the whole ecommerce in its responsiveness, speed and much more. Even a small error can make you lose the precious trust of your customers. Thus, it becomes highly important to resolve any potential errors and keeping your Magento store up to date.
Obviously, there are some occasional errors that should be resolved in the ongoing maintenance activities. But for that, you must hire an experienced & reputed Magento development company which can exonerate you from maintenance responsibilities. In this article, we will know about some potential and harmful errors that you must fix.
Common Errors To Fix In Magento 2
You can find many potential errors while using Magento as an ecommerce CMS. Since Magento is consistent in releasing its newer versions, news challenges are not a new thing. These errors must get fixed before turning into a big blunder. You can easily avoid these errors by following some proper steps during the purchase and installation of the extension. Let’s discuss each issue in detail.
a. Check Functionality
Firstly, you have to analyze the functionality of the extension. It must be meeting your requirements and the aim of installing it, else you will waste your money.
b. Extensions Compatibility
Before making an extension purchase, it is essential to check whether that extension is compatible with your current Magento version or not. Also, check its compatibility for better Magento versions. There are many Magento extensions that can work in Magento 1 but not in Magento 2.
You must realize its importance as you can’t waste your money in purchasing a wrong extension or have a constant worry of not having the extension work and purchasing another extension.
While purchasing an extension, you will get a guide mentioning the steps of installation. Follow this guide properly so to get a hassle-free extension and get an answer for any troubleshooting issues which may arise.
d. Latest Version Download
Even the Magento extensions have different versions. Thus, make sure to download the latest version as it will include all the latest features.
e. Cache Clearance
Clearing cache from your server and admin is useful as nothing will interfere with the extension. Just open the cache management settings in the Admin Panel, and clear the cache.
2. Installation Issues In Magento 2
a. System Requirements
Double-check whether you are meeting all the system requirements or not for the Magento 2 installation and usage. Don’t just wait to the first download and then trying for the installation.
b. Copy Extensions To The Correct Folder
The download extensions should be placed in the correct folder before installing them. If the extension or its files are not in the proper place, you may face errors in installing it or it will not behave properly.
3. SEO Issues In Magento 2
Do you know that there are hundreds of ecommerce sites for almost every industry niche? Thus SEO becomes highly important so to get better search engine rankings. But hiring SEO experts will not give you immediate results, you have to keep patience, as it is a gradual process, and soon you will get a listing on the top Google results page. You can make many SEO improvements on your own as well. But on the same side, you may also encounter some errors. Here are the common SEO errors that you may face:
a. Not Changing The Default Meta Tags Of Your Magento Store
Many new users of Magento don’t change the default meta tags of their Magento stores. It can impact the rankings of products on the Google search engine results pages. The default meta titles and meta tags are not highly optimized for the search engine rankings, since they don’t have any targeted keyword in them.
In the meta tags, meta titles, and meta descriptions, always use the target keywords to improve the SEO ranking. The meta descriptions should be unique, engaging, and SEO friends for a better ranking.
b. No Usage Of Alt Tags
If the product images on your ecommerce are not SEO optimized then you can’t get higher rankings on search engine result pages. We always focus on using the beautiful, best quality, and relevant product images, but they will go in vain if they aren’t SEO optimized. The search engine will not get any info about the product images if you will not tell them. Thus, using alt tags on the product images is essential. It will improve the visibility of the images on Google and other search engines.
Internet users will be able to find the products on your store using relevant, user-friendly, and SEO-friendly tags on the images.
c. Don’t Use Non-Descriptive URLs
While optimizing the ecommerce store for SEO, many users forget to use non-descriptive URLs for the product pages and CMS pages. Adding descriptive URLs is important as it can optimize the URLs of the pages. The search engine can easily crawl descriptive URLs and index the site quickly and easily.
Use targeted keywords in the site URLs for better indexation. For driving maximum traffic on your Magento store, make sure to use readable, understandable, engaging, and SEO friendly URLs. Don’t use the product number in the site URL, it will make it non-descriptive. Instead using relevant content and user-friendly URLs will be descriptive. Suppose you are selling trousers on your ecommerce site, then the product URL should be like this:
d. Forgetting Staging Server After Making Changes On The Live site
If you know the basic development process, then you must know that first the site is developed on the staging server and then pushed to live for all the users. Developers use the staging server to test the changes they have made before pushing it to live. Therefore, if anything goes south, it will be only on staging and the live site is working fine. Add noindex/nofollow attributes by making use of the meta tag before you begin using the staging server. It will limit the site from getting indexed by search engine crawlers.
e. Forgetting To Change The robot.txt File
If the changes have been made successfully on the staging site and now you are pushing changes to live, then you have to also tweak the robot.txt file. It is used in staging site to restrict search engines from crawling and index the ecommerce store. Don’t make this mistake and check the robot.txt file and meta robots directives.
You can find them in thesection of each web page. Make sure to set them to INDEX, FOLLOW by default. You can also check the same by:
Accessing your System → Configuration → General → Design → HTML Head → Default robots.
f. rel=canonical Ignorance
You can resolve the duplicate content issues by using canonical tags. When there are hundreds or thousands of product pages then there can be issues of duplicate content. Using canonical tags you can tell the search engine that which page it has to consider unique and which page is duplicate. In fact, many online stores have URLs containing non-descriptive elements like ?=, p=7.
These are the duplicate pages that Google shouldn’t crawl. Use rel=canonical for eliminating this situation. It can limit the indexing of the duplicated pages and the search engine will index only the fresh page.
g. Duplicate Content Usage
Every search engines give priority to fresh, unique and understandable content and abhor duplicate content on the website. Thus never use duplicate content either for product description, blog pages, CMS pages content, etc. Many sellers use the same content as manufacturers in the product description. In the online business, it doesn’t work. Google demands unique content, thus try to make changes in the existing content as well.
In this article, we have gone through several mistakes, working on which will optimize your ecommerce store for several things. But focusing on these technical issues can be exhausting. Thus, the best approach is to hire a Magento development company like us who will manage the technicalities of your Magento store and you can focus on the business strategies. At Emizentech, the best Magento development company in India, we are having expertise in developing Magento from scratch, and the ongoing maintenance activities. Let us know your requirements.