Last Updated on January 21, 2022

Well, if you know, companies maintain a form of relationship with every prospective buyer and customer, which may be disturbing or even breathtaking. The best thing is, the more focus a business lays on building meaningful relationships with its customers, the more reputable and profitable it will emerge to be.

As per a survey taken in the US, about 80% of consumers admit that speed, convenience, knowledgeable help, and friendly service are the basic contribution when it comes to a positive customer experience.

Well today, customer experience is rapidly becoming the top company differentiator for growing and thriving businesses, service delivery, quality product, and best pricing. In fact, 86% of the buyers say that they always like to spend more for witnessing a remarkable customer experience.

Let’s ask you a question, how do companies offer outstanding customer experiences? Any answers? Well, let us tell you that they do this through personalization. Today, an increasing number of consumers expect companies to perfectly understand their needs. And here, at this moment, Salesforce Marketing Cloud (SFMC) takes a powerful entry.

Today, we will target a leading product of Salesforce namely, Marketing Cloud. This platform comes with various possibilities, focusing on the marketing world, and basically, target giving importance to the customers. So, let’s start.

What Is Salesforce Marketing Cloud?

Obviously, a new client or customer always tries to control the process, place, and time of interacting with a brand. So, it really becomes tough to manage that relationship with the customers following traditional methods. And this is the exact moment where Salesforce CRM and Marketing Cloud come into play.

A customer relationship management tool, Salesforce Marketing Cloud empowers marketers to craft personalized, authentic journeys for their customers. This facilitates the users to build and deliver apt marketing messages to clients at related times all through the journey of the buyer.

SFMC includes the marketing team holding the right tools to magnetize customer’s attention and communicate with them effectively and smartly. Also, it strengthens them to take smooth checkouts after placing their orders. And one can achieve this only through personalization.

What Is The Use Of Salesforce Marketing Cloud?

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Obviously, an increasing number of customers would like to purchase from a brand that provides them personalized experiences.

Salesforce Marketing Cloud assists companies in engaging with their customers and clients intentionally. Companies also hold the caliber to develop targeted campaigns and send pleasing content to customers on the right channels and at the right times. Such sort of marketing accuracy assists brands in developing more memorable and more authentic relationships with customers.

The predictive intelligence capability of SFMC also helps the users in predicting future trends along with behaviors and delivering customized information and campaigns to the customers.

SFMC integrates the below channels for marketers:

  • Email
  • Social Media
  • Mobile
  • Website Personalization
  • Advertising
  • Customer Journey Management
  • Content Creation
  • Data Analysis
  • Content Management

Who Should Use SFMC?

Companies of all sizes and shapes can get benefited from everything that SFMC offers. SFMC is best suitable for small and large B2C, B2B, and non-profit organizations. Any company that needs a 360-degree view of their customers to build intentional and focused engagement along with individual experiences, should prefer investing in Salesforce Marketing Cloud.

What Are Salesforce Marketing Cloud’s Main Features?

Salesforce Marketing Cloud comes with various useful features and being a user of SMFC, you should try each feature to know the power of this platform. Let’s start then.

1. Cloud-Based Technology

SMFC offers outstanding solutions via the cloud, despite delivering app and data functionalities via on-premises technology, such as desktop or hard drive. When you have access to almost everything online, this allows you to share data and collaborate on projects faster, and more comfortably for individual users and cross-departmental teams.

2. 360-Degree View Of The Customer

As per Salesforce, about 84% of customers admire the brands that offer them a treatment like human beings, not like metrics or numbers. If they don’t have a positive experience with retailers, they are like running their business on a wrong track.

Salesforce Marketing Cloud offers users a complete view of customers by linking various interactions across various channels. Holding a unified view, marketers become capable to engage with their customers smartly and face-to-face. Also, they become able to predict future customer needs so that they may deliver smart content to them.

3. Exceptional Support

Salesforce Marketing Cloud users can take the advantage of the technical support team of Salesforce, 24*7, along with their team of client solutions support, during business hours. Also, users can request free online SFMC demos to learn the process of setting up campaigns, manage them, optimize, automate, and publish them.

4. Artificial intelligence

The “intelligent marketing automation” potential of SFMC allows companies to send personalized messages to customers for an engagement at the best times. In Salesforce, the in-built intelligence of the platform, Einstein AI, strengthens machine-learning algorithms.

5. Integrated Marketing Tools

SFMC arrives with various unique features to assist marketers to reach their customers, effectively, right where they are, and make their relationships stronger with them.

  • Audience Studio: It accumulates and activates data from a platform, and varied sources.
  • Journey Builder: It develops personalized, connected, and multi-channel customer journeys.
  • Social Studio: This feature of SFMC interacts with customers using targeted content across many social media channels.
  • Email Studio: It builds personalized email campaigns.
  • Mobile Studio: This feature is known for personalizing SMS, push notifications and chat messages on mobile devices.
  • Data Studio: It uses data to build strong marketing strategies.
  • Interaction Studio: This feature visualizes, manages, and measures customer interactions in real-time to carry ahead the engagement.
  • Datorama: It tracks entire marketing data, investments, KPIs, and decisions all in one place.
  • Advertising Studio: This feature of SFMC attracts and engages the customers through one-to-one advertising.
  • Customer 360 Audiences: It analyzes, unifies, and segment important customer data.
  • Google Analytics 360: It attracts insights from Google Analytics into SFMC to lead to smart interactions.
  • Pardot: It brings sales and marketing together to automate B2B marketing efforts.

Conclusion

In the end, we hope you find this post quite informative. So, what are you waiting for? Hire a Salesforce development company to get assistance regarding Salesforce Marketing Cloud to take your business to new heights.

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Author

With a decade of experience in eCommerce technologies and CRM solutions, Virendra has been assisting businesses across the globe to harness the capabilities of information technology by developing, maintaining, and improving clients’ IT infrastructure and applications. A leader in his own rights his teammates see him as an avid researcher and a tech evangelist. To know how the team Virendra can assist your business to adopt modern technologies to simplify business processes and enhance productivity. Let’s Talk.

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