Last Updated on May 4, 2022

People are spending more time on their smartphones than ever before. This is great news for small businesses as they can use technologies, such as mobile tracker apps, to their benefit.

Are you waiting on a consignment? Do you want to make sure your employees are arriving on time? Whatever your concern, you can use tracking applications to keep track.Benefits of Using Mobile Tracker Applications for Small Businesses

Service companies, such as cleaning businesses, can benefit from this significantly. Most of the time, company rapport suffers because cleaning crews may not reach the job on time. With tracking applications, management can ensure timeliness in an efficient manner.

Tracking apps can help small businesses in a number of ways, and we are here to discuss them all. If you are a small business owner who is interested in utilizing tracker apps, you have come to the right place. This post takes a close look at the proven benefits of such apps.

The benefits are:

Check-In with Employees

Staying up to date with employees can be a hassle. By using a mobile tracker app, you get to assess what they do easily. If you are a professional cleaning company, you can track your cleaning crew through an app. Find out if they are cleaning right and how much time they spend at each customer’s property

Tracking apps provide employers with a ton of benefits, such as tracking the location of employees to see if they have arrived at work or are with the client. Learn about which clients your employees visit daily to ensure that no client goes un-invoiced.

Since all employees have a smartphone, you can request them to download a tracking app to keep an eye on them and monitor their work. Besides, you can use the app to maintain workplace safety by knowing which employees are at the business premises.

Employers are required to disclose to their employees that they are aware of their activities. Since tracking apps are available on both iOS and Android, you should have no trouble installing the app on every employee’s smartphone.

Mobile Geo-Targeting

With the rise of geo-targeting, it has become possible to target users with customer-specific messages using mobile apps. By integrating geolocation technology into the smartphone app, you can send customers special offers whenever they are in close proximity to your store.

If we continue our example of the cleaning company, we can see that the company can utilize Geo-tagging to increase conversions. They can do so by incorporating geographic keywords, such as carpet cleaning Oxford, to attract the audience in and near Oxford city.

By targeting geographic locations, you increase the chances of conversion. Moreover, companies also increase their visibility among local audiences.

Geo-tagging also enables small businesses to deliver targeted ads, narrow their focus, decrease their spending, and boost sales at the same time. By combining SMS texts with geo-fencing, you get to better connect with customers when they are nearby.

Loyal customers can download your mobile tracker app to receive notifications about the latest cleaning discounts in case they have not requested your services in a long time. Thus, you get to increase how frequently they hire your cleaning services.

Mobile Customer Loyalty Programs

In addition to the above, mobile tracker apps can integrate mobile customer loyalty programs. Even if you provide a service such as a carpet cleaning, you can leverage a mobile customer loyalty program with geo-tracking for increased revenue.

Introduce a customer loyalty program for your cleaning customers to boost loyalty and increase brand recognition. The more they hire your cleaning services, the more points they can earn. Encourage customers to download the app by offering exclusive deals to users.

To keep customers coming back, you need to create your very own unique tracker app that customers can sign in to receive rewards and much more. The results will make you realize just how important it is to use a mobile tracker app.

Track How Often Customers Visit the Area

Another benefit of using a mobile tracker app is that it allows you to track how often customers visit the area and if they visit your business every time. Then, you can put in some effort to get them to visit your business each time.

Otherwise, you would end up missing out on potential revenue. Customers want to be charmed in, and you need to ensure that your customers notice your efforts as a small business owner. Otherwise, you will be unable to compete with other companies.

Whenever they are nearby, you can even monitor where their location. It will allow you to understand their preferences better. Then, you can develop a strategy to attract them to your business.

Gain Useful Insights

Finally, mobile tracker apps provide you with useful insights that you can use to better target your audience. You can also use the app to survey customers and find out what they like about your cleaning business and how you can improve your cleaning service to better cater to them.

Provide Help for Emergencies

One of the main benefits of tracker apps is that they can be used in case of emergencies. It is impossible for one to know what the future holds. Hence, you must take precautionary steps to prepare for an emergency.

Since hiring security guards might not be feasible for you (too expensive), you can utilize GPS technology to get tracked in case someone breaks in or gets hurt at the business premises. As long as you keep your smartphone in your hands, you can instantly request help.

The mobile tracker apps allow you to request help from the police or a loved one. This prevents things from further escalating as you can rest assured knowing that someone would come to your rescue later on.

Benefit for Small Business Owners – Track Your Family

Running a business can keep you away from your family. You might be worried about your child or partner throughout the day and want to know how they are doing.

Instead of asking your loved ones about their whereabouts throughout the day, you can use a tracking app for peace of mind. There is no denying that keeping kids safe can be challenging. Tracking apps allow you to stay in the about how everyone is doing while you run the business.

In addition to tracking the location of the user, they can also track phone calls, text messages, web browsing, and more. Continue working while knowing how everyone is doing with the app. It does not get better than this. You will be amazed to know just how effective the app can be. It will make your life a whole lot easier.

Mobile Tracking Applications Increase Conversion

Small businesses can use mobile tracker apps to their advantage. From providing help in case of an emergency to offering valuable insights, you can take advantage of these apps to take your business to the next level.

However, make sure you are up-front about the tracking with your employees and consumers.

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Author

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.